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SpaceX success prompts ULA to create ‘RocketBuilder’ design studio for commercial flights
Competition from SpaceX is forcing United Launch Alliance to start beating the bushes for new customers. ULA is a partnership between Lockheed Martin and Boeing and was the “go to” team for transporting supplies to the International Space Station and putting communications satellites into orbit before SpaceX came along and slashed the price of rocket launches in half.
ULA has good reason to go in search of new business. SpaceX says it has $10 billion in future business on its books. ULA had eight launches in 2016 and has ten lined up so far for 2017.
ULA uses the Atlas rocket. In the past two decades, not a single Atlas has failed. That contrasts with two failures suffered by the Falcon 9 favored by SpaceX, one in 2015 and one last September. That gives ULA bragging rights when it comes to reliability.
ULA has just rolled out an online configurator similar to the Design Studio Tesla buyers can use when ordering a new car. Dubbed ‘RocketBuilder‘, the configurator is designed to provision businesses looking to deploy satellites and space cargo into orbit with a shopping cart type experience. “When it comes to evaluating and purchasing launch services, there’s more to it than meets the eye. Reliability, schedule certainty and orbit optimization are considerations that bring real value. Begin your build and discover how Atlas V can minimize time to orbit and maximize satellite lifetime.”, reads the description on the RocketBuilder website. “It will be easier to buy a ride in space than to get a plane ticket home for the holidays,” says ULA CEO Tory Bruno.
When Bruno became the head of ULA in 2014, his mission was clear — make it competitive with SpaceX. According to the RocketBuilder, the base cost of a space launch is $109 million. The starting price for a SpaceX launch is a mere $62 million. But ULA says its superior reliability and accuracy make the cost of insuring its flights much lower.
Factor in the money saved by not building satellites that get blown up while sitting on top of SpaceX rockets and ULA says its services are worth $65 million in intangible savings per launch, more than wiping out the difference between it and SpaceX. Naturally, SpaceX disputes ULA’s reliability, accuracy and insurance cost claims.
“Nobody chooses to have low reliability or blow their rocket up or be late; it takes a great deal of experience, process discipline and know-how to achieve this,” Bruno tells Quartz. “Some day, I expect the rest of the industry will become as reliable as we are.”
A little fiddling with the RocketBuilder also reveals that the cost of a launch can rise precipitously depending on the orbit desired and the size of the payload.
SpaceX says it will launch its next Falcon 9 rocket on December 16, but it is still awaiting final launch approval from NASA. One advantage SpaceX enjoys over all other companies is its ability to recover and reuse its rockets. That capability alone is said to save $30 million per launch.
News
Nvidia CEO Jensen Huang explains difference between Tesla FSD and Alpamayo
“Tesla’s FSD stack is completely world-class,” the Nvidia CEO said.
NVIDIA CEO Jensen Huang has offered high praise for Tesla’s Full Self-Driving (FSD) system during a Q&A at CES 2026, calling it “world-class” and “state-of-the-art” in design, training, and performance.
More importantly, he also shared some insights about the key differences between FSD and Nvidia’s recently announced Alpamayo system.
Jensen Huang’s praise for Tesla FSD
Nvidia made headlines at CES following its announcement of Alpamayo, which uses artificial intelligence to accelerate the development of autonomous driving solutions. Due to its focus on AI, many started speculating that Alpamayo would be a direct rival to FSD. This was somewhat addressed by Elon Musk, who predicted that “they will find that it’s easy to get to 99% and then super hard to solve the long tail of the distribution.”
During his Q&A, Nvidia CEO Jensen Huang was asked about the difference between FSD and Alpamayo. His response was extensive:
“Tesla’s FSD stack is completely world-class. They’ve been working on it for quite some time. It’s world-class not only in the number of miles it’s accumulated, but in the way it’s designed, the way they do training, data collection, curation, synthetic data generation, and all of their simulation technologies.
“Of course, the latest generation is end-to-end Full Self-Driving—meaning it’s one large model trained end to end. And so… Elon’s AD system is, in every way, 100% state-of-the-art. I’m really quite impressed by the technology. I have it, and I drive it in our house, and it works incredibly well,” the Nvidia CEO said.
Nvidia’s platform approach vs Tesla’s integration
Huang also stated that Nvidia’s Alpamayo system was built around a fundamentally different philosophy from Tesla’s. Rather than developing self-driving cars itself, Nvidia supplies the full autonomous technology stack for other companies to use.
“Nvidia doesn’t build self-driving cars. We build the full stack so others can,” Huang said, explaining that Nvidia provides separate systems for training, simulation, and in-vehicle computing, all supported by shared software.
He added that customers can adopt as much or as little of the platform as they need, noting that Nvidia works across the industry, including with Tesla on training systems and companies like Waymo, XPeng, and Nuro on vehicle computing.
“So our system is really quite pervasive because we’re a technology platform provider. That’s the primary difference. There’s no question in our mind that, of the billion cars on the road today, in another 10 years’ time, hundreds of millions of them will have great autonomous capability. This is likely one of the largest, fastest-growing technology industries over the next decade.”
He also emphasized Nvidia’s open approach, saying the company open-sources its models and helps partners train their own systems. “We’re not a self-driving car company. We’re enabling the autonomous industry,” Huang said.
Elon Musk
Elon Musk confirms xAI’s purchase of five 380 MW natural gas turbines
The deal, which was confirmed by Musk on X, highlights xAI’s effort to aggressively scale its operations.
xAI, Elon Musk’s artificial intelligence startup, has purchased five additional 380 MW natural gas turbines from South Korea’s Doosan Enerbility to power its growing supercomputer clusters.
The deal, which was confirmed by Musk on X, highlights xAI’s effort to aggressively scale its operations.
xAI’s turbine deal details
News of xAI’s new turbines was shared on social media platform X, with user @SemiAnalysis_ stating that the turbines were produced by South Korea’s Doosan Enerbility. As noted in an Asian Business Daily report, Doosan Enerbility announced last October that it signed a contract to supply two 380 MW gas turbines for a major U.S. tech company. Doosan later noted in December that it secured an order for three more 380 MW gas turbines.
As per the X user, the gas turbines would power an additional 600,000+ GB200 NVL72 equivalent size cluster. This should make xAI’s facilities among the largest in the world. In a reply, Elon Musk confirmed that xAI did purchase the turbines. “True,” Musk wrote in a post on X.
xAI’s ambitions
Recent reports have indicated that xAI closed an upsized $20 billion Series E funding round, exceeding the initial $15 billion target to fuel rapid infrastructure scaling and AI product development. The funding, as per the AI startup, “will accelerate our world-leading infrastructure buildout, enable the rapid development and deployment of transformative AI products.”
The company also teased the rollout of its upcoming frontier AI model. “Looking ahead, Grok 5 is currently in training, and we are focused on launching innovative new consumer and enterprise products that harness the power of Grok, Colossus, and 𝕏 to transform how we live, work, and play,” xAI wrote in a post on its website.
Elon Musk
Elon Musk’s xAI closes upsized $20B Series E funding round
xAI announced the investment round in a post on its official website.
xAI has closed an upsized $20 billion Series E funding round, exceeding the initial $15 billion target to fuel rapid infrastructure scaling and AI product development.
xAI announced the investment round in a post on its official website.
A $20 billion Series E round
As noted by the artificial intelligence startup in its post, the Series E funding round attracted a diverse group of investors, including Valor Equity Partners, Stepstone Group, Fidelity Management & Research Company, Qatar Investment Authority, MGX, and Baron Capital Group, among others.
Strategic partners NVIDIA and Cisco Investments also continued support for building the world’s largest GPU clusters.
As xAI stated, “This financing will accelerate our world-leading infrastructure buildout, enable the rapid development and deployment of transformative AI products reaching billions of users, and fuel groundbreaking research advancing xAI’s core mission: Understanding the Universe.”
xAI’s core mission
Th Series E funding builds on xAI’s previous rounds, powering Grok advancements and massive compute expansions like the Memphis supercluster. The upsized demand reflects growing recognition of xAI’s potential in frontier AI.
xAI also highlighted several of its breakthroughs in 2025, from the buildout of Colossus I and II, which ended with over 1 million H100 GPU equivalents, and the rollout of the Grok 4 Series, Grok Voice, and Grok Imagine, among others. The company also confirmed that work is already underway to train the flagship large language model’s next iteration, Grok 5.
“Looking ahead, Grok 5 is currently in training, and we are focused on launching innovative new consumer and enterprise products that harness the power of Grok, Colossus, and 𝕏 to transform how we live, work, and play,” xAI wrote.
Nvidia CEO Jensen Huang explains difference between Tesla FSD and Alpamayo
Elon Musk confirms xAI’s purchase of five 380 MW natural gas turbines
