ZapBatt and Toshiba are partnering to unlock proven lithium titanium oxide (LTO) battery technology for micro-mobility. In a press release emailed to me, ZapBatt shared that it’s merging its proprietary artificial intelligence technology and next-gen battery hardware with Toshiba’s lithium titanium oxide battery cells.
The goal is to create a new battery option for the micro-mobility marketplace. This will enable LTO batteries to be faster, smarter, and more economical while allowing for real-time battery management and optimization.
Three challenges of using Lithium Titanium Oxide chemistry in batteries solved
Photo credit: ZapBatt
There are three challenges of using LTO chemistry in batteries that ZapBatt is helping Toshiba solve.
- Chips. At the time, chips didn’t exist to work with LTO, however, ZapBatt’s custom LTO battery management system (BMS) is changing this. The BMS works at the unique voltages of LTO with the ability to be re-configured to adapt as the cell chemistry grows. This enables a programmable chip that works with other chemistries and voltages.
- Voltage. ZapBatt has a bi-directional adaptive terminal voltage (BATV) technology. This allows the battery system’s voltage control to be digitally controlled with software. Think of a universal adapter that allows LTO batteries to be a one-for-one swap with any lithium-ion chemistry without the need for modification to the system. The benefit is the ability to re-configure batteries for other applications at software speed.
- Energy Density. ZapBatt will use integrated AI which allows the battery to improve the system’s performance. The AI will analyze how energy is being used. One example is enhanced regenerative braking in e-bikes.
Toshiba & ZapBatt Statements
Greg Mack, Toshiba’s Vice President and General Manager of the Power Electronics Division shared the following statement about the new partnership.
“ZapBatt unlocked the potential of Toshiba’s LTO chemistry for a variety of industries and new markets with disruptive technology, moving away from the ‘miracle battery’ trap and providing a real solution hitting the market today.”
“With ZapBatt’s hardware and software, and our LTO chemistry, there is no other solution as fast, safe, and cost-effective on the market.”
Charlie Welch, CEO and Co-Founder of ZapBatt also shared a statement.
“For global carbon reduction and electrification, we need better battery solutions now, not in ten years. To address this problem, we worked with Toshiba to allow lithium titanium oxide to come alive, bridge into new markets quickly, and provide maximum economic and environmental benefit.”
“Unlike other chemistries, lithium titanium oxide is very efficient in a variety of conditions, not just on a lab bench. It’s like the Seabiscuit of batteries.”
How Toshiba’s Lithium Titanium Oxide Cells Will Work
The company noted that the cells are designed for fast charging and high-power environments with a minimal decrease in function–even after thousands of charges and uses.
These cells are ideal for micro-mobility applications and will provide up to a 100% usable charge without shortening the cycle life. They also perform in freezing temperatures as low as -30 degrees celsius.
The LTO cells also reduce operating expenses and e-waste. And they eliminate the risk of fire with ZapBatt’s LTO system. ZapBatt noted that its LTO batteries have virtually no risk for self-thermal runaway.
In addition to this, ZapBatt pointed out that its combination of machine learning and proprietary hardware will continuously improve battery performance. The software analyzes 26 data points that illustrate how the battery performs to improve charging operations.
ZapBatt’s New Hardware Solution
ZapBatt built a new hardware solution for its LTO BATV system. The BATV system allows the system to control the battery voltage input and output all digitally with software. This allows LTO batteries to integrate with a variety of applications.
Amiad Zionpur, ZapBatt’s Chief Operating Officer shared some thoughts about this technology.
“ZapBatt’s bi-directional adaptive terminal voltage (BATV) technology allows the battery to reconfigure itself based on the customer’s needs, essentially making it a universal adapter that has the potential to change the battery landscape completely.”
“Because of this unique ability, the e-bike battery can be used in many different applications, from micro-mobility to consumer products.”
My Interview With ZapBatt CEO, Charlie Welch
In June, I interviewed Charlie for CleanTechnica in a two-part series. In the first part, which you can read here, Charlie shared how he got started with ZapBatt, the difference between ZapBatt and the overall battery industry, and charging in just 15 minutes.
In the second part of our interview, which you can read here, we spoke about overlooked technologies, the industries that ZapBatt wants to impact, and availability and sustainability.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
