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BYD’s strategy to take over Europe [Feature]

(Credit: BYD)

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BYD and other Chinese automakers have studied the European auto market for years. Now, it’s time to put their knowledge to the test and go all-in on the European auto market.

BYD’s strategy to take over Europe was recently revealed in a report by Reuters. The publication also shared details about how other Chinese automakers are entering the European market and their plans to beat top-selling brands like Tesla and Volkswagen in the EU’s local electric vehicle (EVs) market. 

Below are the strategies BYD and Chinese automakers are implementing to deploy their vehicles in Europe.

  1. Understand European car consumers and their needs
  2. Improved marketing to increase brand awareness
  3. Expand dealership networks
  4. Build an extensive after-sales care service network, including improved service-and-repair operations.
  5. Protect resale values

China Cars with Europeans in Mind

BYD and Chinese automakers have learned that adapting and importing cars from China to Europe is not enough. They have studied European car owners to understand the details they look for when purchasing a vehicle. As a result, some Chinese car brands have started designing cars from scratch for European buyers. 

For instance, Chinese automakers have learned that safety ratings are important to European car owners, so they have improved their vehicles with safety as a priority.

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“In China, the purchase price is important. But for European consumers, it’s not just price, but total cost of ownership, including maintenance, service, and residual values,” commented Bo Yu, JATO Dynamics’ Greater China Country Manager.

China-based car manufacturers are also strengthening and expanding repair-and-service operations to enhance after-sales care in Europe. Plus, they have started understanding the importance of resale values for European car owners. 

“There are hard rules on issues like safety and that are clear, and then there are soft rules that aren’t written down. The Chinese are very eager to learn the soft rules,” said Ben Townsend, Head of Automotive at Thatcham.

Chinese Automakers’ Biggest Advantage

Electric vehicles have offered brands—both old and new—a chance to grow and expand in the transitioning auto market worldwide. Many automakers have not been phased by the EV market’s slowdown and are charging ahead in electric vehicle development. As such, EVs have become a good entry into the European market for China-based automakers. 

Electric vehicles offer Chinese automakers one significant advantage in the global auto market: affordable prices.

China has also started to promote and grow its new energy vehicle (NEV) market, which includes battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). The Chinese government financially supports local car companies through subsidies and its ever-expanding EV supply chain. China is ahead regarding battery-minerals mining, a critical part of the EV supply chain that affects costs. 

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The local government’s support has resulted in decreased EV prices, like the BYD Seagull, which is under $10,000 in China. The United States has tried to combat against Chinese EVs’ affordable prices by increasing import tariffs by 100%. Europe is expected to raise import tariffs for Chinese EV imports as well. However, the EU’s import tariffs might not be enough to dissuade consumers from affordable EV prices.

The BYD Seagull, for example, is expected to start below $20,000 in Europe even after EU tariffs. Volkswagen, one of Europe’s top car brands, doesn’t expect to launch an EV below €20,000 ($21,631) until 2027.

Equipped with a Europe-focused affordable EV, Chinese automakers have one more obstacle to tackle: brand awareness. BYD is already working on spreading its brand in Europe by participating in and funding local sporting events, like the Europe 2024 soccer championship. It is also working closely with local dealerships.

If you have any tips, contact me at maria@teslarati.com or via X @Writer_01001101. 

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Maria--aka "M"-- is an experienced writer and book editor. She's written about several topics including health, tech, and politics. As a book editor, she's worked with authors who write Sci-Fi, Romance, and Dark Fantasy. M loves hearing from TESLARATI readers. If you have any tips or article ideas, contact her at maria@teslarati.com or via X, @Writer_01001101.

Elon Musk

Jim Cramer chimes in on Tesla CEO Elon Musk’s pay package

“Don’t be small-minded: Tesla is about robots, Full Self-Driving, the future. Give him his package.”

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Credit: The Street

Investor and host of Mad Money on MSNBC , Jim Cramer, has chimed in on Tesla CEO Elon Musk’s pay package and whether it should be rewarded to the frontman or not.

Cramer has drawn a lot of attention regarding his sentiments on Tesla, as investors have routinely given him a pretty hard time over what he’s said about the company.

For the past few years, we have covered his comments on Tesla when he has something to say, mostly because his opinion on the stock seems to change pretty frequently; at a minimum, he has something different to say about it every few months.

However, Cramer knows Musk’s value to Tesla, and said on Thursday that he believes the CEO deserves his pay package:

“Don’t be small-minded: Tesla is about robots, Full Self-Driving, the future. Give him his package.”

Cramer’s comments come just one day after Tesla’s Q3 2025 Earnings Call, where Musk took several opportunities to call out the importance of the pay package and how it could impact the company’s future — with or without him.

Musk said at one point that he would not feel comfortable continuing to develop the company’s massive fleet of Optimus bots without having appropriate control of the company from a voting perspective.

He said he does not want so much power that if he “were to lose his mind,” he could not be removed. However, he does feel he needs to be protected from “activist shareholders,” or “corporate terrorists” like proxy groups Institutional Shareholder Services (ISS) and Glass Lewis:

“My fundamental concern with regard to how much voting control I have at Tesla is if I go ahead and build this enormous robot army, can I just be ousted at some point in the future? …It’s just, if we build this robot army, do I have at least a strong influence over that robot army, not current control, but a strong influence? That’s what it comes down to in a nutshell. I don’t feel comfortable wielding that robot army if I don’t have at least a strong influence.”

At the end of the call, Musk said:

“Like I said, I just don’t feel comfortable building a robot army here and then being ousted because of some asinine recommendations from ISS and Glass Lewis, who have no freaking clue. I mean, those guys are corporate terrorists.”

Cramer is one of many who realize Musk’s importance to Tesla, and how the company would likely lack the guidance and prowess it does without his planning and drive. However, Tesla shareholders will have the ultimate say on November 6 when they vote on Musk’s compensation plan.

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Elon Musk

Tesla is stumped on how to engineer this Optimus part, but they’re close

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Credit: Tesla

Tesla has been stumped on how to engineer one crucial part of the Optimus bot, but CEO Elon Musk says the company is “on the cusp” of achieving something great with the project.

During the Q3 2025 Earnings Call, Tesla CEO Elon Musk revealed the company is moving closer to a major breakthrough with the Optimus project, and said they are “on the cusp of something really tremendous.”

However, it seems there is one specific portion of the robot that has truly stumped engineers at the company: the hand, fingers, and forearm.

Musk went into great detail about how incredibly complex and amazing the human hand is, highlighting its dexterity and capability, as its ability to perform a wide variety of tasks is especially impressive:

“I don’t want to downplay the difficulty, but it’s an incredibly difficult thing, especially to create a hand that is as dexterous and capable as the human hand, which is incredible. The human hand is an incredible thing. The more you study the human hand, the more incredible you realize it is, and why you need four fingers and a thumb, why the fingers have certain degrees of freedom, why the various muscles are of different strengths, and fingers are of different lengths. It turns out that those are all there for a reason.”

It’s been pretty apparent that Tesla has made massive strides in the Optimus project, especially considering it has been able to walk down hills, learn things like Kung Fu, and even perform service tasks like serving food and drinks.

However, a recent look at a Gen 2.5 version of Optimus posted by Marc Benioff, the CEO of Salesforce, showed that Tesla was likely using mannequin hands until it developed something that was both useful and aesthetically pleasing:

Musk continued on the call last night that the Tesla team was confronted with an “incredibly difficult” challenge from an engineering perspective, and the hands and actuators for that specific part were tough to figure out:

“Making the hand and forearm, because most of the actuators, just like the human hand, the muscles that control your hand are actually primarily in your forearm. The Optimus hand and forearm is an incredibly difficult engineering challenge. I’d say it’s more difficult than the rest of the robot from an electromechanical standpoint. The forearm and hand are more difficult than the entire rest of the robot. But really, in order to have a useful generalized robot, you do need an incredible hand.”

The CEO continued that developing a useful and effective robot was “crucial to the future of the company,” and that he works with Optimus’s design team each Friday night.

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Elon Musk sets definitive Tesla Cybercab production date and puts a rumor to rest

“The single biggest expansion in production will be the Cybercab, which starts production in Q2 next year.” -Elon Musk

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Credit: Teslarati

Tesla CEO Elon Musk finally set a definitive date for Tesla Cybercab production and, at the same time, put a substantial rumor regarding the vehicle that has been circulating within the community to rest.

Tesla’s Cybercab was unveiled last October as the company’s two-seater, affordable option that would ultimately be the car used for autonomous travel. It was initially slated for production in late 2025 or early 2026.

Tesla is ramping up its hiring for the Cybercab production team

However, Tesla has finally said it will start production of the Cybercab in Q2 2026, a more concrete date for the company, as it has moved the entire project forward in recent weeks by testing it at the Fremont Test Track and conducting crash safety assessments.

Musk said on the Q3 2025 Earnings Call:

“The single biggest expansion in production will be the Cybercab, which starts production in Q2 next year. That’s really a vehicle that’s optimized for full autonomy. It, in fact, does not have a steering wheel or pedals and is really an enduring optimization on minimizing cost per mile for fully considered cost per mile of operation.”

In that quote, Musk also put a rumor that has been circulating within the community to rest. Some started to speculate whether Cybercab would be sold with a steering wheel and pedals, as many of the elements of the car seemed to hint toward not being exclusively autonomous, including side mirrors being equipped, among other things.

It has been interesting to see some consider whether Tesla would sell the vehicle with the elements that would enable human control, especially as there have been a handful of images of the vehicle on company property with a steering wheel spotted.

However, Musk doubled down on the autonomous nature of the Cybercab with this confirmation during the earnings call, something that many investors likely wanted to hear because it was, in a way, a vote of confidence for the company’s path to autonomy.

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