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Blue Origin scraps New Glenn recovery ship, finishes first ‘test tank’
After four years of halting work, Blue Origin has fully abandoned a transport ship it once intended to convert into a landing platform for its orbital-class New Glenn rocket.
Known as Stena Freighter at the time of sale, Blue Origin purchased the ship for an undisclosed sum – likely several million dollars – sometime in mid-2018. Aside from a flashy, December 2020 re-christening ceremony in which Blue Origin owner Jeff Bezos named the vessel Jacklyn after his late mother, the private aerospace company left the ship largely untouched in a Florida port. Small teams of workers would occasionally work on retrofitting the roll-on/roll-off cargo ship for a future life as a rocket recovery asset but made very little visible progress despite working on Jacklyn for several years.
Now, a few months after a Blue Origin spokesperson first acknowledged that the company was evaluating “different options” for New Glenn booster recovery, Jacklyn has left Florida’s Port of Pensacola for the Texan Port of Brownsville, where documents show that the ship will be scrapped.
According to an unconfirmed report, Blue Origin may ultimately use the same contractors as SpaceX to turn existing barges into ocean-going rocket-landing platforms. Blue Origin had hoped that a large, keeled ship would allow it to launch New Glenn and still recover its expensive booster even if seas were stormy downrange. However, after 107 successful SpaceX Falcon booster landings on flat-bottomed barges that are exceptionally sensitive to wave conditions, just a tiny fraction of launches have been delayed by the ocean. Further, SpaceX has only lost one booster to waves, and it solved that problem by developing a relatively cheap robot. With the benefit of hindsight, it’s not hard to see why Blue Origin changed its mind.
Much like SpaceX’s next-generation Starship rocket, Blue Origin began work on its semi-reusable New Glenn rocket in the early 2010s. Jeff Bezos publicly revealed New Glenn just a few weeks before CEO Elon Musk’s long-planned September 2016 reveal of SpaceX’s next rocket, then known as the Interplanetary Transport System (ITS). Both were massive, meant to be powered by huge new methane/oxygen-fueled engines, and designed from the ground up with some degree of reusability in mind.
But with fairly different designs and wildly different development philosophies, the paths of Blue Origin and SpaceX have only gotten further apart over the last six years. SpaceX thoroughly redesigned its next-generation rocket multiple times before throwing out a large portion of that prior work and settling on an unexpected stainless steel variant that CEO Elon Musk christened Starship in late 2018. Further differentiating the companies, SpaceX began work on steel prototypes almost immediately and successfully built and flew a scrappy pathfinder – powered by an early version of the same Raptor engine meant for Starship – less than a year later.
SpaceX then improvised a factory out of a series of tents and began churning out and testing dozens of more refined prototypes, seven of which would go on to perform flight tests between August 2020 and May 2021. SpaceX’s last test flight ended with a full-size steel Starship prototype successfully landing after launching to an altitude of 10 kilometers (~6.2 mi). Testing slowed considerably after that success but SpaceX appears to have begun ramping up again as it begins to test a Starship (S24) and Super Heavy booster prototype (B7) that have a shot at supporting the rocket’s first orbital launch attempt.
That orbital launch debut has been more or less continuously delayed for years and is about 20 months behind a tentative schedule Musk first sketched out (albeit for a drastically different rocket design) in 2016. Technically, the same is true for Blue Origin, which also said that it intended to debut New Glenn as early as 2020. However, while SpaceX can point to the instability of Starship’s design before 2019 as a fairly reasonable excuse for delays, the general characteristics of New Glenn’s design appear to be virtually unchanged despite its many delays. The smaller rocket – 7m (23 ft) wide and 98m (322 ft) tall to Starship’s 9m (30 ft) width and ~119m (~390 ft) height – will still use traditional aluminum alloys for most of its structures, will be powered by seven BE-4 engines, will land on several deployable legs, will have an expendable upper stage powered by two BE-3U engines, and will be topped with a large composite payload fairing.
Blue Origin canceled plans for a smaller interim fairing, abandoned plans to land the booster on a moving ship, and tweaked the booster’s landing legs and a few other attributes, but New Glenn is otherwise (visibly) unchanged from its 2016 reveal. Ultimately, that makes it even stranger that Blue Origin has done practically zero integrated testing of any major New Glenn components. Only in 2022 did the company finally complete and test a New Glenn payload fairing. Blue may have also built and tested a partial booster interstage, which the New Glenn upper stage will attach and deploy from.
But the true star of the show, at long last, is an apparent full-scale prototype of New Glenn’s upper stage. At minimum, Blue Origin’s first ‘test tank’ (using SpaceX parlance) should allow the company to finally verify the performance of New Glenn’s aluminum tank barrel sections and domes under cryogenic (ultra-cold) conditions. It’s unclear how (or if) Blue Origin intends to complete integrated static-fire testing of New Glenn’s upper stage before the rocket’s first launch, but it’s possible that the tank it finally delivered was designed to support testing with and without engines.
Nonetheless, Blue Origin hasn’t specified what it actually plans to do with its first New Glenn test tank and it’s even less clear why it has taken the company so long to complete one. While difficult, the methods Blue Origin is using to build New Glenn’s primary structures are about as standard as they get for modern rockets. Blue Origin itself even uses the same tech to build its smaller New Shepard rockets. So does SpaceX, ULA, Boeing, Arianespace, and virtually every other manufacturer of medium-to-large rockets, including NASA’s Space Launch System (SLS) core stage, which is wider than New Glenn.
The results of those challenges (managerial, technical, or otherwise) are clear: Blue Origin is nowhere close to debuting its next-generation rocket while competitors like Arianespace and ULA are tracking towards H1 2023 debuts of their Ariane 6 and Vulcan rockets. SpaceX, who is pursuing full reusability and really only settled on the design of its larger rocket in 2019, could even be ready to attempt an orbital-class launch with Starship before the end of 2022.
Still, the long-awaited beginning of hardware-rich New Glenn development appears to have finally arrived, and it’s possible that Blue Origin’s first orbital-class rocket could finally start picking up momentum towards its launch debut.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
