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Elon Musk’s Boring Company gets stern dismissal from tunneling veteran: ‘Something like that doesn’t work’
Elon Musk’s companies have a pretty strong tendency to attract their own fair share of critics, including those in notable positions in their respective industries. This was the case with Tesla and its electric vehicles, and the same was true with SpaceX and its reusable orbital-class rockets. The Boring Company, another one of Elon Musk’s ventures, is now gathering its own skeptics as well, with Martin Herrenknecht, the founder of Herrenknecht AG, one of the world’s premier tunnel boring machine (TBM) makers, recently expressing his doubts about the tunneling startup.
German business publication Manager Magazin recently interviewed Herrenknecht. When asked about Elon Musk’s tunneling aspirations with The Boring Company, the Herrenknecht AG founder was dismissive, noting that he believes the Tesla and SpaceX CEO is overrated, at least when it comes to tunnel construction. The executive added that his company’s TBMs are far more advanced than the Boring Company’s tunneling machines today.
“For my industry, I see Musk above all as a skillful whisker. He claims that he can build tunnels faster and cheaper than others and is causing a stir. On his reference project in Las Vegas, Musk drilled 20 meters in one week. We can do the same route in one day,” he said. (Despite Herrenknecht’s statement, Teslarati has been informed that The Boring Company has already managed to dig 40 meters in a 24-hour period using its first machine, Godot.)
Explaining further, Herrenknecht noted that it would be very challenging for Elon Musk to become competent in the tunneling industry. The executive noted that he believes The Boring Company will not reach the same heights as Musk’s other ventures like Tesla and SpaceX in the next ten years or so due to the complexity of the tunneling segment. “I think the degree of difficulty and complexity in tunneling are higher,” Herrenknecht remarked.
Interestingly enough, the executive also shared a personal anecdote about Elon Musk himself. As per Herrenknecht, Musk actually approached Herrenknecht AG for the potential purchase of a tunnel boring machine for The Boring Company in the past. However, during the negotiations, Elon Musk reportedly exhibited “strange business behavior,” leaving the room for long periods and suggesting numerous ideas. Musk was also adamant in reducing the price of TBMs from $10 million to just $2 million.
“It was pretty chaotic because he left the room several times for a long time and kept coming up with different ideas… Something like that doesn’t work,” Herrenknecht said.
Needless to say, The Boring Company did not purchase a TBM from Herrenknecht AG. The tunneling startup did manage to purchase its tunneling machines from another company, the first of which was used to complete a test tunnel in Hawthorne, CA. Elon Musk has also announced that The Boring Company is working on developing an all-electric TBM called Prufrock, which has the potential to dig tunnels significantly faster than the industry’s best today.
Elon Musk’s ill-fated meeting with Herrenknecht AG echoes some elements of the Tesla CEO’s meeting with the Russians in 2001. Back then, Musk was aiming to purchase intercontinental ballistic missiles that could be used to launch some payloads to space. The discussions ultimately broke down because of the missiles’ cost, and on the trip back to the United States, Musk figured that building rockets would be feasible. SpaceX was founded the year later, and the rest is history.
It remains to be seen if The Boring Company would be the disruptor that Elon Musk plans it to be. That being said, skeptics of the tunneling startup today seem to be following the same patterns as Tesla and SpaceX’s critics, most of whom have been proven wrong over the years. If any, Herrenknecht’s references to the Tesla CEO’s aggressive cost-cutting demands and out-of-the-box ideas are classic Elon Musk. And just like critics before him, the executive reacted adversely to the CEO.
It would then be interesting to see if The Boring Company, at least in the coming years, could rise enough to challenge the titans of the TBM industry, just like its fellow Elon Musk-led companies Tesla and SpaceX. At least for now, history seems to favor Elon Musk and his bold companies, all of which are noted and respected for their unorthodox nature and aggressive strategies.
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Ford is considering a drastic move with its F-150 Lightning, which was the best-selling EV pickup on the market last quarter, beating out Tesla’s Cybertruck.
Ford has had a tumultuous entrance into its more expanded electric vehicle strategy over the past several years. At one point, the company was widely considered to be the most invested legacy automaker in the transition to electrification, but as the company has seen some real backtracking in terms of its sales and demand, it is cooling down its commitment.
At the end of Q3, it seemed to already be considering making some moves to cool off its EV ambitions, especially as the $7,500 EV tax credit was removed and it appeared that consumers would be less attracted to its vehicles without this sizeable discount.
Now, according to a new report from the Wall Street Journal, Ford is considering scrapping the F-150 Lightning altogether, as one employee said “the demand is just not there.”
Despite it being the best-selling EV pickup in the U.S. last quarter, the sales simply do not match up with the pricing, and financially, it is not the time to try to dive further into a project that is not making a profit. Ford has been dwindling in its commitment to EVs over the past several quarters, and its profits are reflecting a slowing interest in its electric vehicles.
Simply put, Ford’s combustion engine lineup of pickups in the F-Series is, by far, the best-selling division of trucks globally. Ford brought an awesome product forth with the Lightning, a mirror of the gas-powered F-Series that had a variety of trim levels for whatever the truck would be used for by the consumer.
However, the demand and sales have caused Ford to take a loss on its electric truck: figures from early last year indicated it was losing between $100,000 and $132,000 per vehicle.
It is not an official announcement, as Ford has not publicly said anything regarding its plans for the Lightning at this time.
Tesla has tentatively scheduled its unveiling event for the Roadster’s next-generation iteration, and you will not believe the date the company picked for it.
Tesla CEO Elon Musk said during the 2025 Annual Shareholders Meeting that the company is aiming for an April 1 demo event.
Yes, April Fools’ Day.
🚨 Tesla’s unveiling event for the Roadster Gen 2 is scheduled for April 1, 2026.
Yes, April Fools’ Day. pic.twitter.com/sw09GUYFPV
— TESLARATI (@Teslarati) November 6, 2025
Tesla originally aimed for its “most epic demo” to take place at the end of this year. However, the writing on the wall as 2025 winds down seemed to indicate the company was not quite ready to show off everything it plans to implement into the Roadster.
Its capabilities have been teased quite heavily throughout most of the year, but the biggest hints came last week when Musk appeared on the Joe Rogan Experience Podcast.
He said:
“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one…I think it has a shot at being the most memorable product unveil ever. [It will be unveiled] hopefully before the end of the year. You know, we need to make sure that it works. This is some crazy technology in this car. Let’s just put it this way: if you took all the James Bond cars and combined them, it’s crazier than that.”
The Roadster has been somewhat of a letdown, at least in its newest version, thus far. Tesla has routinely delayed the project, putting those who put lofty down payments on the car in a weird limbo, lost at what to do.
One notable pre-orderer cancelled his reservation last week and got in a spat with Musk about it.
Now that there is a definitive date for the Roadster unveiling, Musk and Co. should have a more definitive cutoff date for features and capabilities. Chief Designer Franz von Holzhausen said earlier this year that when they showed Musk what they had done with the Roadster, the CEO encouraged them to do even more with it.
This delayed things further.
Musk also said he believes production would begin between 12 and 18 months after the unveiling, putting it out sometime in 2027.
Elon Musk
Tesla (TSLA) shareholders officially approve Elon Musk’s 2025 performance award
To earn his landmark pay package, Musk would be required to lift Tesla’s market capitalization from about $1.1 trillion today to $8.5 trillion over the next decade.
Tesla (NASDAQ:TSLA) CEO Elon Musk has officially approved his 2025 Performance Award, a landmark pay package that could make him the world’s first trillionaire and make Tesla the most valuable company in the world by a mile.
The 2025 CEO Performance Award was officially approved by Tesla shareholders at the 2025 Annual Shareholder Meeting.
Elon Musk‘s landmark pay package
As per Tesla, more than 75% of the shareholders approved Elon Musk’s 2025 CEO Performance Award. It was then unsurprising that the approval of Elon Musk’s pay plan received overwhelming applause from the event’s attendees.
The CEO took to the stage with much enthusiasm, welcoming every shareholder to the event and dancing briefly on stage. Optimus also danced on stage smoothly, demonstrating its improved movements to much appause.
Elon Musk’s 10-year targets
To earn his 2025 CEO Performance Award, Musk would be required to grow Tesla’s market capitalization from about $1.1 trillion today to $8.5 trillion over the next decade. At that level, Tesla would surpass every major public company in existence. The compensation plan also requires Tesla’s operating profit to grow from $17 billion last year to $400 billion annually.
Apart from leading Tesla to become the world’s biggest company in history, Musk is also required to hit several product targets for the electric vehicle maker. These include the delivery of 20 million Tesla vehicles cumulatively, 10 million active FSD subscriptions, 1 million Tesla bots delivered, and 1 million Robotaxis in operation.
Ford considers drastic move with F-150 Lightning: ‘The demand is just not there’
Tesla schedules Roadster unveiling event, and you won’t believe when it is
Tesla (TSLA) shareholders officially approve Elon Musk’s 2025 performance award
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