Lucid Motors has announced yet another discount, this time on top-range variants of the Lucid Air sedan.
The effects of the Tesla price cuts from earlier this year are still being felt today. Many manufacturers quickly responded with price cuts of their own, including Lucid, who cut Air leases by $7,500. Now, thanks to continued price competition, Lucid is again offering a new discount. This time, the limited-time $7,500 discount applies to purchasing Lucid Air Touring and Grand Touring variants.
The Air sport sedan, being a luxury vehicle and having the appropriately associated price tag, does not currently qualify for the Federal tax incentive of $7,500, but that isn’t stopping the EV startup from introducing a discount of its own. “We think our customers still deserve a $7,500 credit for choosing an EV,” said Zak Edson, Lucid’s Vice President of Sales and Service. “With this limited-time offer, we hope to get Lucid Air into the hands of even more customers so they can experience the best for themselves.”
In January, Lucid announced a similar $7,500 discount on the Air sedan. However, that discount only applied to vehicle leases, limiting its impact and making options from competitors like Tesla and Mercedes all that more attractive.
Air Touring is at the heart of the Lucid Air family, with an extraordinary fusion of performance and interior space, wrapped in a sleek aerodynamic design. With 620 horsepower, the dual-motor, all-wheel-drive Lucid Air Touring accelerates from 0-60 mph in 3.4 seconds. It offers an EPA-estimated driving range of 425 miles when equipped with 19” wheels. Touring is also Lucid’s most efficient Air model to date, achieving a landmark 140 MPGe EPA rating.
The Lucid Air Touring edition starts at $107,400, and, thanks to the discount, it is now a sub $100,000 vehicle. The same cannot be said of the Lucid Air Grand Touring, which starts at $138,000. The aforementioned Air Pure base model remains the cheapest offering from the company, starting at $87,400, though it is not included in the current $7,500 discount.
Lucid is still attempting to find its footing within the auto industry, especially as larger and more prominent brands have entered the market. Specifically, the Mercedes EQS sedan is often drawn parallel to the Lucid Air, despite a substantial difference in performance capabilities. Yet it seems like the plucky startup has still carved out its own niche, working towards a massive ramp in production this year and the introduction of a new model in the near future.
It remains unclear if Lucid’s new discount is enough to lure potential Mercedes or Tesla customers. With the ever-growing number of electric luxury offerings, competition will only intensify. But time and time again, Lucid has run into this issue, and it seems to keep going. Hopefully, this year will be far more fruitful for the luxury EV maker and the EV market overall.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
News
Miami Beach Mayor considering Elon Musk’s Boring Company tunnels
Miami Beach faces unique constraints, including chronic flooding, porous limestone foundations, and its low elevation near sea level.

Miami Beach Mayor Steven Meiner has asked city commissioners to consider whether underground transit tunnels could be a feasible solution to the city’s worsening traffic.
The proposal reflects growing interest in exploring unconventional transit options, especially after city leaders rejected plans to extend the downtown Miami Metromover to South Beach.
New transit alternatives
In a memo, Meiner noted that his request is not tied to a single project but is intended to open a broader discussion on engineering challenges, environmental impacts, potential funding, and integration with existing transit systems. Miami Beach faces unique constraints, including chronic flooding, porous limestone foundations, and its low elevation near sea level, according to Axios.
The tunnel idea is not entirely new. In 2022, Meiner suggested reaching out to Elon Musk’s The Boring Company to discuss potential projects, citing the firm’s work on the Vegas Loop in Las Vegas. At the time, the city passed a resolution to study tunnels further, though it remains unclear whether any formal discussions with the tunneling startup actually took place.
Previous proposals
The Boring Company has shown interest in South Florida before. In 2021 and 2022, it submitted plans for Tesla-powered tunnel systems in Fort Lauderdale and North Miami Beach. While the Fort Lauderdale project was later suspended, reports suggest the North Miami Beach proposal remained active into 2023. Musk also met with Miami Mayor Francis Suarez in 2021 to discuss tunnel systems, though no progress has been reported since.
The Boring Company has garnered some experience with consumer tunnels over the years, thanks in no small part to the Las Vegas Convention Center and Vegas Loops, which use Tesla vehicles. The greater Vegas Loop is still being expanded today, and efforts are underway to transition the Teslas being used in the tunnels to use Unsupervised FSD.
News
Tesla owners are celebrating Model Y L first deliveries
The timing of the Model Y L’s release aligns with growing demand for Tesla vehicles in China.

Tesla customers in China seem to be loving the Model Y L. This was hinted at in posts from the electric vehicle maker on Chinese social media platform Weibo.
The Model Y L is Tesla’s entry into China’s competitive six-seat crossover SUV segment, which has previously been out of reach for the standard Model Y.
Model Y L delivery celebrations
Tesla Model Y L owners in China have been sharing enthusiastic reviews following the delivery of their vehicles. Many cited the SUV’s safety, practicality, and family-friendly design as key reasons for choosing the vehicle. Several noted that they placed orders for the vehicle without seeing the Model Y L in person, while others highlighted that they “only trust Tesla for its safety and technology.”
“For our two kids and two grandparents, the six-seater Model Y L is perfect for our family of six. Because we trust Tesla’s safety and intelligent features, we placed a blind order to be among the first owners to take delivery!” one Model Y L owner stated, as translated by Tesla watcher @tslaming.
Owners praised the six-seater’s handling, spaciousness, and advanced features, with one calling it “perfect” compared to competitors. Families highlighted the Model Y L’s suitability for accommodating children and grandparents, while others described upgrading from previous Teslas as a natural choice. Some even made long trips to pick up their vehicles, eager to take road trips across China in the new model.
“This is my second Tesla, and I specially took the high-speed train to pick it up! The first thing I’ll do with my new car is take my family and dog on a road trip to Xinjiang, and travel all over China with the Model Y L,” another Model Y L customer wrote.
Tesla Model Y specs
Unveiled on August 19, the Model Y L joins Tesla’s existing five-seat variants in China, offering a larger footprint and additional seating. Priced from RMB 339,000 ($47,460), the vehicle is positioned above the RWD and long-range AWD five-seat versions. The Model Y L is longer than the standard Model Y, with a wheelbase extended to 3,040 mm.
The timing of the Model Y L’s release aligns with growing demand for Tesla vehicles in China. Recent insurance registration data showed 12,500 Tesla units recorded last week, a 21% increase from the previous week’s 10,300 units. Analysts expect the addition of the six-seat SUV to broaden Tesla’s appeal to families seeking larger electric options, further boosting sales momentum this third quarter.
News
Tesla deploys Unsupervised FSD in Europe for the first time—with a twist
Europe has so far been elusive for Tesla’s FSD rollout.

Tesla has officially started using Unsupervised FSD in Europe, at least, within the Giga Berlin complex.
Ready for rollout
As per a video from the Tesla AI team, Model Y units that are produced at Giga Berlin now autonomously transport themselves from the end of the production line to their designated holding areas. The video demonstration, which was posted on X, followed a Model Y unit that parked itself autonomously at a charging station, and another that headed straight to Giga Berlin’s outbound area.
Giga Berlin plant manager André Thierig shared his insights on the video, stating that “Every Tesla we built has the ability to drive autonomously and we use this feature 100% for outbound operations, starting from the light tunnel until the car arrives at the outbound yard! Really impressive!” He also stated that he “cannot wait to see this on European roads outside the factory.”
Unsupervised FSD in Europe
Europe has so far been elusive for Tesla’s FSD rollout. While FSD Supervised has been rolled out to consumers in the United States, and to some degree, in China, only tests have so far been implemented in Europe. This has resulted in numerous Tesla owners getting their patience tested, especially those who have purchased FSD in vehicles that are now several years old.
Tesla, for its part, has been demonstrating Unsupervised FSD operating on public European roads across several countries, such as France and Germany. So far, however, the wait is still on for Europe to allow FSD, both Supervised and Unsupervised, to be operated by regular consumers on public roads.
-
News5 days ago
Tesla is overhauling its Full Self-Driving subscription for easier access
-
Elon Musk6 days ago
Elon Musk shares unbelievable Starship Flight 10 landing feat
-
Elon Musk7 days ago
Elon Musk reveals when SpaceX will perform first-ever Starship catch
-
Elon Musk1 week ago
SpaceX Starship Flight 10 was so successful, it’s breaking the anti-Musk narrative
-
News3 days ago
Tesla appears to be mulling a Cyber SUV design
-
News6 days ago
Tesla expands crazy new lease deal for insane savings on used inventory
-
News6 days ago
Tesla talks Semi ramp, Optimus, Robotaxi rollout, FSD with Wall Street firm
-
Elon Musk20 hours ago
Tesla’s next-gen Optimus prototype with Grok revealed