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Audi CEO will focus on ICE development: “The combustion engine is far from dead”

(Credit: Audi)

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Audi CEO Markus Duesmann will not focus on a push toward electrification. Instead, the German automaker’s frontman will continue developing the company’s combustion engine vehicles because he believes they “will live for a very long time.”

In a recent interview with Bavaria’s Prime Minister Markus Söder, Duesmann indicated that the combustion engine would be apart of Audi’s future plans, and the German automaker would also continue to develop technologies for its gas and diesel-powered engines. This strategy is in place of advancing its fleet toward a sustainable lineup of vehicles that would be powered by batteries.

Even though the number of electric cars on the road is expected to increase significantly by the mid-2020s, Duesmann said the market share of combustion engines will still be 60 to 70 percent. Duesmann worked as an engine developer earlier in his career and continues to hold an appreciation for high-quality combustion motors, Automobilwoche said.

His plan to further develop Audi’s fleet of gas and diesel cars comes down to quality and development, which he believes could effectively reduce CO2 and pollutant emissions. “They have to be great,” he said.

Duesmann added that the project would require the cooperation of suppliers, which Audi requires. He recently campaigned for suppliers who could help Audi currently contracted companies with stability amidst the COVID-19 pandemic, which has negatively impacted many automakers all over the world. “We don’t work without suppliers,” Duesmann said. “That’s why we have a huge interest in the fact that the suppliers are stable. Because we need the suppliers.”

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Currently, Audi has its e-Tron, which has a Supercar variant, and the Q2L SUV, which is aimed toward the Chinese market.

Audi has sold around 7,000 e-Tron units in the United States so far since its release in June 2019, InsideEVs reported in April 2020. The company has also unveiled several hybrid models, but they are not in production as of July 2020.

Interestingly enough, Audi is one of the companies that is operated by Volkswagen Automotive Group. Volkswagen has initiated a strong push toward a fleet of electric vehicles, starting with its ID.3 sedan that is utilizing the automaker’s first attempt at EV software.

Although VW has experienced several issues with the ID.3 since beginning production, 150 units of the vehicle were given to employees at German production facilities for real-world testing. The company has also started transitioning several of its German manufacturing plants into electric vehicle production facilities while training current employees about EV infrastructure.

While Duesmann wants to continue with the development of combustion engines, Audi will have to adapt to increasingly strict CO2 restrictions across the world. Combustion engines could undoubtedly be cleaner if developed correctly, but the environmentally-conscious option remains evident: Electric vehicles are the way to go.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

SpaceX Starship Flight 10: What to expect

SpaceX implemented hardware and operational changes aimed at improving Starship’s reliability.

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Credit: SpaceX

SpaceX is preparing to launch the tenth test flight of its Starship vehicle as early as Sunday, August 24, with the launch window opening at 6:30 p.m. CT. 

The mission follows investigations into anomalies from earlier flights, including the loss of Starship on its ninth test and a Ship 36 static fire issue. SpaceX has since implemented hardware and operational changes aimed at improving Starship’s reliability.

Booster landing burns and flight experiments

The upcoming Starship Flight 10 will expand Super Heavy’s flight envelope with multiple landing burn trials. Following stage separation, the booster will attempt a controlled flip and boostback burn before heading to an offshore splashdown in the Gulf of America. One of the three center engines typically used for landing will be intentionally disabled, allowing engineers to evaluate whether a backup engine can complete the maneuver, according to a post from SpaceX.

The booster will also transition to a two-engine configuration for the final phase, hovering briefly above the water before shutdown and drop. These experiments are designed to simulate off-nominal scenarios and generate real-world data on performance under varying conditions, while maximizing propellant use during ascent to enable heavier payloads.

Starship upper stage reentry tests

The Starship upper stage will attempt multiple in-space objectives, including deployment of eight Starlink simulators and a planned Raptor engine relight. SpaceX will also continue testing reentry systems with several modifications. A section of thermal protection tiles has been removed to expose vulnerable areas, while new metallic tile designs, including one with active cooling, will be trialed.

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Catch fittings have been installed to evaluate their thermal and structural performance, and adjustments to the tile line will address hot spots observed on Flight 6. The reentry profile is expected to push the structural limits of Starship’s rear flaps at maximum entry pressure.

SpaceX says lessons from these tests are critical to refining the next-generation Starship and Super Heavy vehicles. With Starfactory production ramping in Texas and new launch infrastructure under development in Florida, the company is pushing to hit its goal of achieving a fully reusable orbital launch system.

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Elon Musk takes aim at Bill Gates’ Microsoft with new AI venture “Macrohard”

It is quite an appropriate name for a company that’s designed to rival Microsoft.

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Credit: xAI/X

Elon Musk has set his sights on Microsoft with a new company called “Macrohard,” a software venture tied to his AI startup, xAI. 

Musk described the project as a “purely AI software company” that’s designed to generate hundreds of specialized coding and generative AI agents that could one day simulate products from companies like Microsoft entirely through artificial intelligence.

Macrohard‘s Purpose

Musk announced Macrohard on Friday, though xAI had already registered the trademark with the US Patent Office a few weeks ago, as noted in a PC Mag report. Interestingly enough, this is not the first time that Musk has mentioned such an initiative.

Just last month, he stated that xAI was “creating a multi-agent AI software company, where Grok spawns hundreds of specialized coding and image/video generation/understanding agents all working together and then emulates humans interacting with the software in virtual machines until the result is excellent.”

At the time, Musk stated that “This is a macro challenge and a hard problem with stiff competition,” hinting at the venture’s “Macrohard” moniker. A few years ago, Musk also posted “Macrohard >> Microsoft” on X. 

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Powered by xAI and Colossus

Macrohard appears to be closely linked to xAI’s Colossus 2 supercomputer project in Memphis. Musk has confirmed plans to acquire millions of Nvidia GPUs, joining rivals such as OpenAI and Meta in a high-stakes race for AI computing power. Colossus is already one of the most powerful supercomputer clusters in the world, and it is still being expanded.

xAI is only a couple of years old, having been founded in March 2023. During its Engineering Open House event in San Francisco, Elon Musk highlighted that the company’s speed will be its primary competitive edge. “No SR-71 Blackbird was ever shot down and it only had one strategy: to accelerate,” Musk said.

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Elon Musk confirms he’s still in wartime CEO mode

He is still locked in.

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Wcamp9, CC BY 4.0 , via Wikimedia Commons

Elon Musk tends to use social media platform X as his personal platform to express himself, so much so that critics tend to allege that the CEO is no longer serious about his numerous companies. 

As per Musk, he is still very much in wartime CEO mode, despite all the jokes and fun posts about Ani on X. 

Elon Musk leads several prolific companies, much more than the average CEO. And while Tesla is the only publicly traded entity that he currently leads, Musk is so visible that everyone across the internet pretty much has a strong opinion of him one way or another. For his longtime supporters and followers, however, what truly matters is if Musk is locked in.

Considering that Elon Musk’s feed on X has recently been filled with AI imagery, a good portion of which involve AI-rendered women, some X users have expressed concerns that the CEO may be losing focus once more. Musk responded to one such user by highlighting his very busy schedule and his numerous active projects. 

Needless to say, Elon Musk is still locked in. He is still in “wartime CEO” mode.

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As per the CEO, even his recent AI posts about AI are “part of a broader vision and strategy.” He also highlighted that SpaceX’s Starship Flight 10 is launching in a few days, xAI’s Grok 5 is starting its training next month, and Tesla’s Autopilot V14 is also coming next month. As per Musk, “long-term strategy is compelling.”

Elon Musk’s comments are quite accurate. While he may seem to spend all his time on X, after all, he is very much still neck-deep in all his companies’ projects. There is a reason why Musk became known as a visionary, and a lot of it is because he really is intimately involved in all of his companies’ projects. 

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