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The ‘Elon Musk Method’ explains Tesla’s runaway success in the EV sector

Elon Musk giving YouTube tech reviewer Marques Brownlee a tour of the Fremont factory. (Credit: MKBHD/YouTube)

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Over his 16-year tenure at Tesla, Elon Musk went from knowing very little about the automotive business to being the CEO of the world’s most valuable carmaker by market cap. The journey towards Tesla’s current place in the electric vehicle sector, together with the numerous small milestones that the company has achieved over the years, is partly due to Musk’s style. Without the “Elon Musk Method,” Tesla’s successes would likely have been not as notable, and most certainly not as radical. 

As noted in a Reuters article, Elon Musk’s record has shown that beyond the rockstar bravado that he displays on social media platforms like Twitter at times, the Tesla CEO is a quick learner who is smart and strategic enough to forge alliances with companies that had tech that Tesla lacked. Musk would then follow this up by hiring the smartest people available in the industry, before powering through boundaries that limited companies that are more risk-averse. 

Under Musk’s leadership, Tesla flourished as a vertically-integrated electric car maker. From computers to car seats and now to battery cells, Musk is intent on making Tesla more and more independent. Speaking with the news agency, a former senior executive at Tesla noted that Musk is consistently set on pursuing improvements that would make something better, faster, and cheaper. “Elon doesn’t want any part of his business to be dependent on someone else. And for better or worse – sometimes better, sometimes worse – he thinks he can do it better, faster and cheaper,” the executive said.

Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles
Tesla CEO Elon Musk unveils futuristic Cybertruck in Los Angeles, Nov. 21, 2019 (Photo: Teslarati)

According to people familiar with Tesla’s strategy in its early days, Musk has always been looking to learn more about the auto industry. He accomplishes this through several means such as strategic partnerships and aggressive talent recruitment. Back then, the goal of Tesla was reportedly to create a digital version of Ford’s iron-ore-to-Model-A production system, which was developed in the late 1920s. Former Tesla supply chain executive Tom Wessner noted that during these times, “Elon thought he could improve on everything the suppliers did – everything. He wanted to make everything.” 

Among these components, of course, were the battery cells that are used for Tesla’s electric cars. Musk’s subordinates have reportedly argued against the idea of developing proprietary battery cells, but the CEO has been adamant about his goal. A former Tesla veteran who spoke to Reuters added that such a reaction from Musk is well within character. “Tell him ‘No’ and then he really wants to do it,” the veteran said. This is something that has happened in the past, as Musk was reportedly looking into battery cell manufacturing since 2011, well before going into a close partnership with Panasonic in 2013. 

(Credit: Living with Intent/YouTube)

Tesla’s relationship with Panasonic could be described as a roller coaster ride. Tesla’s demands during the Model 3 ramp appeared to have strained the capabilities of its Japanese partner, and last year, reports emerged alleging that the two companies were growing apart. Yet even with the upcoming debut of Tesla’s Roadrunner cells, Panasonic maintains that it has a strong relationship with Tesla. “There has been no change in our relationship with Tesla. Our relationship, both past and present has been sound. Panasonic is not a supplier to Tesla; we are partners. There’s no doubt our partnership will continue to innovate and contribute to the betterment of society,” a Panasonic spokesperson stated. 

It appears that Tesla’s long partnership with Panasonic is part of the building blocks of the Roadrunner project. True to form, Musk likely used the knowledge he learned from the veteran Japanese firm to help create an in-house battery cell production line that could be perfectly designed for Tesla’s electric vehicles and energy products. This, in a way, echoes much of Tesla’s development alliance with Daimler in the past. Daimler was an early investor in Tesla, and during the time, Musk reportedly became very interested in sensors that could help keep cars within lane lines. As noted by a senior Daimler engineer, the Tesla Model S lacked the necessary cameras and driver-assistance sensors to match the flagship features of the Mercedes-Benz S-Class then. Musk and the Tesla team then went to work, and the result was history. 

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“He learned about that and took it a step further. We asked our engineers to shoot for the moon. He went straight for Mars,” the Daimler executive said. 

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk’s Grokipedia surges to 5.6M articles, almost 79% of English Wikipedia

The explosive growth marks a major milestone for the AI-powered online encyclopedia, which was launched by Elon Musk’s xAI just months ago.

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UK Government, CC BY 2.0 , via Wikimedia Commons

Elon Musk’s Grokipedia has grown to an impressive 5,615,201 articles as of today, closing in on 79% of the English Wikipedia’s current total of 7,119,376 articles. 

The explosive growth marks a major milestone for the AI-powered online encyclopedia, which was launched by Elon Musk’s xAI just months ago. Needless to say, it would only be a matter of time before Grokipedia exceeds English Wikipedia in sheer volume.

Grokipedia’s rapid growth

xAI’s vision for Grokipedia emphasizes neutrality, while Grok’s reasoning capabilities allow for fast drafting and fact-checking. When Elon Musk announced the initiative in late September 2025, he noted that Grokipedia would be an improvement to Wikipedia because it would be designed to avoid bias. 

At the time, Musk noted that Grokipedia “is a necessary step towards the xAI goal of understanding the Universe.”

Grokipedia was launched in late October, and while xAI was careful to list it only as Version 0.1 at the time, the online encyclopedia immediately earned praise. Wikipedia co-founder Larry Sanger highlighted the project’s innovative approach, noting how it leverages AI to fill knowledge gaps and enable rapid updates. Netizens also observed how Grokipedia tends to present articles in a more objective manner compared to Wikipedia, which is edited by humans.

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Elon Musk’s ambitious plans

With 5,615,201 total articles, Grokipedia has now grown to almost 79% of English Wikipedia’s article base. This is incredibly quick, though Grokipedia remains text-only for now. xAI, for its part, has now updated the online encyclopedia’s iteration to v0.2. 

Elon Musk has shared bold ideas for Grokipedia, including sending a record of the entire knowledge base to space as part of xAI’s mission to preserve and expand human understanding. At some point, Musk stated that Grokipedia will be renamed to Encyclopedia Galactica, and it will be sent to the cosmos

“When Grokipedia is good enough (long way to go), we will change the name to Encyclopedia Galactica. It will be an open source distillation of all knowledge, including audio, images and video. Join xAI to help build the sci-fi version of the Library of Alexandria!” Musk wrote, adding in a later post that “Copies will be etched in stone and sent to the Moon, Mars and beyond. This time, it will not be lost.”

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Tesla Model 3 becomes Netherlands’ best-selling used EV in 2025

More than one in ten second-hand electric cars sold in the country last year was a Tesla Model 3.

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Credit: Tesla Asia/Twitter

The Tesla Model 3 became the most popular used electric car in the Netherlands in 2025, cementing its dominance well beyond the country’s new-car market. 

After years at the top of Dutch EV sales charts, the Model 3 now leads the country’s second-hand EV market by a wide margin, as record used-car purchases pushed electric vehicles further into the mainstream.

Model 3 takes a commanding lead

The Netherlands recorded more than 2.1 million used car sales last year, the highest level on record. Of those, roughly 4.8%, or about 102,000 vehicles, were electric. Within that growing segment, the Tesla Model 3 stood far ahead of its competitors.

In 2025 alone, 11,338 used Model 3s changed hands, giving the car an 11.1% share of the country’s entire used EV market. That means more than one in ten second-hand electric cars sold in the country last year was a Tesla Model 3, Auto Week Netherlands reported. The scale of its lead is striking: the gap between the Model 3 and the second-place finisher, the Volkswagen ID3, is more than 6,700 vehicles.

Rivals trail as residual values shape rankings

The Volkswagen ID.3 ranked a distant second, with 4,595 used units sold and a 4.5% market share. Close behind was the Audi e-tron, which placed third with 4,236 registrations. As noted by Auto Week Netherlands, relatively low residual values likely boosted the e-tron’s appeal in the used market, despite its higher original price.

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Other strong performers included the Kia Niro, the Tesla Model Y, and the Hyundai Kona, highlighting continued demand for compact and midsize electric vehicles with proven range and reliability. No other model, however, came close to matching the Model 3’s scale or market presence.

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Tesla Model Y Standard Long Range RWD launches in Europe

The update was announced by Tesla Europe & Middle East in a post on its official social media account on X.

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Credit: Tesla Europe & Middle East/X

Tesla has expanded the Model Y lineup in Europe with the introduction of the Standard Long Range RWD variant, which offers an impressive 657 km of WLTP range. 

The update was announced by Tesla Europe & Middle East in a post on its official social media account on X.

Model Y Standard Long Range RWD Details

Tesla Europe & Middle East highlighted some of the Model Y Standard Long Range RWD’s most notable specs, from its 657 km of WLTP range to its 2,118 liters of cargo volume. More importantly, Tesla also noted that the newly released variant only consumes 12.7 kWh per 100 km, making it the most efficient Model Y to date. 

The Model Y Standard provides a lower entry point for consumers who wish to enter the Tesla ecosystem at the lowest possible price. While the Model 3 Standard is still more affordable, some consumers might prefer the Model Y Standard due to its larger size and crossover form factor. The fact that the Model Y Standard is equipped with Tesla’s AI4 computer also makes it ready for FSD’s eventual rollout to the region. 

Top Gear’s Model Y Standard review

Top Gear‘s recent review of the Tesla Model Y Standard highlighted some of the vehicle’s most notable features, such as its impressive real-world range, stellar infotainment system, and spacious interior. As per the publication, the Model Y Standard still retains a lot of what makes Tesla’s vehicles well-rounded, even if it’s been equipped with a simplified interior.

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Top Gear compared the Model Y Standard to its rivals in the same segment. “The introduction of the Standard trim brings the Model Y in line with the entry price of most of its closest competition. In fact, it’s actually cheaper than a Peugeot e-3008 and costs £5k less than an entry-level Audi Q4 e-tron. It also makes the Ford Mustang Mach-E look a little short with its higher entry price and worse range,” the publication wrote. 

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