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UAW to expand strikes again if negotiations don’t progress: report

Credit: UAW

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According to a new report, the United Auto Workers (UAW) union is threatening to escalate strikes to include even more plants if negotiations with Ford, General Motors (GM) and Stellantis don’t progress this week.

The UAW plans to announce an additional round of escalated strikes this Friday at 10 a.m. Eastern if substantial progress is not made in contract negotiations, according to a person familiar with the matter in a CNBC report. The news comes just after U.S. President Joe Biden visited a Michigan picket line in support of striking UAW workers this week and ahead of a Wednesday night event former President Donald Trump will hold at a nearby auto facility.

UAW President Shawn Fain is expected to follow last week’s announcement on Friday by hosting a Facebook Live event to disclose which plants will be targeted in updated strikes. Workers will then be expected to walk off the job at noon at those sites. If additional strikes are announced, it would represent the second wave of expanded strikes since previous contracts ended on September 14, with initial strikes beginning the following day.

Last Friday, the UAW expanded strikes to include an additional 38 Stellantis and GM auto parts and distribution centers, sparing Ford further strikes due to some contract demands being met. Despite avoiding increased strikes, Ford said there were still “significant gaps to close” in contract negotiations with the UAW in a statement on Monday.

The UAW is referring to the labor movement as the “stand-up strikes,” alluding to the “sit-down” strikes lodged by the union during the 1930s.

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President Biden visited a picket line at a GM Redistribution Center in Bellville on Tuesday, saying that he thought UAW workers deserved the 40-percent wage increase the union is calling for. Trump’s visit is expected to be with current and retired UAW workers at Drake Enterprises, a nearby auto plant that the UAW does not represent.

The strikes include around 18,300 workers across 20 U.S. states, representing 12.5 percent of the UAW’s 146,000 members. The strikes have already had ripple effects across the auto industry, forcing some non-striking factories to shut down due to associated parts supply issues and a lack of available work.

Ford paused construction on a battery plant for electric vehicles (EVs) in Michigan on Monday, and GM shut down an auto plant in Kansas last week, laying off 2,000 employees without unemployment benefits.

The UAW’s contract demands include the following:

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  • 40-percent wage increase over four years
  • 32-hour work weeks
  • Elimination of tiered wage systems requiring years to reach top wages
  • Restoration of traditional pension plans
  • Restoration of wage cost-of-living-adjustments (COLA)
  • Additional improved benefits including vacation, retirement and family leave

The strikes put non-unionized EV maker Tesla in a unique position, and some think the circumstances could significantly benefit the Elon Musk-led company amidst the global transition to EVs. Musk shared his thoughts on some of the UAW’s demands earlier this week, saying he thought a 40-percent wage increase and a 32-hour work week would be a “sure way to drive GM, Ford and Chrysler bankrupt in the fast lane.”

Ford CEO Jim Farley warns UAW proposal could force bankruptcy

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.

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Credit: Tesla/X

Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising. 

Giga Berlin shifts to two shifts

Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada. 

“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.

Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle. 

Norway’s momentum

Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.

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What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.

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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it

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tesla full self driving
Credit: Tesla

Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.

There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.

Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.

You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.

The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.

Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.

Once it is installed, the trial will begin, and the 30-day countdown will begin.

Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.

Tesla CFO Vaibhav Taneja said during the call:

“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”

Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.

Tesla Full Self-Driving warrants huge switch-up on essential company strategy

It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.

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Tesla Full Self-Driving warrants huge switch-up on essential company strategy

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tesla side repeater camera
(Credit: Tesla)

Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.

Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.

Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.

Tesla counters jab at lack of advertising with perfect response

However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.

In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:

Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.

Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.

Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.

We wouldn’t put it out of the question, at least not yet.

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