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Blue Origin launches first suborbital tourists after six years and 15 test flights
More than six years after New Shepard’s first test flight and nine years after a pad abort featuring a prototype of the rocket’s capsule, Blue Origin has launched its first crew of suborbital tourists.
Almost exclusively funded by Amazon CEO Jeff Bezos’ stock sales over more than 21 years of operations, Blue Origin has been working towards New Shepard’s first crewed launch for approximately a decade. Aside from a pad abort test of the rocket’s relatively simple ‘crew capsule’ in October 2012, New Shepard – purported to be fully reusable – has performed 15 uncrewed test flights since April 2015. At least according to Blue Origin, of those 15 tests, 14 were fully successful and 11 crossed the 100 km (~62 mi) Karman Line – a largely arbitrary line drawn between Earth’s atmosphere and space.
Six years and three months after New Shepard’s first flight, the rocket lifted off on its 16th suborbital mission and inaugural crewed launch. Along for the ride were Jeff Bezos himself, brother Mark Bezos, hedgefund multimillionaire Joes Daemen’s son Oliver Daemen, and trailblazing pilot and aviator Mary “Wally” Funk.
While New Shepard NS-16 reached an apogee of 107 km (66 mi) and a maximum speed of 2233 mph (1 km/s / Mach 2.9), less than 13% of the way to orbit, the mission did mark a number of “spaceflight” firsts insofar as its passengers did technically spend between 70 and 150 seconds in “space.” Notably, NS-16 passengers Oliver Daemon and Wally Funk are now respectively the youngest and oldest people in history to reach space. While Blue Origin hasn’t disclosed the value of his second-place bid, Oliver Daemen was technically a paying customer, making New Shepard the first rocket in history to launch a paying passenger on its first crewed flight.
In June, Blue Origin held a tone-deaf auction that ultimately resulted in a mystery buyer winning the first ticket on New Shepard at a jaw-dropping cost of $28 million – just shy of the $30M Richard Garriott paid to ride a Soyuz rocket to space, spend almost two weeks in orbit, and scream back to Earth at Mach 25. Bizarrely, the company still hasn’t revealed the winner, at no point mentioned that there would be runners-up, inexplicably swapped the mystery winner for Oliver Daemen with “scheduling issues” as the comical excuse, and has yet to reveal what Daemen paid for his ticket. In general, Blue Origin still refuses to provide any information about the price of seats on New Shepard.
Meanwhile, although Blue Origin did provide invite-only access to some media outlets and offered numerous interview opportunities with the NS-16 crew, there have been virtually zero chances for reporters and journalists to ask real questions. Beyond New Shepard, which raises dozens of questions on its own, Blue Origin’s orbital New Glenn rocket is years behind schedule and apparent issues with the BE-4 engine meant to power both it and the United Launch Alliance’s (ULA) Vulcan has also significantly delayed the latter rocket’s launch debut.
For the last several years, Vulcan and New Glenn were both aiming for a launch debut sometime in 2020. Both targets eventually slipped to 2021 and as of 2021, Vulcan is now expected to launch no earlier than early 2022 and New Glenn’s debut has slipped to “late 2022” – likely meaning 2023.
On its own, New Shepard has had one of the most bizarre development paths of any rocket in history. Despite virtually unlimited resources from Bezos’ average sale of billions of Amazon stock each year and the fact that New Shepard is a fully reusable rocket that demonstrated the ability to fly twice in ~60 days in 2016, Blue Origin has only launched the rocket 15 times in the 75 months before NS-16. The company has never once implied that New Shepard suffered major issues during any of its test flights, save for NS-1’s failed booster recovery (though Blue has generally glossed over or ignored that lone failure).
Somewhat coincidentally, New Shepard’s first test flight occurred just a few weeks before SpaceX attempted the first major test of a partially integrated Crew Dragon prototype, resulting in a successful pad abort test in May 2015. Despite several significant, documented delays, less than four years later, Crew Dragon aced an uncrewed orbital launch to the ISS and back to Earth. 14 months after Demo-1, SpaceX became the first private company in history to launch astronauts to orbit. Less than six months after that historic launch and four months after Crew Dragon returned two NASA astronauts to Earth, SpaceX launched its first operational four-astronaut mission to the ISS.
In the same period that Blue Origin completed five uncrewed New Shepard test flights, SpaceX launched Crew Dragon’s Demo-1, In-Flight Abort, Demo-2, Crew-1, and Crew-2 missions, carrying six astronauts to orbit and back and delivering another four to the ISS (where they still are). Not only did SpaceX also launch five Crew Dragons, but April 2021’s Crew-2 mission marked the first time in history that astronauts launched on a flight-proven liquid rocket booster and a flight-proven space capsule, beating Blue Origin to the punch despite the far greater challenges and risks posed by orbital spaceflight.
Put simply, it’s disappointing but not exactly surprising that Blue Origin continues to go to great lengths to avoid having to answer questions that haven’t been obviously vetted or preselected.
Tesla has quietly opened a public interest form for companies that want to buy fleets of its purpose-built Cybercab robotaxis, marking the first official channel for commercial purchases of the two-seat autonomous vehicle. The form went live on September 3, the same day Tesla hosted an invite-only Cybercab launch event in Austin, Texas.
Tesla titled the page “Help Us Build Our Robotaxi Network.” Applicants provide name, email, phone number, company name, and deployment region. They then select one or more categories: Cybercab fleet vehicle purchasing, mobility hubs and infrastructure, event collaboration, or other. Tesla says a representative will follow up with those who express commercial interest.
Tesla has introduced a new form that you can fill out if you are interested in purchasing a fleet of Cybercabs:
Form: https://t.co/Ut0yoiEyXD pic.twitter.com/uuaCXmksIO
— Sawyer Merritt (@SawyerMerritt) September 3, 2026
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Until now, the company had no public ordering path for the vehicle, which was first shown as a concept at the October 2024 “We, Robot” event.
The Cybercab is designed from the ground up for unsupervised operation. It has no steering wheel and no pedals.
Regulatory filings list a 48-kilowatt-hour battery, a single 219-horsepower front motor, a curb weight of 3,113 pounds, and an EPA-adjusted range near 290 to 300 miles. Tesla has already registered dozens of the vehicles with Texas authorities and has been testing them on public streets around Austin.
Tesla Cybercab sightings broaden well outside of Austin with autonomy in focus
The company’s existing Robotaxi service, which currently uses modified Model Y vehicles in parts of Texas and Florida, is expected to add Cybercabs as production ramps up at Gigafactory Texas.
The form signals that Tesla is preparing to treat the Cybercab as more than an in-house fleet asset. Investors and operators have discussed buying groups of the vehicles and placing them on Tesla’s ride-hailing network, with Tesla taking a platform fee. High-profile figures have publicly stated plans to acquire fleets if Tesla allows third-party ownership.
The new page gives those parties a direct way to register interest rather than waiting for a conventional configurator.
Whether the form leads quickly to firm purchase agreements remains unclear. Regulatory approval for widespread unsupervised operation still varies by state, and Tesla has not published pricing or delivery timelines for fleet customers. The company has previously discussed a target price near $25,000 to $30,000 per vehicle.
For now, the form is an early signal that Tesla wants partners to help scale the network rather than operate every Cybercab itself.
Pairing the launch of the Cybercab fleet form with the Austin event is no coincidence. Tesla is inviting businesses to participate in the next phase of its Robotaxi plan at the moment the production vehicle first appears in public.
Tesla has updated its Robotaxi app so riders can pick which vehicle they want before they book. The latest in-app screens now show two options side by side: the two-seat Cybercab and the four-seat Model Y.
A screenshot circulating Thursday shows the change in practice. In Austin, a rider could choose a gold Cybercab for two people or a Model Y for four. Tesla’s updated description calls Cybercab “our first purpose-built autonomous vehicle,” designed for safety, accessibility, and comfort, and says the lineup is available only through the Robotaxi app.
Tesla has updated their Robotaxi page in the App Store. You’ll be able to select if you want a Cybercab or Model Y Robotaxi.
“Our Robotaxi vehicle lineup now includes Cybercab, our first purpose-built autonomous vehicle. Designed for safety, accessibility and comfort, Cybercab… pic.twitter.com/Jff4klilDr
— Sawyer Merritt (@SawyerMerritt) September 3, 2026
The distinction is more than cosmetic, and it’s important to note that Robotaxi refers to the platform, while Cybercab refers to a vehicle.
Model Y Robotaxis have carried the service since it opened in Austin in mid-2025 and later expanded to Dallas, Houston, and parts of Florida. Those vehicles are converted production SUVs that still have steering wheels and pedals.
Cybercab is different. It has no driver controls, butterfly doors, a low seat height meant to work with wheelchairs, extra trunk space for assistive devices, and braille on the handles. Tesla has registered dozens of the two-seaters with Texas regulators in the days leading up to its September 3 Austin event.
Giving riders a choice lets Tesla match the vehicle to the trip. Most rides involve one or two people, which is where Cybercab is meant to be cheaper and more efficient to operate. Groups of three or four, or anyone who needs more space, can still request a Model Y.
The same app handles booking, payment, cabin settings, and, on Cybercab, features such as phone-based door opening and in-cabin voice controls.
The update does not mean every city suddenly has both cars available. Cybercab support is listed for Austin first, and the purpose-built fleet is still small compared with the existing Model Y roster. Even so, the app change marks a shift from a single-vehicle pilot to a mixed fleet.
Riders can now choose between the compact, purpose-built robotaxi and the familiar SUV that launched the service.
Tesla Cybercab sightings are broadening far and wide, well outside of downtown Austin, Texas, with autonomy in focus as the company plans to launch the all-electric, two-seater this evening in the Lone Star State.
Tesla is set to launch Cybercab to a small group of people this evening in a dedicated event in Austin, Texas. Public details on the event are relatively slim.
However, Tesla’s focus on Cybercab falls well outside of the downtown Austin area and is expanding well across the United States as things continue to move quickly with the company’s autonomous efforts in 2026. Today, various images of Cybercab fleets in interesting locations have started to circulate.
The most notable is a fleet of at least 20 Cybercabs at Miami International Airport in Florida. Spotted last night, the fleet is expansive and is indicative of a looming release of Cybercabs once regulatory boxes are checked off.
Tesla has already been operating the Robotaxi platform in Miami for several months, but this Cybercab fleet at the airport could be joining the ride-hailing platform as approvals arrive:
20+ Cybercabs spotted near Miami international airport. pic.twitter.com/ORLsw8yFhf
— Sawyer Merritt (@SawyerMerritt) September 3, 2026
Another fleet of Cybercabs was spotted at the Devon, PA showroom just outside of Philadelphia. We have seen several Cybercab units testing around the Philadelphia Metro Area, which is interesting considering Tesla does not have any active Robotaxi geofence in Pennsylvania.
Cybercab at the Devon location in PA has multiplied over the weekend. Seeing a few more test vehicles in the lot 👀 pic.twitter.com/DhJT4P1EkU
— Billy (@billykyle) August 22, 2026
Philadelphia would be an ideal location to test ride-hailing due to its dense tourist population, large, sprawling city layout, and to compete with other ride-hailing companies that operate in the city.
Expansive fleets of Cybercabs will be popping up in and around major cities throughout the rest of the year, if we were betting on it. Tesla has made it obvious that the Cybercab rollout will be aggressive and fast-paced, but within reason. Tesla is still prioritizing safety, so these testing phases will likely go on for some period of time before more members of the public are able to snag a Cybercab for a personal chariot.
Tesla hints its already prepping for Cybercab fleet orders
Tesla Robotaxi riders will face the best dilemma when booking a ride
