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Blue Origin launches first suborbital tourists after six years and 15 test flights
More than six years after New Shepard’s first test flight and nine years after a pad abort featuring a prototype of the rocket’s capsule, Blue Origin has launched its first crew of suborbital tourists.
Almost exclusively funded by Amazon CEO Jeff Bezos’ stock sales over more than 21 years of operations, Blue Origin has been working towards New Shepard’s first crewed launch for approximately a decade. Aside from a pad abort test of the rocket’s relatively simple ‘crew capsule’ in October 2012, New Shepard – purported to be fully reusable – has performed 15 uncrewed test flights since April 2015. At least according to Blue Origin, of those 15 tests, 14 were fully successful and 11 crossed the 100 km (~62 mi) Karman Line – a largely arbitrary line drawn between Earth’s atmosphere and space.
Six years and three months after New Shepard’s first flight, the rocket lifted off on its 16th suborbital mission and inaugural crewed launch. Along for the ride were Jeff Bezos himself, brother Mark Bezos, hedgefund multimillionaire Joes Daemen’s son Oliver Daemen, and trailblazing pilot and aviator Mary “Wally” Funk.
While New Shepard NS-16 reached an apogee of 107 km (66 mi) and a maximum speed of 2233 mph (1 km/s / Mach 2.9), less than 13% of the way to orbit, the mission did mark a number of “spaceflight” firsts insofar as its passengers did technically spend between 70 and 150 seconds in “space.” Notably, NS-16 passengers Oliver Daemon and Wally Funk are now respectively the youngest and oldest people in history to reach space. While Blue Origin hasn’t disclosed the value of his second-place bid, Oliver Daemen was technically a paying customer, making New Shepard the first rocket in history to launch a paying passenger on its first crewed flight.
In June, Blue Origin held a tone-deaf auction that ultimately resulted in a mystery buyer winning the first ticket on New Shepard at a jaw-dropping cost of $28 million – just shy of the $30M Richard Garriott paid to ride a Soyuz rocket to space, spend almost two weeks in orbit, and scream back to Earth at Mach 25. Bizarrely, the company still hasn’t revealed the winner, at no point mentioned that there would be runners-up, inexplicably swapped the mystery winner for Oliver Daemen with “scheduling issues” as the comical excuse, and has yet to reveal what Daemen paid for his ticket. In general, Blue Origin still refuses to provide any information about the price of seats on New Shepard.
Meanwhile, although Blue Origin did provide invite-only access to some media outlets and offered numerous interview opportunities with the NS-16 crew, there have been virtually zero chances for reporters and journalists to ask real questions. Beyond New Shepard, which raises dozens of questions on its own, Blue Origin’s orbital New Glenn rocket is years behind schedule and apparent issues with the BE-4 engine meant to power both it and the United Launch Alliance’s (ULA) Vulcan has also significantly delayed the latter rocket’s launch debut.
For the last several years, Vulcan and New Glenn were both aiming for a launch debut sometime in 2020. Both targets eventually slipped to 2021 and as of 2021, Vulcan is now expected to launch no earlier than early 2022 and New Glenn’s debut has slipped to “late 2022” – likely meaning 2023.
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On its own, New Shepard has had one of the most bizarre development paths of any rocket in history. Despite virtually unlimited resources from Bezos’ average sale of billions of Amazon stock each year and the fact that New Shepard is a fully reusable rocket that demonstrated the ability to fly twice in ~60 days in 2016, Blue Origin has only launched the rocket 15 times in the 75 months before NS-16. The company has never once implied that New Shepard suffered major issues during any of its test flights, save for NS-1’s failed booster recovery (though Blue has generally glossed over or ignored that lone failure).
Somewhat coincidentally, New Shepard’s first test flight occurred just a few weeks before SpaceX attempted the first major test of a partially integrated Crew Dragon prototype, resulting in a successful pad abort test in May 2015. Despite several significant, documented delays, less than four years later, Crew Dragon aced an uncrewed orbital launch to the ISS and back to Earth. 14 months after Demo-1, SpaceX became the first private company in history to launch astronauts to orbit. Less than six months after that historic launch and four months after Crew Dragon returned two NASA astronauts to Earth, SpaceX launched its first operational four-astronaut mission to the ISS.
In the same period that Blue Origin completed five uncrewed New Shepard test flights, SpaceX launched Crew Dragon’s Demo-1, In-Flight Abort, Demo-2, Crew-1, and Crew-2 missions, carrying six astronauts to orbit and back and delivering another four to the ISS (where they still are). Not only did SpaceX also launch five Crew Dragons, but April 2021’s Crew-2 mission marked the first time in history that astronauts launched on a flight-proven liquid rocket booster and a flight-proven space capsule, beating Blue Origin to the punch despite the far greater challenges and risks posed by orbital spaceflight.
Put simply, it’s disappointing but not exactly surprising that Blue Origin continues to go to great lengths to avoid having to answer questions that haven’t been obviously vetted or preselected.
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Tesla is one of several automakers whose vehicles qualify for an awesome new first-time EV buyer incentive program in California.
The Golden State launched the MyFirstEV incentive program, which helps those buying an electric vehicle for the first time with a $3,500 incentive on new-inventory purchases of a Model 3 or Model Y.
First-time electric vehicle buyers in California can now get $3,500 off eligible Model 3 and Model Y new inventory vehicle purchases.
To be eligible, you must place your order on or after August 3, 2026 and take delivery while funds are still available. The incentive applies to… pic.twitter.com/yuXF00XA50
— Sawyer Merritt (@SawyerMerritt) August 4, 2026
The incentive requires an order on or after August 3, and delivery must be taken while the program is still being funded. California has set aside $135.5 million to help strengthen its SEV market and support automotive innovation.
Incentives are offered at the point of sale, and used EVs are also available for a partial incentive of $1,750. Half of the $3,500 and $1,750 incentive amounts are covered by California, with the other half being covered by participating OEMs.
Additionally, rules apply for MSRP and how the vehicle will qualify for the incentive. Any vehicle from a non-California headquartered OEM must have an MSRP of $50,000 or less. Used vehicles must be priced at $25,000 or less and must be at least two model years older than the year of purchase.
The cars must also be purchased from manufacturers as certified pre-owned vehicles. Private dealerships are not eligible.
In total, California expects to incentivize over 73,000 ZEVs.
Participating Manufacturers
Fourteen total automakers are participating in California’s MyFirstEV program:
- Chevrolet – Launching August 2026
- Ford – Launching August 2026
- Honda – Launching September 2026
- Hyundai – Launching August 2026
- Kia – Launching August 2026
- Lexus – Launching September 2026
- Lucid – Launching August 2026
- Mitsubishi – Launching November 2026
- Nissan – Coming Soon
- Rivian – Coming Soon
- Subaru – Launching September 2026
- Tesla – Launching August 2026
- Toyota – Launching September 2026
- Volvo – Coming Soon
Elon Musk’s space exploration company, SpaceX (NASDAQ: SPCX), is set to report its earnings for the second quarter today in what will be its first-ever earnings call since going public in July.
SpaceX is trading down roughly 25 percent from its IPO. These early stock signals are usually a bit tumultuous, and considering this is the first company actively launching rockets that is available on the stock exchange, investors might have a tendency to be a bit skittish.
However, there are going to be some details that investors will hear for the first time today on the earnings call. Here’s what to look for:
Wall Street Expectations
Revenue is expected to fall somewhere around $6.8 billion, and will be heavily driven by Starlink, which is SpaceX’s widely popular satellite internet platform that has been adopted by numerous airlines, cruise ships, and other maritime operations. It is also available for consumers at home or in their cars.
Earnings Per Share (EPS) expectations fall at a net loss of $0.23 per share. Wall Street sees this as a total net loss of roughly $1.9 billion.
EBITDA is expected to come in between $2 billion and $2.1 billion.
What Investors Want to Know
Tesla uses the Say platform to help work with both retail and institutional investors to answer relevant and quality questions that address concerns or questions that they might have.
However, SpaceX is doing things differently, as the company launched its own Investor Relations website where these questions are being fielded. Just like the Tesla questions, they seem to be less focused on the operational tasks and overall progress of the company, and more novelty.
Here are the top five:
- Has the team thought about what possibilities there are with your mascot Asteroid? Whether it’s starting additional foundations for kids in its name, helping kids learn about space, etc. Kids are our future, and Asteroid would be a fun and easy way to help.
- Baby Asteroid is already making a difference through charity around the world. Could SpaceX take it even further with programs that inspire kids to explore space?
- SpaceX has some legendary vehicle names. Would you ever allow the public to name a Starship, even knowing there is a 99% chance it becomes Shipy McShipface?
- When can we expect to see more footage of the Human Landing System?
- Will Asteroid (your mascot) go to Mars?
SpaceX will report its earnings today, August 4, at 4:30 P.M. EDT.
Lemonade has expanded its innovative Autonomous Car insurance program to Tennessee, giving Tesla owners in the state a substantial discount on Full Self-Driving (FSD) miles. Announced on August 3, the product offers 50 percent off every mile driven with FSD activated, positioning the digital insurer as a leader in pricing insurance around autonomous technology.
The program, marketed as Lemonade Autonomous Car insurance, uses a direct connection via Tesla’s Fleet API (with customer permission) to automatically distinguish FSD-engaged miles from manual driving. Policyholders pay a low base rate when the vehicle is stationary and a few cents per mile when moving, with the 50 percent reduction applied specifically to FSD miles.
If you’re driving a Tesla in Tennessee, FSD miles now cost 50% less to insure with Lemonade. Autonomous Car is now live in TN.https://t.co/4CDTuhyORi pic.twitter.com/QZk4LBIs6f
— Lemonade (@Lemonade_Inc) August 3, 2026
Coverage includes standard protections such as liability, collision, comprehensive, roadside assistance, and Tesla-specific benefits like access to certified repair shops and emergency crash services. Eligible vehicles require Hardware 4, as well as recent firmware.
Lemonade first unveiled the product on January 21 of this year, describing it as a first-of-its-kind offering designed for self-driving cars, starting with Tesla FSD. It began rolling out in Arizona on January 26, followed by Oregon about a month later. Subsequent expansions brought it to Indiana in early June 2026 and Colorado later that month.
Tennessee marks the fifth state.
Tesla Full Self-Driving gets outrageous insurance offer with insanely cheap rates
The discount rests on Lemonade’s strong belief in the safety of Tesla’s FSD system. The company cites Tesla’s data showing that FSD-driven miles are twice as safe as those driven manually, or associated with roughly a 50 percent crash reduction.
Lemonade Co-founder and President Shai Wininger has emphasized this distinction: “Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He added that “Teslas driven with FSD are involved in far fewer accidents” and committed that as FSD software improves and becomes safer, Lemonade’s prices will drop further.
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
This approach leverages Lemonade’s existing pay-per-mile technology and AI-driven risk models, which analyze nuanced vehicle data including software version and sensor performance. The company expects the model to reward higher FSD usage with greater savings while supporting mixed households that include both Tesla and non-Tesla vehicles under one policy. Bundling with home, renters, or pet insurance can yield additional discounts.
As autonomous driving technology advances, Lemonade’s state-by-state expansion of usage-based pricing that directly reflects real-world safety data represents a notable shift in how insurers evaluate risk.
Tesla owners in the five available states – Arizona, Oregon, Indiana, Colorado, and now Tennessee – can obtain quotes quickly through the Lemonade app or website, potentially lowering the overall cost of ownership for vehicles equipped with advanced driver-assistance systems. Further states are expected as regulatory approvals progress.
Tesla qualifies for awesome new first-time EV buyer incentive in California
SpaceX to report first-ever earnings today: here’s what to expect
