LG Energy Solution (LGES) and SK On are laying off workers as it reduces electric vehicle (EV) investments in North America. The South Korean battery suppliers are slowing their expansion in North America due to sluggish demand in the electric vehicle market.
LG Energy Solution announced it would be laying off 170 workers at its Michigan plant this month. The South Korean battery supplier stated it would lay off almost 10% of the employees in its wholly owned site in Holland, Michigan. LGES explained that the layoffs are due to “automakers realigning the speed of the EV transition.”
The Biden Administration’s Inflation Reduction Act (IRA) has spurred investments in EV and battery manufacturing in North America. Some analysts believe the investments are moving faster than the transition to EVs.
“The market seems to be going through a correction,” said Lee Hang-koo, president of Jeonbuk Institute of Automotive Convergence Technology (JIAT). “There is growing concern about overcapacity, as too much investment has been made in the sector in a short period of time.”
LGES has joint ventures and partnerships with top automakers in the United States, including Tesla, Ford, and General Motors. Fellow South Korean battery maker SK On also has deals in the United States, specifically with Ford.
SK On and Ford signed a $11 billion deal in 2021. Recently, SK On announced plans to put workers on furlough while it reduces output in its Georgia plant. The Asian battery supplier laid off over 100 workers in Georgia in September. It also plans to delay the launch of its second plan in Kentucky, a joint venture with Ford. The Kentucky plant was expected to be operational by 2026.
Automakers have also started to be more cautious with their expansion plans. Ford recently scaled back its plans for its new Michigan EV battery plant, reducing the estimated jobs it would offer and decreasing its output capacity. Even Tesla hinted at delaying its plans for Giga Mexico at its last earnings call.
“And in Mexico, we’re laying the groundwork to begin construction and doing all the long lead items, but I think we want to just get a sense for the global economy is like before we go full tilt on the Mexico factory. I am worried about the high interest rate environment that we’re in,” said Elon Musk during the Q3 2023 earnings call.
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News
“Tesla Ride” program lets riders experience FSD and Grok AI in real-world demos
The initiative aims to bring supervised Full Self-Driving demos and Grok AI-guided experiences to consumers in real world trips.
Tesla has launched a new service designed to make its Full Self-Driving (FSD) technology familiar to all commuters.
Dubbed the “Tesla Ride” program, the initiative aims to bring supervised Full Self-Driving demos and Grok AI-guided experiences to consumers in real world trips.
How Tesla Ride Works
As per the official Tesla Ride website, the session will allow participants to sit in the driver’s seat while a Tesla Advisor rides shotgun as co-pilot. The Tesla Advisor then guides riders through the company’s latest supervised FSD features, comfort settings, and in-car entertainment. Participants would also be able to interact with Grok AI in the vehicles. Grok will be capable of answering questions during the ride, and it will even tell stories along the way.
Tesla noted, however, that Tesla Ride sessions are capped at 45 minutes each, and it requires participants to have a valid driver’s license and insurance. Interested participants are also advised to call beforehand so they can schedule their Tesla Rides.
Marketing push and reach
The Tesla Ride program runs across several markets from October into November, and in some locations into the end of December 2025. Participating states are numerous, from Michigan to Virginia to Illiois, Nevada, and California, among others. A look at the official webpage for Tesla Ride shows that the company is still taking a very cautious approach with the program, with disclaimers clearly stating that FSD Supervised does not make Teslas autonomous just yet.
Tesla’s focus on safety with FSD was highlighted recently by Senior Vice President for Automotive Tom Zhu. “Elon said it in 2021: “For self-driving, even if the road is painted completely wrong and a UFO lands in the middle of the road, the car still cannot crash and still needs to do the right thing.
“The prime directive for the autopilot system is: Don’t crash. That really overrides everything. No matter what the lines say or how the road is done, the thing that needs to happen is minimizing the probability of impact while getting you to your destination conveniently and comfortably,” the executive stated.
Elon Musk
Tesla to ramp to 500 Robotaxis in Austin, 1,000 in Bay Area, by end of 2025: Musk
This was, at least, as per recent comments from CEO Elon Musk during his appearance on the All-In podcast.
Tesla’s Robotaxi pilot is still in its early stages, but it seems like the program in Austin and the Bay Area will see a notable update soon. This was, at least, as per recent comments from CEO Elon Musk during his appearance on the All-In podcast.
Robotaxi expansion
While discussing Tesla’s Robotaxi ambitions, Elon Musk shared some tidbits about the company’s targets for the autonomous ride-hailing program. As per Musk, Tesla is pushing to increase its Robotaxi fleet size in Austin to 500 units. The Robotaxi fleet in the Bay Area will also be increased to 1,000 units. These expansions are expected to be accomplished by the end of the year.
“We’re scaling up the number of cars to, what happens if you have a thousand cars? Probably we’ll have a thousands cars or more in the Bay Area by the end of this year, probably 500 or more in the greater Austin area,” Musk said in the podcast.
Considering that there are only two months left in the fourth quarter of 2025, Tesla’s Robotaxi team will likely be extremely busy during the next eight weeks. A successful expansion of the Robotaxi pilot in Austin and the Bay Area will also bode well for the company’s ride-hailing program, which has been pretty conservative as of late.
Musk’s Robotaxi comments
Elon Musk has been pretty clear in the past that Tesla’s FSD and Robotaxi network would play a huge role in the company’s future valuation and potential. Thus, during the third quarter earnings call, Musk highlighted that Tesla will also be transitioning to a system with no safety monitors in Austin by the end of the year.
“We are expecting to have no safety drivers in at least large parts of Austin by the end of this year. So within a few months, we expect to have no safety drivers at all in at least parts of Austin. We’re obviously being very cautious about the deployment,” Musk said during the Q3 2025 earnings call.
Elon Musk
Neuralink’s first patient could receive an upgrade: Elon Musk
Musk stated that Arbaugh could also be the first Neuralink patient to receive an upgrade.
Neuralink’s first human patient might be in line for a very interesting development in the future.
Based on recent comments from Elon Musk, Neuralink seems to be considering an “upgrade” for its first human patient, allowing him to perform even more sophisticated tasks using only his mind.
Elon Musk’s recent comments
Musk’s update came as a reply to an X post that featured some details about the current activities of Noland Arbaugh, the first person in the world to receive a Neuralink implant. Since receiving his implant, Arbaugh has been able to take back his life, and he now games, attends class, and even works as a paid speaker.
In his response, Musk stated that Arbaugh could also be the first Neuralink patient to receive an upgrade. “Noland might be the first to receive a Neuralink upgrade and/or dual Neuralink implant to further augment his abilities. It won’t be long before a Neuralink recipient can beat most and eventually all humans at fast reaction video games,” Musk wrote in a post on X.
Noland’s recent update
Noland actually provided a quick update about his life with his Neuralink implant, which he fondly named Eve, on X. He noted that his direct involvement with Neuralink has lessened as more participants have joined the company’s human trials. And despite a recent pressure sore setback, he remains optimistic and teased “big news” coming for his two-year update in early 2026.
Beyond his recovery, Arbaugh stated that Neuralink has made everyday goals achievable again. He is currently studying neuroscience, taking chemistry, biology, and pre-calculus and maintaining good grades, something he said would have been impossible without Neuralink.
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