BYD will be facing Tesla in a new market: South Korea. The Chinese automaker recently announced it would enter South Korea’s passenger car market next year.
On Wednesday, November 13, BYD’s Korean sales subsidiary—BYD Korea—announced it “completed review to release passenger car brands in the domestic market.” BYD entered the South Korean market in 2016 with commercial vehicles like buses, forklifts, and trucks. In early 2025, BYD Korea will enter South Korea’s passenger car market.
“To meet the high expectations of Korean consumers, we conducted in-depth evaluations with experienced employees and partners.
We are meticulously preparing to establish a brand that can earn the trust of Korean customers by leveraging our global success and cutting-edge technology, said Cho In-chul, the head of BYD Korea’s passenger car division.
BYD Korean is already working on establishing regional sales and service as well as recruiting staff for its foray into South Korea’s passenger car market. It must also obtain vehicle certifications, finalize marketing plans, and conduct employee training.
BYD vs Tesla
BYD has been pitted against Tesla several times in the last few years. However, it is important to note that BYD sells all kinds of new energy cars, including full electric and plug-in hybrid vehicles.
According to local media outlets, Chinese brands have had difficulty breaking into the South Korean passenger car market. Chinese new energy vehicle brands have struggled to win consumer hearts in South Korea due to concerns over quality and safety issues.
However, Tesla’s cars from Giga Shanghai have been doing well in the South Korean market and might have helped boost Chinese EV imports. Data from the Korea International Trade Association (KITA) showed that Chinese EV imports reached $848 million in the first seven months of 2024. Electric vehicles made in China accounted for 66% of total EV imports in South Korea, primarily attributed to the Tesla Model Y and Model 3, which are competitively priced.
BYD is expected to launch its electric compact SUV, the Atto 3, and midsize EV sedan, the Seal, in South Korea. It has already obtained environmental certification for Atto 3 from South Korea’s Ministry of Environment. The company is still waiting for the BYD Seal’s certification.
The BYD Seal is expected to compete with the Tesla Model 3 and Hyundai IONIQ 6 in South Korea, both strong rivals in the market.
“We have thoroughly examined (the Korean passenger car market) with employees and partners with diverse experiences to meet the high expectations of Korean consumers.
“We will strive to become a trusted brand among Korean consumers with our successful global expansion strategy and outstanding technology,” commented Cho.
The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.
News
Tesla China comeback: Retail sales hit second-highest month of 2025
Tesla’s September numbers are just below the 74,127 units that were sold domestically in March.
Tesla’s retail sales in China climbed to 71,525 vehicles in September, the company’s second-highest monthly total this year, as per data from the China Passenger Car Association (CPCA).
The result reflects a steady rebound, narrowing Tesla’s year-on-year sales decline to just 0.93%, while showing a 25% jump from August’s weaker numbers. Tesla China’s September numbers are just below the 74,127 units that were sold domestically in March.
Tesla China’s September
Despite the uptick, Tesla China’s retail sales have now logged seven months of year-on-year declines this 2025, managing growth only in March and June, though a good portion of these lost sales was due to the changeover to the new Model Y. The Shanghai Gigafactory, which produces both the Model 3 and Model Y, continues to serve as a dual-purpose hub for domestic and export markets.
In September, Tesla exported 19,287 vehicles from its Shanghai facility, up 19.6% year-on-year but down 25.9% from August, as noted in a CNEV Post report. This is in line with Tesla China’s strategy of prioritizing exports early in each quarter. Including exports, Tesla China’s total wholesale volume reached 90,812 units in September, up 2.82% year-on-year and 9.16% month-on-month.
Model Y still leads
The Tesla Model Y still led the electric vehicle maker’s sales in China with 59,907 units sold wholesale during the month, rising 17.1% from last year, while Model 3 reached 30,905 units, dipping 16.8% year-on-year but up 27% from August. Tesla’s overall market share in China’s NEV segment rose to 5.52%, and its BEV share climbed to 8.66%, modest gains hinting at the company’s resilience in a fiercely competitive market.
Across Q3, Tesla sold 169,294 vehicles in China, down 6.9% year-on-year, marking its second consecutive quarterly decline but a strong 31.4% recovery versus Q2. Year-to-date, Tesla’s retail total stands at 432,704 units, down 5.97% compared to last year.
Elon Musk
Elon Musk teases ‘Banish’ feature to pair perfectly with Summon
Tesla has long promised the possibility of completely hands-off parking: arrive, drop off at the entrance, the car parks itself, and the car retrieves you at the end of your visit.
Elon Musk has once again teased the “Banish” feature that could come to Tesla vehicles in the near future. It would be a perfect pairing to the popular Assisted Smart Summon (ASS), which the company launched earlier this year.
Banish has been something Tesla has teased for years. The company has promised the possibility of completely hands-off parking: arrive, drop off at the entrance, the car parks itself, and the car retrieves you at the end of your visit.
Ultimately, even though it is technically a driverless feature, Tesla has not refined its parking portion of the Full Self-Driving (Supervised) suite enough to release Banish to the public.
Tesla recently started performing specified parking tasks at the driver’s discretion. In the FSD (Supervised) v14.1 release, Tesla has added the ability to pick your parking scenario. Drivers can choose a Charger, Parking Lot, Curbside, Street, Driveway, or Parking Garage.
To achieve Banish, Tesla would have to gather enough data with these scenarios to then gain the capability to park after dropping vehicle occupants off.
🚨 Tesla Full Self-Driving (Supervised) v14.1’s new Arrival Options pic.twitter.com/P8GDY7BIZ6
— TESLARATI (@Teslarati) October 10, 2025
However, CEO Elon Musk recently hyped Banish to the point of stating Teslas will be capable of it “in the near future.”
His remark came in response to a video where FSD v14.1 drove around a Costco parking lot for twenty minutes looking for a spot:
In the near future, your Tesla will drop you off at the store entrance and then go find a parking spot.
When you’re ready to exit the store, just tap Summon on your phone and the car will come to you. https://t.co/7oUEk9Bb0H
— Elon Musk (@elonmusk) October 10, 2025
Summon is a feature that has given Tesla its challenges, but the release of Assisted Smart Summon (ASS) has improved some of its capabilities.
I tested it after receiving v14.1, and it did a great job of taking the correct route and driving safely to my location:
🚨 There were no noted improvements to Tesla’s Actually Smart Summon (ASS) with the v14.1 Full Self-Driving (Supervised) update
However, with v13.2.9, ASS turned the wrong way on this exact route.
Not this time! Exceptionally done! pic.twitter.com/vYHL0zjlOk
— TESLARATI (@Teslarati) October 10, 2025
There will likely be some time between now and when Tesla is able to release Banish. As previously noted, Tesla will need to collect enough data from real-world scenarios and obtain a proven track record of being able to handle lots and parking in a variety of environments while supervised.
News
Tesla faces new blockade in Sweden as IF Metall escalates dispute
The action takes effect October 15 and will remain in place until Tesla signs a collective agreement.
Just over a month after the Swedish Meditation Institute threw in the towel on Tesla and IF Metall’s conflict, the labor union has announced a new industrial action aimed at disrupting the electric vehicle maker’s operations in the country.
Potential Tesla disruptions
The latest news involves a total work stoppage by Linde Material Handling, one of Sweden’s largest forklift companies, which services industrial clients nationwide. The action takes effect October 15 and will remain in place until Tesla signs a collective agreement, as noted in a Dagens Arbete (DA) report.
The stoppage will halt all forklift-related work Linde performs for Tesla’s local subsidiary, TM Sweden, including maintenance, repair, and service of trucks used across its facilities. Simon Petersson, IF Metall’s contract secretary, shared described the union’s latest effort in a comment to the publication.
“We know that Tesla has trucks in several locations and that they are in need of service, maintenance and repair. We are stopping that now. For Linde, this is not a big deal. They service trucks for a lot of companies and Tesla is a small player in their portfolio,” Petersson noted.
Not a sure strategy
Whether IF Metall’s latest effort will succeed against Tesla remains to be seen, especially since the electric vehicle maker has been pretty firm in its stance that its employees do not need a collective agreement. Still, the IF Metall contract secretary stated that Linde’s strike against Tesla should make it more difficult for the electric vehicle maker to operate its business in Sweden.
“It remains to be seen. But as I have said before, it is about many small streams. This stops everything Linde does for Tesla. So not only with them, but regardless of where the work takes place. So if Tesla has problems with a truck, they will not have it repaired or serviced,” Petersson stated.
Following the decision of the Swedish Meditation Institute to end the negotiations between IF Metall and Tesla early last month, the union noted that it would still try to pressure the EV maker to sign a collective agreement. Since then, the Electricians union, as well as the postmen’s unions Seko and ST have continued to initiate blockades against Tesla Sweden.
Tesla China comeback: Retail sales hit second-highest month of 2025
Elon Musk teases ‘Banish’ feature to pair perfectly with Summon
Tesla faces new blockade in Sweden as IF Metall escalates dispute
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