News
Union chair who was prepared to drive Tesla out of Sweden to step down: report
Back in November, Swedish Trade Union Confederation (LO) Chairperson Susanna Gideonsson was asked if the LO was prepared to escalate its battle against electric vehicle maker Tesla to the point where the company is driven out of Sweden. Gideonsson noted that while such a scenario would be unfortunate, it is not implausible.
“Yes, if it goes that far. It’s sad, but we are (prepared),” the LO official said.
LO is an umbrella organization that covers 14 unions in Sweden, one of which is IF Metall. Amidst IF Metall’s conflict with Tesla, several other unions within LO have initiated sympathy strikes against the electric vehicle maker. Gideonsson’s comments from November were then seen as a hardline stance against Tesla and the company’s refusal to sign a collective agreement.
BREAKING! LO boss Susanna resigns!
”During the Christmas holidays, I asked myself if I would really be able to work as intensively as is required for four more years”
LO is the umbrella organisation for 14 Unions and IF Metall is one of them along with several other Unions… pic.twitter.com/V1IWiyj8hi— Nicklas ???T???♻️? (@NicklasNilsso14) January 23, 2024
As per a report from Dagens Nyheter (DN), the LO Chairperson has decided to step down from her post in the spring. Interestingly enough, Gideonsson was reportedly expected to go for re-election in mid-May this year. Thus, the LO official’s decision to step down seems to indicate that she has changed her mind.
In her interview with DN, Gideonsson admitted that 2023 had been a very difficult year personally, so it may be “time for me to invest in loved ones” and “get a normal life at home.” Such sentiments are understandable considering her long career in political and trade union work.
It should also be noted that Gideonsson took the reins of the LO in 2020, in the middle of a pandemic, and she was tasked with uniting an organization that was torn by differing views on a number of issues. When asked by the DN about what she is most satisfied with over her tenure as LO’s Chairperson, Gideonsson stated that she is proud of the union’s milestones during the pandemic.
“I am happy that, together with employers and politicians, we have managed to maintain our system of collective agreements despite the EU’s requirements for minimum wages, and that we have been heard that climate change is also a trade union issue. It is about fairness, that it is not those who are worst off who have to pay the most,” Gideonsson said.
In a way, a resolution of the conflict between Tesla and IF Metall may be a good way for Gideonsson to end her tenure as LO’s Chairperson on a high note. If the electric vehicle maker and the trade union’s conflict gets extended with neither side budging, however, Gideonsson may end up leaving her post at LO with some unfinished business.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
News
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
