BMW unveils new iX1 crossover in competitive European EV market

BMW iX1 xDrive30 (Credit: BMW)

BMW has unveiled their all-new BMW iX1, an electric version of their smallest crossover, the BMW X1.

With the European EV market continuing to heat up, manufacturers are rushing to introduce electric options for all of their traditional body styles and nameplates. In this rapid shift, BMW has introduced its all-new BMW iX1, a small electric crossover that the brand hopes can be an introductory vehicle for new consumers.

The BMW X1 has traditionally been the brand’s smallest crossover option, below the X3, X5, and X7. Now, hot on the heels of the release of the BMW iX, the BMW X3-sized electric counterpart, the BMW iX1 will serve as the smaller and more affordable sibling.

BMW has not announced pricing details for the upcoming BMW iX1, but it will likely be priced within the €40,000-50,000 range, just below the €55,000 BMW iX. For this (likely) substantial price, the BMW iX1 is relatively well equipped. The crossover uses a dual motor system that sends most of the power to the front wheels. The vehicle’s “BOOST Mode” can produce as much as 313 horsepower and 364 pound-feet of torque. With a 64.7kWh battery, the crossover is capable of between 413 and 439 kilometers (257 and 273 miles) of range, depending on wheel and tire options.

For a small family crossover, this is more than enough power, and with a charge time of just under half an hour from 10-80% via DC fast charging (130kW max), the vehicle should get back on the road fairly quickly. It even comes standard with BMW’s signature “Adaptive M Suspension,” which uses variable rate dampers to adjust suspension feel on the fly.

For those who have been paying particular attention, you would note that the prices in dollars have not been announced. That’s right; the model will not be making its way to North America. Despite the BMW X1’s legacy of being a fairly global platform, it will not be crossing the pond to come to the U.S.

This has raised questions from numerous enthusiasts online; why would BMW choose not to deliver a potentially highly profitable EV model to the US? Foremost, many automakers are currently affected by supply chain issues (particularly in Europe). By limiting themselves to the European continent, BMW could focus on production and limit potential wait times or supply shortages. Simultaneously, the European car market is converting to electric options far faster than the American market, meaning that brands will need to move quickly to sell vehicles there or miss out on the market shift.

Or perhaps, BMW has something special coming to the U.S. market? Only time will tell.

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BMW unveils new iX1 crossover in competitive European EV market
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