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Bob Lutz Is Right about Tesla’s Home Battery Solution

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Last week on CNBC, maximum Bob Lutz took aim at Tesla Motors and, specifically, the Powerwall product offering. Lutz says, “I think [the battery] is greatly overvalued because having batteries as backup storage has been around for hundreds of years. I can’t understand the fascination with this.”

Maximum Bob is right on the mark, the Powerwall is overvalued by the media. The two home products, 10kWh (the backup battery) and the 7kWh daily cycle, will make up a small portion of the revenue mix for Tesla.

Musk even said so at the annual shareholder meeting. In response to a question about the powerwall, Musk said,“Actually it’s probably worth also elaborating on the Powerpack which we expect most of our activities to be with the Powerpack, not the Powerwall.”

“So, it’s probably 80%, maybe more than that of our total energy sales likely to be at the Powerpack level to utilities and to large industrial customers.”

However, the only problem for maximum Bob is that he keeps on speaking without mentioning the powerpack potential or he doesn’t understand it. Or maybe it’s a narrative for CNBC to milk, since Bob is a CNBC contributor. I enjoy Uncle Bob, but he’s a one-trick pony, Automotive guy.

Industrial and utilities are the big catch here and there’s no waiting for an energy market in this space. It’s here and Musk and JB Straubel are really smart, but how smart?

Musk on how the powerpack can assimilate in the utility space:

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So, you can take our Powerpacks and they are compact enough to fit in an existing substation. This is a very big deal because it means that they do not have to create an new substation or expand the existing substation because in most neighborhoods in order for them to do that they would have to buy someone’s house and level it and put a new substation and then the neighbors do not like that.

I guess that’s why Tesla didn’t go for the bulky, lead acid batteries solution that Lutz advocated on the “Squawk Box” segment. To be fair, maximum Bob was talking about a home battery solution.

So, the utilities will have a plug-n-play product that will be able to put power on the grid quickly at the local level, without having to build out any new infrastructure. I wonder if the utilities will say thanks?

Plus, there will be a healthy supply of customers in the industrial manufacturing space, too. I’ve been writing for Automation World magazine since 2008 and energy management has been a growing issue for manufacturers and those companies love plug-n-play solutions.

For example Cummins Inc., a manufacturer of truck engines, could be a candidate for the Powerpack. They just installed 7,200 solar panels and 2-megawatts of solar power at its Pennsylvania plant. Currently, Cummins sells it back to the utilities but a Powerpack solution could help them avoid large demand charges for heavy use in the afternoon, say during large production times.

Sure, Tesla Energy has to execute and utilities have to come on board. However, it’s getting there. Listen to a couple Energy Gang podcasts and you hear about utility infrastructure buildout costs, and utilities bemoaning that it will be selling less energy to retailers.

It looks like Elon has worked all this out for the utilities, first, the infrastructure and, secondly, the energy demand component. If Tesla produces 500,000 electric cars annually in, say, five or six years, then you have a big demand for energy and for the utilities. That’s a lot of juice.

Then, maybe maximum Bob will see the “fascination” with battery storage.

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"Grant Gerke wears his Model S on his sleeve and has been writing about Tesla for the last five years on numerous media sites. He has a bias towards plug-in vehicles and also writes about manufacturing software for Automation World magazine in Chicago. Find him at Teslarati

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Elon Musk

Tesla AI boss reveals how big Optimus is going to get

Tesla’s Optimus chief corrected himself on X, confirming a staggering 10 million robot production target.

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Tesla Optimus Gen 3 [Credit: Tesla]

Tesla’s Optimus program has a new number attached to it, after Ashok Elluswamy, the executive who has run the humanoid robot program since June 2025, posted a three word correction on X Thursday, “Correction, 10 million robots.”

The line clarifies the long term annual capacity Tesla is building toward its planned second Optimus production line at Gigafactory Texas, a figure Musk has cited repeatedly since last year’s shareholder meeting.

The scale is worth noting, because ten million robots a year would mean Tesla building more units annually than most countries sell in new cars. Tesla has framed this as a second line, not the first. The buildout is happening in two phases: a roughly one million unit per year line inside Tesla’s Fremont factory, installed on the floor space vacated when Model S and Model X production ended earlier this year, and a much larger dedicated facility under construction at Giga Texas that broke ground on its first steel structure in May. That Texas facility is the one Elluswamy’s correction refers to, and is expected to reach volume production sometime in 2027.

Tesla Optimus project fires up as Musk sees production line progress

Elluswamy took over Optimus from Milan Kovac last summer and has spent the months since talking up the program’s trajectory. Elon Musk has also floated the ten million figure at Tesla’s 2025 shareholder meeting.

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Ending Model S and Model X production to make room for the first Optimus line was one of the more consequential manufacturing decisions in the company’s recent history, retiring two flagship vehicles in favor of a robot that has yet to enter mass production. Musk has previously estimated per unit production costs at $20,000 to $25,000 once Tesla reaches a million units a year, though he hasn’t said what that cost looks like at ten times the volume.

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Elon Musk

SpaceX scores another massive Pentagon deal to support military satellites

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SpaceX just picked up another $1.6 billion from the Pentagon, with the U.S. Space Force awarding two task orders worth $1.6 billion to fly 18 Falcon 9 missions from Vandenberg Space Force Base in California through the end of 2027. The launches will carry satellites for the Space Based Sensing and Targeting portfolio, a set of programs meant to help the military detect and track airborne threats and relay that information across forces in near real time.

The award falls under National Security Space Launch Phase 3 Lane 1, the Space Force’s faster, commercial style procurement track for missions that do not require the military’s most demanding certification process. It is also the largest single order publicly disclosed under that program so far, and the first task order issued since the Space Force nearly tripled Lane 1’s contract ceiling from $5.6 billion to $17 billion on July 17.

SpaceX to become America’s Military data backbone for missiles, drones, and warfighters

Eric Zarybnisky, the Space Force’s acting portfolio acquisition executive for space access, said the entire process, from identifying the requirement to signing the contract, took about two months, including a month set aside for companies to prepare proposals.

SpaceX is not just launching these satellites. It already holds the contracts to build two of the programs within the same portfolio, $4.16 billion for the Space Based Airborne Moving Target Indicator system and $2.29 billion for the Space Data Network Backbone, which Teslarati covered in May. That means SpaceX is now responsible for both building key pieces of the military’s next generation sensing network and getting them into orbit.

With this latest award, SpaceX’s Pentagon contract total for 2026 alone tops $8 billion, adding to a defense portfolio that already includes the Golden Dome missile defense software group SpaceX joined in April and a string of GPS launches it inherited after ULA’s Vulcan rocket ran into a booster anomaly, which we detailed in March.

Lane 1’s vendor pool technically includes seven companies: SpaceX, ULA, Blue Origin, Rocket Lab, Stoke Space, Impulse Space, and Relativity Space. In practice, SpaceX remains the only provider with the combination of launch cadence, flight proven Falcon 9 hardware, and West Coast infrastructure to support a campaign requiring roughly one Vandenberg launch a month for the next year and a half.

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Some lawmakers have flagged the growing concentration of national security launches with one company as a risk worth watching. For now, the Space Force keeps backing SpaceX, with it being the company that shows up ready to launch.

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Investor's Corner

SpaceX gets an absolutely crazy price target after rough IPO

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Credit: SpaceX

SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).

Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.

SpaceX Starship just nailed something it’s never done before

The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.

Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.

SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.

It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.

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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.

Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.

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