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Apple canceling its EV has drawn a wide array of reactions across tech
Apple’s foray into electric vehicles has come to a screeching halt, and despite ten years of development and even rumors of more “realistic” goals that were reportedly drawn upon just a month ago, the tech giant is out.
The ditching of “Project Titan,” which Apple called the EV internally, came as a bit of a shock.
Of course, delays, backtracks, and a multitude of other moves that had everyone eager to see what would come out and when kept us all on our toes. A month ago, Apple had reportedly planned to ditch any ideas of a full-self-driving automobile and to get the car to market in 2028.
Now, it’s all history.
The abandonment of Project Titan has drawn a wide array of reactions across the tech sector. Everyone from analysts to content creators to other CEOs has commented on Apple’s withdrawal from what was once considered perhaps the most anticipated entrance into the automotive industry.
The Right Move?
“Apple has canceled its decade-long effort to build an EV,” Dan Ives of Wedbush writes. “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
As Bloomberg reported, 2,000 employees were told about the plans to abandon the development of an EV. Many of them are now focusing on generative AI. Ives sees this as the correct pathway, as Apple, being the tech giant that it has been for nearly two decades, can now focus on its bread and butter:
“We believe taking these Project Titan engineers and developers with all efforts on AI could further accelerate Apple’s AI initiatives over the next 12 to 18 months. For Apple, the ultimate goal, in our opinion, is that Vision Pro will work alongside the iPhone and other Apple devices over the coming years, with many consumer AI use cases set to explode across health, fitness, sports content, and autonomous.”
Data Tells the Story
Adam Jonas of Morgan Stanley believes Apple cannot put a car out that has a steering wheel, and at the forefront of the company’s presentation, this must be the focus if it were to hypothetically unveil an EV.
According to a note Jonas wrote last night, the data simply is not there. Tesla outpaces Apple in terms of data that would work toward a fully autonomous vehicle. Tesla has around five million active vehicles and accumulates billions of miles of data for real-world driving each year. Apple had 67 cars accumulating roughly 450,000 miles from December 2022 to November 2023.
Based on expert analysis, Apple would not be the first company to get to full autonomy, and the data alone proves that.
CarPlay is Enough ‘Auto’ for Apple
Marques Brownlee, aka MKBHD, is the biggest tech content creator out there today. His sentiment regarding the Apple EV’s cancelation had to do with software and the fact that it will always have a hand in automotive because most companies are so bad at it that they end up using CarPlay.
My take: Apple has realized they don’t need to make a whole car to control the entire car software experience… car manufacturers are so bad at software that everyone just puts CarPlay on anyway ¯\_(ツ)_/¯ https://t.co/bHB8d2Yd6Y
— Marques Brownlee (@MKBHD) February 27, 2024
Elon Musk Takes a Smoke Break
Elon Musk only needed two emojis to describe his thoughts regarding Apple’s plans to cancel its EV:
— Elon Musk (@elonmusk) February 27, 2024
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Tesla Model Y L six-seater approved for Australia ahead of launch
The variant was listed as YL5NDB on the Australian government’s ROVER approval website.
Tesla’s six-seat, extended-wheelbase Model Y L has been approved for sale in Australia, as per newly published government documents.
The variant, listed as YL5NDB on the Australian government’s ROVER approval website, has confirmed that Tesla has received regulatory clearance to offer the extended Model Y to domestic customers.
Documents seen by Drive show that the Model Y L has been approved in Australia in a single dual-motor, all-wheel-drive configuration. While Tesla has not formally announced a launch date, vehicles are typically approved for Australian sale several months before arriving in showrooms.
The Model Y L is a longer version of the regular Model Y, designed to accommodate a six-seat layout with two seats in each row. It measures 177mm longer overall than the regular Model Y, at 4969mm, and features a 150mm longer wheelbase at 3040mm.
Australian approval documents list the Model Y L with the same nickel-manganese-cobalt battery pack used in the regular Model Y Long Range, which is expected to have a gross capacity of about 84kWh and a usable capacity of about 82kWh. Output is officially listed at 378kW in government filings, though real-world peak output may differ.
The Model Y L replaces the regular Model Y’s second-row bench with two captain’s chairs featuring heating, ventilation, and power adjustment. Heated third-row seats are also included.
Additional upgrades reported by Drive include an 18-speaker sound system, new front seats with single-piece backrests, and continuously variable shock absorbers. The only wheel option listed for the Australian model is 19-inch wheels.
In Europe, where the Model Y L has also received approval but has not yet launched, the variant is expected to claim up to 681km of WLTP range.
Elon Musk
Elon Musk highlights one of Tesla FSD Supervised’s most underrated features
In his post on X, Musk wrote, “Tesla self-driving now recognizes hand signals.”
Tesla’s Full Self-Driving (Supervised) is able to recognize and respond to hand signals, as highlighted recently by CEO Elon Musk.
In his post on X, Musk wrote, “Tesla self-driving now recognizes hand signals.”
Musk shared the update in a quote reply to a video posted by Tesla Europe, which showed a vehicle operating with Full Self-Driving (Supervised) navigating a tight lane in the Netherlands while responding to hand gestures from a person directing traffic.
Hand signal recognition is an important capability for advanced driver-assistance and autonomous systems. In real-world driving, pedestrians, construction workers, parking attendants, and other drivers frequently use hand gestures to direct traffic, yield right of way, or indicate when it is safe to proceed. For a self-driving system operating in mixed environments, interpreting these non-verbal cues is critical.
Musk’s post comes as Tesla owners have surpassed 8 billion cumulative miles driven with FSD (Supervised) engaged. “Tesla owners have now driven >8 billion miles on FSD Supervised,” the company wrote in a post on X.
Annual FSD (Supervised) miles have increased sharply over the past five years. Roughly 6 million miles were logged in 2021, followed by 80 million in 2022, 670 million in 2023, 2.25 billion in 2024, and 4.25 billion in 2025.
In the first 50 days of 2026 alone, Tesla owners logged another 1 billion miles. At the current pace, the fleet is trending toward approximately 10 billion FSD (Supervised) miles this year.
Tesla’s latest North America safety data, covering all road types over a 12-month period, also indicates that vehicles operating with FSD (Supervised) were recorded one major collision every 5,300,676 miles. By comparison, the U.S. average during the same period was one major collision every 660,164 miles.
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Tesla hiring for Commercial Charging role hints at Semi push in Europe
The job opening was highlighted by David Forer, Senior Project Developer for Charging at Tesla, on LinkedIn.
Tesla appears to be expanding its Commercial Charging efforts in Central Europe. The job opening was highlighted by David Forer, Senior Project Developer for Charging at Tesla, on LinkedIn.
In a post on LinkedIn, Forer stated that Tesla is looking for a “high-energy executer to own Commercial Charging Sales in Central Europe.” He added that the role will involve closing commercial deals across Tesla’s “entire product range (Supercharging & Megacharging).”
The job listing specifies that the hire will lead the sale of Tesla’s high-power charging products, including Supercharger and Heavy Duty Charging, to major partners such as charge point operators, real estate owners, and retail companies. The role requires fluency in German and English and is based onsite in Munich.
Tesla already operates more than 75,000 Superchargers globally, though the Semi’s Megacharger network is still in its early stages. The inclusion of Heavy Duty Charging in the job description is notable, then, as it aligns with Tesla’s Megacharger infrastructure, which is designed to support the Tesla Semi.
Tesla CEO Elon Musk recently confirmed that the Tesla Semi is moving into high-volume production this 2026. In a post on X, Musk noted that “Tesla Semi starts high volume production this year.”
Aerial footage of the Tesla Semi Factory near Giga Nevada also shows that the facility looks nearly complete, with work now underway inside the facility.
Tesla has also refreshed the Semi lineup on its official website, listing two variants: Standard and Long Range. The Standard trim offers up to 325 miles of range with an energy consumption rating of 1.7 kWh per mile, while the Long Range version provides up to 500 miles.
Both variants support fast charging and can recover up to 60% of range in 30 minutes using compatible infrastructure such as the Megacharger Network.
The presence of Heavy Duty Charging in a Central Europe-focused sales role could indicate that Tesla is preparing charging infrastructure ahead of wider Semi deployment in the region. While Tesla has not formally announced a European launch timeline for the Semi, the vehicle, particularly its range, makes it an ideal fit for the area.
Tesla Model Y L six-seater approved for Australia ahead of launch
Elon Musk highlights one of Tesla FSD Supervised’s most underrated features
