Porsche has announced that it will be dramatically increasing the price of its vehicles, specifically its upcoming EVs.
Price cuts have quickly become a defining feature of the first quarter of this year. Perhaps the best example of this movement has been the Chinese market, where brands have been slashing thousands off the price of new EVs.
However, this also extends to western markets, where Tesla has initiated a downward movement.
Counterintuitively, Porsche now plans to do the exact opposite, increasing prices by 10-15 percent on some upcoming EVs, according to a report from Autocar.
The announcement of the price increase comes from the company’s CTO delivering a message to investors regarding the premium German automaker’s goal of achieving a profit margin of 20% in the coming years. Porsche reported yesterday that it had reached a record 18% profit margin last year, and it now looks to double down on those gains.
“We will see significant price increases in the middle of the year for the new model year. That will help a lot to make sure we make strong group operating margins,” said Lutz Meschke, Porsche’s Chief Finance Officer, in his message to investors. “We set ourselves a very ambitious goal when it comes to group return on sales of 17-19 percent in the mid-term, and that means we have to reach parity between BEV and ICE as soon as possible, otherwise, this forecast wouldn’t work.”
The models primarily affected by the price increase will be upcoming EVs, which will be 10-15 percent more expensive than ICE variants. This includes the Porsche Macan EV, 718 EV, Cayenne EV, and the upcoming unnamed larger electric SUV sibling of the Cayenne. Porsche’s CFO didn’t mention if these price increases will also affect the Porsche Taycan, but if the brand hopes to continue to grow profit margins, it may have no other choice.
Porsche does not believe that demand will be affected by the substantial price increase, thanks in large part to the marketing success the brand has had.
Besides the recent trend of price cuts, Porsche is technically following the long-lasting trend within the auto industry of increasing vehicle prices yearly, even if they plan to do so far more dramatically.
This price hike coincides with a peak in R&D investment from the company, primarily into EV technology and sustainable fuel production, which Porsche has become the champion of.
Strangely, the new price hike comes as the brand hopes to achieve 50 percent EV sales by 2025, which could be particularly difficult if brands like Tesla continue to cut prices and offer compelling vehicles. Furthermore, Porsche is going counter to its traditional rivals, including BMW and Mercedes, who have introduced price cuts in China and have been forced to implement similar (if less aggressive) price adjustments in western markets.
Porsche has likely gained significant confidence following its 2022 earnings report, in which it reported record earnings and continued growth of vehicle sales, up 2.6 percent compared to the previous year.
The reaction from Porsche investors has been mixed. While still elevated from its IPO price late last year, Porsche stock has fallen slightly following the announcements over the past few days. However, as Porsche has not yet instituted its price hikes, it is impossible to predict how the car market or investors will react in the long run, especially as the brand continues to grow in popularity, particularly within the enthusiast market.
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Tesla is recruiting Data Collection Operators to propel the development of its Optimus humanoid robot. The new hires will be critical in supporting Tesla’s data collection team to refine the Optimus bot.
The primary responsibilities of Data Collection Operators include gathering data, addressing engineering requests, and providing equipment feedback. Candidates must demonstrate data-driven decision-making and enthusiasm for robotics.
“We are looking for someone with enthusiasm for the field of robotics and a strong desire to contribute to the development of [the] Tesla Bot,” Tesla noted.
Available shifts for Tesla’s Data Collection Operators include 8:00 AM–4:30 PM, 4:00 PM–12:30 AM, or 12:00 AM–8:30 AM, with flexibility for overtime and weekend work.
Operators will walk pre-determined test routes daily, wearing motion capture suits and Virtual Reality headsets to perform specific movements based on project needs. Requirements include the ability to walk over seven hours daily while carrying up to 30 pounds, a height between 5’6” and 6’, and comfort with extended VR use. Candidates must also exhibit hand/eye coordination, body awareness, and the ability to travel up to 25% of the time with daily regional driving.
Elon Musk recently showcased Optimus advancements, sharing a dance video highlighting the Tesla bot’s agility and swift progress. Optimus has evolved significantly since its 2022 debut at AI Day, where semi-functional prototypes walked and moved arms. Critics initially questioned its reliance on remote control, but Tesla’s ongoing efforts are silencing doubters.
Morgan Stanley analysts project a $5 trillion market for humanoid robots by mid-century, with Tesla’s Optimus poised to capitalize in industrial and commercial applications. As Tesla pushes the boundaries of robotics, the Data Collection Operator roles underscore its commitment to innovation.
With Optimus advancing, Tesla’s recruitment reflects its strategic focus on AI and robotics. The data collected will refine the Optimus bot. Tesla Optimus could transform industries and position Tesla as a leader in the humanoid robot market, aligning with Musk’s vision for a tech-driven future.
Elon Musk
Elon Musk’s $56B pay package under review by new Tesla committee
Tesla forms a special board committee to reassess Elon Musk’s 2018 compensation. New performance-based options may be on the table for Musk.
Tesla’s board has established a special committee to evaluate CEO Elon Musk’s pay package. The move comes as the company navigates a pivotal shift in its strategic direction.
According to the Financial Times, the new committee could craft a new stock options package. The committee, comprising Tesla board Chair Robyn Denholm and independent director Kathleen Wilson-Thompson, is tasked with reviewing Musk’s compensation, noted sources familiar with the matter.
The group will explore alternative compensation methods for Musk’s past contributions if the 2018 $56 billion pay package is not reinstated. Any new stock options would be tied to Tesla meeting financial, operational, and share price targets. Musk’s 2018 pay package is currently under appeal.
Last month, Tesla disclosed the formation of a special committee to address compensation matters involving Musk, though details were sparse. In March 2025, Musk appealed to restore his record-breaking $56 billion compensation, arguing that Delaware Chancery Court Judge Kathleen McCormick made “multiple legal errors” in rescinding it. The appeal began on March 11, 2025. Musk along with current and former Tesla directors are challenging McCormick’s application of the entire fairness standard in her ruling.
Tesla is at a crossroads as it pushes forward with robotaxis and humanoid robots. This shift repositions Tesla as an AI and robotics leader rather than a traditional automaker. Elon Musk is Tesla’s largest shareholder, holding a 13% stake. Earlier this month, Denholm refuted a Wall Street Journal report suggesting the board was seeking a replacement for Musk, reaffirming his central role in the company.
The committee’s review underscores Tesla’s efforts to align Musk’s compensation with its evolving goals amid legal and strategic challenges. As the appeal progresses and Tesla doubles down on AI-driven innovation, the outcome could shape the company’s leadership and market trajectory. With Musk’s vision steering Tesla toward uncharted territory, the compensation debate highlights the high stakes of balancing shareholder value with transformative ambition.
News
xAI’s AI Infrastructure Partnership gains Cisco as a key ally
Cisco joins xAI’s AIP alliance to build the infrastructure behind AI’s next era. The alliance could mobilize up to $100B for AI growth.
Cisco has joined the AI Infrastructure Partnership (AIP), led by xAI, BlackRock, Global Infrastructure Partners, MGX, Microsoft, and NVIDIA.
Cisco joined AIP to advance AI innovation through robust infrastructure. The collaboration underscores the growing momentum behind xAI’s mission to scale AI capabilities.
“AI is only as effective as the technology that connects and secures it. By collaborating across our industry and leveraging public and private partnerships, we intend to build the infrastructure necessary to fulfill the promise of AI as we work together to drive innovation and economic growth,” Cisco stated.
As a technology partner, Cisco joins energy collaborators GE Vernova and NextEra Energy, strengthening AIP’s platform to deliver secure, scalable infrastructure for AI workloads. AIP aims to unlock $30 billion in capital, potentially mobilizing up to $100 billion with debt financing, to support these efforts.
xAI’s partnerships have expanded significantly, with 14 technology collaborators. NVIDIA supplies critical graphic processing units (GPUs) powering xAI’s AI models, including Grok and the Colossus supercomputer. Other partners have not been fully disclosed, but likely include cloud computing or hardware providers enhancing xAI’s infrastructure.
In March 2025, xAI joined a $30 billion AI infrastructure fund with NVIDIA, Microsoft, and BlackRock, focusing on expanding U.S.-based AI resources. This consortium, backed by MGX’s investment fund, bolsters xAI’s ability to scale operations.
By April 2025, xAI partnered with Palantir Technologies and TWG Global to integrate AI models like Grok into financial services. The xAI collaboration with Palantir Technologies and TWG Global is expected to pave the way for broader adoption as more partners are expected to join.
Cisco’s entry into AIP signals a strategic push to address the infrastructure demands of AI’s rapid growth. With xAI at the helm, the partnership leverages industry leaders to ensure secure, efficient systems, positioning the U.S. as a hub for AI innovation. As collaborations expand, xAI’s vision for transformative AI solutions gains momentum, promising economic and technological advancements.
Tesla recruits data collection operators for Optimus bot development
Elon Musk’s $56B pay package under review by new Tesla committee
xAI’s AI Infrastructure Partnership gains Cisco as a key ally
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