News
Tesla price reductions are causing disruptions in the US auto industry: report
American electric vehicle maker Tesla has lowered prices on its entire Model S3XY lineup in the United States, with some vehicle variants receiving as much as 20% off their previous price. The strategy has had a ripple effect across the automobile industry, and it has put pressure on competitors in the EV sector.
Tesla’s price reductions have received mixed reactions among investors and Wall Street analysts, with some arguing that the move was a response to declining demand. Others, on the other hand, have noted that Tesla’s lower prices are a strategy that could put pressure on competitors, especially since popular variants of vehicles like the Model 3 and Model Y are now eligible for a $7,500 federal tax credit.
Analysts have noted that it is clear Tesla’s price cuts have resulted in the EV maker undercutting its competition in the other electric vehicle sector. The lower vehicle prices have had a negative impact on the value of used Teslas as well, with some dealers stating that the Teslas in their inventory experienced a decline of several thousand dollars overnight, as noted in a report from The Wall Street Journal.
Bank of America analyst John Murphy noted that traditional car manufacturers, particularly those without Tesla’s scale in electric cars, are currently facing challenges in terms of profit margins or are losing money on their respective plug-in offerings. With this in mind, Tesla’s recent price cuts might lead to further cost reduction efforts from rival car companies — or even potentially trigger a price war in the EV segment.
“These price cuts are likely to make business even more difficult, just as they are attempting to ramp production of EV offerings,” Murphy noted.
A number of veteran automakers have responded somewhat to Tesla’s price cuts. A spokesman for General Motors has noted that the veteran automaker is keeping an eye on Tesla’s strategy, but the lower prices of the S3XY lineup has not had any significant impact on GM. “It does underscore the value of having a broad EV portfolio at multiple price points, which is exactly what we’re developing,” the GM spokesperson noted.
A spokesperson for Ford, on the other hand, noted that the veteran automaker reported record sales for its Mustang Mach-E all-electric crossover last year. The spokesperson also noted that the demand for its EV lineup, which includes the F-150 Lightning, has been high, and thus, Ford is keeping a close eye on the electric car market to maintain its competitive edge.
Data from research firm Motor Intelligence shows that Tesla accounted for about 65% of the total electric vehicle sales in the United States in 2022. That’s far ahead of Ford’s 7.6% and General Motors’ 3.5%. Despite this, both the GM CEO Mary Barra and Ford CEO Jim Farley have set the goal of eventually surpassing Tesla as the top-selling EV in the country at some point in the future.
Tesla’s price cuts, if any, appear to have caused a rise in interest in the company’s electric cars. As per Edmunds, the number of people researching Tesla vehicles increased significantly after the price cuts were announced. Edmunds noted that the Model Y was the second most researched vehicle on their website for the week ending January 15, a vast improvement from its place as the 70th most researched car the week before. Tenet, a firm that specializes in providing financing services to EV buyers, also observed that applications for Tesla vehicle financing tripled soon after the S3XY lineup’s price cuts in the United States were rolled out.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
News
Tesla ‘Mad Max’ gets its first bit of regulatory attention
Tesla “Mad Max” mode has gotten its first bit of regulatory attention, as the National Highway Traffic Safety Administration (NHTSA) has asked for additional information on the Speed Profile.
A few weeks ago, Tesla officially launched a new Speed Profile for Full Self-Driving (Supervised) known as “Mad Max,” which overtook the “Hurry” mode for the fastest setting FSD offers.
Tesla launches ‘Mad Max’ Full Self-Driving Speed Profile, its fastest yet
It launched with Full Self-Driving v14.1.2, and it was no secret that the company was looking for a new mode that would cater to more aggressive driving styles.
The release notes showed the description of the Speed Profile as:
“Introduced new speed profile MAD MAX, which comes with higher speeds and more frequent lane changes than Hurry.”
It certainly lived up to its description. In our testing, it was aggressive, fast, and drove similarly to some of the more challenging traffic patterns I’ve come across.
In normal highway driving, it was one of the quicker cars on the road, while other applications saw it be a suitable version for navigating things like rush-hour traffic.
Here’s what my experience with it was:
🚨 Tesla “Mad Max” testing on FSD v14.1.2
It drives like a human being! Consistent lane changes, keeps up with quicker traffic, very refined
Well done Tesla Team pic.twitter.com/wzTucDhczA
— TESLARATI (@Teslarati) October 19, 2025
While Tesla owners have certainly enjoyed the feature and the behaviors of Mad Max, the NHTSA said it is in contact with Tesla about it, looking to gather additional information. Additionally, it said:
“The human behind the wheel is fully responsible for driving the vehicle and complying with all traffic safety laws.”
The important thing to note with Mad Max mode, along with the other Speed Profiles, is that the driver can choose whichever one they’d like, and they all cater to different driving styles.
While Mad Max is more aggressive, modes like “Sloth” and “Standard” are significantly more conservative and can be more suitable for those who are not comfortable with the faster, more spirited versions.
News
Tesla shares AI5 chip’s ambitious production roadmap details
Tesla CEO Elon Musk has revealed new details about the company’s next-generation AI5 chip, describing it as “an amazing design.”
Tesla CEO Elon Musk has revealed new details about the company’s next-generation AI5 chip, describing it as “an amazing design” that could outperform its predecessor by a notable margin. Speaking during Tesla’s Q3 2025 earnings call, Musk outlined how the chip will be manufactured in partnership with both Samsung and TSMC, with production based entirely in the United States.
What makes AI5 special
According to Musk, the AI5 represents a complete evolution of Tesla’s in-house AI hardware, building on lessons learned from the AI4 system currently used in its vehicles and data centers. “By some metrics, the AI5 chip will be 40x better than the AI4 chip, not 40%, 40x,” Musk said during the Q3 2025 earnings call. He credited Tesla’s unique vertical integration for the breakthrough, noting that the company designs both the software and hardware stack for its self-driving systems.
To streamline the new chip, Tesla eliminated several traditional components, including the legacy GPU and image signal processor, since the AI5 architecture already incorporates those capabilities. Musk explained that these deletions allow the chip to fit within a half-reticle design, improving efficiency and power management.
“This is a beautiful chip,” Musk said. “I’ve poured so much life energy into this chip personally, and I’m confident this is going to be a winner.”
Tesla’s dual manufacturing strategy for AI5
Musk confirmed that both Samsung’s Texas facility and TSMC’s Arizona plant will fabricate AI5 chips, with each partner contributing to early production. “It makes sense to have both Samsung and TSMC focus on AI5,” the CEO said, adding that while Samsung has slightly more advanced equipment, both fabs will support Tesla’s U.S.-based production goals.
Tesla’s explicit objective, according to Musk, is to create an oversupply of AI5 chips. The surplus units could be used in Tesla’s vehicles, humanoid robots, or data centers, which already use a mix of AI4 and NVIDIA hardware for training. “We’re not about to replace NVIDIA,” Musk clarified. “But if we have too many AI5 chips, we can always put them in the data center.”
Musk emphasized that Tesla’s focus on designing for a single customer gives it a massive advantage in simplicity and optimization. “NVIDIA… (has to) satisfy a large range of requirements from many customers. Tesla only has to satisfy one customer, Tesla,” he said. This, Musk stressed, allows Tesla to delete unnecessary complexity and deliver what could be the best performance per watt and per dollar in the industry once AI5 production scales.
Energy
Tesla VP hints at Solar Roof comeback with Giga New York push
The comments hint at possible renewed life for the Solar Roof program, which has seen years of slow growth since its 2016 unveiling.
Tesla’s long-awaited and way underrated Solar Roof may finally be getting its moment. During the company’s Q3 2025 earnings call, Vice President of Energy Engineering Michael Snyder revealed that production of a new residential solar panel has started at Tesla’s Buffalo, New York facility, with shipments to customers beginning in the first quarter of 2026.
The comments hint at possible renewed life for the Solar Roof program, which has seen years of slow growth since its 2016 unveiling.
Tesla Energy’s strong demand
Responding to an investor question about Tesla’s energy backlog, Snyder said demand for Megapack and Powerwall continues to be “really strong” into next year. He also noted positive customer feedback for the company’s new Megablock product, which is expected to start shipping from Houston in 2026.
“We’re seeing remarkable growth in the demand for AI and data center applications as hyperscalers and utilities have seen the versatility of the Megapack product. It increases reliability and relieves grid constraints,” he said.
Snyder also highlighted a “surge in residential solar demand in the US,” attributing the spike to recent policy changes that incentivize home installations. Tesla expects this trend to continue into 2026, helped by the rollout of a new solar lease product that makes adoption more affordable for homeowners.
Possible Solar Roof revival?
Perhaps the most intriguing part of Snyder’s remarks, however, was Tesla’s move to begin production of its “residential solar panel” in Buffalo, New York. He described the new panels as having “industry-leading aesthetics” and shape performance, language Tesla has used to market its Solar Roof tiles in the past.
“We also began production of our Tesla residential solar panel in our Buffalo factory, and we will be shipping that to customers starting Q1. The panel has industry-leading aesthetics and shape performance and demonstrates our continued commitment to US manufacturing,” Snyder said during the Q3 2025 earnings call.
Snyder did not explicitly name the product, though his reference to aesthetics has fueled speculation that Tesla may finally be preparing a large-scale and serious rollout of its Solar Roof line.
Originally unveiled in 2016, the Solar Roof was intended to transform rooftops into clean energy generators without compromising on design. However, despite early enthusiasm, production and installation volumes have remained limited for years. In 2023, a report from Wood Mackenzie claimed that there were only 3,000 operational Solar Roof installations across the United States at the time, far below forecasts. In response, the official Tesla Energy account on X stated that the report was “incorrect by a large margin.”
-
Elon Musk1 week agoSpaceX posts Starship booster feat that’s so nutty, it doesn’t even look real
-
Elon Musk6 days agoTesla Full Self-Driving gets an offer to be insured for ‘almost free’
-
News6 days agoElon Musk confirms Tesla FSD V14.2 will see widespread rollout
-
News1 week agoTesla is adding an interesting feature to its centerscreen in a coming update
-
News1 week agoTesla launches new interior option for Model Y
-
News1 week agoTesla widens rollout of new Full Self-Driving suite to more owners
-
Elon Musk1 week agoTesla CEO Elon Musk’s $1 trillion pay package hits first adversity from proxy firm
-
News5 days agoTesla might be doing away with a long-included feature with its vehicles

