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Automakers Take Aim at Tesla’s Model 3

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Source: Tesla Motors

At last year’s EV Roadmap conference in Portland, John Voelcker of Green Car Reports kicked off the conference with an opening plenary discussion on what the electric car industry would look like in 2017. Voelcker tossed questions to various automaker representatives and they discussed charging, sales projections and dealerships, among other topics.

However, Tesla was missing from this panel and, not surprisingly, the Model 3 mass market car was not a topic in the plenary discussion.

Fast forward to 2015 and the Model 3 is still not being mentioned by its competitors, although Nissan and GM are starting to position their 2017 EV cars. GM seems to be taking a “first-to-the finish line” strategy. Recent reports indicated that the Chevy Bolt is being track tested while Nissan recently “talked” about a possible jump in battery range for the 2016 or 2017 Leaf. (Not sure what BMW has in store for 2017, please comment below if you’ve heard news on that front)

 

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Tesla and BMW take the stage at 2014 National Drive Electric Week in Huntington Beach, CA

The stakes are high and marketing narratives are being defined for a possible game-changing electric car.

To me, a trojan horse marketing strategy seems to be emerging for Tesla Motors with the Model 3. As mentioned in the Battery Pack to Have Huge Influence on Model 3 Design post, Tesla’s base Model 3 will be a single-motor, rear wheel car that will be priced at approximately $35,000. This base model, the trojan horse, will receive a lot of attention due to Tesla’s grand ambitions, but the media will also be covering a horse race this time around: three big automakers (maybe 4) going after the mass-market EV crown.

Tesla will receive free advertising and, in the process, slip in the all-wheel drive Model 3 versions into this possible media frenzy. Musk and Straubel have stated that the company will produce multiple Model 3 models. The higher-end models will include all-wheel drive, as mentioned, and possibly other options, like traffic aware cruise control and sunroofs. Analysts hint at $45,000 to 50,000 price points, which would help subsidize the base model and provide healthy margins.

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>> Video: Traffic Aware Cruise Control for the Model S

These upgraded offerings would take dead aim at BMW’s 3 Series regular car segment, not to mention Infiniti and Lexus, too.

There’s definitely an undercurrent of excitement on many discussion groups and social media discussing mass-market electric cars. EV early adopters seem to be most interested in Tesla, but where will early majority car buyers—the group after early adopters—go in 2017 or even 2016?

Will they lean on traditional automakers or the first mass-market EV released?

My guess is that a lot of opinions will be shaped by the Model 3 design that will be unveiled in the late spring or early summer 2016, according to Tesla. I like Tesla’s chances if that’s the case.

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"Grant Gerke wears his Model S on his sleeve and has been writing about Tesla for the last five years on numerous media sites. He has a bias towards plug-in vehicles and also writes about manufacturing software for Automation World magazine in Chicago. Find him at Teslarati

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Tesla Model Y on FSD saves couple after encountering King of edge cases

Experts have noted that if confirmed, this could be the world’s first recorded meteorite collision involving a Tesla.

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Credit: @10NewsAU/YouTube

A South Australian Tesla driver is thanking his Model Y’s Full Self-Driving system after a mysterious object, possibly a meteorite, slammed into his car’s windshield while it had FSD engaged. 

The impact sent hot glass fragments flying through the cabin as the vehicle continued driving without human input through the darkness. Experts have noted that if confirmed, this could be the world’s first recorded meteorite collision involving a Tesla.

The Tesla owner was enjoying a quiet drive home when they hit the king of edge cases

Veterinarian Dr. Andrew Melville-Smith and his wife were traveling north on Augusta Highway on the night of October 19 when a sudden blast struck their newly delivered Model Y. At the time, it was clear, pitch black night, and Dr. Melville-Smith and his wife were just listening to a podcast while FSD was operating the vehicle, as noted in a Yahoo News report. 

Suddenly, something hit the Tesla’s windshield. “Then there was, (what) I can only describe as a very, very violent explosion. The whole inside of the car was literally blasted with glass fragments. It was full of white smoke, and it smelled like the car was on fire,” Dr. Melville-Smith stated. 

The vet stated that he and his wife were stunned for a good 10 seconds, and for a bit, he and his wife thought they had crashed. Images of the crash’s aftermath showed a massive crack on the Tesla’s windshield, which Dr. Melville-Smith noted was hot to the touch. The object that hit the Tesla’s windshield was so hot that part of the vehicle’s windshield was partly melted. 

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FSD kept driving despite the possible meteorite strike

Thankfully, the Tesla was operating with its FSD (Supervised) system engaged at the time. Thus, despite the vehicle being hit by what might be a literal meteorite, and despite Dr. Melville-Smith and his wife being stunned because of the impact, their Tesla just kept driving steadily. 

“I thought we’d had an accident, but then I looked at the screen and went ‘Oh, we’re still driving. We were moving around, so it obviously thought we were paying attention, and it was happy to keep driving to Port Augusta. After we pulled over, we saw the big crater in the windscreen,” the vet said. 

The South Australian Museum is now examining the case, with geologist Dr. Kieran Meaney stating the scorched glass and heat damage do suggest a potential meteorite strike. “The little detail that’s really selling it for me at the moment is that whatever it was that hit the windscreen seems to have been very hot,” Meaney explained. However, the object has yet to be recovered.

Check out a video of the remarkable edge case below.

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“Foundation:” Elon Musk wants to send a record of Grokipedia to space

The idea sounds outlandish, though it is also something that is in character for the CEO.

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Credit: xAI

Elon Musk has announced one of his latest initiatives, and it is every bit as sci-fi as it is surprisingly grounded. In a post on X, Musk stated that Grokipedia, xAI’s new open-source encyclopedia, will be etched into stable oxide and launched into space. 

The idea sounds outlandish, though it is also something that is in character for the CEO.

Preserving human knowledge among the stars

Musk posted his plan following the launch of Grokipedia’s V0.1’s iteration. The CEO congratulated the xAI team for the online encyclopedia’s launch, though he also stated that the goal for Grokipedia is to create an open-source collection of knowledge. This would then be distributed to the cosmos.

“Nice work by the xAI team on Grokipedia! The goal here is to create an open source, comprehensive collection of all knowledge. Then place copies of that etched in a stable oxide in orbit, the Moon, and Mars to preserve it for the future. Foundation,” Musk wrote in his post.

While seemingly outlandish, this is not the first time that a record of human knowledge of sorts was sent out to space. In 1977, the Voyager Golden Record was launched aboard NASA’s Voyager 1 and 2 spacecraft. The record contains sounds and images that ere aggregated to portray the diversity of the Earth’s culture. Of course, Musk’s plan with Grokipedia, is infinitely more ambitious. 

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Grokipedia and AI neutrality

Musk launched Grokipedia as an AI-driven alternative to Wikipedia, designed to eliminate the human biases that could affect conventional online knowledge platforms. The system is powered by xAI’s Grok, which scrape and summarize information from across the internet, offering balanced and nuanced coverage of topics ranging from science and technology to culture and politics.

Unlike Wikipedia’s human-edited format, Grokipedia would be able to evolve through machine learning, reading vastly more material than any editorial team could. Early testers, including Wikipedia co-founder Larry Sanger, praised its initial version as “very OK” and potentially more neutral than Wikipedia. Musk agreed, stating that even in its V0.1 form, Grokipedia is “already better than Wikipedia.”

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Tesla Cybertrucks to save Las Vegas police thousands in fuel and maintenance

Sheriff Kevin McMahill unveiled the new vehicles on Monday, describing them as “the next evolution to keep our community safer than it’s ever been.”

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Credit: @Sheriff_LVMPD/X

The Las Vegas Metropolitan Police Department has officially unveiled its fleet of Tesla Cybertrucks as part of its push toward a more advanced, cost-efficient, and sustainable patrol system. 

Sheriff Kevin McMahill unveiled the new vehicles on Monday, describing them as “the next evolution to keep our community safer than it’s ever been.” The trucks are expected to begin service across all area commands within two weeks.

High-tech patrol fleet

Each UP.FIT-modified Cybertruck has been customized with ladders, shields, and less-lethal equipment to support law enforcement operations. The vehicles will connect to a live drone response hub capable of facial recognition and gunshot detection, enabling drones to launch automatically when alerts trigger. The system streams real-time footage directly to responding officers, enhancing both speed and situational awareness during emergencies.

Officers have already completed training with the new fleet and offered feedback on its performance, according to Fox 5 Vegas. Sheriff McMahill noted that the trucks, along with robot dogs and SWAT vehicles, represent a coordinated effort to combine human expertise with emerging technologies. The Cybertruck rollout was made possible through a donation from the Horowitz family.

Cybertrucks’ major savings

The department’s ten UP.FIT patrol Cybertrucks are among the most American-made law enforcement vehicles available, featuring roughly twice the domestic parts content of comparable Ford and Chevrolet patrol trucks. Beyond their build quality, the electric fleet offers major cost benefits. Each Cybertruck is projected to save between $8,800 and $12,000 in annual fuel costs and roughly $3,540 in maintenance over a five-year service life.

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With regenerative braking, factory ballistic-resistant doors, and no idling fuel burn, the Cybertruck platform provides higher uptime, lower total cost of ownership, and a quieter patrol experience, all while reducing the department’s carbon footprint. Sheriff McMahill confirmed each area command will receive one of the new patrol units.

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