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Twitter hits all-time high usage as #RIPTwitter trends: Elon Musk

Steve Jurvetson from Los Altos, USA, CC BY 2.0 , via Wikimedia Commons

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Following the offloading of roughly half of Twitter’s workforce, Elon Musk sent a message to the company’s remaining employees asking them if they were willing to commit to an “extremely hardcore” work culture that involves “working long hours at high intensity.” Musk’s message noted that Twitter’s remaining employees could either commit or take three months’ worth of severance pay and leave. 

Reports have indicated that a lot of Twitter’s remaining employees opted for the latter option, thereby departing from the company. Thus, on Thursday, an exodus of sorts reportedly happened on Twitter, with some ex-employees stating that some crucial parts of the company have now become unstaffed. 

A source reportedly familiar with the matter later informed Reuters that on Thursday evening, the version of the Twitter app being used by employees was already showing down. The ex-employee reportedly also estimated that the public version of Twitter was at risk of breaking during the night. Amidst these reports, the hashtag #RIPTwitter rose to the top of the platform’s US trends. 

Elon Musk, for his part, responded to the trend with posts joking about Twitter’s supposed death. Musk also seemed to mock himself for overpaying for the social media company, noting that a great way to “make a small fortune in social media” is to “start with a large one.” Later on, Musk noted that Twitter, amidst the rise of reports predicting its supposed end, ended up achieving an all-time high in usage. “And… we just hit another all-time high in Twitter usage lol,” Musk wrote

Musk also suggested that despite the attrition in the company, he is not extremely worried about Twitter’s future. This was because the employees that stayed and committed were the company’s best. “The best people are staying, so I’m not super worried,” Musk noted. Musk’s sentiments seem to be quite accurate, at least, as Twitter continued to run without any issues despite the prediction of the ex-employee to Reuters.

Musk may be the target of much derision over his current decisions surrounding Twitter, but he has gained some notable supporters. Among these is Bill Gurley, general partner at venture-capital firm Benchmark, who noted that those rooting for Twitter to crash and burn today should prepare for disappointment. 

“One of the reasons companies routinely do 3 layoffs instead of one is they are almost all afraid to ‘cut too much.’ They fear ‘hitting bone.’ But they VASTLY underestimate how resilient companies actually are. Companies endure. This is also why everyone rooting for Twitter to ‘functionally fail’ are going to be disappointed. The company had 1,000 employees in 2012 and had 200 [million monthly active users]. And the systems are way better now. If they go back to that count they will survive. You are NOT seeing the ‘fail whale,” Gurley noted. 

Musk has responded to Gurley’s insights on Twitter, noting that while he does not want to jinx anything, there’s a chance for Twitter to survive its current challenges. “Don’t wanna jinx it, but there’s a chance we can keep Twitter alive,” Musk responded. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Cybercab uses a unique strategy for picking up the right rider

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Credit: ARTSIMAGE | X

Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.

Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.

This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.

Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.

Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.

Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.

Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.

Tesla will launch Cybercab on September 3

Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.

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Tesla ends in-house wrap service that always seemed like a short-term program

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Credit: Tesla

Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.

After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.

By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.

Tesla revamps in-house vinyl wrap service with better pricing

It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.

However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:

Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.

However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.

Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.

Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.

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Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event

Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.

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Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.

While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.

Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.


Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.

Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.

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