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“Boring” EQC fails to provide Mercedes-Benz with EV momentum

The new Mercedes-Benz EQC. (Credit: Mercedes-Benz)

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The Mercedes-Benz EQC was supposed to be the German automaker’s answer to Tesla’s emergence as the dominant force in electric transportation. After an introduction that could only be described as a disappointment, Mercedes’ parent company Daimler’s Shareholder meeting on Wednesday revealed how some investors felt about the EQC’s underwhelming performance.

“Too late, too expensive, and too boring,” Speich said about the EQC, which has had less-than-desirable sales figures, according to the German Federal Motor Transport Authority.

In 2019, only 397 units of the EQC were sold, and as of May 28, 2020, an additional 276 have been sold. The combination of these two figures is indicative of less than 700 units sold since the vehicle’s launch in late 2019.

2019 was a rough year for Daimler, and the EQC undoubtedly contributed to the struggles the automaker felt over the previous twelve months. Deka Investment, which holds about 5.4 million shares of Daimler stock, was vocal when the EQC came to light during the Shareholder meeting.

The all-electric EQC was released last year, and Deka’s Head of Sustainability and Corporate Governance Ingo Speich had prepared remarks that broke down the disappointing performance of the car, Yahoo reported.

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Not all is bad for Mercedes-Benz, though. The company’s deliveries in China climbed to a record in Q2 2020, and truck and global car sales rose in June compared to the same month in 2019. The company did state that it will not turn a profit in the quarter due to the coronavirus, which halted the automaker’s momentum that included a plan to implement “thousands” of efficiency measures, according to Daimler CEO Ola Kallenius.

“Our previous efficiency goals covered the upcoming transformation, but not a global recession,” Kallenius said. “Daimler can do better, and we are determined to deliver.”

Mercedes will unveil the compact EQA electric car later this year, Kallenius said. The luxury car company will also offer five electric models and more than 20 plug-in hybrids by the end of the year. The push toward electrification is geared toward meeting strict European emissions rules in 2020 and 2021. Kallenius stated that reaching the CO2 limits will be “challenging.”

Daimler shares have declined by 24% so far in 2020, giving the company a market cap of €40 billion, or $45.3 billion. This figure is less than 20% of Tesla’s $257.26 billion market cap.

Daimler also announced a restructuring plan in November that foresaw the elimination of more than 10,000 jobs worldwide. The move will save the company €1.4 billion, or $1.58 billion in personnel spending by 2022.

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Although the EQC did not live up to the hype that Mercedes-Benz expected, there is still hope. With the German automaker planning to produce several more fully-electric models and a broad spectrum of hybrid vehicles in the future, the push toward a sustainable fleet is still within reason. Mercedes has a long history of manufacturing luxury automobiles, and shifting to electric transportation presents a variety of exciting challenges that have stumped some of the biggest car companies in the world, like Volkswagen.

There is room for improvement, but the EQC is not necessarily an indicator of what Mercedes-Benz has to offer. The company must learn from the underwhelming performance of the EQC and push for the development of more advanced EV technologies for its future models.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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SpaceX aces Starship test flight 10 with successful payload deployment

The mission began at 6:30 p.m. local time in Starbase, Texas, when the launch of Starship initiated. After about eight minutes, stage separation was completed, and the Super Heavy Booster headed back down to Earth for a planned splashdown in the Indian Ocean:

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Credit: SpaceX

SpaceX aced its tenth Starship test flight on Tuesday night after multiple delays pushed the mission back to this evening. Originally scheduled for Sunday night, SpaceX had two delays push the flight back to Tuesday, which ultimately provided ideal conditions for a launch attempt.

The tenth test flight of Starship had several objectives, including a successful splashdown of the booster in the Gulf of America, the deployment of eight Starlink simulation modules from the PEZ dispenser, and a splashdown of the ship in the Indian Ocean.

SpaceX Starship Flight 10: What to expect

SpaceX successfully achieved all three of these objectives, making it one of the most successful test flights in the Starship program. There was no attempt to catch the booster this evening, as the company had been transparent about it ahead of the launch.

The mission began at 6:30 p.m. local time in Starbase, Texas, when the launch of Starship initiated. After about eight minutes, stage separation was completed, and the Super Heavy Booster headed back down to Earth for a planned splashdown in the Indian Ocean:

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Starship was then the main focus of the rest of the broadcast as it completed its ascent burn and coasted through space, providing viewers with spectacular views as the mission headed toward new territory, including the deployment of Starlink simulators. This would be the first time SpaceX would attempt a payload deployment.

The deployment works like a PEZ dispenser, as the simulators were stacked on top of one another and would exit through a small slit one at a time.

This occurred roughly 20 minutes into the mission:

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An hour and six minutes into the flight, Starship reached its final destination, which was the Indian Ocean. A successful splashdown would bring closure to Starship’s tenth test flight, marking the fifth time a test flight in the program’s history did not end with vehicle loss.

It was also the first of four test flights this year that will end with Starship being recovered.

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SpaceX is expected to launch Starship again in approximately eight weeks, pending the collection of data and other key metrics from this flight.

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WATCH: SpaceX attempts Starship’s tenth test flight after two delays

This evening, SpaceX has already stated that conditions appear to be approximately 45 percent favorable for launch. This is ten percent less than last night, when the mission was eventually scrapped around 7 p.m. local time.

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Credit: SpaceX

SpaceX is set to launch Starship tonight, provided the weather cooperates and everything with the ship goes smoothly.

This is SpaceX’s third attempt to launch Starship for its tenth test flight, with Sunday’s and Monday’s attempts both being scrapped due to a leak and unfavorable weather conditions on the respective days.

This evening, SpaceX has already stated that conditions appear to be approximately 45 percent favorable for launch. This is ten percent less than last night, when the mission was eventually scrapped around 7 p.m. local time.

SpaceX Starship Flight 10: What to expect

Propellant load of the upper stage and Super Heavy booster is already underway, and the launch is expected to occur at 6:30 p.m. in Starbase, Texas.

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You can watch the tenth test flight of Starship below via SpaceX:

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Tesla one-ups Waymo once again with latest Robotaxi expansion in Austin

Tesla’s new Robotaxi geofence measures roughly 171 square miles of Austin’s downtown and suburbs. This is more than double the size of Waymo’s geofence, which measures 90 square miles.

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Credit: @BLKMDL3 | X

Tesla’s expansion of the Robotaxi geofence on Tuesday morning was a one-up on Waymo once again, as the automaker’s service area growth helps eclipse its rival in an intense back-and-forth.

A lot of conversation has been made about Tesla’s rivalry with Waymo in terms of the capabilities of its driverless ride-sharing service in Austin, Texas.

The two companies have sparred with one another, answering each other’s expansion, and continuing to compete, all to the benefit of consumers in the region.

Tesla expanded the geofence of Robotaxi once again this morning, and it is another growth that catapults it past Waymo’s service area in Austin — this time by a considerable margin.

Tesla’s new Robotaxi geofence measures roughly 171 square miles of Austin’s downtown and suburbs. This is more than double the size of Waymo’s geofence, which measures 90 square miles.

On July 14, Tesla officially overtook Waymo in terms of service area in Austin. But just a few days later, Waymo had responded with a bold statement, expanding from 37 square miles to 90 square miles.

Sarfraz Maredia, Global Head of Autonomous Mobility & Delivery at Uber, said the move “unlock[ed] another key milestone in Austin as our operating territory with Waymo expands from 37 to 90 square miles, which means that even more riders can experience Waymo’s fully autonomous vehicles through the Uber app.”

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Tesla did not respond immediately, but it took its time with validation vehicle testing in the Austin suburbs, as we reported yesterday:

Tesla looks to expand Robotaxi geofence once again with testing in new area

Today’s expansion is perhaps the biggest step Tesla has taken in its efforts to continue to grow its Robotaxi platform. This is not only because the company has significantly expanded the size of the geofence, but also because it has ventured into suburban areas and even included Gigafactory Texas in its service area.

Waymo could come up with another timely response as it did when Tesla expanded in late July. We’ll wait to see what it comes up with, as this awesome competition between the two companies is accelerating innovation.

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