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The Anatomy of a Tesla ($TSLA) Trader Analyst

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Hi, my name is …

Marco Papa. I am a techie by trade and very much a product of the first dot com boom (and bust) of the 90’s. I originally came to this country from Italy to pursue a PhD in computer science at USC, back in 1981.  I worked for 6 different dot-coms in the span of 10 years, starting as software developer, then system architect all the way to several CTO positions. All these companies, except one, no longer exist: they either were sold, or went bankrupt.  But in the process I learned a lot about company valuations, private placements, and raising tens of millions of dollars from VCs, banks and brokerage houses. And yes, like many other Internet executives of the time, I owned a Ferrari 355 spider convertible. I’ll come back later to the Ferrari.

After 10 years of high-stress jobs, I decided to move to slower-paced “environments”:  for the past 14 years I have held a daytime job working for state government and a nighttime job teaching Web Technologies at USC.

“Buy what you know”

But it is during the dot-com era that I started tinkering with Mutual Funds and stocks. For the initial 15 years I was an “investor”.  I would purchase mutual funds and stocks and hold them for a minimum of a year. Then in 2005 something changed: I consolidated all my retirement funds from the various companies I had worked for into a single SEP-IRA at E-Trade and strangely enough, after answering a simple questionnaire, E-Trade gave me access to Level 2 Options trading. I did not know much about options then, so I subscribed to a service called the Options Oracle from The Market Guys (http://www.themarketguys.com), which recommends entry and exit points for options trades for a fee. I learned a lot, but I felt frustrated that I was trading options of companies I knew nothing about. So I decided to follow an investment method that I had learned when I used to hold shares in Fidelity Magellan Fund (https://en.wikipedia.org/wiki/Magellan_Fund), a fund with $20B of stock investments, and the best performing one between 1977 and 1990, averaging over a 29% annual return. Peter Lynch, Magellan fund manager at that time, created the investment method commonly referred to as “Buy What You Know”: invest in businesses that you understand “personally”, especially if you buy and own their products. Since that time, I have tried to follow the “Buy What You Know” method in all my investments and trades.

Interestingly it is at that time that I started making my “switch” from Windows to the Mac. My first Apple purchase was an iPod; I subsequently trashed a ThinkPad and bought a MacBook, and finally trashed an HP desktop and bought a Mac Pro. Today I own probably close to 25 Apple devices, once I count all the iPhones, iPads, Apple Extremes, Apple TVs, and Apple Watches my wife and I use daily. In 2006 I started “investing” in Apple stock. After the stock market crash of 2007, I started “trading” Apple options. Between 2006 and 2014 I made more money trading AAPL than any other stock.  During that time, I added a few more stocks to my trading pattern: Netflix (NFLX), Amazon (AMZN), Google (GOOG), Facebook (FB), Starbucks (SBUX) and more recently Tesla Motors (TSLA). These are all companies that qualify for the “Buy What You Know” mantra: I either buy their products regularly or use them in my daily life.

$TSLA to P90D

I started reading about Elon Musk since he founded PayPal. I read about his promotion of sustainable energy as a way to save our planet. In 2012 I installed solar panels in my house in Redondo Beach, CA. In 2013 I replaced my energy-hog 2007-vintage Mac Pro with a low-energy Mac Pro (a.k.a. the “can”). In 2014 I switched all light bulbs in my house (over 300 of them) from incandescent to low-energy LEDs. And in 2015 I bought a red Tesla Model S P90D (a.k.a. Red Five X-wing). By now my carbon footprint is in pretty good shape.

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I started trading TSLA options in early 2014. By summer of 2015 I had enough profits from option trades in TSLA, AAPL and SCO to pay in cash 2/3 of the price of my P90D.

After trading TSLA for over two years I have a few opinions on how to invest or trade it. A stock for me is a good “investment” if it can be held for about 5 years, and provide annual stock gains of 5-10% per year. If you had purchased TSLA stock at the IPO in 2010 at about $19, you would be sitting pretty at a 10-bagger at $250, 6 years later. But if you had purchased it in March 2014 at $265 you’d be about even, two years later.  Twice in the past couple of years TSLA stock raised to $275, while slamming back to $140-180 in just 6 months, both times. Tesla in my opinion is not yet a good long term investment.

Part of the reasons is that good long term investments are based on “fundamental” analysis of stocks. Fundamental analysis is based on analyzing the characteristics of a company in order to estimate its “value:” high earnings, income, high profit margins, and small debt are what investors are looking for. According to a recent thestreet.com article, “Tesla Motors has a ‘sell’ rating and a letter grade of D+ at TheStreet Ratings because of the company’s deteriorating net income, generally high debt management risk, disappointing return on equity, poor profit margins and feeble earnings per share growth.”

So if I would not recommend TSLA stock as an investment, why would I even consider TSLA for my trades? Because TSLA is a wonderful stock to trade, not on the basis of “fundamental” analysis, but on the basis of “technical” analysis. In finance, technical analysis is a security analysis methodology for forecasting the direction of prices through the study of past market data, primarily price and volume. The “value” of the company does not matter. Even just 10 years ago, trading on the basis of technical analysis was only for the pros: brokerage houses, money managers and hedge fund managers. Today individuals have access to tools, indicators, and “conditional” trades that make trading, and especially options trading, much easier and safer.

I consider myself a “swing” trader: I normally enter an option trade when at least 3 indicators are firing on all cylinders; I put conditional stops to lower my losses when the market goes against my trade, and get out of trades when indicators are turning negative.

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Coming up

It turns out that TSLA is a fairly good “swing” stock, where the above methodology has worked well in the past. In the next few weeks, while covering the news about the company that can affect its stock price, I will introduce some of the tools, indicators and techniques that any trader can use to profit on TSLA. You’ll hear names like moving averages, pay-day cycles, MACD indicator, Heikin-Ashi charts, support and resistance lines. You will see that none of these are rocket science.

I will write a column, a couple of times a week, providing TSLA stock analysis, information on investing and trading TSLA stock and options, and covering TSLA earnings and all rumors and news that can affect the stock.

Now back to the Ferrari. The F355 Spider that I purchased in 1996 was priced at $137,000, had a top speed of 183mph, 375hp, 268lb-ft torque, and performed 0-60mph in 4.5s and the quarter mile in 12.9s.

The Tesla Model S P90D (Insane) I purchased in 2015 has a very similar price, $142,000, but with a top speed of 155mph, 691hp, 713lb-ft torque, and performs 0-60mph in 3.1s and the quarter mile in 11.7s. The Tesla sedan beats the Ferrari in all but the top speed rating.

But while you needed a Formula 1 driver to obtain those numbers in the Ferrari, mainly to change the gears at the exact right time, effectively anyone can get the Tesla numbers just by flooring the accelerator.  The only thing I miss from the Ferrari is the “roar” of the engine; for everything else the Tesla is so much more fun.

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Disclosure: I currently have no positions in any stocks mentioned, but I may plan to initiate positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Teslarati). I have no business relationship with any company whose stock is mentioned in this article.

 

Elon Musk

Twitter co-founder Jack Dorsey endorses Elon Musk Tesla pay package

Dorsey framed the pay package as an engineering and governance crossroads for Tesla.

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Twitter co-founder and Square CEO Jack Dorsey has publicly backed Elon Musk’s leadership ahead of Tesla’s pivotal shareholder vote, which is expected to be decided later today at the company’s 2025 annual meeting. 

Dorsey framed the pay package as an engineering and governance crossroads for Tesla.

Dorsey’s public nod framed as an engineering defense of Musk

In a post on X, Dorsey weighed in on Tesla’s post about being in a “critical inflection point.” As per the Twitter-co-founder, the vote on Musk’s 2025 performance award is not about compensation. Instead, it’s about ensuring the path for the company’s engineering in the coming years. 

“This is not about compensation. it’s about ensuring a principled (and exciting!) engineering approach to the company’s future,” Dorsey wrote on his post, later stating that users of Cash app with TSLA shares would be able to vote for the CEO’s proposed 2025 performance award. 

Elon Musk appreciated Dorsey’s endorsement, responding to the Twitter co-founder’s post with a heart emoji. Musk has been pretty thankful for the support for is fellow tech executives, also thanking Michael Dell recently, who also advocated for its proposed 2025 performance award.

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Musk’s support

While Elon Musk’s 2025 performance award has received opposition from proxy advisors such as Glass Lewis and ISS, it has received quite a lot of support from longtime bulls such as ARK Invest, and, more recently, Schwab Asset Management following calls from TSLA retail shareholders. 

“Schwab Asset Management’s approach to voting on proxy matters is thorough and deliberate. We utilize a structured process that focuses on protecting and promoting shareholder value. We apply our own internal guidelines and do not rely on recommendations from Glass Lewis or ISS. In accordance with this process, Schwab Asset Management intends to vote in favor of the 2025 CEO performance award proposal. We firmly believe that supporting this proposal aligns both management and shareholder interests, ensuring the best outcome for all parties involved,” Charles Schwab told Teslarati.

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Elon Musk

Tesla Robotaxi and autonomy dreams lean on shareholders: Wedbush

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Credit: Tesla Europe & Middle East/X

Tesla’s dreams of developing a Robotaxi suite that utilizes a fully autonomous platform developed by the company’s top-tier talent now lean on shareholders and perhaps the most crucial vote in its history.

That’s what Dan Ives of Wedbush said in a new note to investors on Wednesday. As the Annual Shareholders’ Meeting is now just one day away, investors are down to their final chance to vote for or against Elon Musk’s new compensation plan.

Ives wrote that, while the company has made its intentions clear, wanting to maintain Musk, pay him accordingly, and give him the voting power he has long wanted, ultimately, the responsibility falls on investors.

As many retail shareholders have pushed for people to vote for Musk’s compensation package, there are a handful of large-scale funds and firms that have decided to go in another direction. Bullish Wall Street firms, Wedbush being one of them, believe it is crucial for Tesla to maintain Musk.

The vote could have major implications on whether Tesla launches an autonomous Robotaxi suite in the near future, Ives says:

“Getting Musk’s pay package approved tomorrow at the highly anticipated meeting will be a big step towards advancing Tesla’s future goals with the autonomous and Robotaxi roadmap ahead.”

While some investors are convinced the company is ready to go in a different direction simply based on Musk’s political involvement over the past year, many investors are under the impression that the development of Tesla’s autonomy suite, as well as its prowess in the EV sector, would fall if Elon were not at the helm.

Tesla’s Board of Directors has already stated that they have received confirmation that Musk’s political involvement would wind down in a timely manner. Moving forward, his focus will not veer from the mission of any of his companies; at least that’s what can be gathered from some of the Board’s communications over the past month.

Musk’s new compensation package is incentivized by performance metrics and will require him to achieve a handful of lofty tranches. He will not get paid unless he drives shareholder value, which is something many skeptics tend to leave out.

Ives continues:

“This new incentive-driven pay package for Musk would also provide an additional 423 million shares of common stock (~12% of shares), which would increase his ownership of Tesla up to ~25% voting power, which we believe was critical to keep Musk at the helm to lead Tesla through the most critical time in the company’s history. We believe this was the smart move by the Board to lay out these incentives/pay package at this key time as the biggest asset for Tesla is Musk…and with the AI Revolution, this is a crucial time for Tesla ahead with autonomous and robotics front and center.”

Wedbush maintained its Outperform rating and $600 price target on shares.

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Elon Musk

UPDATE: Tesla investors push Charles Schwab for Musk comp plan clarification

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tesla cybertruck elon musk
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

Update: 4:00 p.m. EDT – Charles Schwab has reached out to TESLARATI with the following statement, clarifying that it plans to vote FOR Musk’s compensation package:

“Schwab Asset Management’s approach to voting on proxy matters is thorough and deliberate. We utilize a structured process that focuses on protecting and promoting shareholder value. We apply our own internal guidelines and do not rely on recommendations from Glass Lewis or ISS. In accordance with this process, Schwab Asset Management intends to vote in favor of the 2025 CEO performance award proposal. We firmly believe that supporting this proposal aligns both management and shareholder interests, ensuring the best outcome for all parties involved.”
There have also been updates to the headline and various paragraphs to reflect this as well as accuracy.

Tesla investors are pushing Charles Schwab for clarification after it was expected to vote against CEO Elon Musk’s pay package.

Several high-profile Tesla influencers are speaking out against Charles Schwab, saying its decision to vote against the plan that would retain Musk as CEO and give him potentially more voting power if he can achieve the tranches set by the company’s Board of Directors.

The Tesla community appeared to see that Schwab is one firm that tends to vote against Musk’s compensation plans, as they also voted against the CEO’s 2018 pay package, which was passed by shareholders but then denied by a Delaware Chancery Court.

Schwab’s move was recognized by investors within the Tesla community and now they are speaking out about it:

At least six of Charles Schwab’s ETFs were expected to vote against Tesla’s Board recommendation to support the compensation plan for Musk. The six ETFs represent around 7 million Tesla $TSLA shares.

Jason DeBolt, an all-in Tesla shareholder, summarized the firm’s decision really well:

As a custodian of ETF shares, your fiduciary duty is to vote in shareholders’ best interests. For a board that has delivered extraordinary returns, voting against their recommendations doesn’t align with retail investors, Tesla employees, or the leadership we invested to support. If Schwab’s proxy voting policies don’t reflect shareholder interests, my followers and I will move our collective tens of millions in $TSLA shares (or possibly hundreds of millions) to a broker that does, via account transfer as soon as this week.”
Tesla shareholders will vote on Musk’s pay package on Thursday at the Annual Shareholders Meeting in Austin, Texas.

It seems more likely than not that it will pass, but investors have made it clear they want a decisive victory, as it could clear the path for any issues with shareholder lawsuits in the future, as it did with Musk’s past pay package.

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