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Despite Tesla’s growth, the EV revolution still caught the auto industry off guard

Credit: Tesla Asia/Twitter

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The signs of an EV revolution were all there, but it seems like consumer demand for all-electric vehicles was still able to catch veteran automakers off guard. With Tesla currently commanding about 70% of the United States’ electric vehicle sales in the first half of the year, the race to catch up to the trailblazer is on — but it’s a lot easier said than done. 

It’s a pretty insane thought today, but when Tesla announced its plans to build a dedicated battery factory to support the Model 3’s ramp, many were skeptical. Back then, many still questioned if there really was a demand for electric cars. This is not the case anymore today. If auto executives were not sure if there would be buyers for EVs before, now they’re worrying if they can build them fast enough

Electric cars only account for about 6% of the United States’ overall vehicle sales, but this percentage has tripled in the past two years. Meanwhile, sales of other types of cars have declined, as per insights from research firm Motor Intelligence. This was represented by the fact that five of the six fastest-selling cars in the US were electric or plug-in hybrids. Tesla’s Model Y, a crossover, is on track to become one of the world’s best-selling cars. 

All-In on EVs

Veteran automakers have expressed their intention to go all-in on EVs, and some, such as GM CEO Mary Barra, have even stated in the past that she believes General Motors can pass Tesla in the future. The same is true for executives from Ford and Volkswagen. But inasmuch as it’s easy to announce such an ambitious target, accomplishing it is a completely different matter

GM, for example, started its recent EV push with the GMC Hummer EV and the Cadillac Lyric. GM received a lot of support from the Biden administration for its electric vehicle efforts, so much so that Biden dubbed Barra as a leader who electrified the auto industry. Yet, according to The Wall Street Journal, people familiar with the matter have noted that the production of the Hummer EV and Lyriq is still at rates of less than a dozen a day. This was despite the waiting lists of both vehicles stretching into the tens of thousands. 

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And it’s not just GM. Ford is somewhat in the same boat. The Ford F-150 Lightning is an acclaimed vehicle, and its order books are extremely long. The demand for the vehicle was so notable that Ford had to double its production target twice. In 2020, the company expected its lightning factory to produce 40,000 of the pickups per year, a target that was doubled last year. This past January, as the order books for the Lightning continued to grow, Ford doubled its target again to 150,000 trucks by summer 2023

Ford’s head of EV programs Darren Palmer provided an idea of the speed at which Ford had to adjust its Lightning targets. “The cement had barely joined to some of the walls, and we were already expanding,” he said. 

A Rush for Supplies

A lot of the challenges faced by veteran automakers were due to a lack of parts from the supply chain, as well as a struggle to secure as many batteries as possible. EVs use more computer chips than combustion-powered cars, which made things very challenging during the chip crisis faced by the entire industry. Electric cars also rely on batteries, so carmakers are now in a battery arms race of sorts in an effort to ensure that their EVs can be ramped. 

Ultimately, the Journal noted that automakers are in their current situation because many have lowballed their early EV production estimates. Thus, when electric vehicles took off during the pandemic, many executives in the auto industry were caught off guard. Couple this with the fact that newcomers like Rivian and Lucid are also entering the fray, and the auto industry is looking more and more like it’s in the cusp of some real changes. 

In a way, it’s simple. If veteran automakers would like to catch up to Tesla, they have to make electric cars that people want to buy. The success of non-Tesla EVs such as the F-150 Lightning, Mustang Mach-E, and the Hyundai Ioniq 5 show that the EV market has enough space for multiple carmakers. But with demand for EVs increasing now, some automakers may end up watching EV only competitors like Tesla increase their lead in the coming years. 

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The question of whether there is demand for EVs has long been settled. In a statement to the WSJ, Earl Stewart, a Florida-based Toyota dealer, noted that there’s actually a lot of interest in the bZ4X. However, the vehicle’s availability is just not there. Stewart noted that mass adoption of electric vehicles would need affordable electric cars. That being said, he has already taken the leap to EVs — he currently drives a Tesla Model S Plaid. 

“Until they bring the prices down, it will just be people like me who can afford to buy EVs and who want to be the first on the block to drive one,” Stewart said. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Elon Musk reiterates his most optimistic prediction yet with “UHI” forecast

Despite his polarizing nature, Elon Musk is, at his core, an optimist.

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Joel Kowsky, Public domain, via Wikimedia Commons

Despite his polarizing nature, Elon Musk is, at his core, an optimist. If he were not one, he would never have founded Tesla or SpaceX, or pursued projects such as Neuralink or xAI.

Musk’s optimism was on full display on social media platform X recently, when he shared what could very well be his most optimistic prediction yet.

Robots and humans

The Tesla CEO recently responded to a post from David Scott Patterson, who estimated that all jobs will be replaced by AI and robots easily by 2030. In his post, Patterson noted that if robots are sold at the same rate as vehicles, it could result in an output of 320 million robots per year. 

Musk responded that eventually, intelligent humanoid robots will far exceed the population of humans, and “there will be many robots in industry for every human to provide products & services.” 

Musk is already taking steps to achieve such a future. Tesla’s Optimus humanoid robot is expected to see its first “legion” produced this 2025. During an All-Hands meeting earlier this year, Musk also hinted to Tesla employees that the company will try to produce about 50,000 Optimus robots next year. 

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Universal High Income (UHI)

Musk has shared similar sentiments in the past, so it was no surprise that some X users asked the CEO how humans could sustain their lives when robots replace working individuals. To this, Musk responded that a Universal High Income (UHI) would be implemented, which should provide people with the best medical care, food, and transport available.

“There will be universal high income (not merely basic income). Everyone will have the best medical care, food, home, transport and everything else. Sustainable abundance,” Musk wrote in his post

Musk’s comment about sustainable abundance seems to be a prevalent theme in his recent optimistic comments. During Tesla’s second quarter earnings call, for example, Musk hinted that his Master Plan Part Four will describe a path towards sustainable abundance in a post-autonomy world.

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Tesla FSD upcoming Australia release seemingly teased bv media

The videos showed FSD navigating lane changes, slowing for traffic, and handling curves without driver input.

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Credit: Tesla AI/X

New videos from Australia have fueled speculations that Tesla’s Full Self-Driving (FSD) will be rolling out in the country soon. 

The videos, which were shared widely on social media, showed Teslas navigating lane changes, slowing for traffic, and handling curves without driver input, but still with active supervision.

New FSD footage

One video, posted by lifestyle outlet Man of Many and narrated by journalist Ben McKimm, highlighted how quickly the system responded to real-world conditions. McKimm seemed quite impressed with FSD’s performance, stating that the vehicle performs maneuvers much like a human driver. 

Another video, which featured reporter Danielle Collin, featured a Tesla operating on public roads using its FSD (Supervised) system. Similar to McKimm, Collin seemed very impressed with the capabilities of FSD, as the vehicle was reacting to things like stop signs on its own. 

No regulatory barriers

This isn’t the first time the software has been seen on Australian roads. Earlier this year, Tesla released a clip of a Model 3 driving through Melbourne’s central business district with no visible driver input. A second video later surfaced from Sydney, reinforcing expectations that Australia could be among the first right-hand-drive markets to receive access.

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According to Tesla’s Australian website, FSD (Supervised) uses 360-degree camera visibility to manage blind spots, execute lane changes, and maintain awareness of surrounding vehicles, cyclists, and motorcycles. While Tesla notes that constant human oversight is still required for now, FSD is designed to handle city intersections, multi-lane highways, and traffic signals.

In an earlier statement to news.com.au, Tesla country director Thom Drew previously confirmed there were “no blockers in Australia” for a supervised release of FSD, similar to North America. “It’s something our business is working on releasing,” Drew said, though he did not provide a timeline.

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Tesla Careers website is hinting at preparations for a monster Q3 and Q4

Tesla has gone live with several dozen openings for Delivery Vehicle Prep specialists on its Careers website.

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Credit: Tesla

Tesla seems to be preparing for a monster Q3 and Q4 2025. This was, at least, hinted at by some job openings that have been observed by industry watchers in Tesla’s Careers website.

Job listing trends

As observed by avid Tesla watchers on social media, the electric vehicle maker has gone live with several dozen openings for Delivery Vehicle Prep specialists on its Careers website. In North America alone, about 69 job openings for the position have been listed by the company. 

The role of a Delivery Vehicle Prep specialist is notable, as they help with vehicle preparation, vehicle inspections, effective lot management, and active collaboration with your team to enhance pre-delivery processes. Considering that the position ensures that cars are handed over to customers in the best way possible, it seems futile for Tesla to ramp up its hiring for the post if it is not expecting large volumes of deliveries in the coming months.

Increasing demand

Tesla’s vehicle sales in the first and second quarters of the year have been quite throttled due to a variety of factors, from the changeover to the Model Y in the Fremont Factory, Gigafactory Shanghai, Gigafactory Berlin, and Gigafactory Texas, to the rise of anti-Tesla sentiment due to CEO Elon Musk’s political activities earlier this year. These factors are no longer affecting Tesla this Q3, and the company tends to deliver a notable amount of its vehicles in the fourth quarter. 

With this in mind, it would appear that Tesla is indeed preparing for a massive uptick in its vehicle deliveries for the remaining months of the year. The company, after all, would likely be quite busy, especially with the upcoming introduction of the new Model 3 Performance and the rollout of Tesla China’s recently unveiled Model Y L. Expectations are also high that Tesla is preparing to roll out more affordable variants of its vehicles later this year.

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