Tesla’s sales momentum in China is expected to rise this month, with Deutsche Bank estimating about 72,000 vehicle deliveries for September 2025. 

Deutsche Bank’s estimate represents a 27% increase from August 2025, but is roughly flat compared to the same month last year.

Model Y L launch boosts order flow

Dealer feedback compiled by Deutsche Bank suggests that Tesla China’s new orders in September could reach around 73,000 units, which is roughly up 14% year-over-year, as noted in a CNEV Post report. The increase is attributed in no small part to the Model Y L, a six-seat long-wheelbase variant of the best-selling all-electric crossover that was launched last month. 

Deliveries for the new model began earlier this September, with current orders scheduled for deliveries in November, as per Tesla China’s official website. Analysts also noted that the Model Y L could be a key driver of interest, particularly among larger households looking for vehicles that have higher seating capacity.

Tesla China’s insurance registrations

Tesla’s insurance registrations in China reached 46,950 units in the first three weeks of September 2025, pointing to a steady pace of deliveries for the month. For context, Tesla delivered 57,152 vehicles in August 2025, as per data from the China Passenger Car Association (CPCA). That figure represents a decrease of about 10% year-on-year, but an increase of over 40% from July 2025’s 40,617 units.

Deutsche Bank’s September projection, if proven accurate, would mark Tesla’s strongest monthly performance since the summer slowdown. China is still critical to Tesla’s overall delivery outlook heading into Q4, and the best-selling Model Y is still expected to play a central role in the company’s sales in the country.

Elon Musk recently addressed his proposed Tesla 2025 CEO Performance Award on X, highlighting that his concerns are about influence, not personal wealth. 

The 2025 CEO Performance Award, worth up to $900 billion in TSLA stock, could make Elon Musk the world’s first trillionaire, provided that he hits incredibly ambitious targets for the electric vehicle maker.

Tesla’s ambitious targets

Musk shared his thoughts in a response to an X post that referenced his compensation package. “It’s not about ‘compensation,’ but about me having enough influence over Tesla to ensure safety if we build millions of robots. 

“If I can just get kicked out in the future by activist shareholder advisory firms who don’t even own Tesla shares themselves, I’m not comfortable with that future,” Musk wrote in his post.

Tesla’s new performance award would grant Musk shares as the company grows from today’s $1.1 trillion valuation to an incredible $8.5 trillion within a decade. At that level, Tesla would become the world’s largest company by valuation by a notable margin, eclipsing today’s top companies such as Apple, Nvidia, and Microsoft.

Massive product goals

Elon Musk’s 2025 CEO Performance Award will not be easy to accomplish. To earn his award, Musk would have to lead Tesla an operating profit of $400 billion anually, a substantial increase from today’s $17 billion annually.

Musk’s influence would grow alongside Tesla’s valuation, with his stake rising from 13% to about 25%. Tesla’s board emphasized in its filing that retaining Musk is fundamental to hitting these milestones.

The package extends beyond financials, as it also ties compensation to milestones in Tesla’s core products and emerging technologies. These include the delivery of 20 million vehicles cumulatively, 10 million active Full Self-Driving subscriptions, and the deployment of 1 million robots, and the rollout of 1 million Robotaxis.

Tesla registrations across Europe rose sharply in the week of September 15-21, with new data showing the company’s best week of the quarter. Over the week, industry trackers reported 5,500 Tesla sales across 10 European markets, a 25.3% increase week-over-week. 

The improvement suggests that Tesla may be regaining some momentum after months of uneven performance tied to its Model Y refresh earlier this year.

Quarterly trends and stabilization

The 5,500 registrations marked Tesla’s strongest showing in Q3 2025 so far, as per data shared by industry watcher Piloly on social media platform X. With about a week left in Q3 2025, Tesla’s European sales are up 6.3% quarter-over-quarter. Year-to-date, however, Tesla’s European deliveries are still 20% lower compared to 2024’s figures.

The data covers roughly 60% of Europe’s EV market, including major countries such as the UK, Norway, the Netherlands, Sweden, Spain, and Italy. While Tesla remains under last year’s levels, its recent rebound suggests that the availability of the updated Model Y may very well be helping stabilize demand.

Market dynamics across Europe

Tesla’s overall performance this year in Europe remains uneven depending on the country. Norway has emerged as a bright spot, with Q3 2025 already matching last year’s totals and on pace for a record-setting quarter, as noted in a previous report. In Sweden, however, Tesla’s sales remain heavily impacted with notable year-over-year declines.

Despite the lingering year-to-date shortfall, September’s registration momentum suggests that earlier concerns about Tesla’s European slump may have been overstated. With several days still left in the quarter, all eyes are on whether Tesla can maintain its recent pace and close the gap with its 2024 figures.