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Consumer Reports finds interest in EVs is rising in the US

(Credit: Ford)

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Consumer Reports has released the results from its largest ever national survey, and it found that over a third of Americans are interested in buying electric vehicles.

There is reason to be optimistic about an EV future when Consumer Reports (CR) says that “36% of Americans plan to buy or lease an electric-only vehicle or are seriously considering doing so.” However, the survey of 8,027 Americans nationwide also found that people were surprisingly naive regarding the costs of EV ownership, the capabilities of the newest EVs, and even government incentives.

Of the 36% of people interested in buying an electric vehicle, the top reasons for their interest included low charging costs (33%), lower lifetime vehicle costs (31%), and lower maintenance costs (28%). Around 14% of the respondents were part of the most interested group of buyers, a group that has grown by 4% since a similar CR survey in 2020.

Compared to a Texas poll that we covered previously in Teslarati, Consumer Reports‘ poll showed a lower level of interest. They were also almost entirely focused on the cheaper cost of ownership, instead of new technologies or the environmental impact of EVs.

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CR notes that data from Cox Automotive last quarter showed that EV sales rose by 76%. This seems to match sales reports from manufacturers this quarter, confirming that interest in EVs is increasing. However, CR put a unique focus on Americans uninterested in buying an EV for their next vehicle.

Unlike the Texas poll that showed that a sizable group simply preferred gas/diesel vehicles, CR did not replicate this result and found three other reasons why consumers were wary of electric cars. About 61% of those who were uninterested in EVs cited a lack of charging infrastructure, 55% cited range anxiety, and 52% said the cost of buying and or maintaining an EV was too high.

Credit: Consumer Reports

While it is unclear if the consumers surveyed were aware of current charging infrastructure or the range of newer electric vehicles, other reasons were often related to a lack of knowledge.

Most predominantly, 46% of respondents were unaware of Federal and State EV purchasing incentives, a factor that could have influenced whether they could afford an EV. Furthermore, while upfront costs for many EVs remain high, the maintenance costs of these vehicles are far lower than that of their ICE counterparts, once again showing that many consumers are unaware of the benefits of EV ownership.

On top of these facts, the demographic that was one of the most likely to be considering buying an EV was people who had either ridden in or had driven EVs within the past year. Only only 7% of respondents have driven an EV in the past year, yet these people account for over 20% of those who are interested in buying EVs. This shows that often people lack the interaction with EVs that could prove pivotal to changing their minds on whether these vehicles are viable for their personal use.

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Other demographics that were more likely to buy EVs include men, younger people, people who live in urban areas, those with higher levels of education, and people with higher incomes.

The path forward is clear for auto manufacturers who want to bring more customers in to buy electric vehicles. They must address their concerns about cost, allow potential customers to test drive and experience EV charging, and make them aware of incentives that may help them purchase a vehicle. Each of these tactics will become far more important as more and more manufacturers begin offering EVs, bringing in a wider (and sometimes less knowledgeable) audience.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla 2026 Spring Update drops 12 new features owners have been waiting for

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Tesla announced its Spring 2026 software update, and it’s the most feature-dense seasonal release the company has put out. The update covers twelve named changes spanning FSD, voice AI, safety lighting, dashcam storage, and pet display customization, among other things.

The centerpiece for owners with AI4 hardware is a redesigned Self-Driving app. The new interface lets owners subscribe to Full Self-Driving with a single tap and view ongoing FSD usage stats directly in the vehicle.

Grok gets its biggest in-car upgrade yet. The update adds a “Hey Grok” hands-free wake word along with location-based reminders, so a driver can now say “remind me to pick up groceries when I get home” without touching the screen. Grok first arrived in vehicles in July 2025, but each update has pushed it closer to genuine daily utility. Musk framed the broader vision clearly at Davos in January, saying Tesla is “really moving into a future that is based on autonomy.”

On safety, the update introduces enhanced blind spot warning lights that integrate directly with the cabin’s ambient lighting, building on the blind spot door warning that arrived in update 2026.8.

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Dog Mode has been renamed Pet Mode and now lets owners choose a dog, cat, or hedgehog icon and add their pet’s name to the display.

Dashcam retention now extends up to 24 hours, up from the previous one-hour rolling loop, with a permanent save option for any clip. Weather maps now show rain and snow with better color differentiation and include the past hour of precipitation data along the route.

Tesla has now established a clear rhythm of two major OTA pushes per year. As with last year’s Spring update, that cycle started taking shape in 2025 with adaptive headlights and trunk customization. The 2025 Holiday Update then added Grok to the vehicle for the first time. This Spring follows that structure: the Holiday update introduces new architecture, and the Spring update broadens it across the fleet.

Two notable features still did not make it. IFTTT automations, which launched in China earlier this year, were held back from this North American release for unknown reasons, and Apple CarPlay remains absent, reportedly still delayed by iOS 26 and Apple Maps compatibility issues.

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Below is the full list of feature updates released by Tesla.

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Tesla launches new Model Y interior option

Produced at Gigafactory Shanghai, the update applies to all five-seat Premium Model Y configurations and started being seen on customer deliveries this week. The move marks the first major interior refresh for the compact crossover since its global debut.

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Credit: Tesla Malaysia | X

Tesla has rolled out a striking new interior choice for its best-selling Model Y in China, replacing the long-familiar white cabin with a fresh option: Zen Grey.

Produced at Gigafactory Shanghai, the update applies to all five-seat Premium Model Y configurations and started being seen on customer deliveries this week. The move marks the first major interior refresh for the compact crossover since its global debut.

The Zen Grey interior swaps the classic black-and-white contrast for a softer, more unified palette. Seats, door panels, and center console trim now feature a warm light-grey tone that covers far more surface area than before.

Previously, black accents on the console, door handles, and lower dashboard are now color-matched in the same pebbled vegan leather, creating a brighter, less clinical cabin.

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Tesla describes the material as durable and easy to maintain while delivering a noticeably more premium feel. Early photos and videos from Chinese owners show the new shade reflecting natural light beautifully, giving the spacious Model Y an even airier, more inviting atmosphere without sacrificing the minimalist design customers expect:

The change is not an added-cost upgrade but a direct replacement for the discontinued white interior on Shanghai-built vehicles. Customers configuring a new Model Y in China, Hong Kong, or Macau now see Zen Grey as the default light-colored choice.

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The update also flows to export markets supplied by Giga Shanghai, including Australia, New Zealand, South Korea, Japan, and the Philippines. Tesla has used its Chinese factory as an innovation hub before, and executives appear to be testing broader appeal with this subtler, warmer tone that avoids the high-maintenance reputation sometimes associated with bright white leather.

Beyond the interior, the refreshed Model Y from Shanghai includes minor exterior tweaks such as blacked-out badges on some trims and optional dark 20-inch wheels.

These changes arrive as Tesla faces stiff competition from domestic EV makers in its largest market. By refreshing the Model Y’s cabin without raising prices, the company is signaling continued commitment to value and constant improvement.

With over 1.2 million Model Y units already on Chinese roads, the Zen Grey launch gives existing owners a fresh talking point and new buyers another reason to choose Tesla. As deliveries ramp up this month, the updated interior is expected to become the dominant light-colored choice across the Asia-Pacific region.

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Tesla has not yet confirmed whether the Zen Grey will reach Fremont, Austin, or Berlin-built Model Ys, but Shanghai’s track record suggests the option could spread quickly if customer feedback remains strong.

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Tesla launches 200mph Model S “Gold” Signature in invite-only purchase

Tesla’s final 350-unit Signature Edition closes the book on two cars that changed everything.

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Tesla has announced a super limited Signature Edition run of 250 Model S Plaid and 100 Model X Plaid units as an invite only purchase in a bid to give its original flagship vehicles a proper send-off.

When the Model S first launched in 2012, the first 1,000 units sold were “Signature” editions that required a $40,000 deposit and cost nearly $100,000 each. Those early buyers were Tesla’s first real believers. This new Signature Edition deliberately echoes that moment, bookending a 14-year run with numbered collector hardware.

Both models are finished in an exclusive Garnet Red paint not available on any current Tesla production vehicle, with gold Tesla T badges up front, a gold Plaid badge and Signature badge at the rear, and a white Alcantara interior featuring gold Plaid seat badges, gold piping, Signature-marked door sills, and a numbered dash plate. The Model S adds carbon ceramic brakes with gold calipers. Every unit ships with Tesla’s Luxe Package, bundling Full Self-Driving (Supervised), four years of Premium Service, free lifetime Supercharging, and a Signature Edition key fob. Both are priced at $159,420, a roughly $35,000 premium over standard Plaid inventory.

The discontinuation is part of a broader strategic shift. At Tesla’s Q4 2025 earnings call, Musk described the decision as “slightly sad” but necessary, saying: “It’s time to basically bring the Model S and X programs to an end with an honorable discharge, because we’re really moving into a future that is based on autonomy.”

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The Fremont factory floor that built these cars is being converted to manufacture Optimus humanoid robots, with a target of one million units annually.

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