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The ‘Elon Musk Method’ explains Tesla’s runaway success in the EV sector
Over his 16-year tenure at Tesla, Elon Musk went from knowing very little about the automotive business to being the CEO of the world’s most valuable carmaker by market cap. The journey towards Tesla’s current place in the electric vehicle sector, together with the numerous small milestones that the company has achieved over the years, is partly due to Musk’s style. Without the “Elon Musk Method,” Tesla’s successes would likely have been not as notable, and most certainly not as radical.
As noted in a Reuters article, Elon Musk’s record has shown that beyond the rockstar bravado that he displays on social media platforms like Twitter at times, the Tesla CEO is a quick learner who is smart and strategic enough to forge alliances with companies that had tech that Tesla lacked. Musk would then follow this up by hiring the smartest people available in the industry, before powering through boundaries that limited companies that are more risk-averse.
Under Musk’s leadership, Tesla flourished as a vertically-integrated electric car maker. From computers to car seats and now to battery cells, Musk is intent on making Tesla more and more independent. Speaking with the news agency, a former senior executive at Tesla noted that Musk is consistently set on pursuing improvements that would make something better, faster, and cheaper. “Elon doesn’t want any part of his business to be dependent on someone else. And for better or worse – sometimes better, sometimes worse – he thinks he can do it better, faster and cheaper,” the executive said.
According to people familiar with Tesla’s strategy in its early days, Musk has always been looking to learn more about the auto industry. He accomplishes this through several means such as strategic partnerships and aggressive talent recruitment. Back then, the goal of Tesla was reportedly to create a digital version of Ford’s iron-ore-to-Model-A production system, which was developed in the late 1920s. Former Tesla supply chain executive Tom Wessner noted that during these times, “Elon thought he could improve on everything the suppliers did – everything. He wanted to make everything.”
Among these components, of course, were the battery cells that are used for Tesla’s electric cars. Musk’s subordinates have reportedly argued against the idea of developing proprietary battery cells, but the CEO has been adamant about his goal. A former Tesla veteran who spoke to Reuters added that such a reaction from Musk is well within character. “Tell him ‘No’ and then he really wants to do it,” the veteran said. This is something that has happened in the past, as Musk was reportedly looking into battery cell manufacturing since 2011, well before going into a close partnership with Panasonic in 2013.
Tesla’s relationship with Panasonic could be described as a roller coaster ride. Tesla’s demands during the Model 3 ramp appeared to have strained the capabilities of its Japanese partner, and last year, reports emerged alleging that the two companies were growing apart. Yet even with the upcoming debut of Tesla’s Roadrunner cells, Panasonic maintains that it has a strong relationship with Tesla. “There has been no change in our relationship with Tesla. Our relationship, both past and present has been sound. Panasonic is not a supplier to Tesla; we are partners. There’s no doubt our partnership will continue to innovate and contribute to the betterment of society,” a Panasonic spokesperson stated.
It appears that Tesla’s long partnership with Panasonic is part of the building blocks of the Roadrunner project. True to form, Musk likely used the knowledge he learned from the veteran Japanese firm to help create an in-house battery cell production line that could be perfectly designed for Tesla’s electric vehicles and energy products. This, in a way, echoes much of Tesla’s development alliance with Daimler in the past. Daimler was an early investor in Tesla, and during the time, Musk reportedly became very interested in sensors that could help keep cars within lane lines. As noted by a senior Daimler engineer, the Tesla Model S lacked the necessary cameras and driver-assistance sensors to match the flagship features of the Mercedes-Benz S-Class then. Musk and the Tesla team then went to work, and the result was history.
“He learned about that and took it a step further. We asked our engineers to shoot for the moon. He went straight for Mars,” the Daimler executive said.
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Tesla Supercharger network delivers record 6.7 TWh in 2025
The network now exceeds 75,000 stalls globally, and it supports even non-Tesla vehicles across several key markets.
Tesla’s Supercharger Network had its biggest year ever in 2025, delivering a record 6.7 TWh of electricity to vehicles worldwide.
To celebrate its busy year, the official @TeslaCharging account shared an infographic showing the Supercharger Network’s growth from near-zero in 2012 to this year’s impressive milestone.
Record 6.7 TWh delivered in 2025
The bar chart shows steady Supercharger energy delivery increases since 2012. Based on the graphic, the Supercharger Network started small in the mid-2010s and accelerated sharply after 2019, when the Model 3 was going mainstream.
Each year from 2020 onward showed significantly more energy delivery, with 2025’s four quarters combining for the highest total yet at 6.7 TWh.
This energy powered millions of charging sessions across Tesla’s growing fleet of vehicles worldwide. The network now exceeds 75,000 stalls globally, and it supports even non-Tesla vehicles across several key markets. This makes the Supercharger Network loved not just by Tesla owners but EV drivers as a whole.
Resilience after Supercharger team changes
2025’s record energy delivery comes despite earlier 2024 layoffs on the Supercharger team, which sparked concerns about the system’s expansion pace. Max de Zegher, Tesla Director of Charging North America, also highlighted that “Outside China, Superchargers delivered more energy than all other fast chargers combined.”
Longtime Tesla owner and FSD tester Whole Mars Catalog noted the achievement as proof of continued momentum post-layoffs. At the time of the Supercharger team’s layoffs in 2024, numerous critics were claiming that Elon Musk was halting the network’s expansion altogether, and that the team only remained because the adults in the room convinced the juvenile CEO to relent.
Such a scenario, at least based on the graphic posted by the Tesla Charging team on X, seems highly implausible.
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Tesla targets production increase at Giga Berlin in 2026
Plant manager André Thierig confirmed the facility’s stable outlook to the DPA, noting that Giga Berlin implemented no layoffs or shutdowns amid challenging market conditions.
Tesla is looking positively toward 2026 with plans for further growth at its Grünheide factory in Germany, following steady quarterly increases throughout 2025.
Plant manager André Thierig confirmed the facility’s stable outlook to the Deutsche Presse-Agentur (DPA), noting that Giga Berlin implemented no layoffs or shutdowns despite challenging market conditions.
Giga Berlin’s steady progress
Thierig stated that Giga Berlin’s production actually rose in every quarter of 2025 as planned, stating: “This gives us a positive outlook for the new year, and we expect further growth.” The factory currently supplies over 30 markets, with Canada recently being added due to cost advantages.
Giga Berlin’s expansion is still underway, with the first partial approval for capacity growth being secured. Preparations for a second partial approval are underway, though the implementation of more production capacity would still depend on decisions from Tesla’s US leadership.
Over the year, updates to Giga Berlin’s infrastructure were also initiated. These include the relocation of the Fangschleuse train station and the construction of a new road. Tesla is also planning to start battery cell production in Germany starting 2027, targeting up to 8 GWh annually.
Resilience amid market challenges
Despite a 48% drop in German registrations, Tesla maintained Giga Berlin’s stability. Thierig highlighted this, stating that “We were able to secure jobs here and were never affected by production shutdowns or job cuts like other industrial sites in Germany.”
Thierig also spoke positively towards the German government’s plans to support households, especially those with low and middle incomes, in the purchase and leasing of electric vehicles this 2026. “In our opinion, it is important that the announcement is implemented very quickly so that consumers really know exactly what is coming and when,” the Giga Berlin manager noted.
Giga Berlin currently employs around 11,000 workers, and it produces about 5,000 Model Y vehicles per week, as noted in an Ecomento report. The facility produces the Model Y Premium variants, the Model Y Standard, and the Model Y Performance.
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Tesla revamped Semi spotted, insane 1.2 MW charging video releases
These developments highlight Tesla’s ongoing refinements to the vehicle’s design and infrastructure.
Tesla is gearing up for high-volume Semi production in 2026, with the Class 8 all-electric truck’s revamped variant being spotted in the wild recently. Official footage from Tesla also showed the Semi achieving an impressive 1.2 MW charging rate on a charger.
These developments highlight Tesla’s ongoing refinements to the vehicle’s design and infrastructure.
Revamped Tesla Semi sighting
Tesla Semi advocate @HinrichsZane, who has been chronicling the progress of the vehicle’s Nevada factory, recently captured exclusive drone footage of the refreshed Class 8 truck at a Megacharger stall near Giga Nevada. The white unit features a full-width front light bar similar to the Model Y and the Cybercab, shorter side windows, a cleared fairing area likely for an additional camera, and diamond plate traction strips on the steps.
Overall, the revamped Semi looks ready for production and release. The sighting marks one of the first real-life views of the Class 8 all-electric truck’s updated design, with most improvements, such as potential 4680 cells and enhanced internals, being hidden from view.
1.2 MW charging speed and a new connector
The official Tesla Semi account on X also shared an official video of Tesla engineers hitting 1.2 MW sustained charging on a Megacharger, demonstrating the vehicle’s capability for extremely rapid charging. Tesla Semi program lead Dan Priestley confirmed in a later post on X that the test occurred at a dedicated site, noting that chargers at the Semi factory in Nevada are also 1.2 MW capable.
The short video featured a revamped design for the Semi’s charging port, which seems more sleek and akin to the NACS port found in Tesla’s other vehicles. It also showed the Tesla engineers cheering as the vehicle achieved 1.2 MW during its charging session. Dan Priestley explained the Semi’s updated charging plug in a post on X.
“The connector on the prior Semi was an early version (v2.4) of MCS. Not ‘proprietary’ as anyone could have used it. We couldn’t wait for final design to have >1MW capability, so we ran with what had been developed thus far. New Semi has latest MCS that is set to be standard,” the executive wrote in a post on X.
Check out the Tesla Semi’s sighting at the Nevada factory in the video below.
Tesla Supercharger network delivers record 6.7 TWh in 2025
Tesla targets production increase at Giga Berlin in 2026
