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Porsche rolls out another Taycan teaser in the form of an instructional video

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Porsche is gearing up for the production of its very first all-electric vehicle — the Taycan. Initially dubbed as the Mission E sedan prior to being christened with its official name, the Taycan is expected to start production sometime in 2019.

There is no doubt that the upcoming sedan is attracting a lot of interest from the EV community. That said, the vehicle just has this one tiny issue — its name is proving to be a pain to pronounce. To address this, Porsche has released its latest teaser for the vehicle, which comes in the form of an instructional video on how to pronounce “Taycan” correctly.

While it is easy to point the blame at Porsche for giving its first all-electric car a tricky name, this is not the first time that the legacy carmaker has published a “how to pronounce” video. Back in 2016, the company rolled out a similar ad, demonstrating the correct pronunciation for “Porsche.” In that particular video, Porsche even provided the International Phonetic Alphabet (IPA) transcription of its name (pɔɐ̯ʃə) to ensure that viewers could pronounce its name correctly.

Needless to say, a good number of Porsche fans still pronounce the company’s name as “Porsch” or even “Porch” today.  

As for the recent Taycan ad? Porsche notes that the correct pronunciation of the vehicle’s name is “Tie-con, and not “Tei-can” or “Tei-ken. This notably limits the amount of Liam Neeson references that can be related to the electric car, but it does help ensure that Porsche fans don’t embarrass themselves when speaking to German owners and enthusiasts about the sleek, zero-emissions high-performance EV.

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Inasmuch as Porsche’s latest Taycan ad is a bit amusing, it should be noted that the Taycan is actually one of the only vehicles in the company’s lineup with a name that’s a pain to pronounce. Other cars, such as the 911, the Macan, and the Cayenne, after all, are pretty much impossible to mispronounce. That said, Porsche did explain when it announced electric car’s official name that “Taycan” roughly translates to “lively young horse.” As such, the name is a significant nod to the rearing steed in the company’s iconic crest.

Porsche is arguably one of the legacy automakers that appears to be putting a lot of serious effort in the development of its electric car lineup. While fellow German carmakers Mercedes-Benz and Audi have beaten Porsche to the punch with electric car launches this year, the EQC and the e-tron could be described as EV conversions of existing ICE-powered vehicles. Porsche took a different approach with the Taycan, designing the car from the ground up, similar to how Tesla approached the industry-leading Model S.

The results of the Porsche’s efforts are evident in the vehicle’s performance figures and track-capability. Test mules of the car frequent the Nurburgring, where they could be seen stealthily attacking the iconic circuit’s corners. Camouflaged prototypes of the vehicle have also been spotted in regions outside Europe, including the United States. Performance-wise, the Taycan is a true Porsche, with its 0-60 mph time of 3.5 seconds, its top speed of 155 mph, and its range of 310 miles per charge.

Watch Porsche’s instructional ad for the Taycan in the video below.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla scrambles after Musk sidekick exit, CEO takes over sales

Tesla CEO Elon Musk is reportedly overseeing sales in North America and Europe, Bloomberg reports.

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Credit: Tesla

Tesla scrambled its executives around following the exit of CEO Elon Musk’s sidekick last week, Omead Afshar. Afshar was relieved of his duties as Head of Sales for both North America and Europe.

Bloomberg is reporting that Musk is now overseeing both regions for sales, according to sources familiar with the matter. Afshar left the company last week, likely due to slow sales in both markets, ending a seven-year term with the electric automaker.

Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports

Afshar was promoted to the role late last year as Musk was becoming more involved in the road to the White House with President Donald Trump.

Afshar, whose LinkedIn account stated he was working within the “Office of the CEO,” was known as Musk’s right-hand man for years.

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Additionally, Tom Zhu, currently the Senior Vice President of Automotive at Tesla, will oversee sales in Asia, according to the report.

It is a scramble by Tesla to get the company’s proven executives over the pain points the automaker has found halfway through the year. Sales are looking to be close to the 1.8 million vehicles the company delivered in both of the past two years.

Tesla is pivoting to pay more attention to the struggling automotive sales that it has felt over the past six months. Although it is still performing well and is the best-selling EV maker by a long way, it is struggling to find growth despite redesigning its vehicles and launching new tech and improvements within them.

The company is also looking to focus more on its deployment of autonomous tech, especially as it recently launched its Robotaxi platform in Austin just over a week ago.

Tesla officially launches Robotaxi service with no driver

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However, while this is the long-term catalyst for Tesla, sales still need some work, and it appears the company’s strategy is to put its biggest guns on its biggest problems.

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Tesla upgrades Model 3 and Model Y in China, hikes price for long-range sedan

Tesla’s long-range Model 3 now comes with a higher CLTC-rated range of 753 km (468 miles).

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Credit: Tesla China

Tesla has rolled out a series of quiet upgrades to its Model 3 and Model Y in China, enhancing range and performance for long-range variants. The updates come with a price hike for the Model 3 Long Range All-Wheel Drive, which now costs RMB 285,500 (about $39,300), up RMB 10,000 ($1,400) from the previous price.

Model 3 gets acceleration boost, extended range

Tesla’s long-range Model 3 now comes with a higher CLTC-rated range of 753 km (468 miles), up from 713 km (443 miles), and a faster 0–100 km/h acceleration time of 3.8 seconds, down from 4.4 seconds. These changes suggest that Tesla has bundled the previously optional Acceleration Boost for the Model 3, once priced at RMB 14,100 ($1,968), as a standard feature.

Delivery wait times for the long-range Model 3 have also been shortened, from 3–5 weeks to just 1–3 weeks, as per CNEV Post. No changes were made to the entry-level RWD or Performance versions, which retain their RMB 235,500 and RMB 339,500 price points, respectively. Wait times for those trims also remain at 1–3 weeks and 8–10 weeks.

Model Y range increases, pricing holds steady

The Model Y Long Range has also seen its CLTC-rated range increase from 719 km (447 miles) to 750 km (466 miles), though its price remains unchanged at RMB 313,500 ($43,759). The model maintains a 0–100 km/h time of 4.3 seconds.

Tesla also updated delivery times for the Model Y lineup. The Long Range variant now shows a wait time of 1–3 weeks, an improvement from the previous 3–5 weeks. The entry-level RWD version maintained its starting price of RMB 263,500, though its delivery window is now shorter at 2–4 weeks.

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Tesla continues to offer several purchase incentives in China, including an RMB 8,000 discount for select paint options, an RMB 8,000 insurance subsidy, and five years of interest-free financing for eligible variants.

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Tesla China registrations hit 20.7k in final week of June, highest in Q2

The final week of June stands as the second-highest of 2025 and the best-performing week of the quarter.

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Credit: Tesla China

Tesla China recorded 20,680 domestic insurance registrations during the week of June 23–29, marking its highest weekly total in the second quarter of 2025. 

The figure represents a 49.3% increase from the previous week and a 46.7% improvement year-over-year, suggesting growing domestic momentum for the electric vehicle maker in Q2’s final weeks.

Q2 closes with a boost despite year-on-year dip

The strong week helped lift Tesla’s performance for the quarter, though Q2 totals remain down 4.6% quarter-over-quarter and 10.9% year-over-year, according to industry watchers. Despite these declines, the last week of June stands as the second-highest of 2025 and the best-performing week of the quarter. 

As per industry watchers, Tesla China delivered 15,210 New Model Y units last week, the highest weekly tally since the vehicle’s launch. The Model 3 followed with 5,470 deliveries during the same period. Tesla’s full June and Q2 sales data for China are expected to be released by the China Passenger Car Association (CPCA) in the coming days.

https://twitter.com/piloly/status/1939897310328111556
https://twitter.com/Tslachan/status/1939955521970147756

Tesla China and minor Model 3 and Model Y updates

Tesla manufactures the Model 3 and Model Y at its Shanghai facility, which provides vehicles to both domestic and international markets. In May, the automaker reported 38,588 retail sales in China, down 30.1% year-over-year but up 34.3% from April. Exports from Shanghai totaled 23,074 units in May, a 32.9% improvement from the previous year but down 22.4% month-over-month, as noted in a CNEV Post report.

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Earlier this week, Tesla introduced minor updates to the long-range versions of the Model 3 and Model Y in China. The refreshed Model 3 saw a modest price increase, while pricing for the updated Model Y Long Range variant remained unchanged. These adjustments come as Tesla continues refining its China lineup amid shifting local demand and increased competition from domestic brands.

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