Connect with us
Ford Mustang Mach-E Ford Mustang Mach-E

News

Ford cuts Mustang Mach-E prices by as much as $5,900, countering Tesla

Credit: Ford

Published

on

Ford announced this morning that it was slashing prices of all trims of its Ford Mustang Mach-E, while dramatically increasing production.

Tesla’s aggressive price cut at the beginning of this month has caused massive waves within the automotive industry and the car market, as competitors and car sellers alike are forced to battle with the aggressive new pricing. Now, Ford has done just that by rapidly increasing production of its popular Mustang Mach-E EV SUV and subsequently slashing prices.

According to Ford’s press release this morning, the Ford Mustang Mach-E’s price will be cut by as much as $5,900 on the top trim model and $900 off the base model vehicle. Ford did not specify the scale of the upcoming production increase. However, the company noted that it “has secured the batteries and raw material to scale production of [electric vehicles] in 2023.”

2023 Mustang Mach-E

 

Former MSRP
Advertisement

 

Updated MSRP

 

Delta

 

Select RWD Standard Range

Select eAWD Standard Range

California Route 1 eAWD Extended Range

Advertisement

Premium RWD Standard Range 

Premium eAWD Standard Range 

GT Extended Range

$ 46,895

$ 49,595 

$ 63,575 

Advertisement

$ 54,975 

$ 57,675 

$ 69,895

$45,995 

$48,995

$57,995 

Advertisement

$50,995 

$53,995 

$63,995

$   900 

$   600 

$5,580 

Advertisement

$3,980  

$3,680 

$5,900

Extended Range Battery

Nite Pony Appearance Package 

GT Performance Package

$ 8,600 
Advertisement

$    800 

$ 6,000

$7,000 

$   800 

$6,000

$1,600 

$       0 

Advertisement

$       0

Ford did not specify if a price cut would come to the company’s other incredibly popular EV offerings, including the Ford F-150 Lightning and the E Transit. Still, with production increases already underway for both models, a similar price cut could be possible in the near future. This is only compounded by the fact that Ford is closer than ever to securing its own battery supply through its partnership with SK ON. This partnership could result in reduced battery and (ultimately) vehicle costs.

“We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing, and working to create an ownership experience that is second to none,” said Marin Gjaja, Chief Customer Officer of Ford Model e. “Our customers are at the center of everything we do – as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody.”

Ford CEO Jim Farley had similarly positive comments on the price cut, noting the goal of making EVs “more accessible.”

Advertisement

While this aggressive price cut is great news for consumers and fantastic news for the EV market that looks to overtake gas vehicle sales as soon as possible, perhaps current owners will be most affected by the price cut.

The best example of this externality is already on display in the used Tesla market, where current sellers have found their vehicles undercut by cheaper new offerings from Tesla. This price bubble was bound to burst sometime or another, and sellers have been caught unprepared and may be forced to take a rare loss on their Tesla vehicle.

Looking at Ford Mustang Mach-Es currently on the market, sellers are in for a similarly rude awakening. Some Mach-Es are currently on the used market for as much as $10,000 over sticker, with the average used Mach-E only price equivalent to the new price set by Ford.

As EVs continue to decrease in price over the next couple of months and years, no doubt used EVs will follow as competitive manufacturer prices force the market downward. Hopefully, these combined factors will mean that more and more people can get into electric vehicles sooner than previously anticipated.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

Advertisement

Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

Elon Musk

Elon Musk is setting high expectations for Tesla AI5 and AI6 chips

Musk confirmed this week that Tesla had just completed a design review for AI5.

Published

on

Tesla-Chips-HW3-1
Image used with permission for Teslarati. (Credit: Tom Cross)

Elon Musk is setting high expectations for Tesla’s in-house silicon program. As per Musk in a set of recent posts on X, Tesla’s AI5 and AI6 will be game-changing. 

Tesla’s AI5 and AI6 are incredibly important for Tesla’s future, which will likely be built on the back of very high-volume products like Optimus and the Cybercab.

Musk sets high expectations

Musk confirmed this week that Tesla had just completed a design review for AI5, which will initially be manufactured by TSMC in Taiwan before production ramps in Arizona. As per Musk, consolidating Tesla’s chip design efforts into one architecture has allowed the company to focus its silicon talent on delivering a single high-performance platform. 

“Just had a great design review today with the Tesla AI5 chip design team! This is going to be an epic chip. And AI6 to follow has a shot at being the best (by) AI chip by far. Switching from doing 2 chip architectures to 1 means all our silicon talent is focused on making 1 incredible chip. No-brainer in retrospect,” Musk wrote in his post.

In a follow-up post, the CEO also stated that the company’s upcoming AI5 chip “will probably be the best inference chip of any kind” for models below ~250 billion parameters, with the “lowest cost silicon and best performance per watt.” Musk added that AI6, which follows AI5, “has a shot at being the best AI chip by far.”

Advertisement

AI6 as Dojo’s successor

While AI5 is nearing production, Musk has also pointed to AI6 as Tesla’s next major target. The chip will be manufactured at Samsung’s upcoming Texas facility, part of a multibillion-dollar deal to support Tesla’s next-generation products such as the Cybercab and the Optimus humanoid robot. Musk also noted that AI6 could effectively replace Project Dojo as Tesla’s training platform, given its potential for both inference and training workloads.

Industry veterans have echoed this view, with former Apple and Rivian engineer Phil Beisel suggesting that “AI6 is now Dojo.” Musk appeared to agree, responding with a “bullseye” emoji. Musk has also noted on X that he would personally be walking the line in Samsung’s upcoming AI6 factory in Texas, to make sure that the facility’s output is accelerated according to Tesla’s requirements. 

Continue Reading

Elon Musk

Elon Musk: Neuralink could restore partial vision to the blind next year

The executive posted the update on social media platform X.

Published

on

Neuralink-Demo-Elon-Musk
Credit: Steve Jurvetson/Twitter

Elon Musk has suggested that Neuralink could attempt to restore limited sight to visually impaired patients as early as 2026. 

The executive posted the update on social media platform X amid news of Neuralink’s first successful Telepathy implants outside the United States. 

Blindsight trials

In a response to a post from Neuralink’s official X account about its first Canadian patients, Musk wrote that the company is “Aiming to restore (limited) sight to the completely blind next year.” The update was well-received on social media, as the device would most likely provide notable quality of life improvements to patients. Neuralink’s current implant, Telepathy, is already changing lives today, and the same will likely be true for Blindsight.

This was not the first time that Musk has provided an update to Neuralink’s Blindsight trials. Earlier this year, Musk told the Qatar Economic Forum that the first human implantation of Blindsight could occur early 2026, potentially in the United Arab Emirates. Neuralink has explored collaboration with the Cleveland Clinic Abu Dhabi to perform the initial surgery. Blindsight has also received a “breakthrough device” designation from the US FDA, hinting at the implant’s development.

Blindsight’s potential

Musk has previously described Blindsight as Neuralink’s brain-computer interface (BCI) designed to restore vision. During Neuralink’s 2022 Show & Tell event, Musk stated that Blindsight would target the brain’s visual cortex, bypassing damaged eyes entirely to generate visual perception. This means that vision could be restored even for people who were born blind. 

Advertisement

“The first two applications we’re going to aim for in humans are restoring vision, and I think this is notable in that even if someone has never had vision ever, like they were born blind, we believe we can still restore vision. The visual part of the cortex is still there. Even if they’ve never seen before, we’re confident they could see,” Musk said.

Continue Reading

News

Sweden Mediation Institute throws in the towel on Tesla vs IF Metall union conflict

After nearly two years, the union’s strike has become the country’s longest labor dispute to date.

Published

on

Credit: @NicklasNilsso14/X

Sweden’s Mediation Institute has formally ended its efforts to resolve the conflict between Tesla Sweden and trade union IF Metall. After nearly two years, the union’s strike has become the country’s longest labor dispute to date. 

Launched 677 days ago by the IF Metall union, the strike was intended to push Tesla Sweden into signing a collective agreement. Tesla Sweden, however, remained firm, maintaining that its working conditions are already better than union standards.

Mediation Institute withdraws

The state-run Mediation Institute, which had been involved early in the strike, confirmed this week that it was officially closing the case. The two parties have had several meetings, but neither side has been able to come to an agreement.

Director General Irene Wennemo described the effort as unprecedented in difficulty in a comment to Ekot. “We have tried in every possible way to get the parties to come closer to each other in a way that allows this conflict to end. But now we have come to the end of the road and have realized that it is just as good to end the case,” she told the Swedish outlet.

Union signals flexibility

The mediators noted in their final report that Tesla Sweden had limited authority in the talks, with key decisions appearing to rest with executives in the United States. The situation, they stated, created barriers to compromise that made the conflict “unlike anything else.” Tesla has maintained throughout that its Swedish workers already receive strong benefits and protections without the need for a formal collective agreement, as noted in a CarUp report.

Advertisement

IF Metall, for its part, has begun hinting that it was open to alternatives. This was highlighted by Union Chair Marie Nilsson, who noted that while the preferred outcome of the country’s longest strike in history is a signed agreement, “other alternative solutions” are now on the table. “You can do it in different ways. The easiest thing would be to sign a collective agreement. But when that is not possible, we have to find other alternative solutions as well, so we are open to discussion,” the union official stated.

Continue Reading

Trending