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Blue Origin launches first suborbital tourists after six years and 15 test flights
More than six years after New Shepard’s first test flight and nine years after a pad abort featuring a prototype of the rocket’s capsule, Blue Origin has launched its first crew of suborbital tourists.
Almost exclusively funded by Amazon CEO Jeff Bezos’ stock sales over more than 21 years of operations, Blue Origin has been working towards New Shepard’s first crewed launch for approximately a decade. Aside from a pad abort test of the rocket’s relatively simple ‘crew capsule’ in October 2012, New Shepard – purported to be fully reusable – has performed 15 uncrewed test flights since April 2015. At least according to Blue Origin, of those 15 tests, 14 were fully successful and 11 crossed the 100 km (~62 mi) Karman Line – a largely arbitrary line drawn between Earth’s atmosphere and space.
Six years and three months after New Shepard’s first flight, the rocket lifted off on its 16th suborbital mission and inaugural crewed launch. Along for the ride were Jeff Bezos himself, brother Mark Bezos, hedgefund multimillionaire Joes Daemen’s son Oliver Daemen, and trailblazing pilot and aviator Mary “Wally” Funk.
While New Shepard NS-16 reached an apogee of 107 km (66 mi) and a maximum speed of 2233 mph (1 km/s / Mach 2.9), less than 13% of the way to orbit, the mission did mark a number of “spaceflight” firsts insofar as its passengers did technically spend between 70 and 150 seconds in “space.” Notably, NS-16 passengers Oliver Daemon and Wally Funk are now respectively the youngest and oldest people in history to reach space. While Blue Origin hasn’t disclosed the value of his second-place bid, Oliver Daemen was technically a paying customer, making New Shepard the first rocket in history to launch a paying passenger on its first crewed flight.
In June, Blue Origin held a tone-deaf auction that ultimately resulted in a mystery buyer winning the first ticket on New Shepard at a jaw-dropping cost of $28 million – just shy of the $30M Richard Garriott paid to ride a Soyuz rocket to space, spend almost two weeks in orbit, and scream back to Earth at Mach 25. Bizarrely, the company still hasn’t revealed the winner, at no point mentioned that there would be runners-up, inexplicably swapped the mystery winner for Oliver Daemen with “scheduling issues” as the comical excuse, and has yet to reveal what Daemen paid for his ticket. In general, Blue Origin still refuses to provide any information about the price of seats on New Shepard.
Meanwhile, although Blue Origin did provide invite-only access to some media outlets and offered numerous interview opportunities with the NS-16 crew, there have been virtually zero chances for reporters and journalists to ask real questions. Beyond New Shepard, which raises dozens of questions on its own, Blue Origin’s orbital New Glenn rocket is years behind schedule and apparent issues with the BE-4 engine meant to power both it and the United Launch Alliance’s (ULA) Vulcan has also significantly delayed the latter rocket’s launch debut.
For the last several years, Vulcan and New Glenn were both aiming for a launch debut sometime in 2020. Both targets eventually slipped to 2021 and as of 2021, Vulcan is now expected to launch no earlier than early 2022 and New Glenn’s debut has slipped to “late 2022” – likely meaning 2023.
On its own, New Shepard has had one of the most bizarre development paths of any rocket in history. Despite virtually unlimited resources from Bezos’ average sale of billions of Amazon stock each year and the fact that New Shepard is a fully reusable rocket that demonstrated the ability to fly twice in ~60 days in 2016, Blue Origin has only launched the rocket 15 times in the 75 months before NS-16. The company has never once implied that New Shepard suffered major issues during any of its test flights, save for NS-1’s failed booster recovery (though Blue has generally glossed over or ignored that lone failure).
Somewhat coincidentally, New Shepard’s first test flight occurred just a few weeks before SpaceX attempted the first major test of a partially integrated Crew Dragon prototype, resulting in a successful pad abort test in May 2015. Despite several significant, documented delays, less than four years later, Crew Dragon aced an uncrewed orbital launch to the ISS and back to Earth. 14 months after Demo-1, SpaceX became the first private company in history to launch astronauts to orbit. Less than six months after that historic launch and four months after Crew Dragon returned two NASA astronauts to Earth, SpaceX launched its first operational four-astronaut mission to the ISS.
In the same period that Blue Origin completed five uncrewed New Shepard test flights, SpaceX launched Crew Dragon’s Demo-1, In-Flight Abort, Demo-2, Crew-1, and Crew-2 missions, carrying six astronauts to orbit and back and delivering another four to the ISS (where they still are). Not only did SpaceX also launch five Crew Dragons, but April 2021’s Crew-2 mission marked the first time in history that astronauts launched on a flight-proven liquid rocket booster and a flight-proven space capsule, beating Blue Origin to the punch despite the far greater challenges and risks posed by orbital spaceflight.
Put simply, it’s disappointing but not exactly surprising that Blue Origin continues to go to great lengths to avoid having to answer questions that haven’t been obviously vetted or preselected.
Tesla has its answer to grow its automotive sales over the next few years, TD Cowen analyst Itay Michaeli says, but it just has to bring it to the U.S.
On Thursday, Michaeli reiterated his $490 price target and the ‘Buy’ rating he already held on Tesla stock (NASDAQ: TSLA). However, its automotive division has struggled to show sequential growth over the past few years, mostly due to its focus on AI and Full Self-Driving. Tesla already axed two of its lower-volume vehicles with the Model S and Model X earlier this year.
However, Tesla does not need to engineer an entire new vehicle to trigger an upward tick in sales; it just has to bring it from China to the U.S., Michaeli said.
He is talking about the Model Y L, a slightly larger version of the all-electric crossover that is already available in China. U.S. customers have been pleading with CEO Elon Musk to bring it to the country since its launch in Asia last year, but he’s not convinced of it because of the advent of self-driving and its importance in this particular market.
The problem is that Tesla owners have been requesting something larger that could fit a typical American family. The Model Y L is slightly larger than the standard Model Y, but some are concerned that it could still be too small to fit what most people might need.
Instead, they have asked for a full-size SUV from Tesla.
Tesla gives big hint that it will build Cyber SUV, smaller Cybertruck
Nevertheless, the Model Y L still presents a great opportunity for Tesla in the U.S., and Michaeli says that there is an additional sales opportunity of about 100,000 units, with demand potential falling somewhere between 60,000 and 135,000 units.
TD Cowen’s note to investors also analyzed that Tesla’s growth could come from a stock perspective as well, positively impacting the stock price, as it has been widely reliant on vehicle sales, even though Tesla has truly phased itself away from that being an important metric.
Tesla stands to gain greatly from the introduction of the Model Y L in the U.S., but only if Elon Musk sees it as a viable fit for the market. Families may need to see Tesla bring something larger to the U.S., or they might be forced to buy from another automaker that offers something that fits is needs for more interior space to haul around the kids.
Tesla Hardware 3 owners are set to get a new Full Self-Driving version this month as the company plans to release what it is referring to as v14 Lite.
The rollout is not yet confirmed for June, but Tesla executives have stated on several occasions that this more refined FSD iteration will work with their cars and increase its capabilities.
This comes after Tesla admitted during its last Earnings Call that these Hardware 3 vehicles would not be able to achieve Full Self-Driving, something that they did not know when they bought these cars. We regularly receive messages from Hardware 3 owners asking when v14 Lite will come out, what they should expect, and whether it is worth it to upgrade the self-driving computer or buy a new car altogether.
Following future rollout of FSD V14 Lite for HW3 vehicles in the US, we plan on expanding V14 Lite to additional international markets.
This update ensures that HW3 vehicle owners will continue to benefit from ongoing software updates.
Since international rollout is subject to…
— Tesla (@Tesla) April 29, 2026
It is hard not to feel for them; Tesla CEO Elon Musk said at the company’s 2019 Autonomy Day that all vehicles produced at the time, including Hardware 3 cars, had “all the hardware necessary, compute and otherwise, for Full Self-Driving.”
Musk also said in March of that year that, “Anyone who purchased Full Self-Driving will get FSD computer upgrade for free.”
Anyone who purchased full self-driving will get FSD computer upgrade for free. This is the only change between Autopilot HW2.5 & HW3. Going forward “HW3” will just be called FSD Computer, which is accurate. No change to vehicle sensors or wire harness needed. This is v important. https://t.co/lICMpT7xnX
— Elon Musk (@elonmusk) March 29, 2019
However, during the Q1 2026 Earnings Call, Musk admitted that Hardware 3 vehicles would not be capable of FSD, as “It has only 1/8th the memory bandwidth of Hardware 4, and memory bandwidth is one of the key elements needed for unsupervised FSD.”
Tesla has made some effort to remedy these Hardware 3 owners by offering:
- Discounted trade-ins toward AI4 cars
- Hardware retrofits, which would replace the self-driving computer and upgrade all cameras
- Full Self-Driving v14 Lite
The issue is that many of these owners were led to believe their cars would be capable of unsupervised self-driving. Now, they’re left scrambling for options, and while there are several, they will all require more money out of their pockets.
Expectations for Tesla v14 Lite for Hardware 3 Owners
The big differences between the AI4 v14 and v14 Lite for Hardware 3 owners will stem primarily from hardware constraints. Tesla developed v14 Lite with an optimized frame of mind; the v14 neural nets are toned down to run on an HW3 computer.
Tesla v14 will use the same behavior, but its limits will be hardware-related, especially given that the cameras on HW3 vehicles are lower-resolution.
Tesla reveals its plans for Hardware 3 owners who are eager for updates
This will result in potentially more edge cases due to the lower quality perception and less long-range detection, but reaction time and overall confidence should be more refined.
There should also be a handful of additional features that are available on AI4 cars, such as:
- Starting Full Self-Driving from Park
- Auto Shift
- Streaks
- Speed Profiles
- Improved Dynamics, like Pulling Over for Emergency Vehicles
Tesla plans to release v14 Lite this month, but we are all familiar with how the company can be with timelines. Additionally, if v14 Lite has not proven to be ready for a wide release, Tesla will slam the brakes on the rollout.
We would anticipate that Tesla is testing v14 Lite internally, and likely has been for several months.
Elon Musk
SpaceXAI just launched into your kitchen with their new app
SpaceXAI just powered its first consumer app and it predicts what you want to buy.
SpaceXAI just made its first move into consumer AI, and it involves your grocery cart. On June 3, 2026, Gopuff and SpaceXAI announced the launch of Go, a Grok-powered shopping assistant built directly into the Gopuff app that predicts what you need before you even start searching for it.
Gopuff is an instant delivery platform that operates more than 400 micro-fulfillment centers across the U.S., delivering everyday essentials, snacks, drinks, and household items in as little as 15 minutes. It is not a restaurant delivery app or a marketplace. It owns its inventory, controls its warehouses, and handles its own logistics, which means it has built one of the most detailed consumer behavior datasets in retail over its 13-year history.
Go combines SpaceXAI’s advanced reasoning, voice, and image generation models with Gopuff’s dataset of hundreds of millions of orders and real-time cultural signals from X to prepare a suggested cart the moment a customer opens the app. It learns each shopper’s habits and automatically builds a personalized cart based on time of day, location, order history, and real-time indicators. Returning customers can check out with a single tap.
Rather than searching for specific items, users can describe a situation like a game-day party or the desire for a healthy breakfast and Go will assemble a cart automatically. It can also predict when shoppers are running low on items like coffee or paper towels and have them packed and delivered in under 15 minutes. Grok voice integration lets users talk to the app in plain conversational language and check out completely hands-free.
Gopuff co-founder and co-CEO Yakir Gola said: “Today, we believe the greatest friction left in commerce is not delivery or instantaneous access to the essentials customers need. It’s the moment before: the thinking, the deciding, the remembering. We’re combining Gopuff’s demand intelligence with xAI’s frontier reasoning to create an everyday shopping experience that feels like a true extension of you.”
Why SpaceX just made a $60 billion bet on AI coding ahead of historic IPO
The timing carries context beyond the product launch. SpaceXAI was formed after SpaceX completed an all-stock merger with Elon Musk’s xAI earlier this year, folding one of the most advanced AI labs in the world into the same corporate structure as the company preparing what could be the largest IPO in history. SpaceXAI is dipping into consumer-focused AI just as it prepares for its public debut, and while Musk has openly discussed building an everything app, this launch uses Grok to power another company’s product rather than launching a standalone consumer platform. Every consumer-facing deployment of Grok ahead of the IPO roadshow adds tangible evidence that SpaceXAI is not just an infrastructure play but a direct competitor in the AI application layer where OpenAI and Google are already fighting for dominance.
Tesla has its answer to auto growth, it just has to bring it to the U.S.: analyst
Tesla Hardware 3 owners could be made whole this month
