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Apple canceling its EV has drawn a wide array of reactions across tech

Credit: @alldarkmood/Instagram

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Apple’s foray into electric vehicles has come to a screeching halt, and despite ten years of development and even rumors of more “realistic” goals that were reportedly drawn upon just a month ago, the tech giant is out.

The ditching of “Project Titan,” which Apple called the EV internally, came as a bit of a shock.

Of course, delays, backtracks, and a multitude of other moves that had everyone eager to see what would come out and when kept us all on our toes. A month ago, Apple had reportedly planned to ditch any ideas of a full-self-driving automobile and to get the car to market in 2028.

Now, it’s all history.

The abandonment of Project Titan has drawn a wide array of reactions across the tech sector. Everyone from analysts to content creators to other CEOs has commented on Apple’s withdrawal from what was once considered perhaps the most anticipated entrance into the automotive industry.

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Apple ditches ‘Project Titan’ electric car: report

The Right Move?

“Apple has canceled its decade-long effort to build an EV,” Dan Ives of Wedbush writes. “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”

As Bloomberg reported, 2,000 employees were told about the plans to abandon the development of an EV. Many of them are now focusing on generative AI. Ives sees this as the correct pathway, as Apple, being the tech giant that it has been for nearly two decades, can now focus on its bread and butter:

“We believe taking these Project Titan engineers and developers with all efforts on AI could further accelerate Apple’s AI initiatives over the next 12 to 18 months. For Apple, the ultimate goal, in our opinion, is that Vision Pro will work alongside the iPhone and other Apple devices over the coming years, with many consumer AI use cases set to explode across health, fitness, sports content, and autonomous.”

Data Tells the Story

Adam Jonas of Morgan Stanley believes Apple cannot put a car out that has a steering wheel, and at the forefront of the company’s presentation, this must be the focus if it were to hypothetically unveil an EV.

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According to a note Jonas wrote last night, the data simply is not there. Tesla outpaces Apple in terms of data that would work toward a fully autonomous vehicle. Tesla has around five million active vehicles and accumulates billions of miles of data for real-world driving each year. Apple had 67 cars accumulating roughly 450,000 miles from December 2022 to November 2023.

Based on expert analysis, Apple would not be the first company to get to full autonomy, and the data alone proves that.

CarPlay is Enough ‘Auto’ for Apple

Marques Brownlee, aka MKBHD, is the biggest tech content creator out there today. His sentiment regarding the Apple EV’s cancelation had to do with software and the fact that it will always have a hand in automotive because most companies are so bad at it that they end up using CarPlay.

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Elon Musk Takes a Smoke Break

Elon Musk only needed two emojis to describe his thoughts regarding Apple’s plans to cancel its EV:

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Robotaxi deemed a total failure by media — even though it hasn’t been released

Nearly two weeks before it is even set for its planned rollout, Tesla Robotaxi has already been deemed a failure — even though it is not even publicly released.

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Credit: Tesla

Tesla Robotaxi is among the biggest tech developments of the year, and its June launch date has not yet arrived.

This does not matter to skeptics of the company, as they have already deemed the rollout a “failure,” “an enormous mess,” and plenty of other adjectives. No matter what, several outlets are already leaning on biased opinions and a lack of true evidence that points in any direction.

Futurism posted an article this morning claiming that Robotaxi is “already an enormous mess,” citing the opinions of Dan O’Dowd, perhaps Full Self-Driving’s biggest critic. There is no mention of any of the excitement or prosperity that would come from the opposite side of the argument.

Instead, it included that O’Dowd felt it was a failure in an 80-minute drive around Santa Barbara.

This is fair to include: Full Self-Driving is not perfect, which is why Tesla will implement safeguards like teleoperation at first. However, it’s not like it’s so awful it isn’t even remotely close. Personally, my experience with FSD was incredibly successful, responsible, and it was something I still wish I had on my car to this day. I wish the article would have included a quote from someone who is as equally passionate about FSD, just from the other side of the argument.

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Credit: Tesla

There is no mention of Tesla’s most recent Vehicle Safety Report, which showed Autopilot-enabled cars are nearly 10x less likely to be involved in an accident compared to the national average. This might not be the same as Full Self-Driving, but it is still a testament to what Tesla has achieved with its driver assistance systems.

To be fair, Tesla has been a company that has missed timelines, especially when it comes to FSD. I used to roll my eyes a bit when CEO Elon Musk would say, “We’ll have Full Self-Driving finished by the end of the year,” or “We’ll have a million robotaxis on the road next year.” I was always skeptical.

However, Tesla has handled things differently this year. They’ve admitted the Robotaxi rollout will be controlled at first, including a fleet of only 10-20 Model Y vehicles. It will be private at launch, and only the lucky invited will have the opportunity to experience it in Austin in June.

It might be less than a public rollout, which of course, for people like you and me, is disappointing. But let’s be real: if Tesla launched a full-blown Robotaxi platform with no regulations or small-batch testing, there would be criticism of that, too.

Some media outlets are pointing to the recent NHTSA request for more information on how Tesla’s tech will “assess the ability of Tesla’s system to react appropriately to reduced roadway visibility conditions.” This seems more than reasonable as Robotaxi will be among the first driverless ridesharing programs in the United States.

Tesla gets new information request from NHTSA on Robotaxi rollout

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It’s no more than a request for information on how things will be handled and how the tech works.

It is sad to see so many outlets already deem something that could be the next big thing as a failure, despite there being no real indication of it being that or a success. Let’s be fair and give Tesla an opportunity to meet its June target and Robotaxi some time to operate and prove to be a reliable ride-share option.

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Tesla confirms annoying Full Self-Driving feature has been fixed

Tesla has changed one of its driver monitoring features in a request from several owners.

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Tesla has confirmed that an annoying Full Self-Driving feature has been fixed.

We reported last week that several owners reported changes in the feature, and now we have confirmation that it has been revised by Tesla.

Tesla Full Self-Driving (Supervised) does not require a driver’s hands to be on the steering wheel. However, eye movements and attentiveness are tracked through a cabin-facing camera, aiming to improve safety and limit loopholes in the system.

Tesla seems to have fixed one of Full Self-Driving’s most annoying features

If the system detects that your eyes are not on the road or you are not paying attention, FSD will nudge you to get them back on the road. Too many occurrences of the driver not paying attention will result in losing access to FSD for the remainder of the drive.

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However, many drivers using FSD complained that the system was too quick to alert drivers of inattentiveness. Fixing things like the HVAC temperature or even Autopilot settings on the center touchscreen would get you a nudge, which seemed unreasonably fast. Many drivers said it was a seven-second limit, but it seemed faster than this.

In my experience, FSD nudged me to pay attention to the road when I was adjusting the speed offset, which gives the vehicle permission to travel over the speed limit by a percentage. For example, a 10% offset in a 50 MPH zone would let the car travel 55 MPH.

The nudging seemed to be too fast and annoying, and many other Tesla drivers agreed. CEO Elon Musk had even noted that the nudge was too fast and drivers were right to be annoyed with it, especially considering that, in theory, it would be safer to adjust these settings on FSD and not while operating the car manually.

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Tesla took the criticism drivers had and turned it into a much-needed and notable change that has now been confirmed by Ashok Elluswamy, Head of AI and Autopilot for the company:

The change seems to be initiated on vehicles with Hardware 4. It is certainly a welcome change as the nudge was just a tad sensitive and could have been much more reasonable.

The adjustment made by Tesla came just a week after owners truly started becoming more vocal about the issue.

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Tesla bull, ARK head Cathie Wood says brand damage is not long-term

Cathie Wood of ARK Invest does not believe Tesla brand damage is a long-term problem.

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Tesla bull and head of ARK Invest, Cathie Wood, admitted during an interview with Bloomberg that she does believe the company has experienced some brand damage due to CEO Elon Musk’s political involvement. However, she does not believe it is a long-term issue.

Over the past eight months, Musk’s involvement in the U.S. political landscape has swayed some to stop supporting Tesla, others to ditch their cars, and some to boycott the brand altogether. Inversely, others have started supporting Musk, Tesla, and its products as a nod of support for what he’s done for government efficiency.

The perspective on how Musk’s involvement has impacted Tesla truly varies. Its impact has been noticeable, especially in Europe, as some countries have seen some pretty drastic declines in deliveries since the start of the year.

However, some of this can be attributed to the company’s switchover to new production lines for the updated Model Y. Some can also be blamed on economic issues, as the cost of living is still relatively high. There is no denying that at least some of the impact has come from those who simply disagree with Musk and are choosing not to buy his companies’ products.

Wood is among Tesla’s most outspoken bulls and has tremendously high expectations for the stock moving into the late 2020s and into the 2030s. In a recent interview, she highlighted the brand’s exceptional potential moving forward, but did address some of the short-term concerns, especially regarding Tesla’s perception amongst the public:

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“I think he feels he has a duty to the country to make sure we don’t ‘blow ourselves up’ with these deficits. Brand damage? Yes. I do not believe [it is long-term]. Tesla, we believe, will have a lock on the Robotaxi business in the U.S., and we believe they are going to proliferate through the United States, especially if we remove regulation from a state level to a federal level, which we believe will happen.”

Musk announced during the company’s most recent Earnings Call that he would step back from his government duties and return to Tesla in a more consistent role, as his work with the Department of Government Efficiency (DOGE) seemed to be winding down to a certain extent.

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Tesla CEO Elon Musk confirms time spent with DOGE will drop ‘significantly’

It was a big win for Tesla investors, as many were interested in Musk returning his focus to the automaker, especially as 2025 is expected to be a year of many catalysts between the Robotaxi launch, affordable models coming into play, production of the Semi starting at the tail-end of the year, and the Optimus robot continuing consistent development.

Wood was quick to point out that Tesla is not the only car company that was suffering with lagging sales, as a macro-level perspective on the automotive industry proves that many automakers are looking for ways to avert disaster due to the ongoing tariff war.

Tesla is still the highest-valued automaker in the world, and it has plenty of bullish points to look forward to as the year nears the halfway point.

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