Amidst a major auto industry shift to electric vehicles (EVs) and software-driven mobility, a new survey shows that almost all drivers want to have ownership over their own vehicle data—though consumer awareness on data privacy and ownership are still lacking.
As part of a survey of over 1,300 adults who lease or own vehicles that they drive at least once a week, car insurance app Jerry reported last month that 96 percent of respondents said they should be able to own any data generated by their vehicles. Similarly, 78 percent of those surveyed reported that they were either uncomfortable or extremely uncomfortable with having their data collected by automakers already.
You can see a few insights from the survey below, or check out the full report here.
Credit: Jerry Credit: Jerry Credit: Jerry
“People were nearly unanimous” in “thinking that they should own the data that is generated by their cars,” said Henry Hoenig, Jerry data journalist, in a statement to Automotive News.
The results come as many companies plan to use vehicle data as a consistent revenue stream, including manufacturers, insurance providers, and data brokers. On the consumer side, many may not be fully aware of how their vehicles are being connected to the internet, nor how their data is being used.
Data Collection in Modern Cars and Consumer Awareness
Teslarati spoke with Andy Chatham, co-founder of the connected vehicle platform Digital Infrastructure for Moving Objects (DIMO), about vehicle data ownership and privacy. He notes that modern cars include substantial amounts of data collection, such as Tesla’s 360-degree camera view around the cars as just one example. However, he also says that consumers are less likely to be aware of their vehicles’ data collection practices than they are with their cell phones.
“Generally, your vehicle is the most expensive or the second most expensive asset that you own, and traditionally people are very aware that their phones and their computers are connected to the internet,” Chatham said. “But especially with modern cars, it’s not always obvious that the car is also connected to the internet.”
Chatham says that most automakers aren’t generally following best practices surrounding cybersecurity, noting that many let third-party sub-contractors make those decisions for them, alongside other companies in the supply chain.
“Generally, [automakers are] not following best practices when it comes to how the vehicles are networked and how cybersecurity practices are implemented,” Chatham adds.
“I see a pretty big transition from the world of buying a phone and understanding that this is a device that has a lot of data collection going on, and buying a car and maybe acknowledging that once at the beginning, but never really understanding what that actually means.”
Chatham also says companies should open up their APIs for other developers to create applications using that data, and let vehicle owners access their own vehicle data and toggle permissions directly from their cars—not unlike what Tesla is currently doing.
However, even Tesla’s approach to vehicle data may leave a few things to be desired, and the company is one of many automakers to have faced legal action over the matter. Still, the DIMO co-founder estimates that Tesla is roughly three to five years ahead of the industry, perhaps except for Rivian.
Chatham also notes that as applications for car data improve more and more, and perhaps even offer certain data monetization options for consumers, owners will become more aware of vehicle connectedness. Still, the transition to this new public paradigm could be tricky for both consumers and developers.
“In order for that to even exist in the first place, there’s a chicken and egg problem, because developers don’t want to go cut separate deals with 10 different OEMs and get them to like agree to certain terms and use different APIs. They just won’t,” Chatham adds. “They just want to build to one thing, which is what they’re used to with both. It’s honestly a big enough pain in the ass to get developers to build an iOS and Android app and deal with two separate terms of service.”
“In the car world, Toyota is the biggest automaker and they’re, what, like 15 percent of cars? So it’s not the same dynamic, and then choice is the biggest thing that allows people to protect their own privacy because a lot of consumers don’t care.”
Automakers and the Use of Vehicle Data
Earlier this year, General Motors (GM) reported ceasing a partnership with one data broker, after discovering that the company had been selling customer data to insurance companies without gaining their consent. Public backlash ensued, and affected consumers said they witnessed inexplicable increases for their monthly insurance premiums, which were ultimately traced back to the telemetry program that had shared their data.
Ford and Progressive Insurance were involved in a similar case that brought data ownership and privacy to light in 2022. Last year, Mozilla said that all 25 car companies it examined as part of a study on privacy collected more personal data than necessary, even calling them “privacy nightmares.”
Unlike some companies, Tesla doesn’t sell or rent consumer data to third-party companies, though it does collect driver information on a fleet scale for its own purposes, as the company explains on its website.
“We’re committed to protecting you anytime you get behind the wheel of a Tesla vehicle. That commitment extends to your data privacy,” Tesla writes on its web page dedicated to the topic of privacy. “Our privacy protections aim to go beyond industry standards, ensuring your personal data is never sold, tracked or shared without your permission or knowledge.”
Tesla Insurance data has driven changes to vehicle design: Elon Musk
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
Tesla is planning to build a new UFO-inspired Supercharger in the heart of Alien country — Roswell, New Mexico.
Back in 1947, a crash of debris led to rumors of an alleged crash of a UFO just 75 miles north of Roswell near Corona, New Mexico. The crash was officially noted as the recovery of a military balloon, but over the years, speculation persists that the “flying disc” many saw might have been extraterrestrials trying to make contact with Earth.
As a result of the 1947 crash, Roswell has adopted it and used it as the inspiration for much of its tourism. As Tesla is planning to build a Supercharger in the area, it is using the same sort of inspiration for the location, which will feature just eight charging stalls located under a CyberCanopy.
It was first spotted by MarcoRP, a noted Supercharger permit insider:
A new Supercharger is coming soon to Roswell, New Mexico!!
Tesla is currently planning a Cyber-UFO themed station at the Whataburger on N Main St.
The site will feature 8 charging stalls, located under a CyberCanopy with RGB fixtures and a 20.88kW solar array. pic.twitter.com/4BOyM1iuTx
— MarcoRP (@MarcoRPi1) April 2, 2025
Here are some better pictures of the design:
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- Credit: MarcoRP | X
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- Credit: MarcoRP | X
Tesla’s Head of Charging for North America, Max de Zegher, confirmed that the site will be inspired by the events near Roswell in 1947. He noted that Tesla “wants to build a few Superchargers cool enough to be worth of the trip itself.”
This will undoubtedly be one of those locations, and along with the Tesla Drive-in Diner Supercharger in Santa Monica, it seems the company could be moving toward some more unique designs for the future, making the charging experience more fun and interesting for owners:
We want to build a few Superchargers cool enough to be worthy of the trip itself. Wish we could have kept it under wraps for longer, but submittal was needed for Planning Approval. We can’t hide anything from @MarcoRPi1! 🙂 pic.twitter.com/X2WaKDd408
— Max de Zegher (@MdeZegher) April 2, 2025
A Tesla vandal in Bloomington, Minnesota, caused $3,200 in damages to a car after keying it. However, the local police department, as well as the owner of the Tesla, let her off the hook.
As a Tesla sat in the parking lot of a Cub Foods grocery store, it was damaged in an act of vandalism that we are unfortunately seeing all too frequently. Police managed to locate the woman responsible for the damage, aiming to hold her responsible for the scrapes she applied to the vehicle.
However, in an act that many might not be able to perform, the owner of the Tesla did not want to pursue any criminal charges. Instead, they just wanted their car fixed.
Police Chief Booker Hodges said (via Minnesota Star Tribune):
“The victim in this case just wanted their car fixed, and they just wanted the suspect to pay for that. Based on the totality of the circumstances here, and along with our core value of being compassionate, this is the best outcome for everybody involved in this case.”
It was an incredible act of forgiveness, as many of those who have had their Teslas damaged in response to CEO Elon Musk likely would not have been able to do the same thing. One person who had their vehicle keyed filed a civil lawsuit against the vandal, who damaged their car while it was parked at Dallas-Fort Worth International Airport, seeking $1 million in damages.
Chief Hodges finished his remarks about this specific situation by calling out the leaders who have spread a hateful narrative about Musk and Tesla, and the company’s vehicle owners as well:
“We need our leaders to start leading and stop feeding this rhetoric. People should be able to drive whatever car they want without fear of going into a store and someone scratching their car or people yelling at them because of the car that … they choose to drive. It’s time for all of us, you know, just to start getting along and knock this stuff off, man. People should be able to be left alone.”
While Chief Hodges did not mention anyone specifically, Minnesota politician and former VP candidate Tim Walz said earlier this month that he “gets a boost” when Tesla stock falls. He later retracted his statement by stating it was just a joke.
News
Tesla Model Y tops Norway sales despite low Q1 delivery results
The new Model Y ended March as Norway’s top-selling vehicle for the month, with 1,819 units sold.
Tesla did not meet delivery expectations in the first quarter of 2025, and a huge reason behind this was the changeover to the new Model Y in Giga Texas, the Fremont Factory, Giga Shanghai, and Giga Berlin.
Despite Tesla’s disappointing Q1 vehicle delivery results, the new Model Y still made a significant impact in key markets such as Norway.
The new Model Y’s Norway Comeback
While sales of the new Model Y in January and February were low in Norway, the vehicle saw a lot of momentum as soon as deliveries of the updated all-electric crossover started. This resulted in the new Model Y ending March 2025 as Norway’s top-selling vehicle for the month, with 1,819 units sold.
Over the course of Q1 2025, Tesla was able to sell a total of 2,792 Model Y units. That was enough to also make the all-electric crossover Norway’s best-selling vehicle in the first quarter. This is quite an impressive feat for Tesla, especially since sales were throttled during the quarter due to the company’s changeover to the new Model Y.
Tesla in Other European Markets
Tesla’s results in Europe during the first quarter were a mixed bag. In Germany alone, Tesla saw 4,935 vehicles sold in Q1 2025. As per the German road traffic agency KBA, Tesla’s sales in March dropped 42.5% to 2,229 units year-over-year. This was despite overall EV registrations rising 35.3% during the month.
In Italy, new vehicle registrations rebounded 51% in March from the previous year to 2,217 units, as per data from the Transport Ministry. This is still quite impressive considering that Tesla has become a very polarizing carmaker in Europe, thanks in no small part to CEO Elon Musk’s politics and close relation to U.S. President Donald Trump.
Tesla is building a new UFO-inspired Supercharger in the heart of Alien country
This Tesla vandal caused thousands in damage, but she was let off the hook: Here’s why
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