Connect with us

News

Chevy Bolt isn’t a Tesla Model 3 competitor: erratic pricing, poor buying experience

Published

8 years ago

on

chevy dealer
Credit: Brooke Crothers via Forbes

In a blog post in 2012, Elon Musk laid out his reasons why Tesla prefers to sell direct to the public. “Existing franchise dealers have a fundamental conflict of interest between selling gasoline cars, which constitute the vast majority of their business, and selling the new technology of electric cars,” he wrote. “It is impossible for them to explain the advantages of going electric without simultaneously undermining their traditional business.”

Aside from Tesla, there haven’t been many long range pure electric cars from other manufacturers until recently when GM’s Chevy Bolt was announced. However, the Bolt is being rolled out slowly. The first cars began appearing in California showrooms late last year. The Bolt is currently available in 7 states and won’t be available in all 50 states until later this year.

According to pricing on TrueCar, the Bolt is already being discounted by dealerships. In January, the average discount was $1,400 which quickly rose to $2,200 in February. Discounts of up to $5,200 are available at one California dealer, but in those states where the Bolt has gone on sale and selection is limited, other dealers are charging up to $5,000 over sticker. Rather than actually educate customers about the advantages of the all electric Bolt, dealers are treating them as just one more car on lots filled with pickup trucks, SUVs, and conventional sedans.

100 miles south of San Francisco, Greenwood Chevrolet is advertising discounts of between $2,000 and $3,000 this month. Marty Greenwood, managing partner of the dealership, tells Automotive News, “We’re here to sell cars, and we’re in a smaller town, so we need to be a little bit more aggressive,” Greenwood said. “We just watch the market and what’s going on out there. What is the magic number to move the vehicle?”

In Long Beach, California, Sergio Navarrete, the sales manager at Harbor Chevrolet, says, “We price every single vehicle in inventory to move. Our business model is more geared toward volume vs. any one sale. Per unit we make less, but long term it works out better.”

Advertisement

There’s not a lot Chevrolet can do about such tactics. Thanks to dealer franchise laws, factories have far less control over dealers than they might like. Jim Cain, a spokesperson for GM, says, “If somebody’s marking them down, it’s coming out of their margin. Dealers are independent businesses, and capitalism at work tends to drive local market pricing.” He adds that GM discourages dealers from marking up scarce models but can’t stop them from doing so.

Tesla has a big advantage over other automakers because of its direct to consumers sales model, but also because it sells a single type of vehicle – electric. There’s no conflict of interest with selling vehicles of other types, as profits are not tied to them. The Tesla buying experience is quick, easy, and painless. The staff at Tesla stores are there to educate consumers and answer questions, not to sell cars.

Chevrolet thinks the Bolt is a competitor to the Model 3, but fails to appreciate that the sales experience is a significant factor for many buyers. That gives an important advantage to Tesla.

Related Topics:

"I write about technology and the coming zero emissions revolution."

Advertisement
Comments

Elon Musk

Elon Musk is stepping up for Tesla Service in a big way

Elon Musk has stepped up to resolve a handful of customer issues regarding vehicle service.

Published

38 minutes ago

on

August 11, 2025

By

tesla service
Credit: Tesla

Elon Musk is stepping up to help customers in a big way, especially when they are having issues with Tesla’s Service.

Perhaps one of the biggest advantages Tesla owners have is access to Musk through X, his social media platform. Over the years, we’ve seen Tesla add features, refine its cars’ performance, and more, all through asking Musk directly through a post.

Now, Musk is stepping up in another way by resolving a few Service complaints that customers had.

The first occurred last week when a recall on a Tesla battery was not honored by Service. The company sought $30,000 for a replacement and labor, which was not right. Musk responded that he would personally investigate the matter. The vehicle was fixed at no cost as it was a recall, and was ready for pickup the next day.

It also revealed a new strategy Tesla is using to combat service communication issues:

Tesla creates clever solution to simplify and improve its Service

The next occurred with a Cybertruck owner who was in Japan. Their car was parked at an airport in the U.S. and had lost a vast majority of its state of charge, leaving them just fifty miles of range at the time.

Advertisement

Musk reached out to the owner and said Service will take care of the car and will investigate the cause of the battery drain:

There are not too many companies out there where the CEO will get involved with individual issues like these. It’s pretty exclusive to Tesla, as Musk has commonly stepped up to resolve complaints with vehicles or to confront features that some owners might find useful.

Service has been a weak point of the company for some time, but it has worked to refine and resolve customer complaints by building more Service Centers across the world that can handle these issues.

Advertisement
Continue Reading

Elon Musk

Tesla CEO Elon Musk confirms Robotaxi is opening to the public: here’s when

Anyone will be able to request a Tesla Robotaxi in September, Elon Musk said this morning.

Published

2 hours ago

on

August 11, 2025

By

Credit: Joe Tegtmeyer | X

Tesla CEO Elon Musk has confirmed that the company’s Robotaxi platform is opening to the public, and he even gave a timeline for when anyone will be able to access one for a ride.

Tesla’s Robotaxi platform launched to a small group on June 22 in Austin, Texas. The company has continued to expand the number of riders and its geofence over the past month and a half.

Tesla officially launches Robotaxi service with no driver

Additionally, it launched rides in the Bay Area of California, but it differs slightly, as the Texas Robotaxi platform does not utilize a Safety Monitor in the driver’s seat. In California, the monitor sits in the driver’s seat.

As the geofence, service areas, and testing populations expand, Tesla fans are awaiting their elusive emails that enable their ability to use the Robotaxi platform. It now seems that the email will come soon, as Musk said Tesla will open up public access to Robotaxi next month:

Advertisement

Tesla has been prioritizing safety over anything else with the launch of the Robotaxi platform, which is why it has been slow to push invitations to new riders. It is confident in the abilities of the platform and its Full Self-Driving suite, which has been proven with data.

However, even a single accident could set Tesla back years in terms of its development of self-driving cars. It is not a risk it is willing to take.

Musk said during the recent Q2 Earnings Call:

Advertisement

“We need to make sure it works when the vehicles are fully under our control. It’s kind of one step at a time here. We don’t want to jump the gun. As I said, we’re being paranoid about safety. But I guess next year is I’d say confidently next year. I’m not sure when next year, but confidently next year, people would be able to add or subtract their car to the Tesla, Inc. fleet.”

As the platform will expand in Austin and the Bay Area for anyone, Tesla still continues to reiterate that Robotaxi will be available for everyone sometime next year, as Musk said in the quote above.

Things will continue to improve over time, and Tesla will likely expand its geofence in both regions in the coming weeks. It has already done that in Austin twice, with about a doubling in size occurring both times.

Continue Reading

Elon Musk

Tesla warns consumers of huge, time-sensitive change coming soon

Tesla is urging customers to take delivery of their new EV by September 30 in order to take advantage of the $7,500 tax credit.

Published

3 hours ago

on

August 11, 2025

By

(Credit: Tesla)

Tesla is continuing to warn consumers of a huge, time-sensitive change that is coming soon, as the end of the EV tax credit is less than two months away.

The EV tax credit has offered $7,500 off new EVs and $4,000 off used EVs for certain individuals who qualify due to income. For years, it has been a great incentive for consumers, and it has improved further as car companies were able to apply the credit at the point of sale starting in 2023.

Tesla is ready with a perfect counter to the end of US EV tax credits

However, with the Trump Administration, it always seemed as if the EV tax credit was in jeopardy. Earlier this year, the White House officially announced that it would do away with it completely.

On September 30, the tax credit will be abolished. In order to utilize it, customers will have to take delivery of their vehicle by that date. Orders placed before September 30 without delivery by that day will not be able to utilize the credit.

Advertisement

Tesla is truly pushing this point incredibly hard: the sooner an order gets in, the more likely you are to take delivery of the car by September 30.

Advertisement

The end of the EV tax credit is something that has been looming on the minds of electric carmakers, consumers, and investors.

The $7,500 discount for buying a clean energy vehicle truly puts many of the cars in a much more affordable price range. Without it, the least expensive Tesla model will be the Model 3 Rear-Wheel-Drive, which starts at $42,490.

That price comes down to $34,990 with the tax credit, and brings the monthly payment down about $130, depending on how much money is put down.

Despite the change, CEO Elon Musk does not believe it will impact Tesla negatively. In fact, he has been in favor of getting rid of the EV tax credit for several years, believing it will actually work to Tesla’s advantage.

Perhaps the most interesting thing that will come of this is how all EV makers will be impacted by the loss of credit. Musk believes Tesla will come out as the big winner here, especially as it plans to roll out new affordable models sometime this year.

Advertisement
Continue Reading

Trending