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Does Elon Musk hold the moral high ground in the commercial space race? Jeff Bezos might disagree.
In the minds of technology-aware people around the globe, Elon Musk holds unique positions in the world of commercial spaceflight:
- Launching and landing rockets.
- Launching and landing reused rockets.
- Launching and landing private rockets funded by the paying customers of a spaceflight company founded with totally private capital.
None of that is to be taken lightly, especially considering Musk’s stated goal of colonizing Mars (and beyond?). All of that combined with the fact that SpaceX’s closest competitors are either centered on rich tourists (Virgin Galactic, Blue Origin) or almost entirely government (contract) funded (Boeing, ULA), and Elon Musk looks to have a type of moral “high ground” over other industry players with a humanity-first approach.
That might not be an entirely fair assessment, though. It’s helpful to first have the full(er) history of commercial spaceflight on hand, and second to have the long-term goals of other players in mind in order to consider where SpaceX really fits in.
A SHORT HISTORY OF COMMERCIAL SPACEFLIGHT
The commercial space industry started shortly after the first satellite was launched in 1957 when the privately-owned Telstar I satellite was put into orbit using a commercially-sponsored rocket in 1962. Congress provided the regulatory framework for such missions shortly after, and hundreds of private satellites were launched in the years following. SpaceX’s earliest predecessor, Space Services, Inc. of America (SSIA), was the first to put a privately owned and operated rocket into space, albeit not into orbit.
- Fun Fact: SSIA is now a star-naming company which has previously contracted cargo space with SpaceX.
After the government provided a better regulatory environment for commercial spaceflight in 1984, SSIA also became the first private company to acquire and use a launch license. In case you’re curious, the rocket didn’t make it to space.
Who was the first private company to make it to orbit on a privately developed rocket, then? That honor would go to Orbital Sciences Corporation (now Orbital ATK, another SpaceX contractor) in 1990, although the rocket was air launched from an airplane. That achievement was followed up by Scaled Composites’ SpaceShipOne in 2004, another air launched vehicle, although it was a rocket-powered aircraft rather than just a rocket. It still holds the title as the first and only privately-funded manned craft to reach space. Virgin Galactic has taken over its successor, SpaceShipTwo, which is still under development with the primary goal of shuttling rich tourists on suborbital thrill rides.
- Fun Fact: United Launch Alliance (ULA), SpaceX’s only bidding competitor for Air Force contracts, was actually formed only to serve government rocket launch needs after legislation was passed requiring NASA to use private spaceflight companies for non-Space Shuttle essential missions. Boeing and Lockheed Martin, traditional government space and defense contractors, came together to form the ULA venture to serve this need, and the rest is mostly guaranteed-NASA-contract-friendly history. Boeing and Lockheed Martin are also the primary contractors developing NASA’s new Space Launch System and Orion crew capsule. For these reasons, I don’t really consider ULA to be a true part of the “new space race”.
SpaceX entered the history records in 2008 when Falcon 1 reached orbit as the first privately developed liquid fueled rocket. Their record list entries have grown ever since:
- 2010, the Dragon capsule was successfully launched into orbit and recovered, making it the first private capsule to do so.
- 2012, the Dragon capsule made a successful trip to the International Space Station (ISS) as the first private spacecraft to do so.
- 2015, Falcon 9 successfully landed after returning from orbit, the first orbital rocket to do so.
- 2017, a reused Falcon 9 core was successfully launched and landed after returning from orbit, making it the first privately owned rocket to do so.
Right before SpaceX’s 2015 landing, Amazon founder Jeff Bezos finally revealed what his secretive space company, Blue Origin, had been up to. Beating SpaceX’s landing by a month, Bezos revealed footage of Blue Origins’ tourist-industry rocket, New Shepard, successfully launching into space and landing itself. The differences between the two companies’ landing achievements are notable; however, Blue Origin still walked away with first prize.
Even so, in commercial spaceflight history, SpaceX’s reputation as an innovator driving the privatization of the space industry is well deserved. But does Elon Musk get to claim a moral “high ground” given SpaceX’s autonomous origins and humanity-centric goals?
JEFF BEZOS IS A DREAMER, TOO
Blue Origin might call that designation into question. How so, especially when Blue Origin’s rocket is a tourist attraction (with no restroom or regurgitation facilities I might add)?
Well, first of all, according to Bezos it doesn’t have to just be a tourist vehicle. In a recent talk given at the 33rd annual Space Symposium, Bezos suggested that the New Shepard could be used as the first stage of another multi-stage rocket rather than just the single stage for his “Astronaut Experience” tourist adventure. That could (potentially) put New Shepard in line with Falcon 9’s customer base.
Most importantly, though, New Shepard is just the beginning of Blue Origin’s long-term goals for space travel. The engine (BE-4) for their expandable heavy launch vehicle, New Glenn, is under development and will be a prime competitor with SpaceX’s Falcon Heavy once in operation.
Back to the “high ground” question, the founder of Amazon had dreams of being a space entrepreneur way before that concept truly existed, and Bezos went into computer science knowing he needed plenty of money to reach that goal. Musk didn’t consider space technology exclusively, but rather went in as a way to be part of pushing humanity’s development forward. Purity of intent? Points for both.
Bezos himself has acknowledged that there are similarities in the goals of both SpaceX and Blue Origin, citing the two companies’ pursuit of vertical landings and quick reusability as the primary ones. For a time, SpaceX was unique in the “new space” arena by not using space tourism as a funding mechanism, but now that they’ve announced their contract to take some very rich customers on a trip around the Moon, they’ve lost that designation. What’s more, Blue Origin has also announced their own Moon program, but it will be to assist with cargo needs for development of a permanent Moon base.
Plus one for Blue Origin.
Both SpaceX and Blue Origin were founded with private funds, and the funding for their developments to date come from a mix of both government and private sources. Technically, Blue Origin is almost entirely privately funded, but they received two rounds of funding from NASA as part of their Commercial Crew Development program that can’t be ignored. Also, their contract with ULA to develop the BE-4 engine (to be used on both Blue Origin’s New Glenn rocket series and ULA’s upcoming Vulcan rocket) makes the designation murky. ULA only launches rockets for government cargo, so whether the money Blue Origin receives from them is truly “private” is a matter of money-trail opinion. On a further note, Bezos has pledged to invest an annual billion dollars of his own funds into Blue Origin.
Plus one for Blue Origin, but plus two for SpaceX for already running a viable, profitable space launch company with plenty of private customers.
What about Mars? Well, Elon Musk has made it no secret that Mars is the primary goal of SpaceX’s technology achievements, and he really, really wants to settle humans there to save the species from potential future disaster. Bezos, on the other hand, has likened the purpose of going to Mars as “because it’s cool”. However, Bezos also wants to do all the “heavy lifting” in building the infrastructure necessary for space commercialization to take off. He used the existing Internet and shipping systems to build Amazon, so now he wants to build the Internet and shipping system equivalents in space with Blue Origin’s technology.
Plus one for both, and I think that means the two are even.
MORAL HIGH GROUND?
The answer to the question of moral standing is then, of course, entirely based on one’s opinion of the future of human spaceflight and the roles we should pursue outside of our home planet. Also as an honorable mention for consideration is one’s economic persuasion in the form of a “chicken or the egg” scenario.
Government has taken us to space and enabled a booming satellite communications market, but we haven’t even returned to the Moon since 1972. Would a privatized space industry have us on Mars already? We can further consider that NASA gave us memory foam, Tang, and underwater pens; however, would better, cheaper versions been developed on their own in the commercial sector as the need for such products for Earth-based activities developed independent of government projects?
Once again returning to the question of a greater-purpose-driven space program, does space tourism lead to trickle-down space exploration, i.e., eventual space travel for the average citizen? Or will it take an “infrastructure first” approach to really make that sort of space travel be a reality?
If a space company claims that its long-term goal is to benefit the future of human kind, the use of space tourism certainly looks to be economically justified as a funding mechanism. But does that then mean that the future of humanity in space is being bred on the “bread” (sorry) of the super-rich?
While it wouldn’t be the first time an industry grew in such a way, there exists a population of folks that prefer a little more “purity” in their spaceflight. Yours truly happens to be such a crab, but I also acknowledge that such sentiments come from growing up only knowing space as taught by a science-centric NASA. Space has always been cool because it gives us a broader perspective of our place in the universe. I never fantasized about opening the first deep space McDonald’s (or Rudy Tyler’s Burger Shack if you understand a bad Space Camp movie reference).
Elon Musk was a game changer in the commercial space world by pursuing rockets as a means of bettering humanity. That gave him a “one-up” over Jeff Bezos and Blue Origin for the purist crowd. Now that SpaceX has added millionaire Moon tourism to its manifest, however, and Blue Origin is moving along into non-tourist space developments to build infrastructure, the field is evening out. It’s also prudent to mention that there are many other rocket companies out there developing private vehicles that we’ll be hearing from eventually.
COMING UP
So what’s up next for SpaceX? The Hawthorne-based rocket company will be back to its regularly scheduled history-making programming this summer with the launch of Falcon Heavy, and later this year Crew Dragon is set to launch, making SpaceX one step closer to launching American astronauts on American soil.
First up, however, Falcon 9 will launch on April 30th, carrying NROL-76 into a secretive orbit from SpaceX’s refurbished Apollo pad, Launch Complex 39A at Kennedy Space Center in Florida. Not many other details are available about payload, though. It’s for the National Reconnaissance Office, so publicly available information is slim. We should see the first stage make a ground landing as consolation – fingers crossed the video doesn’t cut out!
We can also add this launch to the history books again for SpaceX. This is the first payload SpaceX will have ever launched for the U.S. Department of Defense, having beaten ULA for the contract after threatening to sue the Air Force for the right to bid. Watch out, traditional government launch contractors. SpaceX is moving in to your turf. When Blue Origin is ready to start the bidding war, it will be interesting to see how they work out that ULA relationship.
Stay tuned!
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Tesla reveals awesome Model 3 and Model Y incentive, but it’s ending soon
Tesla has revealed an awesome Model 3 and Model Y incentive to help consumers make the jump to one of its affordable mass-market vehicles, but it’s ending soon.
Tesla is offering one free upgrade on eligible inventory of the Model 3 and Model Y until February 2.
This would help buyers receive the most expensive paid option on the vehicle at no additional cost, meaning white interior or a more premium paint option will be free of charge if you take delivery on or before February 2.
Tesla states on its website for the offer:
“Only for limited inventory while supplies last. Price displayed on inventory listings already deducts the cost of the free option.”
Tesla says its one free upgrade offer on eligible U.S. inventory for the Model 3 and Model Y ends February 2.
With this incentive, buyers receive the most expensive paid option on the vehicle at no additional cost (up to $2k in savings). pic.twitter.com/IhoiURrsDI
— Sawyer Merritt (@SawyerMerritt) January 21, 2026
This latest incentive is just another advantage Tesla has by selling its vehicles directly and not using some sort of dealership model that relies on approvals from higher-ups. It is important to note that these programs are offered to help stimulate demand and push vehicles into customers’ hands.
It is not the only incentive Tesla is currently offering, either. In fact, there is a much larger incentive program that Tesla is working on, and it has to do with Full Self-Driving transfers, which could result in even more sales for the company through Q1.
Tesla is ending its FSD Transfer program on March 31, as it plans to transition to a Subscription-only basis with the self-driving suite for anyone who has not already purchased it outright.
This could help drive some on-the-fence buyers to new vehicles, but it remains to be seen. Given the timing of the program’s demise, it appears Tesla is hoping to use it to add additional sales and bolster a strong Q1 2026.
Interior and exterior paint colors can add up to $2,000 if you choose the most premium Ultra Red body color, or an additional $1,000 for the Black and White interior option. The discount, while small, could help get someone their preferred design configuration, instead of settling for something that is not quite what they want.
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Tesla Full Self-Driving gets outrageous insurance offer with insanely cheap rates
Tesla Full Self-Driving is getting an outrageous insurance offer with insanely cheap rates that will slash the cost of coverage by 50 percent.
Lemonade, a digital insurance company, has launched its first-of-a-kind product known as Lemonade Autonomous Car Insurance, and it is starting with an exclusive offer to FSD. The new offer will cut rates for FSD-engaged driving by “approximately 50 percent,” highlighting the data that shows a significantly safer driving environment when the suite is activated and engaged.
The company also said it plans to introduce even cheaper rates as Tesla continues to release more advanced FSD versions through software updates. Tesla has been releasing new FSD versions every few weeks, highlighting vast improvements for those who have the latest AI4 chip.
The announcement comes just a few months afterLemonade Co-Founder and President Shai Wininger said that he wanted to insure FSD vehicles for “almost free.” He said that Tesla’s API complemented Lemonade’s AI-based platform because it provides “richer and more accurate driving behavior data than traditional UBI devices.”
Tesla Full Self-Driving gets an offer to be insured for ‘almost free’
In mid-December, Lemonade then offered Tesla owners in California, Oregon, and Arizona the opportunity to connect their vehicles directly to the company’s app, which would provide a direct connection and would require a separate telematics device, which is required with other insurance providers who offer rates based on driving behaviors.
This latest development between Lemonade and Tesla is something that Wininger believes will be different because of the advanced nature of FSD:
“Traditional insurers treat a Tesla like any other car, and AI like any other driver. But a car that sees 360 degrees, never gets drowsy, and reacts in milliseconds can’t be compared to a human.”
He went on to say that the existing pay-per-mile product has given the company something that no traditional insurer has been able to offer. This comes through Lemonade’s “unique tech stack designed to collect massive amounts of real driving data for precise, dynamic pricing.”
The reputation FSD has gathered over the past few years is really impressive. Wininger backed this with some more compliments:
“Teslas driven with FSD are involved in far fewer accidents. By connecting to the Tesla onboard computer, our models are able to ingest incredibly nuanced sensor data that lets us price our insurance with higher precision than ever before.”
The product will begin its official rollout in Arizona on January 26. Oregon will get it a month later.
Elon Musk
Tesla CEO Elon Musk trolls budget airline after it refuses Starlink on its planes
“I really want to put a Ryan in charge of Ryan Air. It is your destiny,” Musk said.
Tesla CEO Elon Musk trolled budget airline Ryanair on his social media platform X this week following the company’s refusal to adopt Starlink internet on its planes.
Earlier this week, it was reported that Ryanair did not plan to install Starlink internet services on its planes due to its budgetary nature and short flight spans, which are commonly only an hour or so in total duration.
Initially, Musk said installing Starlink on the company’s planes would not impact cost or aerodynamics, but Ryanair responded on its X account, which is comical in nature, by stating that a propaganda it would not fall for was “Wi-Fi on planes.”
Musk responded by asking, “How much would it cost to buy you?” Then followed up with the idea of buying the company and replacing the CEO with someone named Ryan:
I really want to put a Ryan in charge of Ryan Air. It is your destiny.
— Elon Musk (@elonmusk) January 19, 2026
Polymarket now states that there is an 8 percent chance that Musk will purchase Ryanair, which would cost Musk roughly $36 billion, based on recent financial data of the public company.
Although the banter has certainly crossed a line, it does not seem as if there is any true reason to believe Musk would purchase the airline. More than anything, it seems like an exercise of who will go further.
Starlink passes 9 million active customers just weeks after hitting 8 million
However, it is worth noting that if something is important enough, Musk will get involved. He bought Twitter a few years ago and then turned it into X, but that issue was much larger than simple banter with a company that does not want to utilize one of the CEO’s products.
The insufferable, special needs chimp currently running Ryan Air is an accountant. Has no idea how airplanes even fly.
— Elon Musk (@elonmusk) January 20, 2026
In a poll posted yesterday by Musk, asking whether he should buy Ryanair and “restore Ryan as their rightful ruler.” 76.5 percent of respondents said he should, but others believe that the whole idea is just playful dialogue for now.
But it is not ideal to count Musk out, especially if things continue to move in the direction they have been.

