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New Elon Musk essay: Tesla CEO’s current thoughts on technology and humanity
It’s been a while since Elon Musk published an extensive blog post outlining his stance on a specific topic. On the official Tesla website, his last blog post was on August 24, 2018, when he explained his decision to keep Tesla a publicly-traded company. Fortunately, a new Elon Musk essay has been posted in China, outlining the Tesla CEO’s thoughts on a number of topics — from sustainability, the Tesla Bot’s real-world use, Neuralink’s focus on the disabled, and SpaceX’s exploration aspirations.
The new Elon Musk essay was published in China Cyberspace, the Cyberspace Administration of China’s (CAC) flagship magazine. A translation of the essay was posted by Yang Liu, a journalist from the state-owned news agency Xinhua, on the Beijing Channel blog. As could be seen in Liu’s post, Musk actually discussed a number of topics in detail.
In a way, the publication of the new Elon Musk essay in the CAC’s flagship magazine is significant. As noted by The Register, Musk’s essay suggests that Chinese authorities approve of the Tesla CEO’s positions on the topics he discussed. Only a few other foreign entrepreneurs would likely be given the same honor.
Following is the full text of Elon Musk’s new essay.
Believing in Technology for a Better Future
Thank you for the invitation from China Cyberspace magazine. I am pleased to share with my Chinese friends some of my thoughts on the vision of technology and humanity.
Posted by Elon Musk
As technology accelerates, it may one day surpass human understanding and control. Some are optimistic and some are pessimistic. But I believe that as long as we are not complacent and always maintain a sense of urgency, the future of humanity will be bright, driven by the power of technology. It is like a self-fulfilling prophecy: if humans want to make the future good, they should take action to make it good.
I want to do everything we can to maximize the use of technology to help achieve a better future for humanity. To that end, any area that contributes to a sustainable future is worthy of our investment. Whether it’s Tesla, Neuralink, or SpaceX, these companies were all founded with the ultimate goal of enhancing the future of human life and creating as much practical value for the world as possible—Tesla to accelerate the world’s transition to sustainable energy, Neuralink for medical rehabilitation, SpaceX for making interstellar connections possible.
Clean Energy: The Future of Sustainability
The starting point for my thinking about clean energy is how to create and store energy sustainably and for the long term, and how to provide a constant source of power for the future of productive life. In my view, the future of sustainable energy involves three components.
The generation of sustainable energy. The sun is like a giant fusion generator, from which mankind currently exploits a tiny amount of energy. In the long run, solar energy will become the main source of energy for human civilization. Of course, wind, hydroelectric, geothermal, and nuclear power are also useful energy supplements.
The storage of sustainable energy. Given the change of day and night and the change of weather, we need a lot of fixed battery banks to store solar and wind energy, because the sun does not shine all the time, and the wind does not blow all the time, energy needs to be stored in a large number of fixed battery banks.
Electrified transportation. Full electrification of transportation, including cars, planes, and ships. Electric rockets may be more difficult, but we may be able to manufacture the propellant used in rockets from sustainable energy sources. Eventually, the world economy will be run entirely by sustainable energy sources.
The world is on track for a sustainable energy transition, and humanity should continue to accelerate the process. The faster this transition is achieved, the less risk humanity poses to the environment and the more it will gain. When clean energy is available, carbon sequestration and desalination will be cheaper, climate change and water shortages will be solved, and when fossil fuels are out of the picture, the skies will be cleaner, the world will be quieter, the air will be fresher, and the future will be brighter.
Solar power, battery packs, and electric vehicles paint a rosy picture. Next, we need to focus on the limiting factors. The electrification of cars has become a consensus among nations, but battery support on a terawatt-hour scale is needed to roll out pure electric vehicles around the globe. According to our estimates, the world needs about 300 TWh of battery storage to achieve a transition to sustainable energy. The biggest difficulty in advancing sustainable energy lies in the large-scale production of lithium battery cells. Specifically, from the mining and element refining to battery cells coming off of the production line and finally assembled into battery packs, this is a complex process that is restraining the rapid development of a sustainable energy economy.
As a pioneer and innovator focusing on energy innovation technology, Tesla was founded to solve the problem of energy innovation. On the one hand, we create integrated sustainable energy products from the three segments of energy production, storage and use; on the other hand, we are committed to redefining battery manufacturing by innovating and developing advanced battery technology to remove restrictions on battery capacity. I believe that the world will transition to a sustainable future through a combination of solar and wind energy plus battery storage and electric vehicles. I am pleased to see more and more companies joining this field. Chinese companies will be a force to be reckoned with in the cause of energy innovation.
Humanoid Robots: Doing What Humans Do
Today’s cars are increasingly like smart, web-connected robots on wheels. In fact, in addition to cars, humanoid robots are also becoming a reality, with Tesla launching a general-purpose humanoid robot (Tesla Bot) in 2021. The Tesla Bot is close to the height and weight of an adult, can carry or pick up heavy objects, walk fast in small steps, and the screen on its face is an interactive interface for communication with people. You may wonder why we designed this robot with legs. Because human society is based on the interaction of a bipedal humanoid with two arms and ten fingers. So if we want a robot to adapt to its environment and be able to do what humans do, it has to be roughly the same size, shape, and capabilities as a human.
Tesla Bots are initially positioned to replace people in repetitive, boring, and dangerous tasks. But the vision is for them to serve millions of households, such as cooking, mowing lawns, and caring for the elderly.
Achieving this goal requires that robots evolve to be smart enough and for us to have the ability to mass produce robots. Our “four-wheeled robots” – cars – have changed the way people travel and even live. One day when we solve the problem of self-driving cars (i.e., real-world artificial intelligence), we will be able to extend artificial intelligence technology to humanoid robots, which will have a much broader application than cars.
We plan to launch the first prototype of a humanoid robot this year and focus on improving the intelligence of that robot and solving the problem of large-scale production. Thereafter, humanoid robots’ usefulness will increase yearly as production scales up and costs fall. In the future, a home robot may be cheaper than a car. Perhaps in less than a decade, people will be able to buy a robot for their parents as a birthday gift.
It is foreseeable that with the power of robots, we will create an era of extreme abundance of goods and services, where everyone can live a life of abundance. Perhaps the only scarcity that will exist in the future is for us to create ourselves as humans.
Neuralink: Empowering the Disabled
Some of our Chinese friends may not be as familiar with Neuralink as with electric cars. These companies focus on developing computer-human brain fusion technologies, developing brain chips the size of coins, similar to wearable devices such as smartphones, except that they integrate more deeply with the user’s body—recording and stimulating brain activity through implants in the cerebral cortex.
At this stage, the technology is helping injured people on an individual level. We have received many saddening letters: a 25-year-old young man was in the prime of his life when he had a motorcycle accident that left him unable to eat on his own, which is a great grief for the individual and the family. In light of this, brain-machine interface technology will be focused on curing or alleviating brain injury and other related disorders in the years to come. For example, it could help restore sensory or motor function to limbs of those with spinal injuries and mental system disorders or allow quadriplegics to use their brains to easily operate computers or cell phones.
This technology can also improve a wider range of brain injury problems, whether these disorders are congenital or accidental, or caused by age and external stressors, including severe depression, morbid obesity, sleep problems, and underlying schizophrenia, all of which are expected to be alleviated by human-computer devices.
With the development of brain-machine interface technology, in the long term, this connection is expected to expand the channels of communication between the outside world and the human brain, “accessing” more brain regions and new neural data. This technology could allow humans to effectively integrate with artificial intelligence and ultimately expand new ways for humans to interact with the world, themselves and others. Even if the goal of human-machine integration is difficult to achieve, brain-machine interface technology could be of great value in the field of medical rehabilitation.
Space Exploration: The Possibility of Cross-Planet Habitats
Finally, my greatest hope is that humans create a self-sustaining city on Mars. Many people ask me why I want to explore outer space and turn humans into multi-planetary creatures. In the vast universe, human civilization is like a faint little candle, like a little shimmering light in the void. When the sun expands one day and the Earth is no longer habitable, we can fly to a new home in a spaceship. If humans can inhabit other planets, it means that they have passed one of the conditions of the great screening of the universe, then we will become interplanetary citizens, and human civilization will be able to continue.
The first step toward interplanetary habitat is to reduce the cost of travel, which is what SpaceX was founded to do – first by building recoverable rockets and then by building reusable mega-ships with ever-increasing carrying capacity. As of earlier this year, SpaceX had successfully reused 79 rockets to deliver cargo to the space station and send ordinary people into space. We have also designed and built the largest launch vehicle in history, the Starship, which can carry 100 passengers and supplies at a time. In the future, we plan to build at least 1,000 Starships to send groups of pioneers to Mars to build a self-sustaining city.
As technology continues to change lives at an accelerating pace and the world evolves, life is more than simply solving one problem after another. We all want to wake up in the morning full of anticipation for the future and rejoice in what is to come. I hope more people will join us in our fight to accelerate the world’s transition to sustainable energy. I also welcome more like-minded Chinese partners to join us in exploring clean energy, artificial intelligence, human-machine collaboration, and space exploration to create a future worth waiting for.
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Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
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Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
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Tesla Full Self-Driving warrants huge switch-up on essential company strategy
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.



