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Elon Musk raises $300k for The Boring Co. in “Initial Hat Offering” (IHO)

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8 years ago

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Roughly a month after it was revealed that The Boring Company was beginning to sell hats, serial tech entrepreneur Elon Musk confirmed that his tunnel digging venture has sold $300,000 worth of the merchandise. The Tesla and SpaceX CEO thanked all buyers of the company’s “super boring hat” over Twitter saying, “You rock, figuratively & literally. All cash goes directly towards more boring.”

He is of course thankful for the outcome of his tongue-in-cheek “Initial Hat Offering”, or IHO, because, after all, the company has been in the midst of building an underground tunnel beneath Los Angeles. “Gonna build that tunnel one hat at a time” said Musk last month.

The one size fits all baseball cap with velcro back strap isn’t luxurious by any means. But Musk, always the showman, managed to still sell 15,000 units of the $20 hat.

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Musk recently announced plans to connect the congested Interstate 405 in Los Angeles with U.S. Route 101 with an underground tunnel dug by The Boring Company.

“First route will go roughly parallel to the 405 from LAX to 101, with on/offramps every mile or so. It will work like a fast freeway, where electric skates carrying vehicles and people on pods on the main artery travel at up to 150mph, and the skates switch to side tunnels to exit and enter.” said Musk.

As Boring Co. continues to dig its 2-mile test tunnel beneath a section of land adjoining SpaceX and Tesla’s Design Center in Hawthorne, CA, the company is expected to learn from its test project and ultimately reinvent traditional tunnel digging by building faster boring machines and implement more efficient processes for tunneling.

Musk’s grand vision for The Boring Company is to build a multi-level underground transportation network where vehicles can travel at high speed on electric skates. The tunnels will also be able to serve as the infrastructure for Hyperloop transportation.

 

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Tesla China insurance registrations hit Q3 high at 13,400 units

Year-to-date, Tesla’s China registrations are down 6.1% versus 2024 levels.

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46 minutes ago

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August 12, 2025

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Credit: Tesla Asia/X

Tesla’s insurance registrations in China surged to 13,400 units for the week of August 4–10, the highest weekly total so far in the third quarter of 2025. The figure represents a 21.8% increase from the prior week’s 11,000 registrations, as per industry tracking data.

Industry watchers weigh in

Data shared by industry watcher @piloly shows the latest week’s results were 21.8% higher than the previous week, though still down 13.5% year-over-year. After six weeks of Q3 2025, Tesla’s China registrations are tracking 70.9% higher quarter-over-quarter compared to Q2, but remain 11.0% below the same period in Q3 2024. Year-to-date, Tesla’s China registrations are down 6.1% versus 2024 levels.

Tesla China does not release its weekly domestic sales figures, though the company’s overall performance in the country can be inferred through insurance registration data. Fortunately, these registrations are closely tracked by industry watchers as well as automakers such as Li Auto.

More momentum

The August performance so far indicates Tesla may be regaining some momentum after a slower start to the year. Tesla’s sales figures this year have generally lagged behind 2024, thanks in no small part to the company’s changeover to the new Model Y, which was implemented in the United States, China, and Germany.

Tesla China seems to be doing what it can to attract as many customers as possible this quarter. Tesla recently launched a new long-range Model 3 variant in China with a CLTC-rated range of 830 km, as noted in a CNEV Post report. Priced at RMB 269,500 ($37,490), the model is about 14.44% more expensive than the entry-level version and becomes the longest-range Tesla on sale in the market. Tesla is also expected to launch the six-seat Model Y L in China this fall.

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Cybertruck

Tesla clears the air on Cybertruck ‘deactivation’ video that is obviously fake

Tesla has cleared the air on the viral video, stating it is fake.

Published

17 hours ago

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August 11, 2025

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Credit: Cybertruck | X

Tesla has cleared the air regarding a video that has been circulating, where the owner claims his Cybertruck was “deactivated” by the company while he was driving.

The video was shared on X and showed a driver pulled over on the side of the road, claiming his Cybertruck had been deactivated by Tesla in the middle of traffic. It is very obviously fake to those who know the company, but these kinds of things have a tendency to pick up steam.

The video shows a screen that says:

“Tesla Cybertruck De-Activated. Critical Issue Detected | Contact Customer Service, Comply with Cease & Desist to Re-Activate. Update Failed, Return to Dealer.”

The same person who posted the video also shared an image of what appears to be a Cease and Desist letter from Tesla, but it is also likely fake:

The company finally responded to the video on Monday afternoon, stating that the video is, in fact, fake, reiterating that it will not disable vehicles remotely for any reason.

It is a shame that these types of things happen, especially as people are prone to believe anything they see on the internet. As there is so much misinformation circulating surrounding Tesla and its CEO Elon Musk, it is no surprise that someone would leverage the situation for their own benefit.

If that Cease and Desist letter is not real, perhaps the next one might be. These types of things can truly cause damage to a company’s reputation, and someone getting an idea that Tesla would remotely deactivate a car could prevent them from buying one.

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Elon Musk

Elon Musk is stepping up for Tesla Service in a big way

Elon Musk has stepped up to resolve a handful of customer issues regarding vehicle service.

Published

19 hours ago

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August 11, 2025

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tesla service
Credit: Tesla

Elon Musk is stepping up to help customers in a big way, especially when they are having issues with Tesla’s Service.

Perhaps one of the biggest advantages Tesla owners have is access to Musk through X, his social media platform. Over the years, we’ve seen Tesla add features, refine its cars’ performance, and more, all through asking Musk directly through a post.

Now, Musk is stepping up in another way by resolving a few Service complaints that customers had.

The first occurred last week when a recall on a Tesla battery was not honored by Service. The company sought $30,000 for a replacement and labor, which was not right. Musk responded that he would personally investigate the matter. The vehicle was fixed at no cost as it was a recall, and was ready for pickup the next day.

It also revealed a new strategy Tesla is using to combat service communication issues:

Tesla creates clever solution to simplify and improve its Service

The next occurred with a Cybertruck owner who was in Japan. Their car was parked at an airport in the U.S. and had lost a vast majority of its state of charge, leaving them just fifty miles of range at the time.

Musk reached out to the owner and said Service will take care of the car and will investigate the cause of the battery drain:

There are not too many companies out there where the CEO will get involved with individual issues like these. It’s pretty exclusive to Tesla, as Musk has commonly stepped up to resolve complaints with vehicles or to confront features that some owners might find useful.

Service has been a weak point of the company for some time, but it has worked to refine and resolve customer complaints by building more Service Centers across the world that can handle these issues.

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