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Elon Musk’s Boring Company gets stern dismissal from tunneling veteran: ‘Something like that doesn’t work’
Elon Musk’s companies have a pretty strong tendency to attract their own fair share of critics, including those in notable positions in their respective industries. This was the case with Tesla and its electric vehicles, and the same was true with SpaceX and its reusable orbital-class rockets. The Boring Company, another one of Elon Musk’s ventures, is now gathering its own skeptics as well, with Martin Herrenknecht, the founder of Herrenknecht AG, one of the world’s premier tunnel boring machine (TBM) makers, recently expressing his doubts about the tunneling startup.
German business publication Manager Magazin recently interviewed Herrenknecht. When asked about Elon Musk’s tunneling aspirations with The Boring Company, the Herrenknecht AG founder was dismissive, noting that he believes the Tesla and SpaceX CEO is overrated, at least when it comes to tunnel construction. The executive added that his company’s TBMs are far more advanced than the Boring Company’s tunneling machines today.
“For my industry, I see Musk above all as a skillful whisker. He claims that he can build tunnels faster and cheaper than others and is causing a stir. On his reference project in Las Vegas, Musk drilled 20 meters in one week. We can do the same route in one day,” he said. (Despite Herrenknecht’s statement, Teslarati has been informed that The Boring Company has already managed to dig 40 meters in a 24-hour period using its first machine, Godot.)
Explaining further, Herrenknecht noted that it would be very challenging for Elon Musk to become competent in the tunneling industry. The executive noted that he believes The Boring Company will not reach the same heights as Musk’s other ventures like Tesla and SpaceX in the next ten years or so due to the complexity of the tunneling segment. “I think the degree of difficulty and complexity in tunneling are higher,” Herrenknecht remarked.
Interestingly enough, the executive also shared a personal anecdote about Elon Musk himself. As per Herrenknecht, Musk actually approached Herrenknecht AG for the potential purchase of a tunnel boring machine for The Boring Company in the past. However, during the negotiations, Elon Musk reportedly exhibited “strange business behavior,” leaving the room for long periods and suggesting numerous ideas. Musk was also adamant in reducing the price of TBMs from $10 million to just $2 million.
“It was pretty chaotic because he left the room several times for a long time and kept coming up with different ideas… Something like that doesn’t work,” Herrenknecht said.
Needless to say, The Boring Company did not purchase a TBM from Herrenknecht AG. The tunneling startup did manage to purchase its tunneling machines from another company, the first of which was used to complete a test tunnel in Hawthorne, CA. Elon Musk has also announced that The Boring Company is working on developing an all-electric TBM called Prufrock, which has the potential to dig tunnels significantly faster than the industry’s best today.
Elon Musk’s ill-fated meeting with Herrenknecht AG echoes some elements of the Tesla CEO’s meeting with the Russians in 2001. Back then, Musk was aiming to purchase intercontinental ballistic missiles that could be used to launch some payloads to space. The discussions ultimately broke down because of the missiles’ cost, and on the trip back to the United States, Musk figured that building rockets would be feasible. SpaceX was founded the year later, and the rest is history.
It remains to be seen if The Boring Company would be the disruptor that Elon Musk plans it to be. That being said, skeptics of the tunneling startup today seem to be following the same patterns as Tesla and SpaceX’s critics, most of whom have been proven wrong over the years. If any, Herrenknecht’s references to the Tesla CEO’s aggressive cost-cutting demands and out-of-the-box ideas are classic Elon Musk. And just like critics before him, the executive reacted adversely to the CEO.
It would then be interesting to see if The Boring Company, at least in the coming years, could rise enough to challenge the titans of the TBM industry, just like its fellow Elon Musk-led companies Tesla and SpaceX. At least for now, history seems to favor Elon Musk and his bold companies, all of which are noted and respected for their unorthodox nature and aggressive strategies.
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With the launch of a new trim level for the Model Y last night, something almost went unnoticed — the loss of a moniker that Tesla just recently added to a couple of its variants of the all-electric crossover.
Tesla launched the Model Y All-Wheel-Drive last night, competitively priced at $41,990, but void of the luxurious features that are available within the Premium trims.
Upon examination of the car, one thing was missing, and it was noticeable: Tesla dropped the use of the “Standard” moniker to identify its entry-level offerings of the Model Y.
The Standard Model Y vehicles were introduced late last year, primarily to lower the entry price after the U.S. EV tax credit changes were made. Tesla stripped some features like the panoramic glass roof, premium audio, ambient lighting, acoustic-lined glass, and some of the storage.
Last night, it simply switched the configurations away from “Standard” and simply as the Model Y Rear-Wheel-Drive and Model Y All-Wheel-Drive.
There are three plausible reasons for this move, and while it is minor, there must be an answer for why Tesla chose to abandon the name, yet keep the “Premium” in its upper-level offerings.
“Standard” carried a negative connotation in marketing
Words like “Standard” can subtly imply “basic,” “bare-bones,” or “cheap” to consumers, especially when directly contrasted with “Premium” on the configurator or website. Dropping it avoids making the entry-level Model Y feel inferior or low-end, even though it’s designed for affordability.
Tesla likely wanted the base trim to sound neutral and spec-focused (e.g., just “RWD” highlights drivetrain rather than feature level), while “Premium” continues to signal desirable upgrades, encouraging upsells to higher-margin variants.
Simplifying the overall naming structure for less confusion
The initial “Standard vs. Premium” split (plus Performance) created a somewhat clunky hierarchy, especially as Tesla added more variants like Standard Long Range in some markets or the new AWD base.
Removing “Standard” streamlines things to a more straightforward progression (RWD → AWD → Premium RWD/AWD → Performance), making the lineup easier to understand at a glance. This aligns with Tesla’s history of iterative naming tweaks to reduce buyer hesitation.
Elevating brand perception and protecting perceived value
Keeping “Premium” reinforces that the bulk of the Model Y lineup (especially the popular Long Range models) remains a premium product with desirable features like better noise insulation, upgraded interiors, and tech.
Eliminating “Standard” prevents any dilution of the Tesla brand’s upscale image—particularly important in a competitive EV market—while the entry-level variants can quietly exist as accessible “RWD/AWD” options without drawing attention to them being decontented versions.
You can check out the differences between the “Standard” and “Premium” Model Y vehicles below:
@teslarati There are some BIG differences between the Tesla Model Y Standard and Tesla Model Y Premium #tesla #teslamodely ♬ Sia – Xeptemper
Elon Musk
Tesla bull sees odds rising of Tesla merger after Musk confirms SpaceX-xAI deal
Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.
A prominent Tesla (NASDAQ:TSLA) bull has stated that the odds are rising that Tesla could eventually merge with SpaceX and xAI, following Elon Musk’s confirmation that the private space company has combined with his artificial intelligence startup.
Dan Ives of Wedbush Securities wrote on Tuesday that there is a growing chance Tesla could be merged in some form with SpaceX and xAI over the next 12 to 18 months.
“In our view there is a growing chance that Tesla will eventually be merged in some form into SpaceX/xAI over time. The view is this growing AI ecosystem will focus on Space and Earth together…..and Musk will look to combine forces,” Ives wrote in a post on X.
Ives’ comments followed confirmation from Elon Musk late Monday that SpaceX has merged with xAI. Musk stated that the merger creates a vertically integrated platform that combines AI, rockets, satellite internet, communications, and real-time data.
In a post on SpaceX’s official website, Elon Musk added that the combined company is aimed at enabling space-based AI compute, stating that within two to three years, space could become the lowest-cost environment for generating AI processing power. The transaction reportedly values the combined SpaceX-xAI entity at roughly $1.25 trillion.
Tesla, for its part, has already increased its exposure to xAI, announcing a $2 billion investment in the startup last week in its Q4 and FY 2025 update letter.
While merger speculation has intensified, notable complications could emerge if SpaceX/xAI does merge with Tesla, as noted in a report from Investors Business Daily.
SpaceX holds major U.S. government contracts, including with the Department of Defense and NASA, and xAI’s Grok is being used by the U.S. Department of War. Tesla, for its part, maintains extensive operations in China through Gigafactory Shanghai and its Megapack facility.
Elon Musk
Elon Musk and xAI donate generators to TN amid historic power outages
The donation comes as thousands of households have gone days without electricity amid freezing temperatures.
Elon Musk has donated hundreds of generators to Tennessee residents still without power following a historic winter storm, as per an update from Governor Bill Lee.
The donation comes as thousands of households have gone days without electricity amid freezing temperatures.
Musk donates generators
As noted in a report from WSMV4, the historic storm that hit Tennessee resulted in hundreds of thousands of residents experiencing a power outage at the end of January. Thousands are still living without power or heat in freezing temperatures for up to nine days.
As per TN Gov. Bill Lee in a post on X, Elon Musk and xAI have donated hundreds of generators to assist residents in affected areas. “Tennesseans without power need immediate help. I’m deeply grateful to @elonmusk & @xAI for going above & beyond to support Tennesseans by donating hundreds of generators to fill the gap, & I value their continued partnership to solve problems & support communities across our state,” he wrote in his post.
Tennessee officials have stated that recovery efforts remain ongoing as crews work to restore power and address damage caused by the winter storm. The generators are expected to provide temporary relief for residents facing power outages during freezing conditions.
Tesla Powerwalls may follow
Musk publicly responded to the governor’s post while hinting that additional help may be on the way. This time, the additional support would be coming from Musk’s electric vehicle company, Tesla.
“You’re most welcome. We’re working on providing Tesla Powerwalls too,” Musk wrote in his response to the official.
Even before Elon Musk’s comment, Tesla had already extended help to affected customers in Mississippi and Tennessee. In a post on X, the official Tesla Charging account noted that all Superchargers in the two states are online, and free Supercharging has been enabled to help those in areas that are affected by persistent power outages.
These include Grenada, Tupelo, Corinth, Southhaven, and Horn Lake in Mississippi and several Supercharging sites in Memphis, Tennessee.
Tesla brings closure to Model Y moniker with launch of new trim level
Tesla bull sees odds rising of Tesla merger after Musk confirms SpaceX-xAI deal
