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Apple canceling its EV has drawn a wide array of reactions across tech

Credit: @alldarkmood/Instagram

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Apple’s foray into electric vehicles has come to a screeching halt, and despite ten years of development and even rumors of more “realistic” goals that were reportedly drawn upon just a month ago, the tech giant is out.

The ditching of “Project Titan,” which Apple called the EV internally, came as a bit of a shock.

Of course, delays, backtracks, and a multitude of other moves that had everyone eager to see what would come out and when kept us all on our toes. A month ago, Apple had reportedly planned to ditch any ideas of a full-self-driving automobile and to get the car to market in 2028.

Now, it’s all history.

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The abandonment of Project Titan has drawn a wide array of reactions across the tech sector. Everyone from analysts to content creators to other CEOs has commented on Apple’s withdrawal from what was once considered perhaps the most anticipated entrance into the automotive industry.

Apple ditches ‘Project Titan’ electric car: report

The Right Move?

“Apple has canceled its decade-long effort to build an EV,” Dan Ives of Wedbush writes. “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”

As Bloomberg reported, 2,000 employees were told about the plans to abandon the development of an EV. Many of them are now focusing on generative AI. Ives sees this as the correct pathway, as Apple, being the tech giant that it has been for nearly two decades, can now focus on its bread and butter:

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“We believe taking these Project Titan engineers and developers with all efforts on AI could further accelerate Apple’s AI initiatives over the next 12 to 18 months. For Apple, the ultimate goal, in our opinion, is that Vision Pro will work alongside the iPhone and other Apple devices over the coming years, with many consumer AI use cases set to explode across health, fitness, sports content, and autonomous.”

Data Tells the Story

Adam Jonas of Morgan Stanley believes Apple cannot put a car out that has a steering wheel, and at the forefront of the company’s presentation, this must be the focus if it were to hypothetically unveil an EV.

According to a note Jonas wrote last night, the data simply is not there. Tesla outpaces Apple in terms of data that would work toward a fully autonomous vehicle. Tesla has around five million active vehicles and accumulates billions of miles of data for real-world driving each year. Apple had 67 cars accumulating roughly 450,000 miles from December 2022 to November 2023.

Based on expert analysis, Apple would not be the first company to get to full autonomy, and the data alone proves that.

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CarPlay is Enough ‘Auto’ for Apple

Marques Brownlee, aka MKBHD, is the biggest tech content creator out there today. His sentiment regarding the Apple EV’s cancelation had to do with software and the fact that it will always have a hand in automotive because most companies are so bad at it that they end up using CarPlay.

Elon Musk Takes a Smoke Break

Elon Musk only needed two emojis to describe his thoughts regarding Apple’s plans to cancel its EV:

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I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

NASA updated Artemis III and SpaceX’s role just got more complicated

SpaceX’s Starship is the key to NASA’s Moon plan and the timeline is already slipping.

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SpaceX has been at the center of NASA’s Moon ambitions for five years, and the updated Artemis III plan recently released by NASA makes that relationship more visible than ever. In April 2021, NASA awarded SpaceX a $2.89 billion contract to develop the Starship Human Landing System, selecting it as the sole provider to land astronauts on the Moon under Artemis III. Blue Origin filed legal protests, lost, and eventually received its own contract, but SpaceX was always the program’s primary lander contractor.

The original plan called for Starship to land two astronauts on the lunar south pole. That mission slipped as Starship development ran behind schedule, and in February 2026, NASA officially revised the Artemis III architecture entirely. The mission will now remain in low Earth orbit and serve as a crewed rendezvous and docking test between the Orion spacecraft and both the SpaceX Starship HLS pathfinder and Blue Origin’s Blue Moon Mark 2 pathfinder, with the actual Moon landing pushed to Artemis IV in 2028.

What makes SpaceX’s position particularly significant is the direct line between this week’s Starship V3 launch and the Artemis timeline. The Starship HLS is essentially a modified version of the V3 upper stage, meaning SpaceX cannot realistically prepare a lander for a 2027 docking test until it has demonstrated that the base vehicle flies reliably at scale. Flight 12, targeting this week, is the first data point in that sequence.

SpaceX Board has set a Mars bonus for Elon Musk

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NASA has spent nearly $7 billion on Human Landing System development since awarding contracts to SpaceX and Blue Origin in 2021 and 2023, and NASA administrator Jared Isaacman has indicated a desire to drive down costs going forward. As Teslarati reported, before Starship HLS can put anyone on the Moon it has to solve a problem no rocket has demonstrated at scale, which is refueling in orbit, requiring approximately ten tanker launches worth of propellant loaded into a depot before the lander has enough fuel to reach the lunar surface.

The Artemis III mission described by NASA is essentially a stress test for every system that needs to work before any of that happens.

SpaceX has gone from a launch contractor to the single most critical hardware provider in America’s return-to-the-Moon program. With an IPO targeting a $1.75 trillion valuation and Elon Musk’s compensation tied directly to Mars colonization, the pressure on every Starship milestone between now and 2028 has never been higher.

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Tesla is making sweeping improvements to Robotaxi

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Credit: Tesla

Tesla is continuing to refine and improve its Robotaxi program from A to Z, and it is now going to make some sweeping changes to the smartphone app portion of the suite.

The company is aiming to make some sweeping changes with the release of Robotaxi app version 26.4.5, which was recently decompiled by Tesla App Updates on X. The update reveals significant new code, focused on remote operations, safety protocols, and seamless autonomous ride-hailing.

These improvements evidently signal Tesla’s preparations for scaling unsupervised Cybercab deployments, particularly the steering wheel-less variants spotted in production. The enhancements emphasize providing a reliable experience that gives passengers support when needed, along with operational efficiency.

Remote Operator Voice Calls

One standout addition is support for remote operator voice calls. The app now includes a dedicated native voice-communication system linking passengers directly to Tesla teleoperators via the vehicle’s cabin microphone and speakers.

This feature allows real-time assistance during rides, addressing issues like navigation questions or comfort adjustments without disrupting the autonomous journey. It builds on existing support protocols, making human intervention more accessible and intuitive.

Proactive Remote Assistance

The update introduces proactive remote assistance capabilities. Rather than waiting for passenger-initiated requests, the system can anticipate and offer help based on monitored conditions.

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This might include something like suggesting route changes, climate adjustments, or addressing potential delays. By integrating AI-driven monitoring with human oversight, Tesla aims to deliver a smoother, more attentive experience that exceeds traditional ride-sharing services.

Manual Override and Remote Start for Steering Wheel-less Cybercabs

A key highlight for the wheel-less Cybercab fleet is manual override plus remote start functionality. Fleet operators and technicians can now temporarily take control or remotely start vehicles lacking steering wheels. This is crucial for lower-speed maneuvers, such as getting vehicles from tight parking situations or even performing maintenance.

Controls are strictly limited for safety–typically to speeds under 2 MPH–ensuring these interventions remain emergency measures only.

Tesla is adding a secure “Enable Manual Drive” mode that will allow those fleet operators or others to take control temporarily.

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Additionally, a Remote Start feature, which authorizes an empty vehicle to begin a driverless ride alone.

Ride-Hailing and Dispatch Features

Ride dispatch has been enhanced with soft-matching and multi-stop support. The app can intelligently pair riders with available Cybercabs while accommodating multiple destinations in a single trip.

This optimizes fleet utilization, reduces wait times, and improves efficiency for shared rides. Soft-matching likely considers factors like proximity, rider preferences, and vehicle availability for better user satisfaction.

Rider-Cabin Sync, Real-Time Routing

New synchronization tools allow the rider’s app to mirror and control cabin settings like seating, climate, and entertainment directly from their phone. Real-time routing updates adapt dynamically to traffic or road conditions, while dynamic safety monitoring continuously assesses the environment.

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The app can now push updates directly to the main screen, enabling Center Display Control. Additionally, there is a dedicated navigation protocol sharing the exact coordinates of road closures and construction, which could prevent the car from getting stuck and needing manual override.

These features create a cohesive, responsive experience where the vehicle and app work in harmony.

Kill Switch

A high-security command lets Tesla completely freeze a vehicle’s ability to drive. This would take the vehicle out of the Robotaxi fleet for any reason Tesla sees fit, and would not allow it to be put into gear even with the correct equipment, like valid keys.

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Elon Musk

SpaceX just forced Verizon, AT&T and T-Mobile to team up for the first time in history

AT&T, T-Mobile, and Verizon just joined forces for one reason: Starlink is winning.

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Starlink D2D direct to device vs Verizon, AT&T (Concept render by Grok)

America’s three largest wireless carriers, AT&T, T-Mobile, and Verizon, announced on On May 14, 2026 that they had agreed in principle to form a joint venture aimed at pooling their spectrum resources to expand satellite-based direct-to-device (D2D) connectivity across the United States in what can be seen as a direct response to SpaceX’s Starlink initiative. D2D, in plain terms, is technology that lets a standard smartphone connect directly to a satellite in orbit, the same way it connects to a cell tower, with no extra hardware required.

The alliance is widely seen as a means to slow Starlink’s rapid expansion in the satellite internet and mobile markets. SpaceX’s Starlink Mobile service launched commercially in July 2025 through a partnership with T-Mobile, starting with messaging before expanding to broadband data. SpaceX secured access to valuable wireless spectrum through its $17 billion deal with EchoStar, paving the way for significantly faster satellite-to-phone speeds.

The FCC just said ‘No’ to SpaceX for now

SpaceX was not shy about its reaction. SpaceX president and COO Gwynne Shotwell responded on X: “Weeeelllll, I guess Starlink Mobile is doing something right! It’s David and Goliath (X3) all over again — I’m bettin’ on David.” SpaceX’s VP of Satellite Policy David Goldman went further, flagging potential antitrust concerns and asking whether the DOJ would even allow three dominant competitors to coordinate in a market where a new rival is actively entering.

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Financial analysts at LightShed Partners were blunt, saying the announcement showed the three carriers are “nervous,” and pointed to the timing: “You announce an agreement in principle when the point is the announcement, not the deal. The timing, weeks ahead of the SpaceX roadshow, was the point.”

As Teslarati reported, SpaceX’s next generation Starlink V2 satellites will deliver up to 100 times the data density of the current system, with custom silicon and phased array antennas enabling around 20 times the throughput of the first generation. The carriers’ JV, which has no definitive agreement, no financial structure, and no deployment timeline yet, will need to move quickly to matter.

Elon Musk’s SpaceX is targeting a Nasdaq listing as early as June 12, aiming for what would be the largest IPO in history. With Starlink now serving over 9 million subscribers across 155 countries, holding 59 carrier partnerships globally, and now powering Air Force One, the carriers’ joint venture announcement landed at exactly the wrong time to look like anything other than a defensive move.

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