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Tesla rivals Rivian and Lucid receive harsh prediction from Elon Musk

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Elon Musk’s Tesla has survived through a tough, long, and treacherous road to profitability and electric vehicle dominance. Unfortunately for rivals Rivian and Lucid, Musk does not see the same bright light at the end of the tunnel, based on comments made on his social media platform X last night.

As both Rivian and Lucid reported earnings for Q4 2023 last night, Musk took to Twitter to discuss his impressions of both companies and how long they might last before things could come to a crashing halt.

In short, it does not look like an optimistic sentiment shared by Musk was in the plans. Both predictions seem to indicate eventual bankruptcy and potentially the end of operations, which would bring Tesla’s lead in the EV movement in the U.S. to a point of overwhelming dominance. Rivian and Lucid are two pure EV companies that continue to fight through tough economic times and challenging growth periods.

Rivian

Rivian and Tesla are somewhat complementary to one another, both contributing to the EV movement with a focus on expanding product lines, offering cheaper vehicles, and creating somewhat of a “brand,” specifically catering to those interested in supporting companies hellbent on bringing EVs to the forefront.

While the two have had a tumultuous past, including an employee poaching lawsuit, Tesla and Rivian are widely considered the two best EV companies in the United States, and there seems to be mutual respect there.

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Rivian sets 2024 goals, including a 57,000 production target

However, Rivian is still navigating through tough times, ramping production and trying to race to profitability as fast as possible.

During its earnings call last night, it did indicate that it is still losing money on every car it builds, which is not uncommon in early operations. Musk believes, based on data, that Rivian would have roughly six quarters left before bankruptcy would have to be considered:

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The problem with Rivian, according to Musk, is not their product.

“Their product design is not bad,” Musk said, “but the actual hard part of making a car company work is achieving volume production with positive cash flow.”

Lucid

Lucid and Tesla are a different story entirely.

Evident from comments made by Musk for several years about Lucid CEO/CTO Peter Rawlinson’s job title with the Model S program at Tesla, there is still hostility between the two.

Musk has said that Rawlinson left Tesla when things got truly difficult, and it seems he still holds a bit of a grudge because of it.

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Lucid posts Q4 2023 results, posts conservative FY 2024 target

Rawlinson’s Lucid is still alive mostly due to a strong investor in the Saudi Arabian Public Investment Fund, or PIF, which is the reason the company built a production facility in the country. It also is building cars for certain government organizations in Saudi Arabia.

Musk was sure to point out that Lucid’s survival is purely because of the PIF’s involvement:

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What if Rivian and Lucid actually do shut their doors?

While Tesla fans might see it as a way to dominate EV sales figures once again, and as a feather in their cap that the company they invested in survived, it would be bad to see both of these companies cease operations.

In reality, competition in the market is a positive. It pushes companies to innovate and creates product diversity, giving a wide variety of options for customers.

Additionally, the EV movement would take a huge blow if two major companies could not stay afloat. Rivian is the company with the better outlook because it is showing growth and progress in its EV efforts, but Lucid has heavy financial backers with essentially limitless money.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla adjusts Robotaxi safety monitor strategy in Austin with new service area

The positioning of the driver, as well as the driver’s hands being closer to the steering wheel, is more similar to what Tesla is doing in the Bay Area Robotaxi program than it is to what it has done in Austin.

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Credit: @AdanGuajardo/X

Tesla has adjusted its Robotaxi safety monitor strategy in Austin after it expanded its service area in the city last week for the third time.

Tesla has been operating its Robotaxi platform in Austin since June 22. The vehicles have been operated without a driver, but Tesla has placed safety monitors in the passenger’s seat as a precaution.

The safety monitors are responsible for performing any necessary interventions and maintaining a safe and comfortable cabin for riders as they experience Tesla’s first venture into the driverless ride-sharing space.

Last week, Tesla expanded its service area in Austin for the third time, expanding it from about 90 square miles to 170 square miles. The expansion included new territory, including the Austin-Bergstrom International Airport, Tesla’s Gigafactory Texas, and several freeways.

Tesla Robotaxi geofence expansion enters Plaid Mode and includes a surprise

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The freeway is an area that is uncharted territory for the Tesla Robotaxi program, and this fact alone encouraged Tesla to switch up its safety monitor positioning for the time being.

For now, they will be riding in the driver’s seat when routes require freeway travel:

The positioning of the driver, as well as the driver’s hands being closer to the steering wheel, is more similar to what Tesla is doing in the Bay Area Robotaxi program than it is to what it has done in Austin.

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This is sure to draw criticism from skeptics, but it is simply a step to keep things controlled and safe while the first Robotaxi drives take passengers on the highway with this version of the Full Self-Driving software.

This FSD version differs from the one that customers have in their own vehicles, but CEO Elon Musk has indicated something big is coming soon. FSD v14 is coming to vehicles in the near future, and Musk has said its performance is pretty incredible.

Tesla’s Elon Musk shares optimistic teaser about FSD V14: “Feels sentient”

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Tesla has best month ever in Turkey with drastic spike in sales

Tesla managed to sell 8,730 Model Y vehicles in Turkey, outpacing almost every competitor by a substantial margin. Only one brand sold better than Tesla in August in Turkey, and it was Renault.

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Credit: Tesla

Tesla had its best monthly performance ever in Turkey in August, thanks to a drastic spike in sales.

Tesla saw an 86 percent bump in sales of the new Model Y in Turkey in August compared to July, dominating the market.

The performance was one of Tesla’s best in the market, and the company’s sales for the month accounted for half of all EV sales in Turkey for August, as it dominated and led BYD, which was the second-best-selling brand with just 1,639 units sold.

Tesla managed to sell 8,730 Model Y vehicles in Turkey, outpacing almost every competitor by a substantial margin. Only one brand sold better than Tesla in August in Turkey, and it was Renault.

Electric vehicles are, in some ways, more desirable than their gas counterparts in Turkey for several reasons. Most of the reasoning is financial.

First, EVs are subject to a lower Special Consumption Tax in Turkey. EVs can range from 25 percent to up to 170 percent, but this is less than the 70 to 220 percent rate that gas-powered vehicles can face. The tax is dependent on engine size.

Elon Musk courted to build a Tesla factory in Turkey

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Additionally, EVs are exempt from the annual Motor Vehicle Tax for the first ten years, providing consumers with a long-term ownership advantage. There are also credits that can amount to $30,000 in breaks, which makes them more accessible and brings down the cost of ownership.

Let’s not forget the other advantages that are felt regardless of country: cheaper fuel costs, reduced maintenance, and improved performance.

The base Model Y is the only configuration available in Turkey currently.

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Tesla is upgrading airbag safety through a crazy software update

“This upgrade builds upon your vehicle’s superior crash protection by now using Tesla Vision to help offer some of the most cutting-edge airbag performance in the event of a frontal crash.”

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(Credit: Tesla)

Tesla is upgrading airbag safety through a crazy software update, which will utilize the company’s vision-first approach to enable better protection in the event of an accident.

Over the years, Tesla has gained an incredible reputation for prioritizing safety in its vehicles, with crash test ratings at the forefront of its engineers’ minds.

This has led to Tesla gaining numerous five-star safety ratings and awards related to safety. It is not just a statistical thing, either. In the real world, we’ve seen Teslas demonstrate some impressive examples of crash safety.

Everything from that glass roof not caving in when a tree falls on it to a Model Y surviving a drive off a cliff has been recorded.

However, Tesla is always looking to improve safety, and unlike most companies, it does not need a physical hardware update to do so. It can enhance features such as crash response and airbag performance through Over-the-Air software updates, which download automatically to the vehicle.

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In Tesla’s 2025.32 Software Update, the company is rolling out a Frontal Airbag System Enhancement, which aims to use Tesla Vision, the company’s camera-based approach to self-driving, to keep occupants safe.

The release notes state (via NotaTeslaApp):

“This upgrade builds upon your vehicle’s superior crash protection by now using Tesla Vision to help offer some of the most cutting-edge airbag performance in the event of a frontal crash. Building on top of regulatory and industry crash testing, this release enables front airbags to begin to inflate and restrain occupants earlier, in a way that only Tesla’s integrated systems are capable of doing, making your car safer over time.”

The use of cameras to predict a better time to restrain occupants with seatbelts and inflate airbags prior to a collision is a fantastic way to prevent injuries and limit harm done to those in the vehicle.

The feature is currently limited to the Model Y.

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