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Elon Musk’s Boring Company announces tunnel site tours for LA County students
As the Boring Company prepares to break ground for its Chicago-O’Hare high-speed transport project, the Elon Musk-founded startup announced that it would be offering tours of its tunnel site in Hawthorne, CA, to students in LA County. The tours, which could accommodate up to 30 students at a time, could be booked by contacting the Boring Company through email.
The Boring Company’s announcement of the tunnel tours was posted on the company’s official Twitter page on Tuesday. The tunneling startup noted that tours could be booked by interested faculty, or students with a faculty sponsor.
We are hosting student tours of the Hawthorne tunnel site for schools in LA County! Each tour can accommodate up to 30 students. Interested faculty (or students with a faculty sponsor!) can reach out to studenttours@boringcompany.com
— The Boring Company (@boringcompany) August 14, 2018
Offering tours for students is a clever way for the Boring Company to introduce its underground transportation concept to a new generation of commuters. The Boring Company’s high-speed tunnels, after all, have been met with reservations from parties not comfortable with the startup’s ideas. Such reservations became prevalent back in January, when the Boring Company’s representatives presented the tunneling startup’s plans to members of the Culver City local government. Some officials, such as city council member Meghan Sahli-Wells, noted during the presentation that while the company’s tunnels were compelling, the idea was “half-baked from a public perspective.”
The Boring Company’s 2.7-mile Hawthorne project has been progressing well over the past few months. Back in May, Elon Musk posted an update on his personal Instagram page announcing that the test tunnel was nearly complete, and that the project was just pending final regulatory approvals. As soon as these are complete, Musk stated that the Boring Company would start offering “free demo rides” to the public. The tunneling startup showed more signs that the Hawthorne tunnel was nearing completion last month as well, at one point showcasing a section of the tunnel fitted with multicolored lighting.
The 2.7-mile Hawthorne tunnel is a portion of the company’s 6.5-mile proof-of-concept tunnel for the LA area, which is planned to run from northeast Westchester to Brentwood, one of the most traffic-congested sections in West Los Angeles. Ultimately, the Boring Company appears to be setting the stage for its proof-of-concept tunnel, as evidenced by a recent purchase of land in West LA, which would likely become a Loop station in the future. Loop stations are small landing zones and exits where passengers can access the Boring Company’s underground tunnel system.
Traveling through the Boring Company’s tunnels would be done through the use of electric-powered pods that can hold up to 16 passengers at a time. The all-electric pods are set to be manufactured by Tesla, and are capable of reaching speeds of up to 150 mph, thanks to a design that uses eight wheels fitted on the sides of the vehicle. According to the Boring Company, the Loop system, at least in its initial run, would prioritize commuters who do not have their own vehicles.
The Boring Company might be a tunneling startup seemingly founded by Elon Musk on a whim, but the company has grown significantly since it was founded back in December 2016. Earlier this year, an SEC filing revealed that the Boring Company raised $113 million in a funding round, $100 million of which was invested by Musk himself. After winning the bid for the estimated ~$1 billion downtown Chicago-O’Hare project, Berenberg analyst Alexander Haissl also noted that the tunneling startup could be worth as much as $16 billion in the future.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
