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Tesla protest seemingly helps drive foot traffic to EV maker’s booth at Shanghai Auto Show

Credit: Ray4Tesla/Twitter

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A day after a protest against Tesla in China that was covered by international media outlets, the EV maker’s booth at the Shanghai International Auto Show remained popular, with numerous visitors checking out the company’s all-electric vehicles. This could be seen in videos and images taken the day following the high-profile demonstration. 

Based on pictures and clips of Tesla’s booth the day following the protest, the EV maker is still attracting large crowds of visitors. While a good part of this may very well be due to Tesla’s popularity in China and the Model 3’s rankings in the country’s EV sector, a part of the increased interest may have also been inspired by the news coverage that ensued following the protest

On Monday, Tesla’s booth at the Shanghai International Auto Show became the scene of some drama after a Model 3 owner climbed on top of one of the display vehicles and protested against the company, claiming that her vehicle’s brakes were faulty. The Model 3 owner was joined by another protester, who remained with the crowd. The two women wore shirts declaring Tesla’s alleged brake failures. 

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The woman on top of the Model 3 was promptly removed by guards at the event, though not before the protest attracted a notable degree of attention. Unfortunately for the protester, she was arrested by the Shanghai police for “disrupting public order.” The protester would also be in police custody for five days.

The saga of the Tesla protester started in February, when the woman’s Model 3 crashed into another vehicle at a speed the EV maker later determined was about 118 km/h (73 mph). The owner claimed that the crash was due to brake failure, though police have determined that the cause of the incident had been reckless driving since the Model 3 did not keep a safe distance from the cars in front. 

The Tesla owner later took actions against her local Tesla service center, refusing repair and insisting on a full refund instead, plus compensation for lost wages. The owner also declined Tesla’s offer to have the vehicle taken to a third-party agency for an examination. Picket-line protests against the company were later organized, culminating in this Monday’s protest at the Shanghai International Auto Show. 

Tesla, for its part, has responded to the incident, later apologizing to the Model 3 owner and establishing a dedicated “Special Handling Team” for customer concerns. 

“We apologize for failing to solve the problem of the car owner in time… Tesla respects and firmly obeys the decisions of relevant government departments, respects consumers, abides by laws and regulations, and resolutely actively cooperates with all investigations of relevant government departments. To this end, we have set up a special handling team, dedicated to special handling, and strive to meet the demands of car owners and strive to satisfy car owners while complying with laws and regulations,” the company wrote. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla’s Elon Musk shares optimistic teaser about FSD V14: “Feels sentient”

FSD V14 is arguably the second biggest update to Tesla AI/Autopilot after the release of V12, Musk wrote.

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Credit: Tesla Europe & Middle East/X

Tesla CEO Elon Musk has provided a rather exciting teaser about the capabilities of Full Self-Driving’s (FSD) upcoming V14 update. 

As per Musk, V14 is arguably the second biggest update to Tesla AI/Autopilot after the release of V12, which started its initial rollout to Tesla employees way back November 2023.

Tesla FSD V14

Elon Musk has been teasing the capabilities of FSD V14 in recent weeks. Earlier this month, the CEO shared that FSD V14 will feature a 10X higher parameter count, and it will also nag drivers significantly less than the system’s current iteration. While FSD V14 is not Unsupervised FSD, which is being used in the Austin Robotaxi pilot, it is expected to be a significant improvement nonetheless.

“The FSD release in about 6 weeks will be a dramatic gain with a 10X higher parameter count and many other improvements. It’s going through training & testing now. Once we confirm real-world safety of FSD 14, which we think will be amazing, the car will nag you much less,” Musk wrote in his post.

“Feels sentient”

Musk recently shared some more details about FSD V14 on X. In response to a video of a William Blair analyst who mentioned that Tesla’s Robotaxi service felt a lot more like a person was driving it compared to Waymo’s robotic maneuvers, Musk noted that “Version 14 of Tesla self-driving fells sentient.”

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Musk also clarified that the system that the William Blair analyst experienced was Version 13, so the system’s performance will definitely get even better. “He was just on version 13. Version 14 is the second biggest update to Tesla AI/Autopilot ever after V12. It feels alive,” Musk wrote in his post.

Musk’s comments bode well for the rollout of FSD V14. So far, FSD has reached a point where drivers and passengers have commented that the system already operates a vehicle in a very cautious and humanlike manner. Having a system that feels “sentient,” as the CEO noted, would most definitely be game-changing.

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Tesla Model Y L attracts crowds across China stores

The Tesla Model Y L is shaping up to be a big hit in China.

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Credit: @thaichiminh1907/X

Tesla has officially rolled out the Model Y L, a six-seat variant of its best-selling SUV, across all showrooms in China, and it is getting a lot of attention from potential buyers.

Images and videos from Tesla stores in China show crowds of people checking out the recently released extended wheelbase all-electric crossover.

Model Y L details

The vehicle, which carries a starting price of RMB 339,000 ($47,180), went live in Tesla China’s configurator this week. Deliveries are scheduled to begin in September, and early media reviews have already been released following the lifting of an embargo.

Unlike a full model refresh, the Model Y L is positioned as a new variant within the existing Model Y lineup. It joins the five-seat rear-wheel drive (RWD) and long-range all-wheel drive (AWD) Model Y variants currently available in China.

The six-seat Model Y L features dual-motor all-wheel drive, a 0–100 km/h time of 4.5 seconds, and an 82.0-kWh battery pack from LG Energy Solution. Its CLTC-rated range reaches 751 km, the highest among Tesla’s Model Y trims.

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So far, the reception to the Model Y L appears to be very warm, with photos and videos of stores in locations such as Shanghai and Shenyang showing numerous people checking out the recently released vehicle. Reports from industry watchers in China also suggest that Tesla received about 35,000 orders for the Model Y L on its first day of release.

Market backdrop

The timing of the Model Y L’s release comes as Tesla faces headwinds in China’s competitive SUV segment. Between January and July, Model Y retail sales in the country reached 202,257 units, a 17.15 percent decline compared to the same period last year, according to data cited by CNEVPost. It should be noted, however, that a good portion of this decline was due to the retooling of Tesla’s factories to make way for the new Model Y.

Despite the slowdown, the Model Y remains one of Tesla’s strongest performers globally. By introducing a higher-range, six-seat option, Tesla appears to be positioning the Model Y L as a way to boost demand and appeal to new buyers in a market that was previously only accessible to the much more expensive Model X.

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Tesla Model Y L gets disappointingly far production date in the United States

Fans of the extended wheelbase six-seater in the United States are in for a long wait.

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Credit: @TeslaNewswire/X

The Tesla Model Y L is making a lot of waves in the electric vehicle community, but fans of the extended wheelbase six-seater in the United States are in for a long wait.

This was, at least, according to Tesla CEO Elon Musk, who provided a disappointingly long timeline for the Model Y L’s production in the United States.

The Model Y L

The Model Y L has received near universal acclaim from electric vehicle enthusiasts and auto reviewers in China alike. Priced at just RMB 339,000 ($47,180) and fitted with a spacious and comfortable cabin, the Model Y L seemed destined to become a segment killer. And since the vehicle is also produced in Tesla’s existing Model Y lines, it seemed like the vehicle would be released worldwide soon. 

It was then no surprise that many Tesla community members were keen on asking if the Model Y L will be released in the United States anytime soon. Others also wondered why CEO Elon Musk was very quiet about the vehicle despite all the buzz it was generating. Eventually, Musk did share an update about the Model Y L, but it was not what many expected.

Elon Musk’s update

Amidst the conversations on X about the Model Y L, longtime FSD tester Whole Mars Catalog noted that Elon Musk would not be saying anything about the vehicle until its international release, likely because he would like to avoid an Osbourne Effect on the standard Model Y. Tesla’s sales today are still highly dependent on the standard Model Y, after all, as it is the company’s best-selling vehicle.

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Musk responded to the FSD tester, stating that the Model Y L will not start production in the United States until the end of 2026. He also noted that the vehicle might not even make it in America at all, considering Tesla’s focus on self-driving. “This variant of the Model Y doesn’t start production in the US until the end of next year. Might not ever, given the advent of self-driving in America,” Musk wrote in his post.

Musk’s post was received with much disappointment from many X users, some of whom joked that the CEO was risking alienating families with three kids with his comments. The Model Y L, after all, is a legitimate family car that can comfortably seat six, and it seemed like a vehicle that Musk would prioritize considering his stance on people having bigger families. Of course, the CEO might still just be preventing an Osbourne Effect with his comments, but it’s difficult to deny that a 2026 U.S. production date for the Model Y L is still disappointing.

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