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Elon Musk’s Boring Company gets stern dismissal from tunneling veteran: ‘Something like that doesn’t work’
Elon Musk’s companies have a pretty strong tendency to attract their own fair share of critics, including those in notable positions in their respective industries. This was the case with Tesla and its electric vehicles, and the same was true with SpaceX and its reusable orbital-class rockets. The Boring Company, another one of Elon Musk’s ventures, is now gathering its own skeptics as well, with Martin Herrenknecht, the founder of Herrenknecht AG, one of the world’s premier tunnel boring machine (TBM) makers, recently expressing his doubts about the tunneling startup.
German business publication Manager Magazin recently interviewed Herrenknecht. When asked about Elon Musk’s tunneling aspirations with The Boring Company, the Herrenknecht AG founder was dismissive, noting that he believes the Tesla and SpaceX CEO is overrated, at least when it comes to tunnel construction. The executive added that his company’s TBMs are far more advanced than the Boring Company’s tunneling machines today.
“For my industry, I see Musk above all as a skillful whisker. He claims that he can build tunnels faster and cheaper than others and is causing a stir. On his reference project in Las Vegas, Musk drilled 20 meters in one week. We can do the same route in one day,” he said. (Despite Herrenknecht’s statement, Teslarati has been informed that The Boring Company has already managed to dig 40 meters in a 24-hour period using its first machine, Godot.)
Explaining further, Herrenknecht noted that it would be very challenging for Elon Musk to become competent in the tunneling industry. The executive noted that he believes The Boring Company will not reach the same heights as Musk’s other ventures like Tesla and SpaceX in the next ten years or so due to the complexity of the tunneling segment. “I think the degree of difficulty and complexity in tunneling are higher,” Herrenknecht remarked.
Interestingly enough, the executive also shared a personal anecdote about Elon Musk himself. As per Herrenknecht, Musk actually approached Herrenknecht AG for the potential purchase of a tunnel boring machine for The Boring Company in the past. However, during the negotiations, Elon Musk reportedly exhibited “strange business behavior,” leaving the room for long periods and suggesting numerous ideas. Musk was also adamant in reducing the price of TBMs from $10 million to just $2 million.
“It was pretty chaotic because he left the room several times for a long time and kept coming up with different ideas… Something like that doesn’t work,” Herrenknecht said.
Needless to say, The Boring Company did not purchase a TBM from Herrenknecht AG. The tunneling startup did manage to purchase its tunneling machines from another company, the first of which was used to complete a test tunnel in Hawthorne, CA. Elon Musk has also announced that The Boring Company is working on developing an all-electric TBM called Prufrock, which has the potential to dig tunnels significantly faster than the industry’s best today.
Elon Musk’s ill-fated meeting with Herrenknecht AG echoes some elements of the Tesla CEO’s meeting with the Russians in 2001. Back then, Musk was aiming to purchase intercontinental ballistic missiles that could be used to launch some payloads to space. The discussions ultimately broke down because of the missiles’ cost, and on the trip back to the United States, Musk figured that building rockets would be feasible. SpaceX was founded the year later, and the rest is history.
It remains to be seen if The Boring Company would be the disruptor that Elon Musk plans it to be. That being said, skeptics of the tunneling startup today seem to be following the same patterns as Tesla and SpaceX’s critics, most of whom have been proven wrong over the years. If any, Herrenknecht’s references to the Tesla CEO’s aggressive cost-cutting demands and out-of-the-box ideas are classic Elon Musk. And just like critics before him, the executive reacted adversely to the CEO.
It would then be interesting to see if The Boring Company, at least in the coming years, could rise enough to challenge the titans of the TBM industry, just like its fellow Elon Musk-led companies Tesla and SpaceX. At least for now, history seems to favor Elon Musk and his bold companies, all of which are noted and respected for their unorthodox nature and aggressive strategies.
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Tesla CEO Elon Musk outlines expectations for Cybercab production
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Tesla CEO Elon Musk outlined expectations for Cybercab production as the vehicle is officially set to start rolling off manufacturing lines at the company’s Giga Texas factory in less than 100 days.
Cybercab is specifically designed and catered to Tesla’s self-driving platform and Robotaxi ride-hailing service. The company has been pushing hard to meet its self-set expectations for rolling out an effective self-driving suite, and with the Cybercab coming in under 100 days, it now needs to push for Unsupervised Self-Driving in the same time frame.
Tesla CEO Elon Musk confirms Robotaxi is set to go unsupervised
This is especially pertinent because the Cybercab is expected to be built without a steering wheel or pedals, and although some executives have said they would build the car with those things if it were necessary.
However, Musk has maintained that the Cybercab will not have either of those things: it will have two seats and a screen, and that’s it.
With production scheduled for less than 100 days, Musk broke down what people should expect from the initial manufacturing phases, being cautiously optimistic about what the early stages will likely entail:
“…initial production is always very slow and follows an S-curve. The speed of production ramp is inversely proportionate to how many new parts and steps there are. For Cybercab and Optimus, almost everything is new, so the early production rate will be agonizingly slow, but eventually end up being insanely fast.”
Musk knows better than most about the challenges of ramping up production of vehicles. With the Model 3, Musk routinely refers to it as “production hell.” The Cybertruck, because of its polarizing design and stainless steel exterior, also presented challenges to Tesla.
With the important caveat that initial production is always very slow and follows an S-curve.
The speed of the production ramp is inversely proportionate to how many new parts and steps there are.
For Cybercab and Optimus, almost everything is new, so the early production…
— Elon Musk (@elonmusk) January 20, 2026
The Cybercab definitely presents an easier production process for Tesla, and the company plans to build millions of units per year.
Musk said back in October 2024:
“We’re aiming for at least 2 million units a year of Cybercab. That will be in more than one factory, but I think it’s at least 2 million units a year, maybe 4 million ultimately.”
When April comes, we will find out exactly how things will move forward with Cybercab production.
Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.
Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.
This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.
Tesla states on its website for the offer:
“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”
Tesla says its one free upgrade offer on eligible U.S. inventory for the Model 3 and Model Y ends February 2.
With this incentive, buyers receive the most expensive paid option on the vehicle at no additional cost (up to $2k in savings). pic.twitter.com/IhoiURrsDI
— Sawyer Merritt (@SawyerMerritt) January 21, 2026
This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.
It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.
Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.
This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.
Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.
Tesla Full Self-Driving is getting an outrageous insurance offer with insanely cheap rates that will slash the cost of coverage by 50 percent.
Lemonade, a digital insurance company, has launched its first-of-a-kind product known as Lemonade Autonomous Car Insurance, and it is starting with an exclusive offer to FSD. The new offer will cut rates for FSD-engaged driving by “approximately 50 percent,” highlighting the data that shows a significantly safer driving environment when the suite is activated and engaged.
The company also said it plans to introduce even cheaper rates as Tesla continues to release more advanced FSD versions through software updates. Tesla has been releasing new FSD versions every few weeks, highlighting vast improvements for those who have the latest AI4 chip.
The announcement comes just a few months afterLemonade Co-Founder and President Shai Wininger said that he wanted to insure FSD vehicles for “almost free.” He said that Tesla’s API complemented Lemonade’s AI-based platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
In mid-December, Lemonade then offered Tesla owners in California, Oregon, and Arizona the opportunity to connect their vehicles directly to the company’s app, which would provide a direct connection and would require a separate telematics device, which is required with other insurance providers who offer rates based on driving behaviors.
This latest development between Lemonade and Tesla is something that Wininger believes will be different because of the advanced nature of FSD:
“Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He went on to say that the existing pay-per-mile product has given the company something that no traditional insurer has been able to offer. This comes through Lemonade’s “unique tech stack designed to collect massive amounts of real driving data for precise, dynamic pricing.”
The reputation FSD has gathered over the past few years is really impressive. Wininger backed this with some more compliments:
“Teslas driven with FSD are involved in far fewer accidents. By connecting to the Tesla onboard computer, our models are able to ingest incredibly nuanced sensor data that lets us price our insurance with higher precision than ever before.”
The product will begin its official rollout in Arizona on January 26. Oregon will get it a month later.
Tesla CEO Elon Musk outlines expectations for Cybercab production
Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon
