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Swedish unions upset after Tesla opens two new Superchargers

Tesla seems to be getting better at overcoming the unions’ blockades.

Published

6 months ago

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Credit: TeslaCharging/X

Tesla Sweden is still dealing with a number of strikes due to its conflict with IF Metall, but the electric vehicle maker seems to be getting better at overcoming the unions’ efforts. 

Tesla’s clever workarounds have resulted in network owner Telge Nät apologizing to the unions after two new Superchargers were opened despite the sympathy strikes of the Elektrikerna union and Seko.

Tesla Sweden’s New Superchargers

While Tesla’s main conflict in Sweden is with trade union IF Metall, a number of other unions have initiated sympathy strikes against the company. These include the Elektrikerna union and Seko, both of which have initiated efforts to block the launch of new Superchargers.

As noted in a CarUp report, however, Tesla Sweden recently opened two new Supercharger locations in the city of Södertälje. The first was a site with 16 Supercharger stalls in the Moraberg shopping area, and it was followed by a large 20-stall Supercharger at Vasa Handelsplats. The new Superchargers were appreciated by EV owners, as even non-Teslas use them, and they are among the most reliable and most affordable in the market.

Tesla Sweden celebrated the launch of its two new Superchargers in the country. “Södertälje is a long-awaited destination for fast charging, and Tesla’s two new stations enable comfortable, fossil-free, and economical trips between the east and west coasts and to southern Sweden,” the electric vehicle maker stated.

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Angry Unions and Apologies

The unions were not happy at all that Tesla Sweden was able to overcome their blockade. Dennys Bello, press officer for the Elektrikerna union, noted that Tesla seems to be tapping the services of foreign companies and flying in people to help launch its charging stations. “It is a good question how this has happened. We think it is unfortunate. But they seem to have their methods. They bring in foreign companies and fly in people, we think,” Bello stated.

Network owners Telge Nät has issued an apology to the unions, stating that they regret the launch of the new Superchargers. In a comment, Erik Elowsson, press officer at the Telge Group, highlighted that they are not in any way overriding the union’s efforts. 

“We can confirm that two Tesla-owned facilities in Södertälje have been connected contrary to the purpose of the current conflict measures. We regret this. We want to make it clear that we had no intention of overriding Seko’s conflict measures. We have taken strong measures to ensure that this does not happen again. We respect the Swedish model, and stand up for the value of collective agreements and see strength in the dialogue we have with Seko,” Elowsson stated.

Seko, for their part, demanded an apology and correction from Telge Nät. As per Seko’s head of information Jonas Pettersson, “The company has responded that it is a mistake, and we have had a good dialogue with them. They have said that this will never be repeated. Of course, it is unfortunate that it has happened. We feel confident that Telge is now taking the necessary measures to ensure that it never happens again.”

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

Tesla’s advertising strategy takes a drastic turn, but some are questioning it

Published

13 minutes ago

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October 14, 2025

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Credit: Tesla

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.

For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.

Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.

However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.

For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:

“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.

On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.

However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.

Some of those who saw the ad are questioning the strategy:

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Tesla begins validating Robotaxi in a new area, hinting at expansion

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2 hours ago

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October 14, 2025

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Credit: Tesla

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.

Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:

Another unit was spotted in Tempe, Arizona:

These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.

However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.

The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.

Tesla Robotaxi heads to a new major Texas city for the first time

Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.

In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.

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Elon Musk

Tesla mulls revamping $25k car, strange report claims

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4 hours ago

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October 14, 2025

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Credit: Tine Rusc

Tesla is reportedly mulling the potential revamp of its $25,000 vehicle project, a strange report claims.

It seems unlikely, especially since Tesla launched two new, more affordable models last week with the Model 3 and Model Y Standard trims.

However, a report from European media outlet 36kr claims Tesla has started to advance two vehicle projects, internally codenamed E41 and D50, in China.

People familiar with the matter reportedly told the outlet that “some design and verification reports of the new projects are inherited from the current Model Y and Model 3.”

Tesla axed one of the Model Y’s best features in ‘Standard’ trims: here’s why

These new simplified models would be priced between $5,000 and $5,500 cheaper than what the new ‘Standard’ trims cost. The report also claims that these vehicles would be launched only if the new ‘Standard’ models “fall short of sales expectations.”

This report suggests that potentially more affordable models are being offered, but this seems unlikely, considering Tesla launched the two Standard models just last week, and the only truly affordable model it is working on will be the Cybercab.

However, there is potential for a car to launch that undercuts the newest configurations of the Model 3 and Model Y. As of now, it just seems as if it is something that is far-fetched.

When Tesla’s patent for the unboxed process was published just last month, it seemed more than obvious that the vehicle it would be used for was the Cybercab.

The language used in the patent itself was geared toward more streamlined and quality production and manufacturing, which Tesla must implement to meet the likely demand for the vehicle.

It will be easier to scale vehicles with the unboxed process, and the Cybercab has been routinely mentioned with the sub-$30,000 price tag, even by CEO Elon Musk.

He said during the Q3 2024 Earnings Call:

“I think having a regular 25K model is pointless. It would be silly. Like it would be completely at odds with what we believe…It’s fully considered cost per mile is what matters. And if you try to make a car that is essentially a hybrid, manual, or automatic car, it’s not going to be as good as a dedicated autonomous car. So, yes, Cybercab is just not going to have steering wheels and pedals.”

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