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Why Tesla’s road in India may end before it even starts

Tesla Model 3 production line in Gigafactory 3, Shanghai, China. (Credit: Tesla)

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This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future. 

For years, Indian citizens have pleaded with Tesla CEO Elon Musk about the possibility of the electric automaker building and delivering cars in the country. India, a large landmass that 1.366 billion people call home, has less than 1% of its 30 million cars being of an electric nature, the most sustainable way to operate a vehicle. However, Tesla aims to change that with an imminent entrance into India’s market. The problem is, Tesla’s road in India may end before it even begins, which would be a massive blow to the company and its supporters in the country, as Tesla fans have waited several years for any indication that the car company would finally make an appearance in their section of the world. But, strict regulations and inside political interests are halting the possibility, and it has people wondering whether the world’s leading electric car company will ever make it to the Indian automotive market.

Many of you who read Teslarati on a daily basis know that we have been tracking the situation in India since the early days. In fact, one of my first articles of 2021, while I was recovering from COVID-19 in January, was about the potential that Tesla had in India’s markets. Additionally, it seemed that some potential customers would be ready to order their first all-electric cars from the Silicon Valley-based electric car company by the time Q2 rolled around. However, these pieces of outlook from Musk were not met because the Indian government has shut down any attempt Tesla has made toward getting their products in the country without the hefty import duties. Unfortunately, it doesn’t seem as if they will be going away soon, either, as Prime Minister Narendra Modi, who has heavily supported the idea of local manufacturing efforts, will not be forced to leave his post or enter another election until 2024.

While local manufacturing is something Americans take a lot of pride in, especially with cars, there are undoubtedly advantages to building things domestically. First, companies must hire workers in the country that the business is stationed in. Next, the increase of manufacturing jobs not only improves the American economy, but it also provides job security for the millions of employees that are on assembly lines 40 hours (or more) a week. There are a lot of strengths in manufacturing things locally, but there is also room for foreign entities to bring their products into a market, especially if they can benefit a foreign economy like it does a domestic one.

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Musk with Modi in 2015

This is something Tesla argued in its proposal letter to the Indian government a few weeks ago when it requested a reduction in import duties. The increase in Tesla imports would actually assist the country in developing a charging infrastructure, which would supply jobs to the energy sector and provide cleaner transportation options in a country where the climate and environment struggle heavily with smog and emissions. Additionally, Tesla would need a dedicated Service Center in several locations as India is a large country. Not to mention, showrooms would also provide some employment opportunities.

Musk has said that Tesla will not bring a Gigafactory to India without some sort of data that would support healthy demand, something that is obviously needed to justify building a near-billion dollar production plant in India. Doing this through imports is a tremendous idea, but 60% import taxes on sub-$40k vehicles, and 100% duties on $40,000 and up vehicles just will not get this done. Plain and simple. There needs to be some movement on the Indian government’s end.

However, the Indian politicians fail to realize that the economic and environmental advantages to having EVs in the country will be a better move long term. Instead, they fail to budge or even consider reducing import duties of any kind, at least to this point, which appears to discourage Tesla’s requests to enter the market. It would be a shame if no solution can be reached after this problem because I believe that the environmental impacts alone will be something that not only the Indian people will enjoy, but the people of the world will begin to see eventually. As the air begins to clear and the smog disperses, there could be a relative ease on the strong relationship with gas and oil India has. Sustainable energy could make its way to India within the next few years, and Tesla could see the potential for its biggest Gigafactory yet in India.

Think about the economic benefits a large-scale production facility could provide. Not only would it produce well-paying jobs, but it would also create a lot of them.

There are so many benefits for both Tesla and India if a deal can be worked out. But can it? In my opinion, Tesla may be better off delaying the India operation for another few years, when a fresh administration and new ideas can be thrown around about Tesla entering the market. It seems, for now, there won’t be much of a possibility, and Tesla may be better off expanding its efforts in the UK or elsewhere.

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With that being said, I would love to hear how you feel about this issue. Is Tesla wasting its time trying to get things going in India? Should it try again in a few years? Do you feel progress can be made? Why or why not? If not India, then where should Tesla consider a new Gigafactory?

A big thanks to our long-time supporters and new subscribers! Thank you.

I use this newsletter to share my thoughts on what is going on in the Tesla world. If you want to talk to me directly, you can email me or reach me on Twitter. I don’t bite, be sure to reach out!

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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SpaceX soars with its first launch as a public company, marking a new era

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Credit: SpaceX

SpaceX executed its first Falcon 9 launch since going public on June 15, a routine yet symbolically powerful Starlink mission from Vandenberg Space Force Base in California.

Liftoff of the Falcon 9 booster B1093, on its 14th flight, occurred at approximately 8:34 a.m. PDT from Space Launch Complex 4E (SLC-4E), deploying 24 Starlink V2 Mini Optimized satellites into low-Earth orbit.

The first stage successfully landed on the droneship “Of Course I Still Love You” in the Pacific Ocean, underscoring the company’s unmatched reusability track record.

This mission comes just three days after SpaceX’s historic IPO on June 12, which shattered records as the largest ever. The company raised $75 billion by pricing shares at $135, with trading under ticker SPCX on Nasdaq opening at $150 and closing at $160.95—a 19 percent gain—valuing SpaceX at over $2.1 trillion.

The launch highlights the seamless transition from private innovator to public powerhouse. SpaceX, founded in 2002, has revolutionized access to space with over 650 Falcon 9 flights and a massive Starlink constellation now serving millions globally.

As a public company, it faces new pressures: quarterly earnings, shareholder scrutiny, and expectations to accelerate Starship development for Mars ambitions and deeper NASA partnerships. Yet the market response signals strong confidence in its dominance, as launch costs are slashed by 95 percent, rapid satellite deployment, and a backlog of government and commercial contracts.

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SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach

Analysts view today’s flight as business as usual, but it carries extra weight. With shares volatile in early trading days, successful operations reassure investors that core capabilities remain unaffected by public status.

SpaceX now operates under heightened transparency, potentially unlocking capital for ambitious goals like Starship orbital tests and global broadband expansion.

Challenges loom, including regulatory hurdles for megaconstellations, competition in reusable rockets, and orbital debris concerns. Nevertheless, this morning’s flawless execution reinforces SpaceX’s trajectory.

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As Musk often notes, the company’s mission—to make humanity multiplanetary—now aligns with Wall Street’s growth demands. The stars, it seems, are aligning for both.

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Investor's Corner

Musk’s biggest bettor Ron Baron reveals massive SpaceX IPO bet

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Ron Baron on Tesla stock

Renowned investor Ron Baron, founder and CEO of Baron Capital, has once again demonstrated his unwavering faith in Elon Musk’s ventures.

Just after SpaceX’s record-breaking IPO, Baron announced he purchased an additional $1 billion in SpaceX (NASDAQ: SPCX) shares. This move pushes Baron Capital’s total holdings in the company to a staggering $25 billion in market value, underscoring one of the most successful private-to-public investment stories in recent history.

Baron’s relationship with SpaceX dates back to 2017, when his firm began investing approximately $1.75–2 billion through secondary markets and employee tender offers at valuations around $20–22 billion.

By the time of the IPO, which valued SpaceX at over $2 trillion with shares closing near $161, those early stakes had generated more than $13 billion in unrealized gains. Post-IPO, Baron’s position ballooned further, reflecting the company’s meteoric rise driven by reusable rocketry, Starlink’s global satellite internet constellation, Starshield defense applications, and ambitious plans for orbital infrastructure.

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In a recent interview, Baron articulated his bullish outlook with characteristic enthusiasm.

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“I think we’re going to make hundreds of billions of dollars,” he stated, emphasizing that SpaceX’s achievements in rocketry and satellite technology are “not possible for anyone else to accomplish.” He envisions the company as a cornerstone of humanity’s multi-planetary future, potentially reaching valuations of $10–30 trillion within 10–15 years.

Baron has repeatedly affirmed he has no plans to sell, viewing SpaceX as a “lifetime investment” alongside Tesla.

Tesla bull Ron Baron reveals $100M SpaceX investment, sees 3-5x return on TSLA

This conviction stems from SpaceX’s unparalleled execution. The company has revolutionized access to space with Falcon 9 reusability, deployed thousands of Starlink satellites, and is advancing Starship for Mars missions and point-to-point Earth transport.

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Baron highlights emerging opportunities like space-based AI data centers and direct-to-cell satellite connectivity, positioning SpaceX at the forefront of a new space economy projected to generate trillions in value.

Critics may question the lofty projections amid high valuations and execution risks, but Baron’s track record speaks volumes. His Tesla holdings, initiated in the mid-2010s, have also delivered outsized returns. As one of the largest institutional holders of SpaceX pre-IPO, Baron Capital’s funds, such as Baron Partners, benefited immensely from valuation markups.

Baron’s $1 billion IPO purchase signals deep confidence in SpaceX’s post-IPO trajectory. In an era of short-term market noise, his strategy exemplifies patient capital: backing visionary leadership and transformative technology.

For investors watching the space sector, it serves as a powerful endorsement that the final frontier may indeed yield the next great wealth-creation engine. As Baron puts it, SpaceX isn’t just building rockets—it’s trying to “save humanity” by expanding our horizons beyond Earth.

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SpaceX maintains bold advertising push for Starlink, contrasting Tesla’s minimalistic approach

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starlink-1-4-billion-revenue-spacex

SpaceX and Tesla, the two flagship companies under Elon Musk’s leadership, share a commitment to groundbreaking technology yet pursue dramatically different paths in how they connect with customers.

Tesla has built its brand through a philosophy of minimal traditional advertising, trusting that exceptional products will generate their own momentum.

SpaceX, by contrast, has embraced high-visibility paid advertising for its Starlink satellite internet service, placing prominent spots during major live sporting events such as the Super Bowl and the recent UFC Freedom 250. This divergence highlights how each company tailors its marketing to the unique demands of its products and target markets.

Tesla’s approach stems directly from Musk’s long-held conviction that superior engineering sells itself. Musk has repeatedly explained that the company redirects resources into research and development rather than endorsements or television commercials.

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Tesla’s growth has relied instead on organic channels: enthusiastic owner referrals, viral product reveals like the Cybertruck, extensive media coverage of launches and achievements, and the sheer visibility of its vehicles on roads everywhere.

Even as the company has tested more social media promotions in response to fluctuating demand, its overall strategy remains restrained and digital-focused compared to legacy automakers that pour hundreds of millions into marketing annually.

SpaceX has taken a more assertive route with Starlink to drive widespread consumer awareness. In February of this year, SpaceX aired its first-ever Super Bowl advertisement, marking the initial time any Musk-led enterprise invested in the massive event.

The thirty-second spot emphasized fast and affordable internet available nearly anywhere on the planet, blending inspiring footage of Falcon 9 and Starship landings with narration drawn from science fiction visionary Arthur C. Clarke. United Airlines complemented this with its own Super Bowl commercial showcasing Starlink-enabled high-speed Wi-Fi on flights.

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But that is not all SpaceX has done to get word out about its internet service.

Just last night, Starlink branding appeared prominently on the octagon and during the broadcast of UFC Freedom 250, the high-profile event staged on the White House South Lawn. These placements represent a strategic investment in reaching massive, engaged audiences.

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The rationale behind SpaceX’s advertising push lies in Starlink’s distinct position as a consumer broadband service. Unlike Tesla’s visually striking cars that act as mobile billboards for early-adopter enthusiasts, Starlink must overcome awareness gaps in rural, remote, and mobile markets where traditional internet infrastructure falls short.

Starlink now serves as SpaceX’s leading revenue generator, with ambitions tied to future growth and potential public offerings. Targeted advertising during sports broadcasts efficiently demonstrates real-world reliability for applications ranging from home connectivity to aviation and live event broadcasting.

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Partnerships with airlines and mobile providers further extend its reach, while high-profile placements help convert curiosity into subscriptions amid competition and regulatory considerations.

Ultimately, these contrasting strategies reflect the different maturity levels and competitive landscapes each business navigates. Tesla benefits from built-in visibility and a passionate community that amplifies its message at little cost.

Starlink, operating in the more fragmented broadband sector, requires deliberate efforts to educate and attract mainstream users. By leveraging the spectacle of major sporting events where Tesla once declined to participate, SpaceX is accelerating Starlink toward global ubiquity.

This flexibility underscores a key lesson: even the most innovative companies must adapt their tactics to the practical realities of their markets and customer acquisition challenges.

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