Investor's Corner
The Anatomy of a Tesla ($TSLA) Trader Analyst

Hi, my name is …
Marco Papa. I am a techie by trade and very much a product of the first dot com boom (and bust) of the 90’s. I originally came to this country from Italy to pursue a PhD in computer science at USC, back in 1981. I worked for 6 different dot-coms in the span of 10 years, starting as software developer, then system architect all the way to several CTO positions. All these companies, except one, no longer exist: they either were sold, or went bankrupt. But in the process I learned a lot about company valuations, private placements, and raising tens of millions of dollars from VCs, banks and brokerage houses. And yes, like many other Internet executives of the time, I owned a Ferrari 355 spider convertible. I’ll come back later to the Ferrari.
After 10 years of high-stress jobs, I decided to move to slower-paced “environments”: for the past 14 years I have held a daytime job working for state government and a nighttime job teaching Web Technologies at USC.
“Buy what you know”
But it is during the dot-com era that I started tinkering with Mutual Funds and stocks. For the initial 15 years I was an “investor”. I would purchase mutual funds and stocks and hold them for a minimum of a year. Then in 2005 something changed: I consolidated all my retirement funds from the various companies I had worked for into a single SEP-IRA at E-Trade and strangely enough, after answering a simple questionnaire, E-Trade gave me access to Level 2 Options trading. I did not know much about options then, so I subscribed to a service called the Options Oracle from The Market Guys (http://www.themarketguys.com), which recommends entry and exit points for options trades for a fee. I learned a lot, but I felt frustrated that I was trading options of companies I knew nothing about. So I decided to follow an investment method that I had learned when I used to hold shares in Fidelity Magellan Fund (https://en.wikipedia.org/wiki/Magellan_Fund), a fund with $20B of stock investments, and the best performing one between 1977 and 1990, averaging over a 29% annual return. Peter Lynch, Magellan fund manager at that time, created the investment method commonly referred to as “Buy What You Know”: invest in businesses that you understand “personally”, especially if you buy and own their products. Since that time, I have tried to follow the “Buy What You Know” method in all my investments and trades.
Interestingly it is at that time that I started making my “switch” from Windows to the Mac. My first Apple purchase was an iPod; I subsequently trashed a ThinkPad and bought a MacBook, and finally trashed an HP desktop and bought a Mac Pro. Today I own probably close to 25 Apple devices, once I count all the iPhones, iPads, Apple Extremes, Apple TVs, and Apple Watches my wife and I use daily. In 2006 I started “investing” in Apple stock. After the stock market crash of 2007, I started “trading” Apple options. Between 2006 and 2014 I made more money trading AAPL than any other stock. During that time, I added a few more stocks to my trading pattern: Netflix (NFLX), Amazon (AMZN), Google (GOOG), Facebook (FB), Starbucks (SBUX) and more recently Tesla Motors (TSLA). These are all companies that qualify for the “Buy What You Know” mantra: I either buy their products regularly or use them in my daily life.
$TSLA to P90D
I started reading about Elon Musk since he founded PayPal. I read about his promotion of sustainable energy as a way to save our planet. In 2012 I installed solar panels in my house in Redondo Beach, CA. In 2013 I replaced my energy-hog 2007-vintage Mac Pro with a low-energy Mac Pro (a.k.a. the “can”). In 2014 I switched all light bulbs in my house (over 300 of them) from incandescent to low-energy LEDs. And in 2015 I bought a red Tesla Model S P90D (a.k.a. Red Five X-wing). By now my carbon footprint is in pretty good shape.
I started trading TSLA options in early 2014. By summer of 2015 I had enough profits from option trades in TSLA, AAPL and SCO to pay in cash 2/3 of the price of my P90D.
After trading TSLA for over two years I have a few opinions on how to invest or trade it. A stock for me is a good “investment” if it can be held for about 5 years, and provide annual stock gains of 5-10% per year. If you had purchased TSLA stock at the IPO in 2010 at about $19, you would be sitting pretty at a 10-bagger at $250, 6 years later. But if you had purchased it in March 2014 at $265 you’d be about even, two years later. Twice in the past couple of years TSLA stock raised to $275, while slamming back to $140-180 in just 6 months, both times. Tesla in my opinion is not yet a good long term investment.
Part of the reasons is that good long term investments are based on “fundamental” analysis of stocks. Fundamental analysis is based on analyzing the characteristics of a company in order to estimate its “value:” high earnings, income, high profit margins, and small debt are what investors are looking for. According to a recent thestreet.com article, “Tesla Motors has a ‘sell’ rating and a letter grade of D+ at TheStreet Ratings because of the company’s deteriorating net income, generally high debt management risk, disappointing return on equity, poor profit margins and feeble earnings per share growth.”
So if I would not recommend TSLA stock as an investment, why would I even consider TSLA for my trades? Because TSLA is a wonderful stock to trade, not on the basis of “fundamental” analysis, but on the basis of “technical” analysis. In finance, technical analysis is a security analysis methodology for forecasting the direction of prices through the study of past market data, primarily price and volume. The “value” of the company does not matter. Even just 10 years ago, trading on the basis of technical analysis was only for the pros: brokerage houses, money managers and hedge fund managers. Today individuals have access to tools, indicators, and “conditional” trades that make trading, and especially options trading, much easier and safer.
I consider myself a “swing” trader: I normally enter an option trade when at least 3 indicators are firing on all cylinders; I put conditional stops to lower my losses when the market goes against my trade, and get out of trades when indicators are turning negative.
Coming up
It turns out that TSLA is a fairly good “swing” stock, where the above methodology has worked well in the past. In the next few weeks, while covering the news about the company that can affect its stock price, I will introduce some of the tools, indicators and techniques that any trader can use to profit on TSLA. You’ll hear names like moving averages, pay-day cycles, MACD indicator, Heikin-Ashi charts, support and resistance lines. You will see that none of these are rocket science.
I will write a column, a couple of times a week, providing TSLA stock analysis, information on investing and trading TSLA stock and options, and covering TSLA earnings and all rumors and news that can affect the stock.
Now back to the Ferrari. The F355 Spider that I purchased in 1996 was priced at $137,000, had a top speed of 183mph, 375hp, 268lb-ft torque, and performed 0-60mph in 4.5s and the quarter mile in 12.9s.
The Tesla Model S P90D (Insane) I purchased in 2015 has a very similar price, $142,000, but with a top speed of 155mph, 691hp, 713lb-ft torque, and performs 0-60mph in 3.1s and the quarter mile in 11.7s. The Tesla sedan beats the Ferrari in all but the top speed rating.
But while you needed a Formula 1 driver to obtain those numbers in the Ferrari, mainly to change the gears at the exact right time, effectively anyone can get the Tesla numbers just by flooring the accelerator. The only thing I miss from the Ferrari is the “roar” of the engine; for everything else the Tesla is so much more fun.
Disclosure: I currently have no positions in any stocks mentioned, but I may plan to initiate positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Teslarati). I have no business relationship with any company whose stock is mentioned in this article.
Investor's Corner
Tesla welcomes Chipotle President Jack Hartung to its Board of Directors
Tesla announced the addition of its new director in a post on social media platform X.

Tesla has welcomed Chipotle president Jack Hartung to its Board of Directors. Hartung will officially start his tenure at the electric vehicle maker on June 1, 2025.
Tesla announced the addition of its new director in a post on social media platform X.
Jack Hartung’s Role
With Hartung’s addition, the Tesla Board will now have nine members. It’s been a while since the company added a new director. Prior to Hartung, the last addition to the Tesla Board was Airbnb co-founder Joe Gebbia back in 2022. As noted in a Reuters report, Hartung will serve on the Tesla Board’s audit committee. He will also retire from his position as president and chief strategy officer at Chipotle, and transition into a senior advisor’s role at the restaurant chain, next month.
Hartung has had a long career in the Mexican grill, joining Chipotle in 2002. He held several positions in the company, most recently serving as Chipotle’s President and Chief Strategy Officer. Tesla highlighted Hartung’s accomplishments in a post on its official account on X.
“Over the past 20+ years under Jack’s financial leadership, Chipotle has seen significant growth with over 3,700 restaurants today across the United States, Canada, the United Kingdom, France, Germany, Kuwait and the United Arab Emirates. Jack was named ‘CFO of the Year’ by Orange County Business Journal and Best CFO in the restaurant category by Institutional Investor,” Tesla wrote in its post on X.
Tesla Board and Musk
Tesla is a controversial company with a controversial CEO, so it is no surprise that the Board of Directors tend to get flak as well. Two weeks ago, for example, Tesla Board Chair Robyn Denholm slammed The Wall Street Journal for publishing an article alleging that company directors had considered a search for a potential successor to Elon Musk. Denholm herself has also been criticized for offloading her TSLA shares.
More recently, news emerged suggesting that the Tesla Board of Directors had formed a special committee aimed at exploring a new pay package for CEO Elon Musk. The committee is reportedly comprised of Tesla board Chair Robyn Denholm and independent director Kathleen Wilson-Thompson, and they would be exploring alternative compensation methods for Musk’s contributions to the company.
Investor's Corner
Rivian stock rises as analysts boost price targets post Q1 earnings
Rivian impressed with smaller-than-expected losses & strong revenue, pushing analysts to raise price targets.

Rivian stock is gaining traction as Wall Street analysts raise price targets following the electric vehicle (EV) maker’s first-quarter earnings report. Despite a dip after the announcement, optimism surrounds Rivian’s cost control and upcoming lower-priced cars.
Last week, Rivian reported a better-than-expected Q1 gross profit, surpassing Wall Street’s forecasts with adjusted losses of $0.48 per share against expectations of $0.92 per share. The company also reported a revenue of $1.24 billion compared to the $1.01 billion anticipated.
However, the EV automaker cut its 2025 delivery forecast and capital spending due to President Donald Trump’s tariffs. It explained that it is “not immune to the impacts of the global trade and economic environment.” RIVN stock dropped nearly 6% post-earnings, closing at $12.72 per share.
Wall Street remains upbeat about Rivian, citing progress toward launching lower-priced vehicles in 2026 and effective cost management. On Monday, Stifel analyst Stephen Gengaro raised his RIVN price target to $18 from $16, maintaining a “Buy” rating. He highlighted Rivian’s “solid progress” toward key milestones.
Conversely, Bernstein’s Daniel Roeska gave RIVN a “Sell” rating. However, Roeska also lifted his Rivian price target to $7.05 from $6.10, acknowledging “better” Q1 results. He warned that profitability remains distant and hinges on multiple product launches by the decade’s end.
Overall, Wall Street’s average price target for RIVN climbed from $14.18 to $14.31, a modest 13-cent increase reflecting positive sentiment. About one-third of analysts covering Rivian rate it a Buy, compared to the S&P 500’s average Buy-rating ratio of 55%.
On Monday, Rivian stock rose 2.7% to $14.64, slightly trailing the S&P 500 and Dow Jones Industrial Average, which gained 3.3% and 2.8%, respectively. The uptick may also stem from broader market gains tied to news of a temporary U.S.-China tariff suspension.
As Rivian navigates trade challenges and scales production at its Illinois factory, its Q1 performance and analyst support signal resilience. With lower-priced EVs on the horizon, Rivian’s strategic moves could bolster its position in the competitive EV market, offering investors cautious optimism for long-term growth.
Investor's Corner
Tesla (TSLA) poised to hit $1 trillion valuation again amid reports of Trump China deal
TSLA stock was up about 8% at $322.56 per share on Monday’s premarket.

Tesla shares (NASDAQ:TSLA) are on a tear on Monday’s premarket amidst reports that the United States and China have agreed to significantly roll back tariffs on each other’s goods for an initial 90-day period.
As of writing, the premarket price of TSLA shares suggests that the electric vehicle maker might end Monday with a $1 trillion valuation once more.
Tesla and China
TSLA stock was up about 8% at $322.56 per share on Monday’s premarket. As noted in a report from Barron’s, these prices suggest that the company could achieve a trillion-dollar valuation again, a level not seen since late February. Similar to Tesla, the S&P 500 and the Dow Jones Industrial Average were also up 2.8% and 2.1%, respectively, on Monday’s premarket.
The United States and China’s decision to roll back its tariffs would likely be appreciated by CEO Elon Musk. Despite working for the Trump administration’s Department of Government Efficiency (DOGE), and despite Tesla being least affected by the Trump administration’s tariffs due to its strong domestic supply chains in the United States, China, and Europe, Musk has noted that he is a supporter of non-predatory tariffs.
The United States and China’s Agreement
In a joint statement from the United States and China posted on the White House’s official website, the two countries agreed to lower reciprocal tariffs on each other by 115% for 90 days. This means that the United States will temporarily lower its overall tariffs on Chinese goods from 145% to 30%, as noted in an ABC 12 report. China, on the other hand, will also lower its tariffs on American goods from 125% to 10%.
The talks were led by Chinese Vice Premier He Lifeng and Treasury Secretary Scott Bessent and U.S. Trade Representative Jamieson Greer, as per the joint statement. Bessent shared his thoughts about the matter in a comment in Geneva. “The consensus from both delegations is neither side wants to be decoupled, and what have occurred with these very high tariffs … was an equivalent of an embargo, and neither side wants that. We do want trade. We want more balance in trade. And I think both sides are committed to achieving that,” he said.
A spokesperson from China’s Commerce Ministry also shared a statement about the matter. As per the spokesperson, the deal was an “important step by both sides to resolve differences through equal-footing dialogue and consultation, laying the groundwork and creating conditions for further bridging gaps and deepening cooperation.”
-
News2 weeks ago
Tesla Cybertruck Range Extender gets canceled
-
Elon Musk6 days ago
Tesla seems to have fixed one of Full Self-Driving’s most annoying features
-
Lifestyle2 weeks ago
Anti-Elon Musk group crushes Tesla Model 3 with Sherman tank–with unexpected results
-
News2 weeks ago
Starlink to launch on United Airlines planes by May 15
-
News2 weeks ago
Tesla Semi gets new adoptee in latest sighting
-
News2 weeks ago
Tesla launches its most inexpensive trim of new Model Y
-
News2 weeks ago
US’ base Tesla Model Y has an edge vs Shanghai and Berlin’s entry-level Model Ys
-
News2 weeks ago
Tesla Cybertruck owners get amazing year-long freebie