

Lifestyle
Tesla Referral Program crackdown: Musk to “shut down” referral code abuse
Elon Musk’s highly successful and once “experimental” Tesla Referral Program has arguably been one of the company’s best viral campaigns for selling cars. The concept is simple. Buy a new Tesla, refer a friend to buy one through a referral code, and win exclusive prizes including a highly coveted invite to a Tesla unveiling event. Whether it’s a VIP Fremont Factory tour, an invite to the upcoming Model 3 launch party, or the opportunity to witness Elon Musk unveil Tesla’s electric Semi truck on September 28, chances are you want to be there and you’ll do anything to make it happen. And that’s exactly what many have done.
In question are the ethics behind the oversharing of one’s Tesla referral code. It’s a normal occurrence these days to see Tesla owners shamelessly plug their personal referral codes across social media, on forums and even on email signatures. I’m guilty of it and I’m sure many others are too. But when Tesla owners begin buying keyword-based Google ads to promote their referral code on a massive scale, a question of whether this is fair or even “legal” under Tesla’s Referral Program “Good Faith” clause naturally arises.
According to Tesla:
Good Faith
We introduce programs such as these in good faith and expect the same good faith in return. Please note that we may withhold awards where we believe customers are acting in bad faith or otherwise acting contrary to the intent of this program. To be clear, commercializing or otherwise selling referral codes is not appropriate, and we will not honor such codes. We cannot cover every nefarious scenario, nor will we attempt to, but we do promise to be fair and reasonable.
One can interpret “Commercializing or otherwise selling referral codes” as paying a person or service to use one’s referral code, which would put Google AdWords buyers in violation of Tesla’s Good Faith clause. But what if you’re a highly popular Model S or Model X-owning YouTuber that has the ability to influence millions of fans on the purchase of a Tesla? Is it moral to ask your subscribers to consider using your referral code?
Not according to Twitter user Station2Station. In a tweet to Elon Musk, Station2Station writes, “As an owner, please DO AWAY with referral code prgr. Too many youtube owners hustling their YT channels to gain refs.”
Musk replied back, stating that he “will shut that down”, which presumably means he’ll disqualify any referral code use that came by way of someone that is not a “friend” to the original Tesla owner.
Will shut that down. The point is to provide something special that only existing owners can give to friends and it is limited to 5 people.
— Elon Musk (@elonmusk) May 24, 2017
While Musk’s intention is clear that the program is meant to be something special, penalizing Tesla-owning YouTubers for sharing their referral codes would be a step in the wrong direction. Let us not forget that many Tesla-owning YouTubers began their channels with the sole purpose of sharing their love for the company, their cars, and most importantly Musk’s vision of the future. As their voice amplified across the Google-owned social video platform and subscriber counts grew, so did Tesla’s brand reach and presumably the number of Model S and Model X vehicles sold each quarter. Should they be faulted for having a loyal following, many of whom built something special in the form of friendships with their YouTuber through social media? I say no.
In this instance, it’s less of an issue of referral code misuse and more the case of sour grapes.
Here’s a fun blast from the past email sent by Musk when the first Tesla Referral Program was introduced.
From: “Elon Musk” <elon@teslamotors.com>
Subject: Trying something new (plus party at the Gigafactory and a Founder Series Model X)
Date: July 29, 2015 at 2:05:31 PM PDT
Word of mouth has always been a major part of how Tesla sales have grown. When I meet Tesla owners, one of the first things they often tell me is how they have convinced many others to buy the car. As you may already know, Tesla does not advertise or pay for endorsements or product placement. Maybe by doing so we could sell more cars, but I don’t like the idea of trying to trick people into buying a product by false association. If you see somebody famous driving a Model S, it is because they genuinely like the car.
If you see it in a movie or TV show, it is because the people associated with that production genuinely like the car. Besides word of mouth, another way that our cars are sold is through stores. These will always be important to allow people to check out new models and ask our product specialists detailed questions. However, stores are quite expensive to set up and operate. In reviewing the Tesla cost of sales, we found that it is approximately $2,000 to sell a car through our stores, higher in some regions and lower in others.
Both ways of reaching potential customers are important, but, if we can amplify word of mouth, then we don’t need to open as many new stores in the future. So, we are going to try an experiment. This is similar to the customer growth program that I worked on at PayPal/X.com back in ’99. What worked for PayPal may not work for Tesla, but it is worth trying, as the net result would be lowering our costs by $2,000, allowing us to give that money to our customers.
From now through October 31st, if someone buys a new Model S through your link, they will get $1,000 off the purchase price and you will get a $1,000 credit in your Tesla account, which can be applied to a future car purchase, service charge or accessories. To put some limits on the experiment, each Tesla owner can grant a maximum of ten $1,000 discounts.
Just for fun, there will also be some things that money can’t buy. If five of your friends order a Model S, you and a guest will receive an invitation to tour the Gigafactory in Nevada – the world’s biggest factory by footprint – and attend the grand opening party. This will be awesome. At ten orders, you get the right to purchase a Founder Series Model X, which is not available to the public, with all options free (value of about $25,000). The first person to reach ten will get the entire car for free.
Elon
Lifestyle
Tesla Semi futuristic sci-fi acceleration sound will never get old
Videos that capture the Semi moving at speed are most notable due to their sheer cool factor.

The Tesla Semi is not yet in mass production, but the company has accumulated over 7.9 million miles across its test fleet. With Tesla using the Semi for its operations, it is no surprise that sightings of the Class 8 all-electric truck have been abounding.
These sightings from Tesla enthusiasts vary, but those that capture the the Class 8 all-electric truck moving at speed are most notable, possibly due to their sheer cool factor.
Tesla Semi’s Roar
There is something that just stands out with the Semi, particularly on the road. While the Semi does not have the Cybertruck’s brutalist, angular design, it is still very striking because it’s such a massive machine that moves far too quietly for its size. This is, of course, one of the reasons why the vehicle also becomes extra noteworthy when it fires up its electric motors and accelerates.
Take this video from Tesla Owners Silicon Valley, for example, which shows the all-electric hauler accelerating while pulling what appears to be a full load. In these situations, the Tesla Semi actually becomes audible, but unlike traditional diesel-powered truck, the Class 8 all-electric truck “roars” with its own, unique futuristic, sci-fi sound. In such situations, one could feel the Semi’s raw power, which comes from its three independent motors on its rear axles.
Tesla Semi Ramp
Tesla has been promoting the Semi quite a bit as of late, and recent reports have suggested that the company is putting in a lot of effort to prepare the vehicle for its production in Nevada. Tesla’s Careers website has gone live with over 80 Semi-related job openings recently as well, and a recent report has suggested that Tesla has ramped the Semi’s factory workers in Nevada to over 1,000 employees.
The company has even shared an update video of the Semi factory’s progress near Giga Nevada, as well as the design of the vehicle’s new logo. The Semi’s updated logo is quite interesting as it features elements from the Tesla Model 3’s first logo, which was unveiled way back in 2016.
Lifestyle
Elon Musk jokes he will join Mr Beast’s “100 Men vs 1 Gorilla” challenge
It’s a good sign, if any, that the overworked Musk is becoming a bit more lighthearted again.

Following the first quarter Tesla earnings call, CEO Elon Musk seems to have become a bit more relaxed—relaxed enough to joke about fighting a gorilla with 99 other people, at least.
It’s a good sign, if any, that the overworked Musk is becoming a bit more lighthearted again and not too busy picking fights with politicians on social media.
The Viral 100 Men vs 1 Gorilla Challenge
Over the weekend, a post on social media platform X went viral. The post itself was quite simple, with user @DreamChasnMike stating that he thinks 100 men could beat one gorilla. “Everybody just gotta be dedicated to the sh*t,” the X user joked. The post exploded on the platform, garnering 284 million impressions as of writing.
The silly question also triggered a massive debate about whether 100 men would really stand a chance against a literal gorilla. Some users even lamented that the premise was a sign of male hubris. Nevertheless, the question proved to be a fun topic on X, with some more dedicated users even posting simulated videos of what the “100 Men vs 1 Gorilla Challenge” could look like.
Mr. Beast and Elon Musk Join In
The premise is quite similar to other viral videos from noted YouTube creator Mr. Beast, so it was no surprise that edited images of Mr. Beast YouTube thumbnails with “100 Men vs a Gorilla” also started spreading on the social media platform. Mr. Beast, who tends to be game to such silly ideas, actually reposted the edited image, joking “Need 100 men to test this, any volunteers?”
In true Elon Musk fashion, the Tesla and SpaceX CEO noted that he would join the challenge. “Sure, what’s the worst that could happen” Musk wrote in his post on X. Musk’s reply triggered quite a few laughs on X, with some stating that the world probably still needs the CEO.
While silly, Musk’s comment and his recent, more frequent posts about his companies’ products like Starlink and Grok have been received well by his supporters. Over the past months, after all, Musk has been very political and quite confrontational on social media. With Musk soon taking a step back from the Department of Government Efficiency’s (DOGE) daily operations, however, it seems like X will soon get a more tempered and lighthearted Elon Musk once more.
Lifestyle
Possible first glimpse of Tesla “Model 2” affordable car in Fremont Factory
The models that Tesla will release in the coming months will resemble the company’s current lineup.

During the Q1 earnings call, Tesla VP of Vehicle Engineering Lars Moravy set expectations on the design of the affordable models that the company is expected to launch this 2025. As per the Tesla executive, the models that Tesla will release in the coming months will resemble the company’s current lineup.
Drone footage from the Fremont Factory earlier this month might have provided the EV community its first potential glimpse at Tesla’s affordable cars–fondly dubbed by EV fans and analysts as the “Model 2” or even “Model Q”–or at least their components and overall shape.
The Sighting
Tesla watcher and drone operator Met God in Wilderness, who has been posting aerial videos of the Fremont Factory for years now, recently shared some footage from his drone flyovers this month. While the Fremont Factory was abuzz with activity as usual, a couple of rather strange vehicles were quickly spotted by EV watchers on social media.
During the drone operator’s flyover on the 17th, for example, an unfinished vehicle could be seen parked next to what appeared to be fully-built Model S and Model Y units. What was especially interesting was the vehicle’s roof, which seemed to be slightly narrower than the Model Ys around it. Based on the video, at least, the vehicle seemed to be shaped like a crossover as well.
Footage from the 24th of April also proved quite interesting, with the drone operator capturing footage of another cryptic vehicle. Unlike the mysterious, unfinished, crossover-esque car spotted on the 17th, this particular unit seemed to have a more sloping rear, at least based on the shape of its covering.
What Lars Moravy Said
In Tesla’s Q1 2025 Update Letter, Tesla noted that “plans for new vehicles, including more affordable models, remain on track for start of production in the first half of 2025.” Tesla also noted that the new vehicles will utilize aspects of its next generation and its current platforms. They will also be produced on the same manufacturing lines as its present vehicle lineup, likely the Model Y and Model 3.
During the earnings call itself, Moravy specifically stated that the new models that would come out in the next months would resemble the company’s current vehicles. They will, however, be affordable. “Models that come out in next months will be built on our lines and will resemble, in form and shape, the cars we currently make. And the key is that they’ll be affordable, and you’ll be able to buy one,” Moravy stated.
Watch the drone operator’s footage from April 17 below.
The drone operator’s footage from April 24 can be viewed below.
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