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Elon Musk’s detractors need to stop the character assassination
Elon Musk’s detractors, especially those working in the mainstream media, need to stop the character assassination.
As a writer, I feel that we should not use our positions to tear down individuals just because we may not like them. And this, I believe, is what many in the mainstream media are doing.
The WSJ article, to me, seems like character assassination
The recent article published in the Wall Street Journal claiming that Elon Musk had an “alleged affair” with the wife of Google co-founder, Sergey Brin, is what I think is one example of a character assassination attempt.
Yeah, the character assassination attacks have reached a new level this year, but the articles are all nothing-burgers.
I work crazy hours, so there just isn’t much time for shenanigans.
None of the key people involved in these alleged wrongdoings were even interviewed!
— Elon Musk (@elonmusk) July 25, 2022
Although I shared my thoughts about this, it’s been over a day now and I find it incredibly disturbing that many in the media seemed to not care about the truth. Even after Elon Musk shared a photo of himself with Sergey Brin on friendly terms, taken after the supposed falling out.
Character assassination over truth
It seems that the collective hatred of Elon Musk takes priority over the truth. What I mean by this is that many people seem to not care about the facts. The facts are that Elon Musk wrote that this incident never happened and he showed photographic proof of his friendship with Sergey Brin.
Yet these unknown sources that WSJ cited didn’t even have any photographic evidence. Or if they did, they kept it to themselves for whatever reason and I doubt this is the case.
And although the majority of the reports have been either revised or updated, the damage has already been done.
Elon Musk Warned Of This
Elon Musk warned that this would happen. No, not that the WSJ piece itself would happen, but he did say that there would be political attacks on him that will escalate dramatically in the coming months.
Political attacks on me will escalate dramatically in coming months
— Elon Musk (@elonmusk) May 18, 2022
Although this attack on him over his personal life isn’t political, there have been many other character assassination attempts on Elon Musk over the past several years. And these attempts influence the average person.
Whether it’s on TikTok, Facebook, or in person, people seem to think that Elon Musk is a bad person. I’ve had friends disown me over my support for him and tell me that I am a bad person. Or that I’ve lost touch over a “billionaire who doesn’t care about you.”
For someone who doesn’t care about me, Elon sure cared when I told him I was nervous when I met him. You can listen to what he said to me in the tweet below.
Short & sweet sound bite from my interview with Elon that won’t be in the podcast.
I was nervous and he was opening fudge I got him from Buccees (hence loud paper sounds)
He wanted to feed @GailAlfarATX and me lol.
Elon is so nice. Good ppl. pic.twitter.com/tbWty5BoEe
— Johnna (@JohnnaCrider1) June 27, 2022
New level of character assassination attacks
Elon Musk pointed out that the character assassination attacks on him have reached a new level this year. This is true and I’ve seen it with my own eyes. He pointed out that the articles aren’t that important and regarding the WSJ article, none of the key people mentioned were even interviewed.
Yeah, the character assassination attacks have reached a new level this year, but the articles are all nothing-burgers.
I work crazy hours, so there just isn’t much time for shenanigans.
None of the key people involved in these alleged wrongdoings were even interviewed!
— Elon Musk (@elonmusk) July 25, 2022
Elon shared another thought on Twitter about this.
He said that the amount of attention on him has gone supernova. He added that he will do his best to focus on doing useful things for civilization, which is a passion of his.
The amount of attention on me has gone supernova, which super sucks. Unfortunately, even trivial articles about me generate a lot of clicks 🙁
Will try my best to be heads down focused on doing useful things for civilization.
— Elon Musk (@elonmusk) July 25, 2022
Elon Musk cares about humanity and civilization.
During my interview with Elon Musk earlier this month, he spoke fervently about helping people. We spoke about his work with the Musk Foundation, Starlink, and disaster relief. He shared that one key way to help with poverty is to improve literacy.
“Literacy and access to internet, I think, are fundamentally helpful. Really, we’ve got to think beyond the United States. There are billions of people who have no internet connectivity at all–nothing. Or it’s like a very low bandwidth and it’s insanely expensive. For many parts of the world, this is the case–billions of people.”
He spoke more at length about these topics and you can listen to our interview here.
The Character Assassination of Elon Musk needs to stop.
To be quite honest, I find it disturbing that so many in the media are consumed with hatred of Elon Musk to the point that they seem to have lost all of their senses. They complain about his “behavior” while not even acknowledging that most of the time, Elon is standing up for himself.
Elon Musk isn’t the type of person to let people just walk all over him or mistreat him. He fights back and his detractors don’t like this. This is why many of us in the Tesla community is referred to as a cult.
This is a tactic often used by many of Elon Musk’s detractors. They use these terms to dehumanize supporters so that our thoughts and opinions are rendered valueless.
This needs to stop.
Disclaimer: Johnna is a partial Tesla shareholder with under 1 share currently. She plans on buying more and supports Tesla and its mission.
If you have a tip, feel free to send them to johnna@teslarati.com
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
