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BMW challenging Tesla with major EV strategy: “All brands and model series can be electrified”
BMW group has joined the likes of Tesla and Volvo in bringing more EVs to the world’s streets.
The company announced that all brands and model series can be electrified, and will offer a full-electric or hybrid plug-in drivetrain as an option to internal combustion engine vehicles. The company predicts that electrified vehicles will account for 15 to 25 percent of its sales by 2025, according to a company press release.
The announcement by BMW is a signal that international car manufacturers are reacting to the EV movement spurred by companies like Tesla. Volvo announced earlier this month that it’s aiming to have 1 million EVs on the road by 2025, and Volkswagen is hoping to list its electric I.D. for $7,000 less than the Model 3.
BMW group currently offers nine electrified options, ranging from the BMW i3 to the latest fully electric MINI Cooper S E Countryman ALL4. Additional electrified models will be brought to market “in the coming years and beyond 2020,” and future vehicle design will lead to more fully-electric vehicles.
The company also said it was confident that it has the manufacturing and production processes in place to handle a bigger switch to electric.
“Our adaptable production system is innovative and able to react rapidly to changing customer demand,” said Oliver Zipse, BMW AG Management Board member for Production. “If required, we can increase production of electric drivetrain motor components quickly and efficiently, in line with market developments.”
While the announcement can be seen as a major step toward electrification, the company acknowledged that “factors such as regulation, incentives and charging infrastructure will play a major role in determining the scale of electrification,” according to the press release.
As more and more manufacturers fall into line with EV trends, Tesla fans continue to laud CEO Elon Musk and his company for being among the first to make electrified vehicles a practical, possible option for drivers. While the release of the Model 3 will put their loyalty to the test, it’s likely that many will view this announcement as another major car manufacturer joining a market that Tesla is already light years ahead in.
BMW’s announcement comes just a day after the company denied claims that it colluded with other German automakers on the prices of emissions equipment that wasn’t safe for the environment.
The luxury vehicle giant is currently being investigated by the European Commission as to whether the company was involved in working with Daimler and Volkswagen to reduce costs of crucial technology that mislead the public on emissions.
As the auto markets shift toward electrification, the Model 3 will be Tesla’s ultimate test of its ability to do a land-grab on market share ahead of upcoming competition with companies like BMW and Volvo.
News
Tesla back on top as Norway’s EV market surges to 98% share in February
Tesla became Norway’s top-selling brand with 1,210 registrations, representing a 16.6% share.
Tesla reclaimed the top spot in Norway’s auto market in February as electric vehicles captured more than 98% of all new car registrations.
The rebound follows a sharp January slump triggered by VAT rule changes, which prompted numerous car buyers to advance their purchases into late 2025.
As per data from the Norwegian Road Traffic Information Council (OFV), 7,127 new electric vehicles were registered in February, representing a 98.01% market share. Fossil-fuel vehicles and hybrids accounted for just 2% of total new registrations.
Total new car registrations reached 7,272 units in February, hinting at a rapid recovery after January sales fell nearly 75% year-over-year following VAT adjustments.
OFV Director Geir Inge Stokke noted that similar patterns were observed after previous VAT changes in 2022, with demand temporarily weakening before normalizing, as noted in an Allt Om Elbil report.
“We are now seeing signs that the market is returning to a more normal level of activity, which we also experienced after the VAT change in 2022. At that time, changes in demand led to a weak start to 2023. We have seen the same pattern this year,” he said.
Amidst this trend, the Tesla Model Y made a strong comeback in the domestic market. After an unusually weak January that saw the Tesla Model Y drop to seventh place, the model returned to the top of Norway’s sales chart in February.
The Model Y recorded 1,073 registrations, giving it a 14.8% market share for the month. Tesla also became Norway’s top-selling brand with 1,210 registrations, representing a 16.6% share. Toyota followed with 941 registrations, while Volkswagen, Volvo, and Skoda rounded out the top five brands.
The February data suggests that Tesla’s January dip was tied more to timing effects around VAT adjustments than to structural demand shifts. It would then be interesting to see how the rest of the year unfolds for Tesla, particularly as the company pushes for the release of its Full Self-Driving (Supervised) system to Europe this year.
News
Tesla arson suspect pleads guilty, faces up to 70 years in prison
The update was announced by the U.S. Attorney’s Office for the District of Nevada.
A Las Vegas man has pleaded guilty to federal arson charges tied to a March 2025 attack on a Tesla Collision Center in Nevada.
The update was announced by the U.S. Attorney’s Office for the District of Nevada.
According to court documents, on March 18, 2025, Paul Hyon Kim spray-painted the word “RESIST” on the front entrance of the Tesla Collision Center before damaging the facility and multiple vehicles.
Federal prosecutors stated that Kim used a PA-15 multi-caliber firearm equipped with a .300 BLACKOUT upper receiver and a 7.62mm silencer to shoot out surveillance cameras. He then fired multiple rounds into Tesla vehicles on the property.
Authorities stated that Kim later threw three Molotov cocktails into three separate Tesla vehicles. Two of the devices exploded and ignited the vehicles, while a third did not detonate. In total, five Tesla vehicles were damaged in the incident.
Kim pleaded guilty to two counts of arson of property used in interstate commerce, one count of attempted arson of property used in interstate commerce, and one count of unlawful possession of an unregistered firearm classified as a destructive device.
The mandatory minimum sentence for the charges is five years in federal prison, though the total maximum statutory penalty is 70 years, as per a release from the United States Attorney’s Office of the District of Nevada.
Sentencing is scheduled for May 27, 2026, before U.S. District Judge Jennifer A. Dorsey. A federal judge will determine the final sentence after considering the U.S. Sentencing Guidelines and other statutory factors.
The case was investigated by the FBI, the Bureau of Alcohol, Tobacco, Firearms and Explosives, and the Las Vegas Metropolitan Police Department, with assistance from the Clark County Fire Department.
Elon Musk
SpaceX pursues 5G-level connectivity with Starlink Mobile V2 expansion
SpaceX noted that the upcoming Starlink V2 satellites will deliver up to 100 times the data density of the current first-generation system.
SpaceX has previewed a major upgrade to Starlink Mobile, outlining next-generation satellites that aim to deliver significantly higher capacity and full 5G-level connectivity directly to mobile phones.
The update comes as Starlink rebrands its Direct-to-Cell service to Starlink Mobile, positioning the platform as a scalable satellite-to-mobile solution that’s integrated with global telecom partners.
SpaceX noted that the upcoming Starlink V2 satellites will deliver up to 100 times the data density of the current first-generation system. The company also noted that the new V2 satellites are designed to provide significantly higher throughput capability compared to its current iteration.
“The next generation of Starlink Mobile satellites – V2 – will deliver full cellular coverage to places never thought possible via the highest performing satellite-to-mobile network ever built.
“Driven by custom SpaceX-designed silicon and phased array antennas, the satellites will support thousands of spatial beams and higher bandwidth capability, enabling around 20x the throughput capability as compared to a first-generation satellite,” SpaceX wrote in its official Starlink Mobile page.
Thanks to the higher bandwidth of Starlink Mobile, users should be able to stream, browse the internet, use high-speed apps, and enjoy voice services comparable to terrestrial cellular networks.
In most environments, Starlink says the upgraded system will enable full 5G cellular connectivity with a user experience similar to existing ground-based networks.
The satellites function as “cell towers in space,” using advanced phased-array antennas and laser interlinks to integrate with terrestrial infrastructure in a roaming-like architecture.
“Starlink Mobile works with existing LTE phones wherever you can see the sky. The satellites have an antenna that acts like a cellphone tower in space, the most advanced phased array antennas in the world that connect seamlessly over lasers to any point in the globe, allowing network integration similar to a standard roaming partner,” SpaceX wrote.
Starlink Mobile currently operates with approximately 650 satellites in low-Earth orbit and is active across more than 32 countries, representing over 1.7 billion people through partnerships with mobile network operators. Starlink Mobile’s current partnerships span North America, Europe, Asia, Africa, and Oceania, allowing reciprocal access across participating nations.
Tesla back on top as Norway’s EV market surges to 98% share in February
Tesla arson suspect pleads guilty, faces up to 70 years in prison
