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Blue Origin launches first suborbital tourists after six years and 15 test flights

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5 years ago

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More than six years after New Shepard’s first test flight and nine years after a pad abort featuring a prototype of the rocket’s capsule, Blue Origin has launched its first crew of suborbital tourists.

Almost exclusively funded by Amazon CEO Jeff Bezos’ stock sales over more than 21 years of operations, Blue Origin has been working towards New Shepard’s first crewed launch for approximately a decade. Aside from a pad abort test of the rocket’s relatively simple ‘crew capsule’ in October 2012, New Shepard – purported to be fully reusable – has performed 15 uncrewed test flights since April 2015. At least according to Blue Origin, of those 15 tests, 14 were fully successful and 11 crossed the 100 km (~62 mi) Karman Line – a largely arbitrary line drawn between Earth’s atmosphere and space.

Six years and three months after New Shepard’s first flight, the rocket lifted off on its 16th suborbital mission and inaugural crewed launch. Along for the ride were Jeff Bezos himself, brother Mark Bezos, hedgefund multimillionaire Joes Daemen’s son Oliver Daemen, and trailblazing pilot and aviator Mary “Wally” Funk.

While New Shepard NS-16 reached an apogee of 107 km (66 mi) and a maximum speed of 2233 mph (1 km/s / Mach 2.9), less than 13% of the way to orbit, the mission did mark a number of “spaceflight” firsts insofar as its passengers did technically spend between 70 and 150 seconds in “space.” Notably, NS-16 passengers Oliver Daemon and Wally Funk are now respectively the youngest and oldest people in history to reach space. While Blue Origin hasn’t disclosed the value of his second-place bid, Oliver Daemen was technically a paying customer, making New Shepard the first rocket in history to launch a paying passenger on its first crewed flight.

In June, Blue Origin held a tone-deaf auction that ultimately resulted in a mystery buyer winning the first ticket on New Shepard at a jaw-dropping cost of $28 million – just shy of the $30M Richard Garriott paid to ride a Soyuz rocket to space, spend almost two weeks in orbit, and scream back to Earth at Mach 25. Bizarrely, the company still hasn’t revealed the winner, at no point mentioned that there would be runners-up, inexplicably swapped the mystery winner for Oliver Daemen with “scheduling issues” as the comical excuse, and has yet to reveal what Daemen paid for his ticket. In general, Blue Origin still refuses to provide any information about the price of seats on New Shepard.

Meanwhile, although Blue Origin did provide invite-only access to some media outlets and offered numerous interview opportunities with the NS-16 crew, there have been virtually zero chances for reporters and journalists to ask real questions. Beyond New Shepard, which raises dozens of questions on its own, Blue Origin’s orbital New Glenn rocket is years behind schedule and apparent issues with the BE-4 engine meant to power both it and the United Launch Alliance’s (ULA) Vulcan has also significantly delayed the latter rocket’s launch debut.

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For the last several years, Vulcan and New Glenn were both aiming for a launch debut sometime in 2020. Both targets eventually slipped to 2021 and as of 2021, Vulcan is now expected to launch no earlier than early 2022 and New Glenn’s debut has slipped to “late 2022” – likely meaning 2023.

On its own, New Shepard has had one of the most bizarre development paths of any rocket in history. Despite virtually unlimited resources from Bezos’ average sale of billions of Amazon stock each year and the fact that New Shepard is a fully reusable rocket that demonstrated the ability to fly twice in ~60 days in 2016, Blue Origin has only launched the rocket 15 times in the 75 months before NS-16. The company has never once implied that New Shepard suffered major issues during any of its test flights, save for NS-1’s failed booster recovery (though Blue has generally glossed over or ignored that lone failure).

Somewhat coincidentally, New Shepard’s first test flight occurred just a few weeks before SpaceX attempted the first major test of a partially integrated Crew Dragon prototype, resulting in a successful pad abort test in May 2015. Despite several significant, documented delays, less than four years later, Crew Dragon aced an uncrewed orbital launch to the ISS and back to Earth. 14 months after Demo-1, SpaceX became the first private company in history to launch astronauts to orbit. Less than six months after that historic launch and four months after Crew Dragon returned two NASA astronauts to Earth, SpaceX launched its first operational four-astronaut mission to the ISS.

In the same period that Blue Origin completed five uncrewed New Shepard test flights, SpaceX launched Crew Dragon’s Demo-1, In-Flight Abort, Demo-2, Crew-1, and Crew-2 missions, carrying six astronauts to orbit and back and delivering another four to the ISS (where they still are). Not only did SpaceX also launch five Crew Dragons, but April 2021’s Crew-2 mission marked the first time in history that astronauts launched on a flight-proven liquid rocket booster and a flight-proven space capsule, beating Blue Origin to the punch despite the far greater challenges and risks posed by orbital spaceflight.

Put simply, it’s disappointing but not exactly surprising that Blue Origin continues to go to great lengths to avoid having to answer questions that haven’t been obviously vetted or preselected.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Tesla Semi lands the biggest electric truck deal in U.S. history

Tesla leads a record 2,500 truck order, but not every truck will be a Semi.

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3 hours ago

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September 22, 2026

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Tesla has landed the largest electric truck order in U.S. history. ZET SCALE, a new alliance of shippers and carriers, named Tesla its primary manufacturer on Tuesday for an initial order of 2,500 electric Class 8 trucks. The deal alone would nearly double the number of electric heavy trucks operating in the country.

According to the press release from Catalyst Mobility, the nonprofit formerly known as CALSTART, Kenworth, RIDE and Volvo were also selected as secondary manufacturers that carriers can pick if their operations call for it. No split between the four brands has been published, so the exact number of Semis in the order is not yet known.

Tesla won the top slot through a competitive request for proposals. The alliance, which Catalyst Mobility runs with the Smart Freight Centre, scored bidders on price, range, charging capability and production capacity. Pooling freight demand from founding shippers, including Microsoft and PepsiCo, let every truck maker bid lower than it would for a single fleet. “The Tesla Semi is designed for lower cost per mile operations than diesel,” said Dan Priestley, director of the Tesla Semi program, as noted in the press release.

The financing is built to pull in carriers who have avoided electric trucks. ZET Financial is issuing the purchase order for all 2,500 units and will place them with fleets through a fair market value lease. The trucks will be deployed over the next few years across 10 freight hubs in Los Angeles, Stockton, Bakersfield, Seattle and Tacoma, Houston, Dallas, San Antonio, Chicago, Atlanta, and the Newark and New York area. ZET SCALE says the first order is only the opening round, with a longer term goal of 10,000 trucks or more.

Even if Tesla ends up with only a majority share, it would still be the biggest Semi deal to date. Einride’s 500 unit order in August was the previous record, and WattEV’s 370 truck order in May was the largest California deal at the time. Einride’s CEO has since said he expects all 500 trucks delivered by the end of 2027.

The announcement lands two days before Tesla formally inaugurates its Semi factory in Nevada on September 24. The 1.7 million square foot plant sits next to Gigafactory Nevada’s 4680 cell lines and is designed for 50,000 trucks a year.

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Tesla integrates Grok Bot into its vehicles for the ultimate personal assistant

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13 hours ago

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September 22, 2026

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Credit: Grok

Tesla has expanded Grok from an in-car chatbot into a hands-free work assistant. On September 22, Tesla officially launched Grok Bot capability, confirming that drivers can now manage email, calendars, files, chats, and tasks by voice and then hand more ambitious errands to the AI-fueled productivity cheat code.

Grok itself is built by xAI. The new car features split into two layers: Connectors link Grok to outside accounts. Grok Bot, currently limited to SuperGrok Heavy subscribers, can complete multi-step tasks such as placing a usual coffee order, booking a reservation, or scheduling an appointment. It truly puts the driver in a nearly complete hands-free driving and productivity setting, with ironically the only task truly requiring your hands being to touch the “Start Self-Driving” button.

We were granted access to Grok Bot’s Tesla integration a few weeks back, and we’ve been able to do a handful of things with it. On a handful of occasions, we’ve used it to order food and have it ready for pickup slightly later into the evening; we’ve managed to pick up groceries after a day of errands with Grok Bot, and outside of the car, it’s helped with budgeting and even my fantasy football draft.

Tesla shows another way to utilize it: in their demo, a driver says “Hey Grok,” asks the assistant to check an inbox, and hears that a message concerns a weekend reservation. Grok then scans the calendar, reports no conflicts, and confirms the Tahoe trip is clear. It can also add check-in details to a road-trip itinerary. The point is not novelty chat. It is keeping eyes on the road, or on Full Self-Driving, while the car handles the paperwork of a trip:

This Grok rollout is not a gadget add-on as much as it is Tesla’s thesis in software form: the car should stop being a machine you operate and start being a room you occupy.

Connectors and Grok Bot treat the cabin as an office that happens to move, and that has truly been Tesla’s intention for years now. The car has slowly become an extension of a home more than a vehicle. Inbox, calendar, groceries, takeout, and reservations become voice work, not dashboard chores that you need to do before you get in your car.

Responsibility shifts from the driver to the stack, and as many Tesla owners rely on FSD for travel, Grok Bot now handles the monotony of dinner reservations or appointments.

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Elon Musk

X changed how everyone gets paid, and this lawsuit shows why

X sued a Bitcoin account network over fake payouts as its creator pay model shifts

Published

13 hours ago

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September 22, 2026

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Elon Musk’s X has taken a Bitcoin-focused engagement ring to court, and the case doubles as a receipt for how differently the platform pays creators today. The company filed suit in the High Court of England and Wales against Vivek Kumar Sen and Zamyang Sherpa, alleging the pair ran six accounts, including @Vivek4real_, @Bitcoin_Teddy and @TrendingBitcoin, as one coordinated operation to fake the kind of engagement that used to translate directly into money.

According to the filing, first reported by Gizmodo, the accounts posted near identical “BREAKING” crypto headlines seconds apart, in one case 11 seconds, then had three more handles like, reply to and repost the material to manufacture what X called “a false appearance of genuine, human communication and interaction.” X says the scheme pulled in at least £207,384, about $278,000, and pegs its own investigation and remediation costs at another £75,000. The accounts were suspended August 18. X general counsel James Burnham announced the case on X last weekend, writing that the company “will act forcefully to protect our platform and the earnings of genuine creators.” Musk’s own reaction, posted shortly after, was three words: “Don’t mess with 𝕏.”

The timing lines up with a a recent update to how X pays its creators. The program these accounts allegedly gamed, Creator Revenue Sharing, launched in mid 2023 and paid out based on how much a post got engaged with. Originality was never part of the formula, which is exactly how the platform ended up flooded with recycled clips, copy pasted “BREAKING” posts and replies engineered purely to farm reactions from paying subscribers.

X tried patching the model more than once, including an April cut to aggregator payouts and a March regional weighting change that Musk personally paused hours after it was announced. X retired Creator Revenue Sharing for good on September 7 and opened its replacement, Original Content Rewards, the next day.

The new math is stricter. Payouts now come only from qualified impressions, meaning unique Home Timeline views from Premium subscribers where at least half the post is visible, and replies no longer count toward eligibility at all. Copied posts, reuploaded media and reposts without meaningful changes are explicitly excluded. Allegra Jacchia, senior product manager for Creators at SpaceXAI, which now runs X’s product and AI work following xAI’s acquisition of the platform, put it bluntly, saying the goal is to reward creators who bring original ideas and perspective, “not those who have become best at gaming the system.”

Read that way, the lawsuit isn’t really about six crypto accounts. It’s X putting a dollar figure on what the old incentive structure cost, then suing to collect it right as the new one goes live. For live updates on how the case and the new rewards program shake out, follow @Teslarati on X.

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