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Through a millennial’s eyes: Analyzing Musk’s appeal to Generation Y

Source: Bloomberg

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It is already known that Elon Musk is a big name in the tech world, but he has another, equally rabid fanbase: millennials.

Forbes contributor Deep Patel poses the following question: “We’ve all seen people in the past get famous by throwing millions of dollars at publicity and marketing, but that’s not Musk’s approach. His success is organic, which begs the questions: how did he get here and why do people, especially millennials, believe in him so much?”

Patel lays out the reasons why it’s easy for Musk to appeal to the younger generation, namely, Musk’s eye for the future, a desire for the common good and playing off emotions.

In terms of the future, Musk strives for a world where people can rely solely on renewable energy. Tesla’s energy-saving products, such as the Powerwall and Tesla Solar Roof tiles, are already bringing his ideas to fruition.

As Patel says, “Those who purchase Musk’s products don’t view themselves as buying something, but rather as investing in their futures and the future of the world.”

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This is backed up by a study from Nissan, which says that 76 percent of millennials believe switching to an eco-friendly car is the clearest path for a sustainable future, outweighing other options such as using buying from eco-friendly companies or using energy companies that are dedicated to clean energy.

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Source: Nissan

Patel also points out the ease in which Musk utilizes his Twitter account, reaching almost 10 million followers, for free. The usage of Twitter also is more personalized than traditional marketing techniques, which can make consumers feel more connected to Musk, and by proxy, his companies.

As a millennial myself, it is easy to see the appeal: The man is cool. He responds to Tweets, talks about not wearing underwear, and is involved with a wide array of companies that look to revolutionize the world in ways ranging from how we explore space through SpaceX, to how to reduce traffic congestion through The Boring Company.

In a (hyphenated) word, Musk is forward-thinking.

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WATCH: SpaceX Starship Flight 10 launch

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Credit: SpaceX

SpaceX is set to launch its tenth test flight of the Starship program, with a launch window that will open at 6:44 p.m. local time, or 7:44 p.m. on the East Coast.

Starship’s tenth test flight was originally scheduled for launch yesterday with a one-hour window that opened at 7:30 p.m. ET, but it was called off 17 minutes before that window even had a chance to open.

Starship Flight 10 rescheduled as SpaceX targets Monday launch

SpaceX moved the flight to tonight. It was also originally scheduled to have a launch window at the same time as Sunday, but it was pushed back 14 minutes to around 6:30 p.m. ET. There are storms in the area, as well as clouds over Starbase, so there is the off chance for another launch delay.

There are several big objectives for this launch, including the expansion of the operating envelope for the Super Heavy booster. SpaceX says there are “multiple landing burn tests planned.”

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The booster will also be performing a few in-flight experiments to help with data collection. Specifically, real-world performance data on future flight profiles and off-nominal scenarios will be on the list of things SpaceX will be looking for.

Starship itself will have a few in-flight objectives that include the deployment of eight Starlink simulators that are similar in size to the next-gen satellites for the internet service. SpaceX was set to test this with Starship’s seventh test flight, which occurred in January 2025. However, the task was abandoned as the vehicle was destroyed before deployment could occur.

Liftoff conditions are currently looking favorable, and SpaceX will be eager to improve upon its Starship launch program as CEO Elon Musk has big plans for it in the coming years.

You can watch the launch below via SpaceX:

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Tesla looks to expand Robotaxi geofence once again with testing in new area

It looks as if Tesla is preparing for its next expansion of the geofence, potentially moving toward a much larger service area that could eclipse 150 square miles.

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Credit: Joe Tegtmeyer | X

Tesla looks to be preparing for the potential expansion of the Robotaxi geofence once again, as the company was spotted testing the suite in an area well outside of the Austin service area.

After it first launched the Robotaxi platform on June 22, Tesla has managed to expand its geofence twice, essentially doubling the travel area both times.

The most recent expansion took the size of the geofence from 42 square miles to about 80 square miles, bringing new neighborhoods and regions of the city into the realm of where the driverless vehicles could take passengers.

However, it looks as if Tesla is preparing for its next expansion of the geofence, potentially moving toward a much larger service area that could eclipse 150 square miles.

Over the weekend, one fan noticed a Robotaxi validation vehicle testing in Bee Cave, Texas, which is roughly 25 minutes from the edge of the current geofence:

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Tesla has been testing vehicles in the western suburbs of Austin for some time, and it seems the company is laying some groundwork to push its geofence expansion into Plaid Mode as competition with Waymo continues to be at the forefront of the conversation.

Waymo has been expanding with Tesla for some time, as the pace of expansion for the two companies has been relatively accelerated for the past couple of months.

Tesla’s expansions of the geofence sent a clear message to competitors and doubters, but it is still aiming to keep things safe and not push the envelope too quickly.

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The geofence expansion is impressive, but Tesla is also focusing on expanding its vehicle fleet in both Austin and the Bay Area, where it launched a ride-hailing service in July.

Tesla Bay Area autonomous fleet to grow to over 100 units: Elon Musk

Still, safety is the priority at the current time.

“We are being very cautious. We do not want to take any chances, so we are going to go cautiously. But the service areas and the number of vehicles in operation will increase at a hyper-exponential rate,” CEO Elon Musk said during the Q2 Earnings Call.

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Tesla considers making a big move with Model Y pricing as demand is skyrocketing

“Trending toward a need to expedite output even further, which could mean adjusting pricing upward in the coming days. Trying hard not to, will see.”

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Credit: Tesla

Tesla is considering making a big move with Model Y pricing as demand is skyrocketing due to the EV tax credit expiring in just over a month.

With the $7,500 EV tax credit set to be removed on September 30, Tesla is experiencing increased demand for its Model 3 and Model Y. Customers are doing whatever they can to take delivery of the car they ordered as soon as possible.

The IRS recently adjusted the EV tax credit’s rules slightly.

Tesla set to win big after IRS adjusts EV tax credit rules

Previously, the vehicle had to be delivered by September 30, but a slight tweak the agency made last week will now allow customers to enter a legally binding contract along with a marginal down payment by that date. The delivery can occur after September 30, and the car can still qualify for the credit.

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However, demand is getting so crazy for the Model Y that Tesla is considering a price increase on the all-electric crossover, as well as a potential boost in production output to keep up with orders.

Inventory is dwindling in several markets across the United States, a good sign for the company, as it could have one of its best quarters in recent history in terms of deliveries.

However, Tesla is thinking of bumping the price slightly, Raj Jegannathan, the company’s VP of IT, AI Infrastructure, Apps, Infosec, and Vehicle Service Operations, said on X:

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The price adjustment would come as a response to increasing production output, Jegannathan’s response seems to indicate.

The bump would help Tesla’s margins, but the idea that the company could adjust pricing by increasing it would not be popular with potential car buyers. It might encourage some buyers to put their orders in sooner, hoping to avoid a new, higher price.

However, it could also steer some buyers away from putting an order in on a vehicle, especially if the price increase is more than a few hundred dollars.

Tesla boosted the price of the Model S, Model X, and Cybertruck recently, but brought in a “Luxe Package” to help justify it.

It comes with Free Full Self-Driving, Free lifetime Supercharging, four years of premium service, and lifetime Premium Connectivity.

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