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Does Elon Musk hold the moral high ground in the commercial space race? Jeff Bezos might disagree.
In the minds of technology-aware people around the globe, Elon Musk holds unique positions in the world of commercial spaceflight:
- Launching and landing rockets.
- Launching and landing reused rockets.
- Launching and landing private rockets funded by the paying customers of a spaceflight company founded with totally private capital.
None of that is to be taken lightly, especially considering Musk’s stated goal of colonizing Mars (and beyond?). All of that combined with the fact that SpaceX’s closest competitors are either centered on rich tourists (Virgin Galactic, Blue Origin) or almost entirely government (contract) funded (Boeing, ULA), and Elon Musk looks to have a type of moral “high ground” over other industry players with a humanity-first approach.
That might not be an entirely fair assessment, though. It’s helpful to first have the full(er) history of commercial spaceflight on hand, and second to have the long-term goals of other players in mind in order to consider where SpaceX really fits in.
A SHORT HISTORY OF COMMERCIAL SPACEFLIGHT
The commercial space industry started shortly after the first satellite was launched in 1957 when the privately-owned Telstar I satellite was put into orbit using a commercially-sponsored rocket in 1962. Congress provided the regulatory framework for such missions shortly after, and hundreds of private satellites were launched in the years following. SpaceX’s earliest predecessor, Space Services, Inc. of America (SSIA), was the first to put a privately owned and operated rocket into space, albeit not into orbit.
- Fun Fact: SSIA is now a star-naming company which has previously contracted cargo space with SpaceX.
After the government provided a better regulatory environment for commercial spaceflight in 1984, SSIA also became the first private company to acquire and use a launch license. In case you’re curious, the rocket didn’t make it to space.
Who was the first private company to make it to orbit on a privately developed rocket, then? That honor would go to Orbital Sciences Corporation (now Orbital ATK, another SpaceX contractor) in 1990, although the rocket was air launched from an airplane. That achievement was followed up by Scaled Composites’ SpaceShipOne in 2004, another air launched vehicle, although it was a rocket-powered aircraft rather than just a rocket. It still holds the title as the first and only privately-funded manned craft to reach space. Virgin Galactic has taken over its successor, SpaceShipTwo, which is still under development with the primary goal of shuttling rich tourists on suborbital thrill rides.
- Fun Fact: United Launch Alliance (ULA), SpaceX’s only bidding competitor for Air Force contracts, was actually formed only to serve government rocket launch needs after legislation was passed requiring NASA to use private spaceflight companies for non-Space Shuttle essential missions. Boeing and Lockheed Martin, traditional government space and defense contractors, came together to form the ULA venture to serve this need, and the rest is mostly guaranteed-NASA-contract-friendly history. Boeing and Lockheed Martin are also the primary contractors developing NASA’s new Space Launch System and Orion crew capsule. For these reasons, I don’t really consider ULA to be a true part of the “new space race”.
SpaceX entered the history records in 2008 when Falcon 1 reached orbit as the first privately developed liquid fueled rocket. Their record list entries have grown ever since:
- 2010, the Dragon capsule was successfully launched into orbit and recovered, making it the first private capsule to do so.
- 2012, the Dragon capsule made a successful trip to the International Space Station (ISS) as the first private spacecraft to do so.
- 2015, Falcon 9 successfully landed after returning from orbit, the first orbital rocket to do so.
- 2017, a reused Falcon 9 core was successfully launched and landed after returning from orbit, making it the first privately owned rocket to do so.
Right before SpaceX’s 2015 landing, Amazon founder Jeff Bezos finally revealed what his secretive space company, Blue Origin, had been up to. Beating SpaceX’s landing by a month, Bezos revealed footage of Blue Origins’ tourist-industry rocket, New Shepard, successfully launching into space and landing itself. The differences between the two companies’ landing achievements are notable; however, Blue Origin still walked away with first prize.
Even so, in commercial spaceflight history, SpaceX’s reputation as an innovator driving the privatization of the space industry is well deserved. But does Elon Musk get to claim a moral “high ground” given SpaceX’s autonomous origins and humanity-centric goals?
JEFF BEZOS IS A DREAMER, TOO
Blue Origin might call that designation into question. How so, especially when Blue Origin’s rocket is a tourist attraction (with no restroom or regurgitation facilities I might add)?
Well, first of all, according to Bezos it doesn’t have to just be a tourist vehicle. In a recent talk given at the 33rd annual Space Symposium, Bezos suggested that the New Shepard could be used as the first stage of another multi-stage rocket rather than just the single stage for his “Astronaut Experience” tourist adventure. That could (potentially) put New Shepard in line with Falcon 9’s customer base.
Most importantly, though, New Shepard is just the beginning of Blue Origin’s long-term goals for space travel. The engine (BE-4) for their expandable heavy launch vehicle, New Glenn, is under development and will be a prime competitor with SpaceX’s Falcon Heavy once in operation.
Back to the “high ground” question, the founder of Amazon had dreams of being a space entrepreneur way before that concept truly existed, and Bezos went into computer science knowing he needed plenty of money to reach that goal. Musk didn’t consider space technology exclusively, but rather went in as a way to be part of pushing humanity’s development forward. Purity of intent? Points for both.
Bezos himself has acknowledged that there are similarities in the goals of both SpaceX and Blue Origin, citing the two companies’ pursuit of vertical landings and quick reusability as the primary ones. For a time, SpaceX was unique in the “new space” arena by not using space tourism as a funding mechanism, but now that they’ve announced their contract to take some very rich customers on a trip around the Moon, they’ve lost that designation. What’s more, Blue Origin has also announced their own Moon program, but it will be to assist with cargo needs for development of a permanent Moon base.
Plus one for Blue Origin.
Both SpaceX and Blue Origin were founded with private funds, and the funding for their developments to date come from a mix of both government and private sources. Technically, Blue Origin is almost entirely privately funded, but they received two rounds of funding from NASA as part of their Commercial Crew Development program that can’t be ignored. Also, their contract with ULA to develop the BE-4 engine (to be used on both Blue Origin’s New Glenn rocket series and ULA’s upcoming Vulcan rocket) makes the designation murky. ULA only launches rockets for government cargo, so whether the money Blue Origin receives from them is truly “private” is a matter of money-trail opinion. On a further note, Bezos has pledged to invest an annual billion dollars of his own funds into Blue Origin.
Plus one for Blue Origin, but plus two for SpaceX for already running a viable, profitable space launch company with plenty of private customers.
What about Mars? Well, Elon Musk has made it no secret that Mars is the primary goal of SpaceX’s technology achievements, and he really, really wants to settle humans there to save the species from potential future disaster. Bezos, on the other hand, has likened the purpose of going to Mars as “because it’s cool”. However, Bezos also wants to do all the “heavy lifting” in building the infrastructure necessary for space commercialization to take off. He used the existing Internet and shipping systems to build Amazon, so now he wants to build the Internet and shipping system equivalents in space with Blue Origin’s technology.
Plus one for both, and I think that means the two are even.
MORAL HIGH GROUND?
The answer to the question of moral standing is then, of course, entirely based on one’s opinion of the future of human spaceflight and the roles we should pursue outside of our home planet. Also as an honorable mention for consideration is one’s economic persuasion in the form of a “chicken or the egg” scenario.
Government has taken us to space and enabled a booming satellite communications market, but we haven’t even returned to the Moon since 1972. Would a privatized space industry have us on Mars already? We can further consider that NASA gave us memory foam, Tang, and underwater pens; however, would better, cheaper versions been developed on their own in the commercial sector as the need for such products for Earth-based activities developed independent of government projects?
Once again returning to the question of a greater-purpose-driven space program, does space tourism lead to trickle-down space exploration, i.e., eventual space travel for the average citizen? Or will it take an “infrastructure first” approach to really make that sort of space travel be a reality?
If a space company claims that its long-term goal is to benefit the future of human kind, the use of space tourism certainly looks to be economically justified as a funding mechanism. But does that then mean that the future of humanity in space is being bred on the “bread” (sorry) of the super-rich?
While it wouldn’t be the first time an industry grew in such a way, there exists a population of folks that prefer a little more “purity” in their spaceflight. Yours truly happens to be such a crab, but I also acknowledge that such sentiments come from growing up only knowing space as taught by a science-centric NASA. Space has always been cool because it gives us a broader perspective of our place in the universe. I never fantasized about opening the first deep space McDonald’s (or Rudy Tyler’s Burger Shack if you understand a bad Space Camp movie reference).
Elon Musk was a game changer in the commercial space world by pursuing rockets as a means of bettering humanity. That gave him a “one-up” over Jeff Bezos and Blue Origin for the purist crowd. Now that SpaceX has added millionaire Moon tourism to its manifest, however, and Blue Origin is moving along into non-tourist space developments to build infrastructure, the field is evening out. It’s also prudent to mention that there are many other rocket companies out there developing private vehicles that we’ll be hearing from eventually.
COMING UP
So what’s up next for SpaceX? The Hawthorne-based rocket company will be back to its regularly scheduled history-making programming this summer with the launch of Falcon Heavy, and later this year Crew Dragon is set to launch, making SpaceX one step closer to launching American astronauts on American soil.
First up, however, Falcon 9 will launch on April 30th, carrying NROL-76 into a secretive orbit from SpaceX’s refurbished Apollo pad, Launch Complex 39A at Kennedy Space Center in Florida. Not many other details are available about payload, though. It’s for the National Reconnaissance Office, so publicly available information is slim. We should see the first stage make a ground landing as consolation – fingers crossed the video doesn’t cut out!
We can also add this launch to the history books again for SpaceX. This is the first payload SpaceX will have ever launched for the U.S. Department of Defense, having beaten ULA for the contract after threatening to sue the Air Force for the right to bid. Watch out, traditional government launch contractors. SpaceX is moving in to your turf. When Blue Origin is ready to start the bidding war, it will be interesting to see how they work out that ULA relationship.
Stay tuned!
Investor's Corner
Tesla stock gets hit with shock move from Wall Street analysts
Despite Tesla not being an automotive company exclusively, the Wall Street firms and analysts covering its shares are widely dialed in on its performance regarding quarterly deliveries. While it holds some importance, Tesla, from an internal perspective, is more focused on end-to-end AI, Robotaxi, self-driving, and its Optimus robot.
Tesla price targets (NASDAQ: TSLA) have received several cuts over the past few days as Wall Street firms are adjusting their forecast for the company’s stock following a miss in quarterly delivery figures for the first quarter.
Despite Tesla not being an automotive company exclusively, the Wall Street firms and analysts covering its shares are widely dialed in on its performance regarding quarterly deliveries. While it holds some importance, Tesla, from an internal perspective, is more focused on end-to-end AI, Robotaxi, self-driving, and its Optimus robot.
In a notable shift underscoring mounting caution on Wall Street, three prominent investment banks slashed their price targets on Tesla Inc. shares over the past two weeks following the electric-vehicle giant’s disappointing first-quarter 2026 delivery numbers. The revisions highlight softening EV sales figures and, according to some, execution challenges.
Tesla delivered 358,023 vehicles in the January-to-March period, a 14 percent sequential decline and a miss versus consensus forecasts of roughly 365,000 to 370,000 units.
Production hit 408,000 vehicles, yet the delivery shortfall, paired with limited updates on autonomous-driving progress and new-model timelines, rattled investors. Shares fell about 8.7 percent since April 1.
Wall Street analysts are now adjusting their forecasts accordingly, as several firms have made adjustments to price targets.
Goldman Sachs
Goldman Sachs cut its target from $405 to $375 while maintaining a Hold rating. Analyst Mark Delaney pointed to soft EV sales trends and margin pressures.
Truist Financial followed on April 2, lowering its target from $438 to $400 (Hold unchanged), with analyst William Stein citing misses in both auto deliveries and energy-storage deployments, plus a lack of fresh details on AI initiatives and upcoming vehicles.
It is a strange drop if using AI initiatives and upcoming vehicles as a justification is the primary focus here. Tesla has one of the most optimistic outlooks in terms of AI, and CEO Elon Musk recently hinted that the company is developing something for the U.S. market that will be good for families.
Baird
Baird’s Ben Kallo made a very modest trim, reducing its target from $548 to $538, keeping and maintaining the ‘Outperform’ rating it holds on shares. Kallo said the price target adjustment was a prudent recalibration tied to near-term risks.
Truist
Truist analyst William Stein pointed to deliveries and energy storage missing expectations, and cut his price target to $400 from $438. He maintained the ‘Hold’ rating the firm held on the stock previously.
JPMorgan
Adding to the bearish tone on Monday, April 6, JPMorgan’s Ryan Brinkman reiterated an Underweight (Sell) rating and $145 price target, implying roughly 60 percent downside from recent levels.
Brinkman highlighted a “record surge in unsold vehicles” that adds to free-cash-flow woes, with inventory swelling to an estimated 164,000 units.
Tesla’s comfort level taking risks makes the stock a ‘must own,’ firm says
He lowered his Q1 2026 EPS estimate to $0.30 from $0.43 and full-year 2026 EPS to $1.80 from $2.00, both below consensus. Brinkman noted that expectations for Tesla’s performance have “collapsed” across financial and operating metrics through the end of the decade, yet the stock has risen 50 percent, and average price targets have increased 32 percent.
This disconnect, he argued, prices in an unrealistic sharp pivot to stronger results beyond the decade, while near-term realities remain materially weaker.
He advised investors to approach TSLA shares with a “high degree of caution,” citing elevated execution risk, competition, and valuation concerns in lower-price, higher-volume segments.
The revisions have pulled the overall consensus lower. Aggregators show the average 12-month price target now ranging from approximately $394 to $416 across roughly 32 analysts, with a prevailing Hold rating and a mixed split of Buy, Hold, and Sell recommendations.
Brinkman’s $145 target stands as a notable outlier on the bearish side.
Not Everyone Has Turned Bearish on Tesla Shares
Not all firms turned more pessimistic. Wedbush Securities held its bullish $600 target, stressing that AI and full self-driving technology represent the core value drivers, with current delivery softness viewed as temporary.
These moves reflect a broader Wall Street recalibration: near-term EV demand faces pressure from high interest rates, intensifying competition, especially from lower-cost Chinese rivals, and slower adoption.
At the same time, many analysts continue to see Tesla’s technology leadership in software-defined vehicles, autonomy, robotaxis, and energy storage as pathways to outsized long-term gains once macro conditions ease and new models launch.
With Tesla’s first-quarter earnings report due later this month, upcoming details on cost discipline, Cybertruck ramp-up, and AI roadmaps will likely shape whether these target adjustments prove prescient or overly cautious. Investors remain divided between immediate delivery realities and the company’s ambitious vision.
Tesla shares are trading at $348.82 at the time of publishing.
Elon Musk
Tesla Full Self-Driving feature probe closed by NHTSA
Actually Smart Summon allows owners to move their parked Tesla via a smartphone app remotely, directing the vehicle short distances in parking lots or private property while the driver supervises from the phone.
A probe into a popular Tesla self-driving feature has been closed by the National Highway Traffic Safety Administration (NHTSA) after over a year of scrutiny from the government agency.
The NHTSA has officially closed its investigation into Tesla’s Actually Smart Summon (ASS) feature, marking a regulatory win for the electric vehicle maker after more than a year of scrutiny.
Here’s our coverage on the launch of the probe:
Tesla’s Actually Smart Summon feature under investigation by NHTSA
The preliminary investigation, opened last January, examined roughly 2.59 million Tesla vehicles equipped with the feature across the Model S, Model X, Model 3, and Model Y lineups. ASS is not available for Cybertruck currently.
Actually Smart Summon allows owners to move their parked Tesla via a smartphone app remotely, directing the vehicle short distances in parking lots or private property while the driver supervises from the phone.
Here’s a clip of us using it:
Summon has had some good performances for me in the past
This was in October: https://t.co/w69Zp2bqeg pic.twitter.com/PVXSRj19E0
— TESLARATI (@Teslarati) April 5, 2026
Introduced as an upgrade to the original Smart Summon, the feature was designed to enhance convenience but drew attention after reports of low-speed incidents where vehicles bumped into stationary objects like posts, parked cars, or garage doors.
The NHTSA’s Office of Defects Investigation reviewed 159 incidents, including one formal Vehicle Owner’s Questionnaire complaint and media reports.
Notably, all events occurred at very low speeds, resulted only in minor property damage, and involved zero injuries or fatalities. The agency determined that the incidents were “extremely rare”, a fraction of one percent across millions of Summon sessions, and did not indicate a systemic safety-related defect.
A key factor in the closure was Tesla’s proactive response through over-the-air (OTA) software updates.
During the probe, Tesla deployed at least six updates that improved camera-based object detection, enhanced neural network performance for obstacle recognition, and refined the system’s response to potential hazards. These iterative improvements, delivered wirelessly to the entire fleet, addressed the primary concerns around detection reliability and operator reaction time.
Critics of Tesla’s autonomous features had initially pointed to the crashes as evidence of rushed deployment, especially given the feature’s reliance on the company’s vision-only Full Self-Driving (FSD) stack. However, NHTSA’s decision to close the case without seeking a recall underscores the low-severity nature of the events and the effectiveness of software-based fixes in modern vehicles.
It definitely has its flaws. I used ASS yesterday unsuccessfully:
It was pouring when I left the gym so I tried to Summon my Model Y
It turned the opposite way and drove out of range, stopping here and forcing me to walk even further across the lot in the rain for it 🤣
One day pic.twitter.com/iD10c8sriB
— TESLARATI (@Teslarati) April 5, 2026
However, improvements will come, and I’m confident in that.
The closure comes as Tesla continues to push boundaries with its autonomous driving ambitions, including unsupervised FSD rollouts and robotaxi initiatives. For owners, the ruling reinforces confidence in Actually Smart Summon as a convenient, low-risk tool rather than a hazardous experiment.
While broader NHTSA reviews of Tesla’s higher-speed FSD capabilities remain ongoing, this outcome highlights how data-driven analysis and rapid OTA remediation can satisfy regulators in the evolving landscape of automated driving technology.
Tesla has not issued an official statement on the closure, but the move is widely viewed as bullish for the company’s autonomy roadmap, reducing one layer of regulatory overhang and allowing focus on further refinements.
Elon Musk
Tesla uses Model S and X ‘sentimental’ value to enforce massive pricing move
By slashing production and creating immediate scarcity, the company has transformed these remaining vehicles into limited-edition relics. The price hike is not driven by rising material costs or new features.
Tesla is using the “sentimental” value that CEO Elon Musk talked about with the Model S and Model X to enforce one of the most massive pricing moves it has ever applied as it begins to phase out the flagship vehicles.
Tesla quietly executed one of its most calculated pricing plays yet. After officially ending production of the Model S and Model X, the company raised prices on every remaining new and demo unit by roughly $15,000.
The refreshed starting prices now sit at:
- $109,990 for the Model S AWD
- $124,900 for the Model S Plaid
- $114,900 for the Model X AWD
- $129,900 for the Model X Plaid
NEWS: Tesla has raised the price on all remaining new (and demo) Model S and Model X vehicles left in inventory by $15,000.
New starting prices:
• Model S AWD: $109,990
• Model S Plaid: $124,900
• Model X AWD: $114,900
• Model X Plaid: $129,900 pic.twitter.com/qBEhsYAfXr— Sawyer Merritt (@SawyerMerritt) April 5, 2026
Every vehicle comes fully loaded with the Luxe Package, Full Self-Driving Supervised, four years of premium connectivity and service, and lifetime free Supercharging. What looks like a simple inventory adjustment is, in reality, a masterclass in monetizing nostalgia.
These are not ordinary cars. For many owners, the Model S and Model X represent the purest expression of Tesla’s original promise—the sleek, over-engineered flagships that proved electric vehicles could be faster, quieter, and more desirable than their gasoline counterparts.
Tesla removes Model S and X custom orders as sunset officially begins
They are the vehicles that carried Elon Musk’s vision from Silicon Valley startup to global automaker.
The final units rolling off the line carry an emotional weight that numbers alone cannot capture. Buyers are not simply purchasing transportation; they are acquiring a piece of Tesla history, the last examples of the very models that defined the brand’s first decade.
Tesla, with this move, understands this sentiment deeply.
By slashing production and creating immediate scarcity, the company has transformed these remaining vehicles into limited-edition relics. The price hike is not driven by rising material costs or new features.
It is driven by the knowledge that a certain segment of buyers, loyalists, collectors, and enthusiasts, will pay a premium precisely because these cars are about to disappear. The strategy converts emotional attachment into margin.
Where other automakers might discount outgoing models to clear lots, Tesla is betting that sentiment is worth more than volume.
The move also quietly rewards existing owners. Scarcity instantly boosts resale values for the hundreds of thousands of Model S and X already on the road, reinforcing brand loyalty among the very people who helped build Tesla’s reputation.
In the end, Tesla’s pricing decision reveals a sophisticated understanding of its audience. As the company pivots toward next-generation platforms, it has found a way to extract one final, lucrative chapter from its heritage.
For buyers willing to pay the new prices, the premium is not just for the car; it is for the feeling of owning the last true originals. Tesla has turned sentiment into strategy, and in the process, reminded everyone that even in the EV era, emotion remains a powerful line on the balance sheet.

