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Cruise names two new executives amidst efforts to re-launch self-driving

Credit: Cruise

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The board of General Motors’ (GM’s) self-driving unit Cruise has officially appointed its next CEO, following a major shakeup that ensued in the wake of an October accident with one of the company’s robotaxis.

On Tuesday, Cruise shared a press release announcing that former Xbox team founder and Amazon services executive Marc Whitten has been appointed as the company’s new CEO. Whitten will fill the new role starting on July 16, and will serve alongside standing President and CEO Mo Elshenawy.

“In a few years, transportation will be fundamentally safer and more accessible than it is today, creating much more value for individuals and communities around the world. It is an opportunity of a lifetime to be part of this transformation,” Whitten said in the press release. “The team at Cruise has built world-class technology, and I look forward to working with them to help bring this critical mission to life.”

Whitten helped launch Xbox and Xbox Live, along with scaling the platforms, before going on to serve as Chief Product Officer at Sonos, VP of Entertainment Devices and Services at Amazon, and President of Unity Create.

Following the announcement, he wrote in a post on LinkedIn that accepting the Cruise position had been the “easiest ‘yes’ in his career,” adding that he was “inspired by its deep and meaningful mission and world-class technology.”

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Whitten will also be joined by the company’s newly hired Chief Communications and Marketing Officer, Nick Mulholland, who has served as the VP of Global Communications of Rivian for the past few years.

“My core belief is that this technology and Cruise’s dedication to its mission will change the world. Achieving such a bold vision will require a deep and meaningful collaboration with the communities we serve,” Mulholland said in the press release. “It is an incredible opportunity to play a role in building these vital connections.”

The news comes as GM attempts to re-launch Cruise’s self-driving services, after one of the company’s driverless vehicles hit, dragged, and pinned a pedestrian in San Francisco in October, after the person had already been hit by another car with a human behind the wheel.

After the accident, the California Department of Motor Vehicles (DMV) revoked the company’s permit to operate self-driving vehicles, followed by a series of layoffs and departures.

Cruise co-founder and former CEO Kyle Vogt resigned from his position on November 19, and fellow co-founder and former Chief Product Officer Daniel Kan resigned the following day. In December, the company announced a staff reduction of around 24 percent of its workers.

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GM also announced plans to cut spending on Cruise in half this year while it tries to regain public trust and relaunch the service.

“At Cruise, we are committed to earning back the trust of regulators and the public through our commitments and our actions,” GM CEO Mary Barra wrote in a shareholder letter in April.

Cruise began testing again with human drivers last month, though the tests are currently limited to Phoenix, Arizona. Alongside the announcement, Cruise said it also planned to gradually expand to a handful of the surrounding suburbs.

Cruise ordered to pay max penalty for delayed accident report

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla robotaxi test details shared in recent report: 300 operators, safety tests, and more

Tesla has launched an initial robotaxi service for its employees in Austin and the San Francisco Bay Area.

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Credit: Tesla

During the Q1 2025 earnings call, Tesla executives reiterated the idea that the company will be launching a dedicated robotaxi service using its Full Self Driving (FSD) Unsupervised system this coming June.

A recent report from Insider, citing people reportedly familiar with the matter, has now provided a number of details about the preparations that Tesla has been making as it approaches its June target date.

Remote Operators

As noted by the publication, about 300 test operators have been driving through Austin city streets over the past few months using Teslas equipped with self-driving software. These efforts are reportedly part of “Project Rodeo.” Citing test drivers who are reportedly part of the program, Insider noted that Tesla’s tests involve accumulating critical miles. Test drivers are reportedly assigned to specific test routes, which include “critical” tracks where drivers are encouraged to avoid manual interventions, and “adversarial” tracks, which simulate tricky scenarios.

Tesla has launched an initial robotaxi service for its employees in Austin and the San Francisco Bay Area, though the vehicles only operate in limited areas. The vehicles also use safety drivers for now. However, Tesla has reportedly had discussions about using remote operators as safety drivers when the service goes live for consumers. Some test drivers have been moved into remote operator roles for this purpose, the publication’s sources claimed.

While Tesla is focusing on Austin and San Francisco for now, the company is reportedly also deploying test drivers in other key cities. These include Atlanta, GA, New York, NY, Seattle, WA, and Phoenix, AZ.

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Safety Tests

Tesla reportedly held training events with local first responders as part of its preparations for its robotaxi service, Insider claimed, citing documents that it had obtained. As per the publication, Tesla had met with the city’s autonomous vehicle task force, which include members of the Austin Fire Department, back in December.

Back in March, Tesla reportedly participated in about six hours of testing with local first responders, which included members of the fire department and the police, at a close test track. Around 60 drivers and vehicles were reportedly used in the test to simulate real-world traffic scenarios. 

Interestingly enough, a spokesperson from the Austin Police Department stated that Tesla did hold a testing day with emergency responders from Austin, Williamson County, as well as the Texas Department of Public Safety.

Reported Deadlines

While Tesla has been pretty open about its robotaxi service launching in Austin this June, the company is reportedly pursuing an aggressive June 1 deadline, at least internally. During meetings with Elon Musk, VP of AI software Ashok Elluswamy’s team reportedly informed the CEO that the company is on track to hit its internal deadline.

One of Insider’s sources, however, noted that the June 1 deadline is more aspirational or motivational. “A June 1 deadline makes a June 30 launch more likely,” the publication’s source noted.

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Atty who refused to charge six-time Tesla vandal sparks controversy

Despite the multiple offenses, Moriarty opted to enter Adams into an adult diversion program instead.

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Pilottap, CC0, via Wikimedia Commons

Hennepin County Attorney Mary Moriarty, who made the decision not to charge 33-year-old vandal Dylan Bryan Adams after he keyed six Teslas around Minneapolis last month, has found herself in the middle of controversy

The controversy came amidst her decision to press charges against a 19-year-old first-time vandal who keyed one vehicle at the White Castle in Brooklyn Park.

The Tesla Vandal

Moriarty’s decision not to charge Adams after he keyed six Teslas was met with widespread criticism. Adams’ actions resulted in more than $20,000 worth of damages, more than $10,000 of which was to a single vehicle, as noted in a New York Post report. Yet despite the multiple offenses, Moriarty opted to enter Adams into an adult diversion program instead.

The fact that Adams is a state employee who works for the Department of Human Services as a program consultant triggered allegations that his dismissal might be partly influenced by Gov. Tim Walz. Walz is a staunch critic of Musk, previously stating that the falling price of TSLA stock gives him a “boost” in the morning.

As noted in a report from The Minnesota Star Tribune, Moriarty’s decision was so controversial that she was asked about the matter on Wednesday. In response, the attorney argued that her office made the decision outside of any political consideration. “We try to make decisions without really looking at the political consequences. Can we always predict how a story will be portrayed in the media or what people will say? No,” Moriarty stated.

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Actually Charged

As noted by the Tribune, Moriarty has made arguments around the fact that Adams was a first-time offender, even if he opted to deface six separate Teslas. But even this argument has become controversial since Moriarty recently charged a 19-year-old Robbinsdale woman with no criminal record with first-degree felony property damage after she allegedly keyed a co-worker’s car. The damage incurred by the 19-year-old woman was $7,000, substantially less than the over $20,000 damage that Adams’ actions have caused.

Cases surrounding felony first-degree property damage are fairly common, though they require the damage to be over $1,000. The 19-year-old’s damage to her co-worker’s car met this threshold. Adams’ damage to the six Teslas he vandalized also met this requirement.

When Moriarty was asked about her seemingly conflicting decisions, she noted that her office’s primary goal was to hold the person accountable for keying the vehicle and get restitution to the people affected. She also noted that her office tries to avoid convictions when possible since they could affect a person’s life. “Should we have treated this gentleman differently because it’s a political issue? We made this decision because it is in the best interest of public safety,” she noted.

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Tesla faces emission credits tax in Washington state

House Bill 2077 taxes emissions credits, mainly hitting Tesla. Lawmakers expect $100M/year from the taxes.

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(Credit: Tesla)

Washington state lawmakers are advancing a bill that would tax Tesla’s emission credits, targeting profits under the state’s clean vehicle policy. Lawmakers who support the bill clarify that the Tesla credit tax is unrelated to Elon Musk.

HB 2077, introduced in mid-April, seeks to impose a 2% tax on emission credit sales and a 10% tax on banked credits. The bill primarily affects Tesla due to exemptions for companies with fewer credits.

In 2022, Washington’s Department of Ecology mandated that all new cars sold by 2035 be electric, hydrogen-fueled, or hybrids, with 35% compliance required by next year. Carmakers selling more gas-powered vehicles can buy credits from companies like Tesla, which sells only electric vehicles.

A legislative fiscal analysis projects taxes on those credits would generate $78 million in the 2025-27 biennium and $100 million annually thereafter. About 70% of the taxes will be allocated to the state’s general funds, and the rest will help expand electric car infrastructure.

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HB 2077 passed the state House eight days after its introduction and awaits a Senate Ways and Means Committee vote on Friday. At a House Finance Committee hearing, supporters, including union and social service advocates, argued the tax would prevent cuts to state services.

House Majority Leader Joe Fitzgibbon emphasized its necessity amid frozen federal EV infrastructure funds. “We didn’t have a budget crisis until this year. And we didn’t have the federal government revoking huge amounts of federal dollars for EV infrastructure,” he said.

Tesla’s lobbyist, Jeff Gombosky, countered that the proposal “runs counter to the intent” of the state’s zero-emission policy. Rivian’s lobbyist, Troy Nichols, noted a “modest” impact on his company but warned it could undermine the EV mandate. Kate White Tudor of the Natural Resources Defense Council expressed concerns, stating, “We worry it sets a dubious precedent.”

Fitzgibbon defended the tax, noting Tesla’s dominant credit stockpile makes it “one outlier” that is “very profitable.” “That’s the kind of thing legislators take an interest in,” he said. “Is it serving the interest of the public for this asset to be untaxed?”

With the legislative session nearing its end, the bill remains a key focus in budget talks in Washington.

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