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Elon Musk courted by French President as Tesla eyes global expansion
Tesla CEO Elon Musk has met with the President of France, Emmanuel Macron, as the automaker considers furthering its global expansion.
Alongside its dramatic production ramp, Tesla has been growing its global market presence in parallel. This has included founding new facilities outside its home market of the United States and entering countless new markets with its popular Model 3 and Model Y vehicles. As Tesla hopes to maintain this production ramp, its CEO, Elon Musk, has been courted by French President Emmanual Macron ahead of a business summit in Versailles.
Elon Musk has been on a world tour in recent months, heading to South Korea, Indonesia, and Mexico, and has now made his way to France. The French President announced the meeting with Elon Musk on Twitter earlier today. He explained that the two leaders had met regarding EV technology, the future of energy, and “the attractiveness of France,” among other topics.
With @ElonMusk, we talked about the attractiveness of France and the significant progress in the electric vehicle and energy sectors. We also talked about digital regulation. We have so much to do together. See you this afternoon at the #ChooseFrance Summit! pic.twitter.com/wkdwjv45OG
— Emmanuel Macron (@EmmanuelMacron) May 15, 2023
The meeting between Macron and Musk comes at a critical time for both leaders. In the case of Elon Musk, Tesla is facing increasing competition in each of its global markets, not the least of which being Europe, on top of mounting pressure to maintain an incredible production ramp, which has made Tesla the guiding EV business globally. As for President Macron, the French leader faces increasing political pressure, including a slim majority in both houses of the French Government and a creeping level of unpopularity in the country.
Tesla is taking its time choosing its next production location, which could easily come to any of the countries the fast-paced CEO has met with in recent months. Tesla is already in the process of establishing its first facility in Mexico, yet many analysts believe that a need for more production in Europe and Asia could drive the automaker to establish new footholds in those key markets.
Looking to Europe, Tesla maintains a substantial market share in many key countries, including France, the U.K., Germany, and the EV leader, Norway. To maintain this lead and help reduce general production reliance on China, France could be a key contributor if Tesla were to establish a new facility in the country.
Following the meeting, Musk elaborated that Tesla will be investing in France at some point, but specifics regarding what that investment could look like remain unknown.
ELON MUSK IN FRANCE: TESLA WILL MAKE SIGNIFICANT INVESTMENTS IN FRANCE AT SOME POINT
— First Squawk (@FirstSquawk) May 15, 2023
While this statement may sound like France’s admission into Tesla’s fleet of production centers is secured, that is likely not the case. If Tesla were to establish a new facility in Europe, it would likely be a highly competitive choice. While France may be working to develop a more business-friendly environment, Germany has long been the automotive center of Europe. At the same time, countries like Spain, Poland, and Turkey have all been common production choices for the world’s top automakers.
Further courting the CEO, as noted in the tweet from the French President, both Macron and Musk will be attending the “Choose France” Summit, which is set to not only unveil roughly 13 billion euros of new business investments into the country but also tout France as the market of choice for expanding businesses in Europe.
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Tesla is shipping a new feature that silences neighborhood Supercharger complaints, prompting drivers to be aware of those who might be impacted by excessive noise nearby.
Tesla is now rolling out a new location-specific “Quiet Charging Zone” that prompts drivers to lower their vehicle’s audio volume in an effort to make things comfortable for everyone, even those who are not Tesla owners.
Another beautiful example of Tesla’s vertical integration.
Neighbors were complaining about noise and commotion at this new Supercharger in San Francisco.
So Tesla pushed a software update that asks people to turn their volume down, with a button to do it in 1 tap. Smart. pic.twitter.com/8esuliuzwr
— Whole Mars Catalog (@wholemars) May 20, 2026
This is an impactful feature that will resolve many complaints from those who are living nearby.
When a Tesla plugs into this Supercharger and its media volume exceeds a certain level, the vehicle’s central touchscreen displays a polite notification: “Could you turn the volume down? Please be mindful of our neighbors.”
Accompanying the message is a prominent “Lower” button. One tap automatically reduces the audio to a more considerate level. Physical “Quiet Charging Zone” signs posted at the station reinforce the request, creating a cohesive experience that blends digital nudges with on-site reminders.
This feature highlights Tesla’s unique advantages. Unlike traditional automakers, Tesla owns both the vehicle software and the charging infrastructure.
Engineers can detect the precise location via GPS, trigger context-aware prompts, and deploy changes fleet-wide in hours or days without recalls or dealer visits. No public release notes highlighted the change, suggesting it was a quiet, site-specific rollout designed to test effectiveness before potential expansion.
These are usually referred to as “Undocumented Changes.”
Beyond immediate noise reduction, the initiative underscores Tesla’s customer- and community-focused ethos. While EVs are inherently quieter than combustion-engine vehicles, auxiliary behaviors like loud infotainment can still create friction in dense cities. Tesla’s rapid response turns potential conflict into an opportunity to demonstrate thoughtful engineering.
As Tesla expands its Supercharger network, which is now open to other EVs in many places, features like location-based quiet modes could become standard tools for harmonious integration into neighborhoods.
Ferrari unveiled its Luce EV over the weekend, and so far, its reception has been an absolute disaster, gathering negative reactions from a wide variety of people, including former executives.
The stock even took a hit on its first day of trading following the unveiling, dropping over 7 percent at one point.
Ferrari moving to EVs from its traditional V12s and mid-engine sports cars is a massive move. It was designed by Sir Jony Ive and Marc Newsom’s LoveFrom studio, which is known for design work for tech giant Apple. “Luce” means “light” in Italian, so Ferrari drew inspiration for its name from its sleek design, characterized by a smooth, sculpted body with rounded edges.
But its reception has been far from what Ferrari expected. The overall design has drawn some harsh criticism since its reveal, and it is simply stunning that such a storied company, with a rich history of beautiful, powerful cars has revealed a design that many are not a fan of.
Ferrari unveiled its all-electric Luce over the weekend, and it has truly gotten some attention…not for the right reasons.
From an Italian legend that has built some beautiful cars in its history, this almost feels like a ploy to inevitably cancel its electric program. pic.twitter.com/rczSSb3pJx
— TESLARATI (@Teslarati) May 26, 2026
Responses to the design were widely negative, with some saying, “Enzo is rolling in his grave,” and “This looks like a Nissan LEAF with a bad body kit.”
Former Ferrari Chairman Luca di Montezemolo said:
“If I said what I really think, I’d harm Ferrari. We’re risking the destruction of a myth, I’m very sorry about that. I hope they at least remove the Prancing Horse from that car.”
🚨 Luca di Montezemolo former Ferrari chairman reacts to the new electric Ferrari Luce:
“I’ve seen the project has already been delayed more than two years. I don’t like commenting from the stands—when I was in the game, it annoyed me when people did that. I think for now the… https://t.co/TzIDxFzHso
— TESLARATI (@Teslarati) May 26, 2026
Ferrari has scaled back EV commitments in the past, primarily in response to weaker-than-expected demand for its electric powertrains.
Priced at roughly $640,000 in the U.S., it is tough to see how this car will ever truly live up to the massive expectations many had for it. It almost feels like, to a certain extent, Ferrari is looking for a way to get out of building EVs.
Tesla unveiled a juicy new detail on the Roadster, its long-delayed supercar project, and additionally hinted at a new unveiling timeline, as it appears yet another month will pass without seeing the capabilities of the vehicle.
Vice President of Vehicle Engineering at Tesla, Lars Moravy, revealed on the Ride the Lightning podcast that the Roadster will be built at Gigafactory Texas, adding that “you’ll start to see a lot of things unfold in the next months.”
While we get a good detail on the plant of manufacture, we also get another letdown, as it appears the unveiling event will not take place in May, as CEO Elon Musk hinted during the Earnings Call.
Franz von Holzhausen revealed in the Ride the Lightning podcast that the Tesla Roadster will be built at Gigafactory Texas https://t.co/t9Bu9k824Q pic.twitter.com/TT01IWJaFD
— TESLARATI (@Teslarati) May 24, 2026
The Roadster was first unveiled back in 2017, alongside the Semi, which entered production earlier this year. It was Tesla’s attempt at a true supercar; it would be rare, expensive, and lightning quick, among other incredible capabilities, like potentially hovering for a short period thanks to a collaboration project with SpaceX.
However, the vehicle was set to be delivered in 2020. Parts and supply chain issues due to the COVID-19 pandemic started these delays, and since then, Tesla, and specifically Musk, have wanted to push the capabilities of the Roadster to somewhere the human mind may not be able to currently comprehend.
Both Chief Designer Franz von Holzhausen and Moravy have said many things about the Roadster over the past few years, hinting that the car truly could be worth the wait. However, the continuous delays we’ve seen have undoubtedly been discouraging.
With that being said, it’s not like Tesla has been doing nothing. Instead, the company has been focusing on revamping current models, phasing out others, and working on developing the cars of the future, specifically, the Cybercab, which entered production at Giga Texas in April.
Despite the Roadster’s delays, there is still a ton of anticipation for the vehicle to be released. It will have a steering wheel, as Musk said it will be “the best of the last of the human-driven cars.”
Tesla ships new feature that silences neighborhood Supercharger complaints
Ferrari unveils its Luce EV, and its reception has been a disaster
