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Apple aims for more realistic EV with fewer features to launch in 2028

(Credit: delgadocidranes/Instagram)

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Apple is aiming to release its electric vehicle in 2028 and plans to equip the car with “limited autonomous driving,” a new report from Bloomberg states.

After hoping to develop a driverless electric vehicle several years ago, Apple is scaling back its expectations for its introductory EV. The report states that Apple wants to develop its car with a Level 2 autonomy system, which is similar to Tesla Full Self-Driving.

SAE Level 2 autonomy still requires the driver to be in control and be in constant supervision of the vehicle. It will, however, provide steering and brake/acceleration support, as well as lane centering, and adaptive cruise control.

It will take roughly four years for Apple to develop the new car, and it is being more conservative with what it plans to bring to the table.

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Over the past few years, we’ve covered every development of the Apple Car and the company’s attempts to drive the project forward.

It planned to work with companies like Toyota to develop the vehicle. It also planned to work with TSMC on chips for self-driving, but its plans were entirely too ambitious.

Things eventually started to cool off, and its high-profile recruits for the project, like its Senior Director of Engineering, Dr. Michael Schwekutsch, who also spent time at Tesla, left Apple for air taxi startup Archer Aviation.

Apple Car project sees latest staff turnover as ex-Tesla engineer leaves for air taxi startup

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Apple would not directly comment on the company’s plans for a vehicle.

However, Bloomberg notes that Apple’s ability to find a more reasonable launch date and have more realistic expectations regarding its initial EV is “a pivotal moment” for the project.

If the vehicle is not able to hit the market with fewer features, Apple will likely abandon the project altogether.

Initially launched in 2015, things have stagnated for some time regarding the Apple Car. However, the report states that Apple’s Board of Directors had pressured CEO Tim Cook to deliver a plan that would make the project more concrete or give up on it altogether.

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I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Elon Musk and xAI donate generators to TN amid historic power outages

The donation comes as thousands of households have gone days without electricity amid freezing temperatures.

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Credit: Tesla

Elon Musk has donated hundreds of generators to Tennessee residents still without power following a historic winter storm, as per an update from Governor Bill Lee. 

The donation comes as thousands of households have gone days without electricity amid freezing temperatures.

Musk donates generators

As noted in a report from WSMV4, the historic storm that hit Tennessee resulted in hundreds of thousands of residents experiencing a power outage at the end of January. Thousands are still living without power or heat in freezing temperatures for up to nine days.

As per TN Gov. Bill Lee in a post on X, Elon Musk and xAI have donated hundreds of generators to assist residents in affected areas. “Tennesseans without power need immediate help. I’m deeply grateful to @elonmusk & @xAI for going above & beyond to support Tennesseans by donating hundreds of generators to fill the gap, & I value their continued partnership to solve problems & support communities across our state,” he wrote in his post. 

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Tennessee officials have stated that recovery efforts remain ongoing as crews work to restore power and address damage caused by the winter storm. The generators are expected to provide temporary relief for residents facing power outages during freezing conditions.

Tesla Powerwalls may follow

Musk publicly responded to the governor’s post while hinting that additional help may be on the way. This time, the additional support would be coming from Musk’s electric vehicle company, Tesla. 

“You’re most welcome. We’re working on providing Tesla Powerwalls too,” Musk wrote in his response to the official. 

Even before Elon Musk’s comment, Tesla had already extended help to affected customers in Mississippi and Tennessee. In a post on X, the official Tesla Charging account noted that all Superchargers in the two states are online, and free Supercharging has been enabled to help those in areas that are affected by persistent power outages. 

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These include Grenada, Tupelo, Corinth, Southhaven, and Horn Lake in Mississippi and several Supercharging sites in Memphis, Tennessee. 

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Tesla-inspired door handles prohibited under China’s new safety standard

The rule effectively ends a design trend pioneered by Tesla and widely adopted across China’s electric vehicle market.

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Credit: Tesla Asia/X

China will ban hidden door handles on electric vehicles starting 2027 under a new national safety standard, forcing automakers to equip their cars with mechanical exterior and interior handles. 

The rule effectively ends a design trend pioneered by Tesla and widely adopted across China’s electric vehicle market.

China bans hidden door handles

China’s Ministry of Industry and Information Technology (MIIT) noted that the new mandatory national auto safety standard on EV door handles will take effect on January 1, 2027. For models that have already received approval and are scheduled for launch, automakers will be allowed to complete required design changes by January 2029.

Under the new rules, exterior door handles must remain operable even in scenarios involving irreversible restraint system failures or thermal runaway incidents in the battery pack. Doors must also be capable of opening even if the vehicle loses electrical power. Interior doors must include at least one independent mechanical release handle per door as well.

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Safety concerns drive rollback

Hidden and electrically actuated door handles have become mainstream in recent years as EV makers pursued cleaner styling and improved aerodynamics. Tesla pioneered the hidden handle design, and it was adopted by most Chinese EV manufacturers in either fully hidden or semi-hidden forms, as noted in a CNEV Post report. Today, about 60% of top-selling EVs in China use the design.

Chinese regulators have stated that the designs pose safety risks, particularly in crashes or power failures where doors may not open from the inside or outside. Authorities cited multiple fatal incidents in which occupants or rescuers were unable to open vehicle doors after collisions.

One high-profile case occurred last October, when a Xiaomi SU7, a vehicle designed to be a competitor to the Tesla Model 3, caught fire following a crash in Chengdu in southwest China. The driver died after bystanders were unable to open the doors. The incident sparked intense scrutiny over the SU7’s Tesla-inspired door handles.

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Tesla’s global fleet surpasses 9 million vehicles worldwide

The update was posted by Tesla China, which competes in the world’s most competitive electric vehicle market.

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Credit: Tesla China

Tesla’s global fleet has now exceeded 9 million vehicles, a major milestone for the electric vehicle maker. 

The update was posted by Tesla China, which competes in the world’s most competitive electric vehicle market.

Tesla’s global fleet crosses 9 million vehicles

The milestone was highlighted in a graphic shared by Tesla China, which thanked the over nine million Tesla owners worldwide for their support over the years. To celebrate the milestone, Tesla China announced several incentives for select owners, from Model Y L test drives to Tesla Bot Premium Gift Sets to Supercharging perks. 

The milestone comes 16 years after the company started delivering its first vehicle, the original Tesla Roadster, as observed by members of the Tesla community. The first production Roadster was delivered to Elon Musk, who was serving as chairman at the time.

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Reaching a global fleet of more than 9 million vehicles reflects the cumulative impact of Tesla’s growth over the past decade, particularly following the introduction of high-volume models such as the Model 3 and Model Y. The Model 3 and Model Y have allowed Tesla to transform from a niche automaker into one of the world’s largest producers of electric cars.

Strong China sales help drive fleet growth

Tesla’s expanding global footprint has been supported by solid performance in China, where the company posted a strong finish to 2025. In December, the Model Y ranked as the country’s top-selling new energy vehicle, as per sales data compiled by Chinese auto industry aggregator Yiche.

The Model Y led China’s NEV rankings with approximately 65,874 units sold during the month, outperforming a field dominated by domestic manufacturers such as BYD, SAIC-GM-Wuling, and Xiaomi. Tesla’s Model 3 also delivered an impressive result, ranking eighth overall with just under 28,000 units sold, ahead of numerous locally produced competitors despite its premium pricing.

Tesla China’s broader performance in December was equally notable. The company sold 97,171 vehicles wholesale during the month, based on data from the China Passenger Car Association. The result marked Tesla China’s second-highest monthly total on record, trailing only November 2022’s peak of 100,291 units.

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