Tesla’s Elon Musk and Hip-Hop Legend Kanye West are two industry leaders. Elon Musk is the CEO of Tesla, SpaceX, and the Boring Company, while Kanye has spent many years of his career as one of the best artists that the Hip-Hop/Rap genre has to offer. Both looked at as legends in their respective fields; the two men teamed up last week in a notorious picture that amassed hundreds of thousands of Retweets and Likes on Twitter.
Musk and West have a history as well. In December, Musk attended a party with Kanye and wife Kim Kardashian, accompanied by other rap superstars like Travis Scott and Quavo of “Migos.” Musk and Kanye, along with the other two artists, took pictures and celebrated the Holiday together.
The recent photograph, however, seemed to be a statement against the current Presidential Administration, as just a few days later, Kanye announced his intentions to run for the Office of President of the United States of America. The man who recorded some of rap’s most powerful songs would run as a representative of the “Birthday Party,” and the man who just led the first privatized company to put people into space would be the head of the West Administration’s Space Program.
You have my full support!
— Elon Musk (@elonmusk) July 5, 2020
West would continue a trend of U.S. Citizens electing celebrities with no “real” political experience into the White House. But, in all honesty, anything is worth a shot, right?
The partnership between Musk and West would be indicative of an administration comprised of two people who are Google’d more often than many people. West and Musk share a few similarities that have to deal with their fan bases. A cult-like following for both men follows their every move, justifying and supporting whatever the most recent choices of their respective idol are.
This is a preview from our weekly newsletter. Each week I go ‘Beyond the News’ and handcraft a special edition that includes my thoughts on the biggest stories, why it matters, and how it could impact the future.
A big thanks to our long-time supporters and new subscribers! Thank you.
As a fan of both individuals, I have called Elon Musk my favorite “businessperson” for several years, while Kanye has been my favorite “musical artist” since 2010. Both men, outspoken and passionate in their own rights, have attracted a type of attention that seems to be either love or hate, and there are very few people who are stuck in the middle.
Musk is a visionary. A man who sees a future past planet Earth and will do anything it takes to stop the destruction of the planet, along with the extinction of the human race. Developing sustainable transportation, backed up with a plan to escape the planet and head to Mars if things don’t go according to the Master Plan. Personally, I’ll never understand how someone can dislike the guy, but I have encountered people over the years who have refused to give Musk a chance to prove himself. Immediately writing him off, until they get an opportunity to ride in one of his cars, Musk is a man who speaks his mind, which is something of a dying breed. The CEO is one of the few examples of a “real” person that is left in this world, and to me, that is certainly respectable.
West is virtually no different, just more controversial. He has always been a man who has put his personal anecdotes into his music, lyrically. I remember when West confronted a paparazzi by taking his camera, which in turn became a lyric in the song “New Slaves,” where he described taking “recorders” from the paparazzo. The subjects of his music have been controversial, but they have described events in his life in a passionate way. After President Trump was elected, West showed up at the Trump Tower on Fifth Avenue in New York City to have a conversation. After dawning the red “Make America Great Again” hat, West made his support of the newly elected President clear.
“So go and grab the reporters
So I can smash their recorders”
-Kanye West, “New Slaves,” 2013
Since then, “Ye” has halted his support for the President. In an interview with Forbes, West stated that he was “taking the red hat off with this interview.” It may have been an indication that West was fed up with Trump’s response to any of the recent conflicts that have plagued our country. More than likely, however, it was a nod of seriousness that he would be running to take the Presidency from Trump.
The two men’s photograph together captured the essence of a stance against a man who has gone against what both men have stood for since the beginning of their journeys. Musk has aimed toward a sustainable future for transportation and energy. On the contrary, Trump has taken put both issues on hold in favor of coal and natural gas supply because of employment measures. However, Trump implemented tariffs of solar energy, which sent 62,000 jobs to other countries, something he promised not to do while campaigning for office.
Kanye, although vocally supportive of Trump for the past few years, has decided to officially retire his duties as a supporter of the President. However, he didn’t speak badly about Trump to Forbes, but did have quite a few things to say about Democratic candidate Joe Biden.
The essence of Kanye’s presidential campaign is backed by religious beliefs, which has been the main focus of the West family for a few years. Kanye has started a “Sunday Service,” which hosts a gospel Church service on most Sundays in the Los Angeles area. The events are aimed toward spreading love, equality, and the word of God, and his campaign seems to be no different.
Many of the questions based on his campaign techniques were answered with responses that would come from someone who is religious. But, nonetheless, West’s political campaign is young and untested, and he only has a few months to prepare before November.
Most recently, developments between Musk and West may have taken a turn. After West posted, and quickly deleted, an anti-abortion Tweet and claimed he was anti-vaccine, Musk claimed, “We may have more differences of opinion than I anticipated.”
The question is: Is West’s run toward the U.S. Presidency real? If he wins, will Musk be the Head of the Space Force? Can the two men find common ground on their differences if West wins the election?
Only time will tell.
Please consider Subscribing and joining me next week as I go ‘Beyond the News’
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
