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Elon Musk says Rivian’s priority should be solving financials ‘or they’re doomed’
Tesla CEO Elon Musk knows a thing or two about struggling through the toughest financial circumstances when starting an electric vehicle company. He recently described some of his thoughts on Rivian, an EV startup that is struggling with the early manufacturing and financial woes that are synonymous with the early days of owning an electric vehicle maker.
Rivian came onto the scene several years ago when it unveiled the R1T pickup, which was set to be the most high-tech and advanced truck on the market. Deliveries started late last year and the truck surely did not disappoint owners, as build quality and the truck’s utility were enough to give the R1T early promise. Meanwhile, Rivian is fending off a struggling performance on the stock market, manufacturing growing pains, and figuring out affordability with its products in its early days.
Recently, the company scrambled some of its executives by parting with the VP of Manufacturing, Charly Mwangi. CEO RJ Scaringe stated in an email to employees that “This is an important time for our growing business, all of which is happening in an extremely challenging environment. We are well-positioned for long-term success, but we must continuously evaluate how we operate.”
The changeup saw Frank Klein assume the role of Manufacturing VP while also performing the duties of his traditional role of COO. The changes are not out of the ordinary for an EV startup, but other events in Rivian’s recent history have given the indication that they’re still working through growing pains.
In March, Rivian hiked prices on R1T and R1S vehicles and stated that finalized orders would not be affected. This sent customers who placed but didn’t finalize their orders into a frenzy because the price hikes applied to their vehicles. Prices increased by at least 17 percent before Rivian backtracked and honored orders placed on or before March 1.
Despite the company being in its early phases and still having monumental financial support from backers like Amazon, Musk offered a few words of advice when discussing the affordability threshold for producing cars with Tesla Owners Silicon Valley and others.
“That affordability threshold is very important,” Musk said. “It must both be a good value for money and be affordable in order to achieve good unit volumes. And where car companies can get, kind of, painted into a corner of doom is: If the cost of a car is so high that they have to raise the price of the car to the point where the price of the car is…and Rivian, I think, has this problem, you know, they’re going to need to fix it, or they’re in deep trouble…they raise the price to the point where only a very small number of people can afford the car, no matter how desirable it is. Then, at that point, if you cannot achieve a unit volume that covers your fixed costs, you’re screwed.”
Musk previously offered advice to Rivian when reports of a second factory in the United States began to develop. Musk advised the company to ramp manufacturing at its first facility before committing to a second factory, but Rivian moved forward with plans to build a plant in Georgia, which has faced backlash from several groups.
I’d recommend they get their first plant working. It’s insanely difficult to reach volume production at affordable unit cost.
— Elon Musk (@elonmusk) August 11, 2021
Despite Musk’s want for Tesla to be on top, he realizes more than one company will be needed to continue with the EV transition. Musk’s advice may fall of deaf ears, but it is certainly known within Rivian that the struggles may continue through this growth period. Staying resilient could pay dividends, and the company could one day become profitable and amongst the best EV brands on Earth.
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Tesla Robotaxi’s biggest rival sends latest statement with big expansion
The new expanded geofence now covers a broader region of Austin and its metropolitan areas, extended south to Manchaca and north beyond US-183.
Tesla Robotaxi’s biggest rival sent its latest statement earlier this month by making a big expansion to its geofence, pushing the limits up by over 50 percent and nearing Tesla’s size.
Waymo announced earlier this month that it was expanding its geofence in Austin by slightly over 50 percent, now servicing an area of 140 square miles, over the previous 90 square miles that it has been operating in since July 2025.
Tesla CEO Elon Musk shades Waymo: ‘Never really had a chance’
The new expanded geofence now covers a broader region of Austin and its metropolitan areas, extended south to Manchaca and north beyond US-183.
These rides are fully driverless, which sets them apart from Tesla slightly. Tesla operates its Robotaxi program in Austin with a Safety Monitor in the passenger’s seat on local roads and in the driver’s seat for highway routes.
It has also tested fully driverless Robotaxi services internally in recent weeks, hoping to remove Safety Monitors in the near future, after hoping to do so by the end of 2025.
Tesla Robotaxi service area vs. Waymo’s new expansion in Austin, TX. pic.twitter.com/7cnaeiduKY
— Nic Cruz Patane (@niccruzpatane) January 13, 2026
Although Waymo’s geofence has expanded considerably, it still falls short of Tesla’s by roughly 31 square miles, as the company’s expansion back in late 2025 put it up to roughly 171 square miles.
There are several differences between the two operations apart from the size of the geofence and the fact that Waymo is able to operate autonomously.
Waymo emphasizes mature, fully autonomous operations in a denser but smaller area, while Tesla focuses on more extensive coverage and fleet scaling potential, especially with the potential release of Cybercab and a recently reached milestone of 200 Robotaxis in its fleet across Austin and the Bay Area.
However, the two companies are striving to achieve the same goal, which is expanding the availability of driverless ride-sharing options across the United States, starting with large cities like Austin and the San Francisco Bay Area. Waymo also operates in other cities, like Las Vegas, Los Angeles, Orlando, Phoenix, and Atlanta, among others.
Tesla is working to expand to more cities as well, and is hoping to launch in Miami, Houston, Phoenix, Las Vegas, and Dallas.
Elon Musk
Tesla automotive will be forgotten, but not in a bad way: investor
It’s no secret that Tesla’s automotive division has been its shining star for some time. For years, analysts and investors have focused on the next big project or vehicle release, quarterly delivery frames, and progress in self-driving cars. These have been the big categories of focus, but that will all change soon.
Entrepreneur and Angel investor Jason Calacanis believes that Tesla will one day be only a shade of how it is recognized now, as its automotive side will essentially be forgotten, but not in a bad way.
It’s no secret that Tesla’s automotive division has been its shining star for some time. For years, analysts and investors have focused on the next big project or vehicle release, quarterly delivery frames, and progress in self-driving cars. These have been the big categories of focus, but that will all change soon.
I subscribed to Tesla Full Self-Driving after four free months: here’s why
Eventually, and even now, the focus has been on real-world AI and Robotics, both through the Full Self-Driving and autonomy projects that Tesla has been working on, as well as the Optimus program, which is what Calacanis believes will be the big disruptor of the company’s automotive division.
On the All-In podcast, Calcanis revealed he had visited Tesla’s Optimus lab earlier this month, where he was able to review the Optimus Gen 3 prototype and watch teams of engineers chip away at developing what CEO Elon Musk has said will be the big product that will drive the company even further into the next few decades.
Calacanis said:
“Nobody will remember that Tesla ever made a car. They will only remember the Optimus.”
He added that Musk “is going to make a billion of those.”
Musk has stated this point himself, too. He at one point said that he predicted that “Optimus will be the biggest product of all-time by far. Nothing will even be close. I think it’ll be 10 times bigger than the next biggest product ever made.”
He has also indicated that he believes 80 percent of Tesla’s value will be Optimus.
Optimus aims to totally revolutionize the way people live, and Musk has said that working will be optional due to its presence. Tesla’s hopes for Optimus truly show a crystal clear image of the future and what could be possible with humanoid robots and AI.
News
Tesla Robotaxi fleet reaches new milestone that should expel common complaint
There have been many complaints in the eight months that the Robotaxi program has been active about ride availability, with many stating that they have been confronted with excessive wait times for a ride, as the fleet was very small at the beginning of its operation.
Tesla Robotaxi is active in both the Bay Area of California and Austin, Texas, and the fleet has reached a new milestone that should expel a common complaint: lack of availability.
It has now been confirmed by Robotaxi Tracker that the fleet of Tesla’s ride-sharing vehicles has reached 200, with 158 of those being available in the Bay Area and 42 more in Austin. Despite the program first launching in Texas, the company has more vehicles available in California.
The California area of operation is much larger than it is in Texas, and the vehicle fleet is larger because Tesla operates it differently; Safety Monitors sit in the driver’s seat in California while FSD navigates. In Texas, Safety Monitors sit in the passenger’s seat, but will switch seats when routing takes them on the highway.
Tesla has also started testing rides without any Safety Monitors internally.
Tesla Robotaxi goes driverless as Musk confirms Safety Monitor removal testing
This new milestone confronts a common complaint of Robotaxi riders in Austin and the Bay, which is vehicle availability.
There have been many complaints in the eight months that the Robotaxi program has been active about ride availability, with many stating that they have been confronted with excessive wait times for a ride, as the fleet was very small at the beginning of its operation.
I attempted to take a @robotaxi ride today from multiple different locations and time of day (from 9:00 AM to about 3:00 PM in Austin but never could do so.
I always got a “High Service Demand” message … I really hope @Tesla is about to go unsupervised and greatly plus up the… pic.twitter.com/IOUQlaqPU2
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) November 26, 2025
With that being said, there have been some who have said wait times have improved significantly, especially in the Bay, where the fleet is much larger.
Robotaxi wait times here in Silicon Valley used to be around 15 minutes for me.
Over the past few days, they’ve been consistently under five minutes, and with scaling through the end of this year, they should drop to under two minutes. pic.twitter.com/Kbskt6lUiR
— Alternate Jones (@AlternateJones) January 6, 2026
Tesla’s approach to the Robotaxi fleet has been to prioritize safety while also gathering its footing as a ride-hailing platform.
Of course, there have been and still will be growing pains, but overall, things have gone smoothly, as there have been no major incidents that would derail the company’s ability to continue developing an effective mode of transportation for people in various cities in the U.S.
Tesla plans to expand Robotaxi to more cities this year, including Miami, Las Vegas, and Houston, among several others.
Tesla Robotaxi’s biggest rival sends latest statement with big expansion
Tesla automotive will be forgotten, but not in a bad way: investor
