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Rivian gets a surprise visit from Tesla Chief Designer Franz von Holzhausen

Tesla Chief Designer Franz von Holzhausen checks out Rivian's new R1S SUV. (Photo: Teslarati)

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Rivian captured the attention of the automotive world when it debuted its quad-motor R1T all-electric pickup truck and R1S SUV in Los Angeles this week, including the attention of none other than Tesla Chief Designer Franz von Holzhausen.

Teslarati spotted the veteran automobile designer, and chief designer to the Tesla Model S, Model X, and Model 3, paying a surprise visit to Rivian’s LA Autoshow booth one day before the event is set to open its doors to the general public. Tesla also has a booth this year at the auto show where the company is showcasing its solar roof tiles, energy products, and its fleet of electric vehicles.

While Tesla executives including CEO Elon Musk have yet to make any public comments about Rivian’s launch, Von Holzhausen’s presence at their LA Autoshow booth and his visible interest in the R1S SUV can be interpreted as a sign that Tesla is taking the Michigan-based electric car startup seriously.

Tesla Chief Designer Franz von Holzhausen checks out Rivian’s new R1S SUV. (Photo: Teslarati)

Rivian’s R1S  design was led by Jeff Hammoud, who joined Rivian in May of 2017 as VP of Vehicle Design. Hammoud previously spent 13 years at Fiat Chrysler, where he was Chief of Design for the Jeep division. His most notable design during his tenure with Jeep was the Jeep Grand Cherokee. In addition to recruiting Hammoud from Jeep, Rivian also brought on Nick Malachowski as Director of Advanced Design.

The R1T and R1S designs communicate strength and refinement while still inviting customers to get the vehicles dirty. Strong proportions and clean, continuous bodylines help achieve a modern, inviting stance while acknowledging the performance and level of technology integrated into the vehicles,” Rivian stated in a press release.

Details of the Rivian R1T and the Rivian R1S. (Credit: Christian Prenzler/Teslarati)

Although the design language between Tesla and Rivian may differ, Hammoud and Von Holzhausen both share in their passion to build and create something that would ordinarily just be a dream. And do so while being unbounded.

“The chance to be part of something like this from the ground up is the kind of opportunity you dream about,” Jeff Hammoud stated in a Rivian blog post.

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“I’m looking forward to working at a new startup company that doesn’t have the confines of a large OEM,” Von Holzhausen told Car Design News when he joined Tesla in 2008.

Rivian’s R1S will go into production in the second half of 2020 and starts at $72,500. The R1S’s range is configurable between three battery pack variants: 105 kWh, 135 kWh, and 180 kWh, each providing 240, 310, and 410+ miles, respectively.

(Photo: Christian Prenzler/Teslarati)

In addition to checking out Rivian’s SUV, Von Holzhausen also looked at Rivian’s R1T pickup truck that was also at the company booth. Rivian’s R1T is the first production electric truck to be revealed. Tesla is currently designing and developing their own electric pickup truck but has yet to disclose any information about its design, size, or pricing.

RELATED: Rivian R1T and R1S: Top 10 hidden features that make an electric off-road vehicle

The starting price for Rivian’s R1T begins at $69,000 and has the same battery pack configurations as the R1S. The company is expecting to produce roughly 50,000 of the R1T and R1S in their manufacturing plant in Normal, IL. Rivian has started to take preorders for both their vehicles with a $1,000 deposit.

Update: A spelling correction has been made to Rivian’s VP of Design, Jeff Hammoud.

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Christian Prenzler is currently the VP of Business Development at Teslarati, leading strategic partnerships, content development, email newsletters, and subscription programs. Additionally, Christian thoroughly enjoys investigating pivotal moments in the emerging mobility sector and sharing these stories with Teslarati's readers. He has been closely following and writing on Tesla and disruptive technology for over seven years. You can contact Christian here: christian@teslarati.com

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Elon Musk

SpaceX Starship Flight 10: What to expect

SpaceX implemented hardware and operational changes aimed at improving Starship’s reliability.

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Credit: SpaceX

SpaceX is preparing to launch the tenth test flight of its Starship vehicle as early as Sunday, August 24, with the launch window opening at 6:30 p.m. CT. 

The mission follows investigations into anomalies from earlier flights, including the loss of Starship on its ninth test and a Ship 36 static fire issue. SpaceX has since implemented hardware and operational changes aimed at improving Starship’s reliability.

Booster landing burns and flight experiments

The upcoming Starship Flight 10 will expand Super Heavy’s flight envelope with multiple landing burn trials. Following stage separation, the booster will attempt a controlled flip and boostback burn before heading to an offshore splashdown in the Gulf of America. One of the three center engines typically used for landing will be intentionally disabled, allowing engineers to evaluate whether a backup engine can complete the maneuver, according to a post from SpaceX.

The booster will also transition to a two-engine configuration for the final phase, hovering briefly above the water before shutdown and drop. These experiments are designed to simulate off-nominal scenarios and generate real-world data on performance under varying conditions, while maximizing propellant use during ascent to enable heavier payloads.

Starship upper stage reentry tests

The Starship upper stage will attempt multiple in-space objectives, including deployment of eight Starlink simulators and a planned Raptor engine relight. SpaceX will also continue testing reentry systems with several modifications. A section of thermal protection tiles has been removed to expose vulnerable areas, while new metallic tile designs, including one with active cooling, will be trialed.

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Catch fittings have been installed to evaluate their thermal and structural performance, and adjustments to the tile line will address hot spots observed on Flight 6. The reentry profile is expected to push the structural limits of Starship’s rear flaps at maximum entry pressure.

SpaceX says lessons from these tests are critical to refining the next-generation Starship and Super Heavy vehicles. With Starfactory production ramping in Texas and new launch infrastructure under development in Florida, the company is pushing to hit its goal of achieving a fully reusable orbital launch system.

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Elon Musk

Elon Musk takes aim at Bill Gates’ Microsoft with new AI venture “Macrohard”

It is quite an appropriate name for a company that’s designed to rival Microsoft.

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Credit: xAI/X

Elon Musk has set his sights on Microsoft with a new company called “Macrohard,” a software venture tied to his AI startup, xAI. 

Musk described the project as a “purely AI software company” that’s designed to generate hundreds of specialized coding and generative AI agents that could one day simulate products from companies like Microsoft entirely through artificial intelligence.

Macrohard‘s Purpose

Musk announced Macrohard on Friday, though xAI had already registered the trademark with the US Patent Office a few weeks ago, as noted in a PC Mag report. Interestingly enough, this is not the first time that Musk has mentioned such an initiative.

Just last month, he stated that xAI was “creating a multi-agent AI software company, where Grok spawns hundreds of specialized coding and image/video generation/understanding agents all working together and then emulates humans interacting with the software in virtual machines until the result is excellent.”

At the time, Musk stated that “This is a macro challenge and a hard problem with stiff competition,” hinting at the venture’s “Macrohard” moniker. A few years ago, Musk also posted “Macrohard >> Microsoft” on X. 

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Powered by xAI and Colossus

Macrohard appears to be closely linked to xAI’s Colossus 2 supercomputer project in Memphis. Musk has confirmed plans to acquire millions of Nvidia GPUs, joining rivals such as OpenAI and Meta in a high-stakes race for AI computing power. Colossus is already one of the most powerful supercomputer clusters in the world, and it is still being expanded.

xAI is only a couple of years old, having been founded in March 2023. During its Engineering Open House event in San Francisco, Elon Musk highlighted that the company’s speed will be its primary competitive edge. “No SR-71 Blackbird was ever shot down and it only had one strategy: to accelerate,” Musk said.

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Elon Musk

Elon Musk confirms he’s still in wartime CEO mode

He is still locked in.

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Wcamp9, CC BY 4.0 , via Wikimedia Commons

Elon Musk tends to use social media platform X as his personal platform to express himself, so much so that critics tend to allege that the CEO is no longer serious about his numerous companies. 

As per Musk, he is still very much in wartime CEO mode, despite all the jokes and fun posts about Ani on X. 

Elon Musk leads several prolific companies, much more than the average CEO. And while Tesla is the only publicly traded entity that he currently leads, Musk is so visible that everyone across the internet pretty much has a strong opinion of him one way or another. For his longtime supporters and followers, however, what truly matters is if Musk is locked in.

Considering that Elon Musk’s feed on X has recently been filled with AI imagery, a good portion of which involve AI-rendered women, some X users have expressed concerns that the CEO may be losing focus once more. Musk responded to one such user by highlighting his very busy schedule and his numerous active projects. 

Needless to say, Elon Musk is still locked in. He is still in “wartime CEO” mode.

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As per the CEO, even his recent AI posts about AI are “part of a broader vision and strategy.” He also highlighted that SpaceX’s Starship Flight 10 is launching in a few days, xAI’s Grok 5 is starting its training next month, and Tesla’s Autopilot V14 is also coming next month. As per Musk, “long-term strategy is compelling.”

Elon Musk’s comments are quite accurate. While he may seem to spend all his time on X, after all, he is very much still neck-deep in all his companies’ projects. There is a reason why Musk became known as a visionary, and a lot of it is because he really is intimately involved in all of his companies’ projects. 

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