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Apple aims for more realistic EV with fewer features to launch in 2028

(Credit: delgadocidranes/Instagram)

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Apple is aiming to release its electric vehicle in 2028 and plans to equip the car with “limited autonomous driving,” a new report from Bloomberg states.

After hoping to develop a driverless electric vehicle several years ago, Apple is scaling back its expectations for its introductory EV. The report states that Apple wants to develop its car with a Level 2 autonomy system, which is similar to Tesla Full Self-Driving.

SAE Level 2 autonomy still requires the driver to be in control and be in constant supervision of the vehicle. It will, however, provide steering and brake/acceleration support, as well as lane centering, and adaptive cruise control.

It will take roughly four years for Apple to develop the new car, and it is being more conservative with what it plans to bring to the table.

Over the past few years, we’ve covered every development of the Apple Car and the company’s attempts to drive the project forward.

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It planned to work with companies like Toyota to develop the vehicle. It also planned to work with TSMC on chips for self-driving, but its plans were entirely too ambitious.

Things eventually started to cool off, and its high-profile recruits for the project, like its Senior Director of Engineering, Dr. Michael Schwekutsch, who also spent time at Tesla, left Apple for air taxi startup Archer Aviation.

Apple Car project sees latest staff turnover as ex-Tesla engineer leaves for air taxi startup

Apple would not directly comment on the company’s plans for a vehicle.

However, Bloomberg notes that Apple’s ability to find a more reasonable launch date and have more realistic expectations regarding its initial EV is “a pivotal moment” for the project.

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If the vehicle is not able to hit the market with fewer features, Apple will likely abandon the project altogether.

Initially launched in 2015, things have stagnated for some time regarding the Apple Car. However, the report states that Apple’s Board of Directors had pressured CEO Tim Cook to deliver a plan that would make the project more concrete or give up on it altogether.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla China’s rumored Model Y “E80” variant: Alleged price, features, and more

The vehicle will reportedly be a more affordable variant of the best-selling Model Y crossover.

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Credit: @TeslaFrenzy/X

Recent reports from Chinese social media and news outlets have shared some rumors about an upcoming vehicle that Tesla China is reportedly developing.

Rumored to be internally codenamed as “E80,” the vehicle will reportedly be a more affordable variant of the best-selling Model Y crossover.

The Model Y “E80” Rumors

As per the recent rumors, which were initially posted on Chinese social media, the Model Y “E80” will reportedly be equipped with a 50-55 kWh battery. The vehicle’s launch will reportedly be determined by the market performance of the new Model Y, though some rumors suggest that its rollout could be as early as the second half of 2025, or sometime in 2026.

Rumors about the vehicle’s price are varied, with some news outlets stating that the “E80” will be priced at around 150,000-170,000 yuan ($20,500-$23,300), while others cited a price of 190,000–210,000 ($26,000–$28,800). For context, the new Model Y in China today is priced at 263,500-313,500 yuan ($36,160-$43,000) depending on its variant.

Being an affordable variant of the new Model Y, he “E80” will reportedly be quite different from its more premium siblings. The vehicle will reportedly be fitted with smaller wheels, single-layer windows on its sides, no rear display, half the number of speakers, single-color ambient interior lighting, fabric seats with no heating or ventilation functions, a manual trunk, and a metal roof.

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Rumored, But Not Farfetched

While these rumors about the alleged Model Y “E80” from China are not confirmed at all, Tesla has released a pretty similar, stripped-out variant for one of its current vehicles—the Cybertruck. Just recently, Tesla introduced the Cybertruck Long Range Rear Wheel Drive (LR RWD), which costs $10,000 less than the Cybertruck All Wheel Drive (AWD). The vehicle featured smaller wheels, fabric seats, less than half the number of speakers, and no rear display, among others.

A more affordable Model Y was teased by Tesla VP of Engineering Lars Moravy, who noted that Tesla’s affordable models will likely resemble the company’s current products. “Models that come out in next months will be built on our lines and will resemble, in form and shape, the cars we currently make. And the key is that they’ll be affordable, and you’ll be able to buy one,” Moravy stated during the Tesla Q1 2025 earnings call.

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NY Democrats are taking aim at Tesla direct sales licenses in New York

Democratic Senator Patricia Fahy is pushing to revoke a legislative waiver that allows Tesla to operate five NY locations without using dealer franchises.

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Credit: Tesla Europe & Middle East/X

Democratic New York State Senator Patricia Fahy, once a Tesla ally, is currently pushing to revoke a legislative waiver that allows the electric vehicle maker to operate five New York locations without using dealer franchises. 

Fahy cited CEO Elon Musk’s role in President Donald Trump’s administration as a reason for her change of heart. 

Fahy’s Shift in Stance

For 12 years, Fahy frequently supported Tesla’s fight to bypass New York’s franchise dealer regulations. But after Elon Musk personally took Donald Trump’s side, and after he worked as part of the Department of Government Efficiency (DOGE), Fahy no longer supports the EV maker. Apart from her anti-Tesla efforts in the State Capitol, the Senator has also participated in demonstrations against a planned Tesla dealership in Colonie, as noted in a report from the New York Times.

“Maybe I’m making amends,” Fahy stated, describing Musk as “part of an administration that is killing all the grant funding for electric vehicle infrastructure, killing wind energy, killing anything that might address climate change. Why should we give them a monopoly?” 

Fahy has introduced legislation that would effectively end Tesla’s direct sales operations in New York, as noted in a Syracuse.com report. Her bill argues that Tesla’s legislative waiver provides the EV maker with an unfair advantage. Thus, Fahy wants Tesla to forfeit its five licenses by 2026. The licenses could then be redistributed to other EV makers that also sell directly to consumers, such as Rivian, Lucid, and Scout Motors. 

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Republican Opposition

Republican New York Senator Jacob Ashby has described Senator Fahy’s bill as misguided, arguing that the “government should not be picking winners and losers on this.” Ashby also noted that “political disdain seems to be more at play. We are not recognizing the power and implications of the process that we have and that we should trust it.”

Colonie town supervisor Peter Crummey, also a Republican, stated that “though political sentiments appear to have recently changed for some folks about Tesla’s founder, people should let the Planning Board do their work.” As for requests from state legislators who are inserting themselves into the Tesla issue, Crummer noted that “I am confident we will give them the weight it deserves.”

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Possible first glimpse of Tesla “Model 2” affordable car in Fremont Factory

The models that Tesla will release in the coming months will resemble the company’s current lineup.

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Image Credit: @metgodinwilderness7130/YouTube

During the Q1 earnings call, Tesla VP of Vehicle Engineering Lars Moravy set expectations on the design of the affordable models that the company is expected to launch this 2025. As per the Tesla executive, the models that Tesla will release in the coming months will resemble the company’s current lineup.

Drone footage from the Fremont Factory earlier this month might have provided the EV community its first potential glimpse at Tesla’s affordable cars–fondly dubbed by EV fans and analysts as the “Model 2” or even “Model Q”–or at least their components and overall shape.

The Sighting

Tesla watcher and drone operator Met God in Wilderness, who has been posting aerial videos of the Fremont Factory for years now, recently shared some footage from his drone flyovers this month. While the Fremont Factory was abuzz with activity as usual, a couple of rather strange vehicles were quickly spotted by EV watchers on social media.

During the drone operator’s flyover on the 17th, for example, an unfinished vehicle could be seen parked next to what appeared to be fully-built Model S and Model Y units. What was especially interesting was the vehicle’s roof, which seemed to be slightly narrower than the Model Ys around it. Based on the video, at least, the vehicle seemed to be shaped like a crossover as well.

Footage from the 24th of April also proved quite interesting, with the drone operator capturing footage of another cryptic vehicle. Unlike the mysterious, unfinished, crossover-esque car spotted on the 17th, this particular unit seemed to have a more sloping rear, at least based on the shape of its covering.

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What Lars Moravy Said

In Tesla’s Q1 2025 Update Letter, Tesla noted that “plans for new vehicles, including more affordable models, remain on track for start of production in the first half of 2025.” Tesla also noted that the new vehicles will utilize aspects of its next generation and its current platforms. They will also be produced on the same manufacturing lines as its present vehicle lineup, likely the Model Y and Model 3. 

During the earnings call itself, Moravy specifically stated that the new models that would come out in the next months would resemble the company’s current vehicles. They will, however, be affordable. “Models that come out in next months will be built on our lines and will resemble, in form and shape, the cars we currently make. And the key is that they’ll be affordable, and you’ll be able to buy one,” Moravy stated.

Watch the drone operator’s footage from April 17 below.

The drone operator’s footage from April 24 can be viewed below.

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