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Elon Musk shares first look at Tesla Model X zipping through a Boring Company tunnel
After winning the coveted contract to build Chicago’s high-speed transit tunnel, the Boring Company held a press conference at the city’s Block 37 Superstation to formally announce the tunneling startup’s high-profile project. Dubbed by Mayor Rahm Emanuel as the “X,” the high-speed tunnel system is designed to link downtown Chicago to O’Hare Airport.
Prior to the press conference, The Boring Company shared a video of a Tesla Model X being carried by “electric skates” through a tunnel on Twitter. While incredibly brief, the short clip gives an idea of the speed that Chicago commuters can expect from the tunneling startup’s transportation system.
Tesla and SpaceX CEO Elon Musk made an appearance at Block 37 Superstation, sharing the stage with the city mayor. As noted by Chicago Tribune reporter Bill Ruthart on Twitter, Emanuel was very optimistic about the Boring Company’s project, stating that the high-speed tunnels would “not cost the city a penny” and that it builds on Chicago’s “legacy of innovation.” Emanuel noted that part of the reason behind the city’s decision to select the Boring Co. was Musk’s record and vision.
“We’re taking a bet on a guy who doesn’t like to fail — and his resources. There are a bunch of Teslas on the road. He put SpaceX together. He’s proven something. The risk — with no financial risk — is I’m betting on a guy who has proven in space, auto and now, a tunnel, that he can innovate and create something of the future,” the Chicago Mayor said.
Addressing Chicago’s press, Elon Musk expressed his thanks at the city and Mayor Emanuel for placing his faith in the Boring Co. Musk noted that he hopes to start digging in as soon as four months. Digging shall commence from both Loop and O’Hare ends. When asked about the high-speed tunnels’ funding, Musk noted that he is confident he can raise the estimated ~$1 billion for the project, considering that he has already raised $22 billion among all of his companies. The serial tech entrepreneur also noted that the downtown Chicago-O’Hare tunnel is “quite economically appealing.” Lastly, Musk announced that The Boring Company would tap both union and non-union workers for manpower.
The city of Chicago formally announces The Boring Company’s downtown-O’Hare tunneling project. [Credit: The Boring Company]
The Boring Company’s high-speed Chicago tunnel system is expected to accommodate almost 2,000 passengers per direction every hour, with pods leaving every 30 seconds to 2 minutes. Cost for the high-speed rail is estimated to be between $20-$25 per person, roughly half the price of a typical ride-share or cab. The trip is expected to last only 12 minutes with pods traveling more than 100 mph. The upcoming project’s preliminary route will be Block 37, Randolph St. west, under the Kennedy north, north under Halsted, northwest under Milwaukee, northwest under Elston before again crossing under the Kennedy near Bryn Mawr Avenue and heading west to O’Hare, according to people familiar with the matter.
The Boring Company and the Chicago mayor have noted that it is far too early to provide a concrete timeline for the completion of the high-speed tunnel system. Apart from handling the costs of the project, The Boring Company will also construct a new station at O’Hare and help in the completion of the Block 37 Superstation. Overall, the ~$1 billion tunnel is part of Chicago’s $8.5 billion overhaul of O’Hare Airport.
The Boring Company’s contract with Chicago stands as the tunneling startup’s first high-profile project. So far, the Boring Co. has only embarked on smaller-scale test projects in Los Angeles, as well as a tunnel beneath SpaceX in Hawthorne, CA, which will offer free demo rides to the public upon regulatory approval.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
