Consumer Reports has released the results from its largest ever national survey, and it found that over a third of Americans are interested in buying electric vehicles.
There is reason to be optimistic about an EV future when Consumer Reports (CR) says that “36% of Americans plan to buy or lease an electric-only vehicle or are seriously considering doing so.” However, the survey of 8,027 Americans nationwide also found that people were surprisingly naive regarding the costs of EV ownership, the capabilities of the newest EVs, and even government incentives.
Of the 36% of people interested in buying an electric vehicle, the top reasons for their interest included low charging costs (33%), lower lifetime vehicle costs (31%), and lower maintenance costs (28%). Around 14% of the respondents were part of the most interested group of buyers, a group that has grown by 4% since a similar CR survey in 2020.
Compared to a Texas poll that we covered previously in Teslarati, Consumer Reports‘ poll showed a lower level of interest. They were also almost entirely focused on the cheaper cost of ownership, instead of new technologies or the environmental impact of EVs.
CR notes that data from Cox Automotive last quarter showed that EV sales rose by 76%. This seems to match sales reports from manufacturers this quarter, confirming that interest in EVs is increasing. However, CR put a unique focus on Americans uninterested in buying an EV for their next vehicle.
Unlike the Texas poll that showed that a sizable group simply preferred gas/diesel vehicles, CR did not replicate this result and found three other reasons why consumers were wary of electric cars. About 61% of those who were uninterested in EVs cited a lack of charging infrastructure, 55% cited range anxiety, and 52% said the cost of buying and or maintaining an EV was too high.
While it is unclear if the consumers surveyed were aware of current charging infrastructure or the range of newer electric vehicles, other reasons were often related to a lack of knowledge.
Most predominantly, 46% of respondents were unaware of Federal and State EV purchasing incentives, a factor that could have influenced whether they could afford an EV. Furthermore, while upfront costs for many EVs remain high, the maintenance costs of these vehicles are far lower than that of their ICE counterparts, once again showing that many consumers are unaware of the benefits of EV ownership.
On top of these facts, the demographic that was one of the most likely to be considering buying an EV was people who had either ridden in or had driven EVs within the past year. Only only 7% of respondents have driven an EV in the past year, yet these people account for over 20% of those who are interested in buying EVs. This shows that often people lack the interaction with EVs that could prove pivotal to changing their minds on whether these vehicles are viable for their personal use.
Other demographics that were more likely to buy EVs include men, younger people, people who live in urban areas, those with higher levels of education, and people with higher incomes.
The path forward is clear for auto manufacturers who want to bring more customers in to buy electric vehicles. They must address their concerns about cost, allow potential customers to test drive and experience EV charging, and make them aware of incentives that may help them purchase a vehicle. Each of these tactics will become far more important as more and more manufacturers begin offering EVs, bringing in a wider (and sometimes less knowledgeable) audience.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
News
Tesla considers making a big move with Model Y pricing as demand is skyrocketing
“Trending toward a need to expedite output even further, which could mean adjusting pricing upward in the coming days. Trying hard not to, will see.”
Tesla is considering making a big move with Model Y pricing as demand is skyrocketing due to the EV tax credit expiring in just over a month.
With the $7,500 EV tax credit set to be removed on September 30, Tesla is experiencing increased demand for its Model 3 and Model Y. Customers are doing whatever they can to take delivery of the car they ordered as soon as possible.
The IRS recently adjusted the EV tax credit’s rules slightly.
Previously, the vehicle had to be delivered by September 30, but a slight tweak the agency made last week will now allow customers to enter a legally binding contract along with a marginal down payment by that date. The delivery can occur after September 30, and the car can still qualify for the credit.
However, demand is getting so crazy for the Model Y that Tesla is considering a price increase on the all-electric crossover, as well as a potential boost in production output to keep up with orders.
Inventory is dwindling in several markets across the United States, a good sign for the company, as it could have one of its best quarters in recent history in terms of deliveries.
However, Tesla is thinking of bumping the price slightly, Raj Jegannathan, the company’s VP of IT, AI Infrastructure, Apps, Infosec, and Vehicle Service Operations, said on X:
Trending toward a need to expedite output even further, which could mean adjusting pricing upward in the coming days. Trying hard not to, will see.
— Raj Jegannathan (@r_jegaa) August 25, 2025
The price adjustment would come as a response to increasing production output, Jegannathan’s response seems to indicate.
The bump would help Tesla’s margins, but the idea that the company could adjust pricing by increasing it would not be popular with potential car buyers. It might encourage some buyers to put their orders in sooner, hoping to avoid a new, higher price.
However, it could also steer some buyers away from putting an order in on a vehicle, especially if the price increase is more than a few hundred dollars.
Tesla boosted the price of the Model S, Model X, and Cybertruck recently, but brought in a “Luxe Package” to help justify it.
It comes with Free Full Self-Driving, Free lifetime Supercharging, four years of premium service, and lifetime Premium Connectivity.
Tesla has produced its 100,000th new Model Y at Gigafactory Berlin. The milestone was announced by the electric vehicle maker through its official Tesla Manufacturing account on social media platform X.
New Tesla Model Y milestone
The milestone was announced by Tesla on X, when the company wrote “Today, we built the 100,000th New Model Y at Giga Berlin!” The announcement was accompanied by an image of a new Model Y coming off the line.
The milestone was received warmly by members of the Tesla community, many of whom expressed excitement at the further progress of the new Model Y program at Giga Berlin. The facility, after all, only produces Model Y units, which would make it the perfect site to produce new variants like the Model Y Performance and possibly even the Model Y L, which was recently launched in China.
New Model Y ramp
As noted in a previous report from electrive, the initial production of the new Model Y started in Giga Berlin around mid-January 2025. Since the new Model Y involved a changeover from the legacy Y to the new variant, the ramp of the new Model Y’s production at the Germany-based facility was likely a gradual process over the past months.
It would then be no surprise if the next 100,000 new Model Y units would be produced in Giga Berlin in a shorter period. Giga Berlin could become an even bigger factor in Tesla’s global sales, after all, especially if it becomes the site that produces the Model Y Performance and the Model Y L for Europe and other territories. Giga Berlin, if any, seems to be quite busy recently, with aerial videos of the facility showing a fleet of mysteriously covered Model Y units being stored within the complex.
News
Tesla set to win big after IRS adjusts EV tax credit rules
“For purposes of sections 25E, 30D, and 45W, a vehicle is ‘acquired’ as of the date a written binding contract is entered into and a payment has been made. A payment includes a nominal down payment or a vehicle trade-in.”
Tesla is set to potentially come out as a big winner as the IRS has adjusted the rules of the $7,500 EV tax credit slightly.
The $7,500 tax credit for electric vehicles is set to expire on September 30, but the IRS has made a slight adjustment to the terms of the credit that will give consumers a bit more time to buy an EV and receive the discount.
The original terms of the EV tax credit were that delivery of an EV must be completed by September 30. Even if you had made a reservation or put a down payment on an EV, if it did not arrive and take delivery by September 30, the credit would not apply to you.
Tesla is ready with a perfect counter to the end of US EV tax credits
This put some people in quite a tough situation. As wait times for some EVs, especially Tesla Model Y and Model 3 vehicles, continue to be pushed back due to an increase in demand as consumers are trying to take advantage of the credit, some car buyers ordered a car that was not the trim level, paint color, or interior color that they wanted.
However, the IRS has adjusted the terms of the tax credit to enable people to have a bit more time to get the vehicle they want.
Late last week, the agency said that the meaning of “acquired” has been changed, and now, if a consumer has entered a legally binding contract to take delivery of the vehicle, which includes a nominal down payment on the car, they can take delivery after the previous September 30 deadline and still qualify for the credit.
The IRS wrote:
“For purposes of sections 25E, 30D, and 45W, a vehicle is ‘acquired’ as of the date a written binding contract is entered into and a payment has been made. A payment includes a nominal down payment or a vehicle trade-in.”
🚨 HUGE NEWS: The $7,500 EV Tax Credit is EXTENDED (sorta) 🚨
The IRS just updated its guidance:
If you enter a binding contract and make a payment (even a small downpayment or trade-in) before Sept 30, 2025, you’ve officially “acquired” the vehicle.
That means you’ve… pic.twitter.com/7Ciye8OfqB
— DennisCW | wen myp (@DennisCW_) August 22, 2025
Tesla could come out as a big winner here because of this. The company is experiencing a lot of demand for its cars because of the tax credit’s expiration, and now that the rule has been adjusted to include orders received by the 30th as long as they’re accompanied by a nominal down payment, some of these high-demand deliveries could leak into Q4.
Q3 is likely going to be a very strong quarter for Tesla, and questions remain about how the company will perform in subsequent quarters since the tax credit is going away. However, this slight adjustment is a big plus for Tesla and other EV makers.
Tesla considers making a big move with Model Y pricing as demand is skyrocketing
Tesla produces 100,000th new Model Y in Giga Berlin
Tesla set to win big after IRS adjusts EV tax credit rules
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